ICT Online Course

SOI: Building a Referral-Based Sphere of Influence

Build a thriving real estate business fueled by relationships, referrals, and repeat clients.

Learn how to systematically grow, organize, and communicate with your Sphere of Influence (SOI)
Discover contact plans that keep you top of mind with friends, family, and past clients
Master scripts, dialogues, and social media strategies to generate consistent referrals
Gain tools to track relationships, measure engagement, and increase repeat business
Implement simple follow-up systems that turn contacts into loyal clients
Includes downloadable SOI trackers, communication templates, and marketing materials

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Generate Endless Referrals

Turn your personal and professional relationships into a steady stream of business.

Stay Top of Mind

Follow structured contact plans that strengthen relationships and build trust.

Build Long-Term Success

Create a business model that thrives on repeat clients and word-of-mouth marketing.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 6 month

Module 1: How to Create a Real Estate Sphere of Influence List

VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
AUDIO: How to Create a Sphere of Influence List – PART 1
AUDIO: How to Create a Sphere of Influence List – PART 2
WORKBOOK: How to Create a Real Estate Sphere of Influence List
VIDEO: How to Set Up Your CRM
Script: Update Database
SOI Member Contact Form (fillable)
Daily SOI Contact Form (fillable)
Script: Update Database & Direct Message

Module 2: Who Do You Know?

VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps

Module 3: How to Contact Your SOI

VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI

Module 4: Create Your SOI Contact Plan

VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps

Module 5: How to Grow Your SOI

VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI

About this course

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Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
QUIZ at the end of each module to promote retention of information and test your knowledge.
ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of “Certified Referral Network Expert” or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Instructor

Brian Icenhower.

Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.

Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.

We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

Grow your real estate business through relationships that last.

Enroll in SOI: Building a Referral-Based Sphere of Influence (ICT) to learn how top agents cultivate repeat and referral business through consistent communication, systems, and service. Build a reliable, relationship-driven business that stands the test of time.
Start building your sphere today.

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Learn how they benefited from this course

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!

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New Agent Blueprint
$299
ICT Online Course
New Agent Blueprint
Lay the foundation for a successful real estate career with proven systems, scripts, and models from top-producing agents.
Step-by-step training for building your database, lead generation systems, and referral network
Learn how to master time management, follow-up systems, and lead conversion
Discover how to run open houses, host client events, and grow your SOI
Build confidence with proven buyer and listing presentation frameworks
Gain access to downloadable workbooks, scripts, checklists, and tracking tools
Ideal for new agents and team leaders onboarding new recruits into production quickly
Add to Cart
Start Strong

Learn the essential systems and habits every new real estate agent needs to succeed.

Build Momentum

Follow a step-by-step roadmap to generate leads, convert clients, and close deals.

