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  The Seller Lead Conversion Process

  $149

  ICT Online Course

  Seller Lead Conversion

  

  Learn how to turn every listing opportunity into a signed agreement with proven seller conversion systems, scripts, and strategies.

  • Step-by-step training to convert listing leads from online sources, referrals, and open houses

  • Discover how to prequalify sellers and conduct powerful listing consultations

  • Master scripts and dialogues to handle pricing objections and commission conversations

  • Build trust quickly with communication strategies that position you as the expert

  • Implement follow-up systems to stay top of mind with seller prospects over time

  • Includes listing presentation templates, pre-listing checklists, and objection-handling scripts

  Add to Cart

  Convert More Listings

  Use proven scripts and systems to turn seller leads into signed listing agreements.

  

  Build Trust & Confidence

  Guide homeowners through the listing process with professionalism and clarity.

  

  Stay Top of Mind

  Follow up strategically to maintain relationships and win future listings.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • The Seller Lead Conversion process
  • Video Part One: Overcoming common objections
  • Video Part Two: Getting answers
  • Video Part Three: The pre-listing packet
  • Video Part Four: The kitchen table consultation
  • Seller Lead Sheet
  • Quiz
  • Action Steps

  Seller Lead Conversion role play videos

  • The Listing Consultation Script
  • Scripts for Listing Consultation Objections about Price
  • Objections about Finding a Home to Buy Before Listing
  • Urgency Objections
  • Overcoming Objections about Paying a Commission

  Listing Presentation bonus

  • Price Reduction Graphic
  • Listing Consultation

  Pre-Listing Consultation video scripts & examples

  • Pre-Listing Consultation Video Scripts
  • Pre-Listing Video #1 Script
  • Pre-Listing Video #2 Script
  • Pre-Listing Video #3 Script
  • Pre-Listing Video #4 Script
  • Pre-Listing Video #5

  

  About this course

  • $149
  • 23 lessons
  • 2 hours of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Listing Specialist" or CLS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Are you ready to revolutionize how you think about closing, and get more listings than ever?

  This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.

  

  Turn every seller lead into a listing opportunity.

  Enroll in Seller Lead Conversion Process (ICT) to master the conversations, scripts, and systems that help top agents secure more listings and serve clients with confidence. Build consistency, trust, and long-term success in your listing business.
  Start converting seller leads today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  ADMIN: The Training Process for Real Estate Administrative Assistants

  $299

  ICT Online Course

  ADMIN: The Training Process
  for Real Estate Administrative Assistants

  

  Master the systems and skills every real estate admin needs to support top agents and growing teams.

  • Training for key roles: Listing Manager, Transaction Coordinator, Office Administrator

  • Systems, checklists, and dashboards to streamline operations

  • Listing management from pre-listing through closing

  • Lead tracking and accountability tools

  • Strategies to free agents’ time for production

  • Downloadable forms, templates, and checklists

  Add to Cart

  Create Structure & Systems

  Learn how to implement checklists, dashboards, and tracking tools that keep your agents and business organized.

  

  Master the Admin Role

  Gain step-by-step training for listing management, transaction coordination, and day-to-day operational support.

  

  Boost Team Productivity

  Understand how to free up agents’ time by streamlining processes, ensuring accountability, and driving efficiency across the office.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Mergers & Acquisitions

  Click to watch more about this real estate training course

  Program curriculum

  Enrollment includes access to the following course materials for 6 months.

  Module 1: Introduction

  • Module 1 Workbook: Introduction
  • Video: Communication Foundations
  • Get to know the DISC Profiles

  Module 2: Understanding Job Roles

  • Module 2 Workbook: Understanding Job Roles
  • Video: Job Roles for Admin Staff
  • The Solution Triangle

  Module 3: The Administrative Manager

  • Module 3 Workbook: The Administrative Manager
  • Video: The Administrative Manager: Creating Structure
  • Sample Weekly Calendar
  • Active Listing – blank (fillable)
  • Sample Buyer Inventory
  • Daily Contact Form (fillable)
  • Sample Year-to-Date Check-Up Form 1
  • Sample Year-to-Date Check-Up Form 2
  • Lead Tracking Sheet (fillable)
  • Sample Pending Inventory Pipeline
  • Sample Dashboard 1
  • Sample Dashboard 2
  • Year-to-Date Check-Up Form (fillable)
  • Active & Pending Inventory Lists (fillable)
  • ICC Team Dashboard (fillable)

