Lead your brokerage with confidence, clarity, and proven systems.
Training on leadership strategies for brokers and owners
How to recruit, retain, and develop top-producing agents
Systems to create accountability and drive team performance
Financial models to increase profitability at the brokerage level
Culture-building techniques that inspire and engage agents
Downloadable tools, dashboards, and recruiting resources
Learn how to set vision, create culture, and guide your brokerage to long-term growth.
Implement systems that hold agents accountable and drive consistent results.
Attract high-performing agents and keep them engaged with proven leadership strategies.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Broker Leadership!
Video: Viral Goals are SMART
Workbook: Module 2 – Viral Goals are SMART
SMART Goals Graphic
Module 2 Action Steps
Video: Viral Goals Spread to the Team
Workbook: Module 3 – Viral Goals Spread to the Team
Small Team Organizational Structure (fillable)
Midsize Team Organizational Structure – Traditional (fillable)
Midsize Team Organizational Structure – Hybrid (fillable)
Large Team Organizational Structure – Traditional (fillable)
Large Team Organizational Structure – Hybrid (fillable)
Module 3 Action Steps
Video: Agent Onboarding Calendar
Workbook: Module 4 – Agent Onboarding Calendar
Team Onboarding Calendar Weeks 1-8
Module 4 Action Steps
Workbook: Module 5 – Recruiting Needs Analysis Appointment
Video: Recruiting Needs Analysis Appointment
Needs Analysis Steps Graphic
Module 5 Action Steps
Video: First Quarter Checklist
Workbook: Module 7 – First Quarter Checklist
First Quarter Checklist for Teams
Module 7 Action Steps
Video: Office Training Calendar
Workbook: Module 8 – Office Training Calendar
Real Estate Office Brokerage Training Calendar
Module 8 Action Steps
Video: Focus on Activities to Grow
Workbook: Module 9 – Focus on Activities to Grow
Module 9 Action Steps
Video: Cultivate Personal Responsibility
Workbook: Module 10 – Cultivate Personal Responsibility
Workbook: Module 11 – Public Accountability
Video: Public Accountability
Module 11 Action Steps
Video: The Essential Tool for Coaching Productivity
Workbook: Module 12 – The Essential Tool for Coaching Agent Productivity
ICC Business Tracker
Module 12 Action Steps
Video: How to Motivate Agents
Workbook: Module 13 – How to Motivate Agents
Module 13 Action Steps
Video: Create a ‘Production-Centric’ Environment
Workbook: Module 14 – Create a Production-Centric Environment
Realtor Group Call Session – The Complete Guide
Module 14 Action Steps
Video: Tracking Activities
Workbook: Module 15 – Tracking Activities
Leadership Dashboard
Module 15 Action Steps
Video: The Recruiting & Retention Mindset
Workbook: Module 17 – The Recruiting & Retention Mindset
Module 17 Action Steps
Workbook: Module 18 – Create a Growth-Oriented Business
Video: Create a Growth-Oriented Business
Team Onboarding Calendar Weeks 1-8
Module 18 Action Steps
Video: The Broker-Manager Business Plan
Workbook: Module 19 – The Broker-Manager Business Plan
1-3-5 Single Page Business Plan Broker Owner – sample
1-3-5 Single Page Business Plan Broker Owner – fillable
Module 19 Action Steps
Video: The Future of Teams & Brokerages
Workbook: Module 20 – The Future of Teams & Brokerages
Module 20 Action Steps
Video: Start Your Own Licensing School
Workbook: Module 21 – Start Your Own Licensing School
In this ICT online course, you will receive an official designation of “Certified Brokerage Manager” or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Brian Icenhower.
I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed.
I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well.
You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting.
Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course.
You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level.
Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry.
In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and tools for in-person training at your office.
Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team.
This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.
Build your brand and dominate a neighborhood with real estate farming.
Step-by-step system for selecting and farming the right neighborhood
Proven marketing strategies to stay top-of-mind with local homeowners
How to use mailers, events, and digital tools for maximum exposure
Scripts and dialogues to connect with residents and earn trust
Tracking tools to measure engagement and long-term growth
Downloadable farming calendars, templates, and marketing materials
Learn how to identify the best neighborhoods for consistent lead generation.
Apply proven marketing and outreach strategies that build trust over time.