Accelerate Your Growth

Use proven models, tools, and scripts to establish a thriving real estate business fast.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Module 1: Updating Your Database & Asking for Referrals
- VIDEO: How To Create A Real Estate Sphere Of Influence List
- Workbook: Updating Your Database & Asking for Referrals
- Daily Contact Form (fillable)
- SOI Member Contact Form (fillable)
- SOI Update Database Script
- SOI Update Database Script & Ask for a Referral
- VIDEO: How to Set Up Your CRM
- SOI Call & Text Contact Cycle
Module 2: Your SOI Contact Plan
- VIDEO: Your SOI Contact Plan
- Workbook: Your SOI Contact Plan
- My SOI Contact Plan
- Sample Contact Plans
- Sample Plan #1: The Basic
- Sample Plan #2: Giving to Get
- Sample Plan #3: Social Butterfly
- Monthly Mailer Topics
Module 3: How to Grow Your SOI
- VIDEO: How to Grow Your SOI
- Workbook: How to Grow Your SOI
- Script: Update Database & Ask for Referral
- Script: Asking for Referrals
Module 4: Your SOI Means Business
- VIDEO: Your SOI Means Business
- Workbook: Your SOI Means Business
- Who Do Know from These Industries?
- Who Do I Know From These Industries Worksheet
- Who Do I Know From These Industries Spreadsheet
- Real Estate Vendor List Template
- Newsletter Templates by Month
- SOI Update Database Script
- Social Media SOI Direct Message Script
- Script: Referral Business Partnership I
- Script: Referral Business Partnership II
- Script: Follow Up After Referring a Client to a Vendor
- Script: To Contact SOI to Grow Vendor List
Module 5: Time to Get Social
- VIDEO: Time to Get Social
- Workbook: Time to Get Social
- Personal Facebook Direct Message Script
- Social Media Calendar STAY Strategy for Content
- How to Create a Friends List on Facebook
Module 6: Setting Up Your Facebook Business Page
- VIDEO: Facebook Business Page
- Workbook: Social Media Profile
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- Facebook Description Examples
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- BONUS HELP: Stock Photo Download
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
Module 7: Open Houses
- VIDEO: Open Houses
- Workbook: Open Houses
- Resource: Open House Prospecting Activities
- Resource: Open House Feedback Form (Printable)
- Resource: Positive Need Affirmation Sandwich (Fillable)
- Graphic: Open House Timeline
- Open House System Checklist (fillable)
- Open House System Checklist (editable)
Module 8: Listing E-Alert Updates
- VIDEO: Listing E-Alert Updates
- Workbook: Listing E-Alert Updates
- Script: Neighborhood Listing E-Alert Email Drip
- Script: Geographic Farming Listing E-Alert Email Drip
- Script: Seller Lead Listing E-Alert Email Drip
- Script: Buyer Lead Listing E-Alert Email Drip
- Listing E-Alert Campaign Promotional Ad (fillable)
Module 9: Time Management & Tracking
- VIDEO: Time Management & Tracking
- Workbook: Time Management & Tracking
- The Top-Producing Realtor’s Daily Schedule
- Sample Weekly Calendar
- The Erase and Replace Rule
- Graphic: The Eisenhower Decision Matrix
- Daily SOI Contact Form (fillable)
- Lead Tracking (fillable)
- SOI Member Contact Form (fillable)
Module 10: Setting Up Your Online Lead Ecosystem
- VIDEO: Google Local Service Ads
- Workbook: Google Local Services Ads
- Quick Tip: 3 things that make you appear more frequently for Local Services Ads
- Online Lead Source Funnel
- Quick Tip: If you are struggling to get locations verified
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Online Lead Referral Sources
Module 11: Making Initial Contact with Online Leads
- VIDEO: 2 Week Assault Plan Explained
- Workbook: Online Leads & Prospecting
- Mastering Lead Follow Up – Infographic
- The Sales Process – Infographic
- Should I Keep Trying – Infographic
- They Didn’t Answer – Infographic
- Converting a Prospect to a Client – Infographic
- 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
- 2-Week Assault Plan Phone Call Scripts
- 2-Week Assault Plan Text Scripts
- 2-Week Assault Plan Email Template Scripts
- 2-Week Assault Plan Video Email Scripts
- 2-Week Assault Plan Facebook and Social Media Scripts
Module 12: Online Lead Follow Up Plans
- VIDEO: Online Lead Follow Up Plans
- “I’ll Do You One Better”
Module 13: Buyer Presentation
- VIDEO: Buyer Presentation
- Workbook: Buyer Presentation
- Buyer Questionnaire & Lead Sheet
- Pre-Buyer Consult Video #1 Script
- Buyer Consultation Video Script
- Scripts for Presenting the Exclusive Buyer Agency Agreement
- Handling Objections to Signing the Buyer Agency Agreement
Module 14: Listing Presentation
- VIDEO: Listing Presentation
- Workbook: Listing Presentation
- Seller Lead Sheet
- Price Reduction Graphic
- Listing Consultation
- Pre-Listing Consultation Video Scripts
- Pre-Listing Video #1 Script
- Pre-Listing Video #2 Script
- Pre-Listing Video #3 Script
- Pre-Listing Video #4 Script
- Pre-Listing Video #5 Script
- Virtual Listing Presentation – Luxury Theme
- Virtual Listing Presentation – Classic Theme
- Listing and Closing Checklists
About this course
- $299
- 126 lessons
- 11 hours of video content
Add to Cart
Is New Agent Blueprint right for you?

New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:
- You're new to real estate and aren't sure where to start
- You're overwhelmed and don't know what activities to prioritize
- You're a dual career agent and need help balancing
- You're looking for actionable advice based on proven success strategies
- You're looking for mastermind sessions
- You want support from the leading experts in the real estate industry with decades of experience
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success.

If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success.

