The best CRM for real estate agents is a topic that’s always up for debate. Deciding on a CRM, or Customer Relationship Management system is one the most challenging and polarizing decisions that agents face. The process of determining the best CRM for real estate agents can stall an agent’s business growth for years. So many factors come into play that prevent agents from ever getting into action with their marketing plans. Although a CRM’s price, features and ease of use are big factors, often times an agent’s specific lead sources can dilute the problem even further. Whether an agent intends to generate business by referrals, from circle or expired listing prospecting, through online lead conversion, or by any other business generation method, determining a desired lead source can greatly impact a decision about the best CRM for real estate database management. Watch as Icenhower Coaching & Consulting (ICC) founder and coach Brian Icenhower addresses some of the key issues that real estate agents face when choosing and using a CRM in the following video.