Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT’s famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
We get specific and walk you through the entire process. You’ll learn:
Brian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
Turn expired listings into fresh opportunities and new clients.
Step-by-step system to prospect expired and withdrawn listings
Scripts and dialogues that win appointments with frustrated sellers
How to handle objections and rebuild seller confidence
Strategies to differentiate yourself from past agents and stand out
Follow-up systems that keep you top of mind until sellers are ready
Downloadable scripts, tracking sheets, and prospecting templates
Learn proven techniques to re-engage sellers who are ready for a new approach.
Gain confidence with scripts that overcome objections and build trust.
Use systems and strategies that set you apart and win more listings.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.
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Learn how to turn every listing opportunity into a signed agreement with proven seller conversion systems, scripts, and strategies.
Step-by-step training to convert listing leads from online sources, referrals, and open houses
Discover how to prequalify sellers and conduct powerful listing consultations
Master scripts and dialogues to handle pricing objections and commission conversations
Build trust quickly with communication strategies that position you as the expert
Implement follow-up systems to stay top of mind with seller prospects over time
Includes listing presentation templates, pre-listing checklists, and objection-handling scripts
Use proven scripts and systems to turn seller leads into signed listing agreements.
Guide homeowners through the listing process with professionalism and clarity.
Follow up strategically to maintain relationships and win future listings.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICT online course, you will receive an official designation of "Certified Listing Specialist" or CLS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.
Enroll in Seller Lead Conversion Process (ICT) to master the conversations, scripts, and systems that help top agents secure more listings and serve clients with confidence. Build consistency, trust, and long-term success in your listing business.
Start converting seller leads today.
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Win more listings with a proven Guaranteed Offer Program.
Step-by-step training to create and present a compelling guaranteed offer system
How to attract sellers who want certainty and speed in the selling process
Scripts and dialogues to explain your program with confidence
Strategies to generate leads and stand out from competitors
Systems to manage risk and protect profitability when offering guarantees
Downloadable scripts, marketing materials, and program templates
Use a Guaranteed Offer Program to stand out in competitive markets.
Learn how to generate leads from sellers who value speed and certainty.
Implement systems that manage risk while delivering on your promise.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick Fuller.
As the Broker/Owner of the Rick Fuller Team, Rick has led his team to produce over $100 Million in Annual Sales. In addition, Rick’s team boasts over 500 FIVE STAR reviews from satisfied customers. They have successfully established multiple locations throughout the San Francisco Bay Area and Sacramento County, and has earned Zillow’s distinction as #1 Real Estate Team in the San Francisco Bay Area and Sacramento County for most recent sales. We are honored to have Rick as one our top ICC coaches.
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Learn the complete system to flip houses profitably and consistently.
Step-by-step process from finding deals to selling the finished property
How to analyze properties, estimate repairs, and calculate ROI
Proven systems for managing contractors and renovation timelines
Financing strategies to fund flips with minimal risk
Marketing techniques to sell flips quickly and maximize profits
Downloadable property analysis forms, budgets, and project checklists
Learn how to spot profitable properties and avoid costly mistakes.
Use systems to manage contractors, budgets, and timelines efficiently.
Apply proven financing and marketing strategies to flip houses with consistency.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.
This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.
We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
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Develop the leadership and management skills to build, train, and oversee a high-performing Inside Sales Agent department.
Learn how to recruit, hire, and onboard ISAs who convert leads effectively
Implement systems for tracking call activity, appointments, and conversion ratios
Discover accountability models that keep ISAs focused and motivated
Create performance dashboards and reports to measure growth and success
Gain coaching techniques to improve communication skills and productivity
Includes downloadable tracking sheets, accountability templates, and management scripts
Learn how to train, track, and motivate ISAs to perform at the highest level.
Use dashboards and metrics to identify top performers and pinpoint areas for growth.
Develop repeatable processes that help your ISA department grow with your business.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Video: Tracking Online Lead Key Performance Indicators
Tracking Online Lead Key Performance Indicators eBook file
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent Trainer" or CISAT upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents.
These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.
We know this course will be valuable for your real estate business.
Enroll in ISA Manager Training to master the systems, accountability models, and coaching methods that drive consistent results. Learn how to lead ISAs who generate predictable appointments and sustainable growth for your team.
Start building your scalable ISA system today.
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Develop the mindset, habits, and focus that drive success in every area of your real estate business and life.
Learn the daily disciplines and thought patterns used by top-producing agents and leaders
Discover how to overcome limiting beliefs, self-doubt, and procrastination
Build consistency through goal setting, accountability, and personal growth strategies
Gain practical tools for managing stress, time, and emotional resilience in a competitive market
Understand how to create alignment between your values, vision, and business plan
Includes mindset exercises, reflection worksheets, and performance-tracking templates
Adopt the mental models and habits that fuel long-term real estate success.
Build resilience and discipline to push through challenges and achieve your goals.
Develop the inner confidence and clarity that lead to consistent performance.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.
With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.
Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength.
If that's what you're after, this Success Mindset course is exactly what you need.
The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".
This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.
Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.
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Learn how to adapt, thrive, and grow your real estate business in any market condition.
Discover how to adjust your mindset and business plan during market shifts
Learn proven lead generation and conversion strategies that work in slower markets
Gain techniques to communicate value to clients and overcome uncertainty
Implement systems that stabilize production and profitability when market dynamics change
Explore case studies from top agents who have successfully navigated past downturns
Includes downloadable scripts, templates, and planning worksheets
Learn how to shift your mindset and strategy to stay productive in any market cycle.
Master lead generation and conversion systems that keep your pipeline full year-round.
Communicate market insights to clients and guide them through change with expertise.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.
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Understand people better and close more deals with DISC.
Learn the DISC behavioral model and how it applies to real estate
Identify client personalities to tailor your communication style
Build stronger relationships with buyers, sellers, and teammates
Strategies to resolve conflict and improve negotiations
Use DISC in recruiting, coaching, and team management
Downloadable DISC charts, worksheets, and training tools
Adapt your approach to match client and team personalities for stronger connections.
Use DISC insights to build trust, reduce conflict, and close more deals.
Apply DISC in recruiting, coaching, and managing agents to boost team performance.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.
Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.
This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.
Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.
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