Turn your farm into a reliable source of listings and referrals year after year.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
Develop the leadership and management skills to build, train, and oversee a high-performing Inside Sales Agent department.
Learn how to recruit, hire, and onboard ISAs who convert leads effectively
Implement systems for tracking call activity, appointments, and conversion ratios
Discover accountability models that keep ISAs focused and motivated
Create performance dashboards and reports to measure growth and success
Gain coaching techniques to improve communication skills and productivity
Includes downloadable tracking sheets, accountability templates, and management scripts
Learn how to train, track, and motivate ISAs to perform at the highest level.
Use dashboards and metrics to identify top performers and pinpoint areas for growth.
Develop repeatable processes that help your ISA department grow with your business.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
Win more listings with a proven Guaranteed Offer Program.
Step-by-step training to create and present a compelling guaranteed offer system
How to attract sellers who want certainty and speed in the selling process
Scripts and dialogues to explain your program with confidence
Strategies to generate leads and stand out from competitors
Systems to manage risk and protect profitability when offering guarantees
Downloadable scripts, marketing materials, and program templates
Use a Guaranteed Offer Program to stand out in competitive markets.
Learn how to generate leads from sellers who value speed and certainty.
Implement systems that manage risk while delivering on your promise.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Rick Fuller.
As the Broker/Owner of the Rick Fuller Team, Rick has led his team to produce over $100 Million in Annual Sales. In addition, Rick’s team boasts over 500 FIVE STAR reviews from satisfied customers. They have successfully established multiple locations throughout the San Francisco Bay Area and Sacramento County, and has earned Zillow’s distinction as #1 Real Estate Team in the San Francisco Bay Area and Sacramento County for most recent sales. We are honored to have Rick as one our top ICC coaches.
See all courses
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Use proven posting strategies to turn engagement into real business opportunities.
Learn how to run ads, track results, and expand your reach with confidence.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
See all courses
Lay the foundation for a successful real estate career with proven systems, scripts, and models from top-producing agents.
Step-by-step training for building your database, lead generation systems, and referral network
Learn how to master time management, follow-up systems, and lead conversion
Discover how to run open houses, host client events, and grow your SOI
Build confidence with proven buyer and listing presentation frameworks
Gain access to downloadable workbooks, scripts, checklists, and tracking tools
Ideal for new agents and team leaders onboarding new recruits into production quickly
Learn the essential systems and habits every new real estate agent needs to succeed.
Follow a step-by-step roadmap to generate leads, convert clients, and close deals.
Use proven models, tools, and scripts to establish a thriving real estate business fast.
New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
Learn the complete system to flip houses profitably and consistently.
Step-by-step process from finding deals to selling the finished property
How to analyze properties, estimate repairs, and calculate ROI
Proven systems for managing contractors and renovation timelines
Financing strategies to fund flips with minimal risk
Marketing techniques to sell flips quickly and maximize profits
Downloadable property analysis forms, budgets, and project checklists
Learn how to spot profitable properties and avoid costly mistakes.
Use systems to manage contractors, budgets, and timelines efficiently.
Apply proven financing and marketing strategies to flip houses with consistency.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.
This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.
We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
See all courses
Learn how to turn every listing opportunity into a signed agreement with proven seller conversion systems, scripts, and strategies.
Step-by-step training to convert listing leads from online sources, referrals, and open houses
Discover how to prequalify sellers and conduct powerful listing consultations
Master scripts and dialogues to handle pricing objections and commission conversations
Build trust quickly with communication strategies that position you as the expert
Implement follow-up systems to stay top of mind with seller prospects over time
Includes listing presentation templates, pre-listing checklists, and objection-handling scripts
Use proven scripts and systems to turn seller leads into signed listing agreements.
Guide homeowners through the listing process with professionalism and clarity.
Follow up strategically to maintain relationships and win future listings.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
Turn buyer leads into loyal clients with a proven conversion system.
Step-by-step process to convert online and SOI buyer leads
Scripts and dialogues for initial contact, follow-up, and appointments
How to build trust quickly and position yourself as the go-to agent
Follow-up systems that keep you top of mind until buyers are ready
Techniques to handle objections and secure buyer agreements
Downloadable scripts, follow-up plans, and tracking templates
Learn the exact steps to take buyer leads from first contact to signed client.
Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.
Apply systems that boost your conversion, shorten timelines, and grow your pipeline.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
See all courses
Select at least 2 products
to compare