We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

Launch your real estate career with proven systems that work.

Enroll in New Agent Blueprint to learn the daily routines, scripts, and lead generation strategies top agents use to succeed from day one. Build confidence, structure, and momentum in your first year and beyond.
Start your journey to becoming a top producer today.
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Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses
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Google Local Services Ads for REALTORS® – and Additional Online Lead Sources
$249
ICT Online Course
Google Local Services Ads for Realtors
& Additional Online Lead Sources
Generate high-quality leads with Google Local Services Ads and beyond.
Step-by-step training to set up and run Google Local Services Ads (GLSA)
How to maximize visibility and generate exclusive, high-intent leads
Additional online lead sources every REALTOR® should leverage
Budgeting strategies to get the most out of your ad spend
How to track results and measure ROI with online lead systems
Downloadable ad templates, tracking sheets, and setup guides
Add to Cart
Unlock Google’s Power

Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.

Diversify Online Lead Sources

Discover additional platforms and strategies to expand your lead flow.

Maximize ROI

Use tracking tools and budgeting models to get the best return on every dollar spent.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Module 1: Local Services Ads
- Module 1 Video: Local Services Ads
- Workbook: Module 1: Local Services Ads
- Quick Tip: 3 things that make you appear more frequently for Local Services Ads
- Generating Listing Leads with Local Services Ads
- Online Lead Source Funnel
- Quick Tip: Starting off on the right foot
Module 2: My Business Profile
- Module 2 Video: My Business Profile
- Workbook: Module 2: My Business Profile
- Creating Multiple Google My Business Locations
- How to Create Multiple Google Locations for a Real Estate Agent
- Quick Tip: If you are struggling to get locations verified
- How to Create Multiple Google Locations for a Real Estate Agent
Module 3: Online Reviews
- Module 3 Video: Online Reviews
- Workbook: Module 3: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
Module 4: Maximize Your Online Presence
- Module 4 Video: Maximize Your Online Presence
- Workbook: Module 4: Maximize Your Online Presence
- Google Posts
- How Real Estate Agents Rank Higher on Google
Module 5: Grow Your Business-to-Business Database with Google
- Module 5 Video: Grow Your Business-to-Business Database with Google
- Workbook: Module 5: Grow Your Business-to-Business Database with Google
- Real Estate Vendor List Template
- Real Estate Vendor Program Scripts
Module 6: Additional Online Lead Referral Services
- Module 6 Video: Additional Online Referral Lead Services
- Workbook: Module 6: Additional Online Referral Lead Services
- Online Lead Referral Sources
About this course
- $249.00
- 38 lessons
- 3 hours of video content
Add to Cart
Immediate Takeaways

Here is what you can expect to gain from taking this online course.
- Learn about Local Services Ads and how to leverage them to dominate the local real estate market
- Business profile best practices and how-to to create a profile that will showcase the value you provide
- How to get reviews and use them to grow your business
- Action Steps at the end of each module to help you apply what you just learned
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.

Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?

You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.

What are you waiting for?

Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!
Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses
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Online Courses

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Business Planning
$299
ICT Online Course
Business Planning
Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Add to Cart
Measure What Matters

Use proven models to track metrics, budgets, and ROI for smarter decision-making.

Design a Clear Plan

Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.

Stay on Track Year-Round

Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Business Planning 2023 Webinar Replay Intro to Business Planning
- Introduction and Course overview
- ICC-Business-Planning-Guide
Module 1: The Dashboard
- The Dashboard
- ICC Team Dashboard Template
- ICC Production Tracker
- ICC Business Tracker
Module 2: The Organizational Structure
- Video: The Organizational Structure Chart
- Expansion Team Organizational Structure
- Large Team Organizational Structure – Hybrid
- Large Team Organizational Structure – Traditional
- Midsize Team Organizational Structure – Hybrid
- Midsize Team Organizational Structure – Traditional
- Small Team Organizational Structure
Module 3: The Budget
- Video: Production Growth Budget Schedule
- Real Estate Budget Schedule (example)
- Real Estate Budget Schedule (fillable)
- Sample Profit & Loss Statement
Module 4: The Single Page 1-3-5 Business Plan
- Video: 1-3-5 Single Page Business Plan
- ICC-Business-Planning-Guide
- 1-3-5 Word Doc Editable
- Solo Agent Single Page 1-3-5 Business Plan – Sample
- Solo Agent Single Page 1-3-5 Business Plan – Fillable
- Team Single Page 1-3-5 Business Plan – Sample
- Team Single Page 1-3-5 Business Plan – Fillable
- Broker/Owner Single Page 1-3-5 Business Plan – Sample
- Broker/Owner Single Page 1-3-5 Business Plan – Fillable
Module 5: Going Virtual
- Virtual Listing Presentation Templates
- Virtual Real Estate Listings – How REALTORS Conduct Virtual Consultations
- Promoting Virtual Broker Open Houses Using Social Media
- Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now
- Example of a Real Estate Buyer Presentation: The Virtual Consultation Process
- Virtual Showing Request Form
Module 6: The Schedule & Conclusion
- Video: The Schedule and Conclusion
- Daily Schedule for Realtors
- Personalized Schedule Fillable
- Quarterly & Mid-Year Review Form
BONUS Module: The 10-10-5 System and more help
- Bonus Module Workbook: The 10-10-5 System
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
About this course
- $299
- 41 lessons
- 2.5 hours of video content
Add to Cart
What Makes Our Business Plan Different?

We get specific and walk you through the entire process. You'll learn:
- How to build a single page business plan
- How to define your “Number One Goal”
- What 3 Strategies you need to Focus on to get to the One Goal
- How to prioritize and implement
- Steps for success for Solo Agents as well as Teams and Brokerages
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.

Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.

Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

Real estate business planning made easy.
This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures. Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses
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Online Courses

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Compare
Social Media & Digital Marketing: Online Masterclass for Agents
$249
ICT Online Course
Social Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Add to Cart
Grow Your Online Brand

Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.

Create Content That Converts

Use proven posting strategies to turn engagement into real business opportunities.

Master Digital Marketing

Learn how to run ads, track results, and expand your reach with confidence.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business
- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
Module 2: Facebook Business Page
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
Module 3: Instagram: Your Homepage & Content
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
Module 4: Websites, Landing Pages & CRMs
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
Module 5: Real Estate Blogs
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
Module 6: Video Marketing
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
Module 8: Pinterest, LinkedIn, & Twitter
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
Module 9: Your Google Presence & Advertising
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
Module 10: Online Reviews
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Add to Cart
Immediate Takeaways

Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.

Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.

Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to Cart
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ISA Manager Training
$199
ICT Online Course
ISA Manager Training
Develop the leadership and management skills to build, train, and oversee a high-performing Inside Sales Agent department.
Learn how to recruit, hire, and onboard ISAs who convert leads effectively
Implement systems for tracking call activity, appointments, and conversion ratios
Discover accountability models that keep ISAs focused and motivated
Create performance dashboards and reports to measure growth and success
Gain coaching techniques to improve communication skills and productivity
Includes downloadable tracking sheets, accountability templates, and management scripts
Add to Cart
Lead with Clarity

Learn how to train, track, and motivate ISAs to perform at the highest level.

Measure What Matters

Use dashboards and metrics to identify top performers and pinpoint areas for growth.

Build a Scalable System

Develop repeatable processes that help your ISA department grow with your business.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years
Module 1: Online Lead Sources
- Video: Online Lead Sources
- Intro & Setting Online Leads and Setting Expectations eBook file
Module 2: Making Initial Contact with Online Leads
- Video: Making Initial Contact with Online Leads
- Making Initial Contact with Online Leads eBook file
- VIDEO: How to Set Up Your CRM
- SOI Call & Text Contact Cycle
Module 3: Online Lead Follow-Up Plans
- Video: Online Lead Follow-Up Plans
- Online Lead Follow-Up Plans eBook file
Module 4: Online Lead Nurturing Scripts
- Video: Online Lead Nurturing Scripts
- Online Lead Nurturing Scripts eBook file
Module 5: Tracking Online Lead Key Performance Indicators
- Video: Tracking Online Lead Key Performance Indicators
  Tracking Online Lead Key Performance Indicators eBook file
Module 6: Recruiting, Interviewing & Hiring ISAs
- Printable Workbook: Recruiting, Interviewing & Hiring ISAs
- ISA Manager Guide – Module 6 Appendix
- Video: Recruiting, Interviewing & Hiring ISAs
- Hiring – Offer Letter for Inside Sales Agents
- Check-In: Recruiting, Interviewing & Hiring ISA’s
Module 7: First Quarter for ISAs
- Printable Workbook: First Quarter for ISAs
- Video: First Quarter for ISAs
- Sample Onboarding Calendar for Agents (editable)
- ISA Manager Guide – Module 7 Appendix
Module 8: Scripts For The ISA
- Learning Objectives
- Printable Workbook: Scripts For The ISA
- Video: Scripts For The ISA
- ISA Manager Guide – Module 8 Appendix
Module 9: Testing & Benchmarking
- Learning Objectives
- Printable Workbook: Testing & Benchmarking
- Video: Testing & Benchmarking
- ISA Manager Guide – Module 9 Appendix
Module 10: ISA Practice
- Learning Objectives
- Printable Workbook: ISA Practice
- Video: ISA Practice
- ISA Manager Guide – Module 10 Appendix
About this course
- $199.00
- 35 lessons
- 6.5 hours of video content
Add to Cart
Immediate Takeaways

Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you train your Inside Sales Agent team.
- WORKBOOK to guide you as you recruit, hire, and train your Inside Sales Agent team.
- BENCHMARKS to use as you structure your training and track your KPIs.
- ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business.
- TRAINING EXERCISES for your Inside Sales Agent team to help them learn, practice, and grow.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.
Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent Trainer" or CISAT upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

Designed for leaders and managers of real estate sales teams

This course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents.

These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.

We know this course will be valuable for your real estate business.

Turn your Inside Sales department into a high-conversion powerhouse.

Enroll in ISA Manager Training to master the systems, accountability models, and coaching methods that drive consistent results. Learn how to lead ISAs who generate predictable appointments and sustainable growth for your team.
Start building your scalable ISA system today.
Add to Cart
ISA Manager Training

More about this real estate training course

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Agent Financials
$299
ICT Online Course
Agent Financials
Master the numbers that drive your real estate business.
Learn financial models that top agents use to maximize profit
Track expenses, budgets, and ROI with simple systems
Understand profit margins, income streams, and growth benchmarks
Build financial dashboards to monitor performance at a glance
Strategies to scale while protecting profitability
Downloadable spreadsheets, templates, and tracking tools
Add to Cart
Gain Financial Clarity

Understand your income, expenses, and profit margins so you can make smarter business decisions.

Implement Proven Models

Use simple financial systems and dashboards to track budgets, ROI, and agent performance.

Protect & Grow Profitability

Apply strategies to scale your business while maintaining healthy margins and long-term stability.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Agent Financials

More about this real estate training course

Course curriculum

Enrollment includes access to the following course materials for 6 months.
Module 1: Managing Agent Financials
- VIDEO: Managing Agent Financials
- AUDIO: Managing Agent Financials
- Workbook: Managing Agent Financials
- Agent Financials Banking Accounts
Module 2: Mastering the Realtor Budget
- VIDEO: Mastering the Realtor Budget
- AUDIO: Mastering the Realtor Budget
- Workbook: Mastering the Realtor Budget
- Real Estate Budget Schedule (example)
- Real Estate Budget Schedule (fillable)
Module 3: Grasping the Profit & Loss Statement
- VIDEO: Grasping the Profit & Loss Statement
- AUDIO: Grasping the Profit & Loss Statement
- Workbook: Grasping the Profit & Loss Statement
- Sample Profit & Loss Statement
Module 4: Analyzing Business Financials
- VIDEO: Analyzing Business Financials
- AUDIO: Analyzing Business Financials
- Workbook: Analyzing Business Financials
About this course
- $299.00
- 15 lessons
- 1.5 hours of video content
Add to Cart
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.

Most agents have no idea where they are at financially.

You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.

Now is the time to step up your game.

This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.

You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.

"My business is growing, but for some reason, I'm broke."

We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.
It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.
Add to Cart
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The Buyer Lead Conversion Process
$149
ICT Online Course
Buyer Lead Conversion Process
Turn buyer leads into loyal clients with a proven conversion system.
Step-by-step process to convert online and SOI buyer leads
Scripts and dialogues for initial contact, follow-up, and appointments
How to build trust quickly and position yourself as the go-to agent
Follow-up systems that keep you top of mind until buyers are ready
Techniques to handle objections and secure buyer agreements
Downloadable scripts, follow-up plans, and tracking templates
Add to Cart
Master the Conversion Process

Learn the exact steps to take buyer leads from first contact to signed client.

Use Proven Scripts

Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.

Increase Closing Rates

Apply systems that boost your conversion, shorten timelines, and grow your pipeline.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Course materials
- The Buyer Lead Conversion Process
- Part One: Buyers don’t know what they don’t know
- Part Two: From contact to appointment
- Part Three: Buyer and lender consultations
- Part Four: Making things official
- Script: Presenting the exclusive buyer agency agreement
- Script: Handling objections to signing the buyer agency agreement
- Script: MLS Auto-Prospecting
- Buyer Questionnaire & Lead Sheet
- Quiz: Buyer Lead Conversion
- Action Steps
Seller Lead Conversion role play videos
- Pre-Buyer Consult Video #1 Script
- Buyer Consultation Video Script
About this course
- $149
- 15 lessons
- 1 hour of video content
Add to Cart
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

A major part of succeeding in real estate is developing a strong sphere of influence — but you can't stop there.

Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side.

We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.

Don't just work your SOI — make it work for you! This condensed course has everything you need; what are you waiting for?

The buyer lead conversion process.

The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.
Add to Cart
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FLIPPING: The Complete System to Flip Houses for Profit
$299
ICT Online Course
FLIPPING: The Complete System
to Flip Houses for Profit
Learn the complete system to flip houses profitably and consistently.
Step-by-step process from finding deals to selling the finished property
How to analyze properties, estimate repairs, and calculate ROI
Proven systems for managing contractors and renovation timelines
Financing strategies to fund flips with minimal risk
Marketing techniques to sell flips quickly and maximize profits
Downloadable property analysis forms, budgets, and project checklists
Add to Cart
Evaluate Deals with Confidence

Learn how to spot profitable properties and avoid costly mistakes.

Streamline Renovations

Use systems to manage contractors, budgets, and timelines efficiently.

Maximize Profits

Apply proven financing and marketing strategies to flip houses with consistency.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months
Module 1: Real Estate Markets & Values
- Module 1: Real Estate Markets & Values
- Video: Real Estate Markets & Values
- Module 1 Quiz
Module 2: How to Find Flips
- Module 2: How to Find Flips
- Video: How To Find Flips
- Sample CMA
- Sample CMA – word doc editable
- Inspection Repair Checklist
- Inspection Repair Checklist – word doc editable
- Notice of Default Prospecting Script
- Module 2 Quiz
Module 3: The Flipping Economic Model
- Module 3: The Flipping Economic Model
- Video: The Flipping Economic Model
- Flipping Conversion Scripts – Word doc editable
- Flipping Conversion Scripts
- Module 3 Quiz
Module 4: Purchasing Flips - From Offer To Close
- Module 4: Purchasing flips—from offer to close
- Video: Purchasing Flips – From Offer To Close
- Module 4 Quiz
Module 5: Flipping Financial Models
- Module 5: Flipping Financial Models
- Flipping Financial Models
- Property Investment Summary
- Property Investment Summary – word doc editable
- Module 5 Quiz
Module 6: Flip Construction
- Module 6: Flip Construction
- Video: Flip Construction
- Construction Workflow Checklist
- Construction Workflow Checklist – editable word doc
- Module 6 Quiz
Module 7: Selling Flips
- Module 7: Selling Flips
- Video: Selling Flips
- Module 7 Quiz
Module 8: Building Your Team
- Module 8: Building Your Team
- Video: Building Your Team
- Module 8 Quiz
About this course
- $299
- 40 lessons
- 5.5 hours of video content
Add to Cart
Immediate Takeaways

Here is what you can expect to gain from taking this online course.
- SCRIPTS that help you convert more flipping leads. Flipping Conversion Scripts, and more
- FORMS AND LISTS to streamline processes and document your flip. Sample CMA, Inspection Repair Checklist, Construction Workflow Checklist, and more
- FINANCIAL MODELS to guide your property investments. Property Investment Summary, and more
- QUIZ at the end of each module to promote retention of information and test your knowledge.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Brian Icenhower.

Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.

This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.

We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.

We know this course will be valuable for your real estate business.

Flipping = wealth building
If you are serious about flipping homes, this course is an absolute must! Add to Cart
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses
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