  Module 4: The Listing Manager

  • Module 4 Workbook: The Listing Manager
  • Video: The Listing Manager: From Listing to Contract
  • Listing and Pre-Listing Checklists
  • Listing to Contract Checklist
  • Pre-Listing Checklist
  • Seller Lead Sheet
  • Assistant’s First Call Checklist
  • Assistant’s First Call Checklist (fillable)
  • Defining Moments in Real Estate Transactions

  Module 5: The Transaction Coordinator

  • Module 5 Workbook: The Transaction Coordinator
  • Video: The Transaction Coordinator: From Contract to Closing
  • Buyer-Seller Checklist
  • Active Listing – blank (fillable)
  • Buyer Closing Checklist
  • Buyer Inventory
  • Buyer Lead Sheet (fillable)
  • Listing Inventory
  • Pending Contracts – blank (fillable)
  • Pending Inventory Pipeline
  • Seller Closing Checklist
  • Buyer and Seller Checklists (fillable)

  Module 6: The Marketing Director

  • Module 6 Workbook: The Marketing Director
  • Video: The Marketing Director: Building your real estate business
  • Buyer Closing Checklist
  • Client Event Contact Plan
  • Listing to Contract Checklist
  • Script: Contacting past and existing clients
  • Pre-Listing Checklist
  • Seller Closing Checklist

  Module 7: Your Sphere of Influence

  • Module 7 Workbook: Your Sphere of Influence
  • Video: Your Sphere of Influence
  • Team Scoreboard
  • Graphic: The SOI Core

  Module 8: Enhancing the Client Experience

  • Video: Enhancing the Client Experience
  • Defining Moments in Real Estate Transactions

  Module 9: Managing Virtual Assistants & Remote Workers

  • Workbook: Managing Virtual Assistants & Remote Workers
  • Video: Managing Virtual Assistants & Remote Workers

  Module 10: Creating the Ultimate Client Experience

  • Workbook: Creating the Ultimate Client Experience
  • Video: Creating the Ultimate User Experience
  • Policies and Procedures Handbook
  • First Day Welcome Orientation Checklist
  • First Quarter Checklist – Admin – alternate
  • Editable First Day Welcome Orientation Checklist

  Module 11: Conclusion

  • Workbook: Conclusion
  • Video: Above and Beyond
  • Leader vs Manager
  • Production Growth Budget Schedule
  • Staff Self-Performance Appraisal
  • Sample Team Annual Business Plan
  • Editable Blank Business Plan
  • Editable Blank Action Steps

  

  About this course

  • $299.00
  • 79 lessons
  • 5 hours of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

  This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

  Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

  

  Make administrative tasks easy.

  Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads. Add to Cart Checkout Course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Realtor Events

  $199

  ICT Online Course

  Realtor Events

  

  Learn how to plan, promote, and execute high-impact Realtor events that strengthen relationships, generate leads, and grow your business.

  • Step-by-step training to organize client appreciation events, community gatherings, and networking mixers

  • Discover how to promote your events through email, social media, and local outreach

  • Learn how to turn attendees into repeat clients and referral sources

  • Gain insight into event budgeting, vendor partnerships, and sponsorship opportunities

  • Build a post-event follow-up system to capture leads and maintain relationships

  • Includes event planning templates, promotional materials, and follow-up scripts

  Add to Cart

  Host Events That Convert

  Turn every gathering into a powerful opportunity for connection and lead generation.

  

  Build Lasting Relationships

  Create memorable experiences that keep you top of mind with clients and your sphere of influence.

  

  Simplify Your Planning

  Use proven templates, checklists, and systems to organize stress-free, high-impact events.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Realtor Event Contact Plan

  • VIDEO: Realtor Event Contact Plan
  • AUDIO: Realtor Event Contact Plan
  • WORKBOOK: Realtor Event Contact Plan
  • Client Event Contact Plan

  Module 2: Realtor Event Target Market

  • VIDEO: Realtor Event Target Market
  • AUDIO: Realtor Event Target Market
  • WORKBOOK: Realtor Event Target Market
  • Script: During Client Appreciation Event #1
  • Script: During Client Appreciation Event #2

  Module 3: Eliminate Realtor Event Costs

  • VIDEO: Eliminate Realtor Event Costs
  • WORKBOOK: Eliminate Realtor Event Costs
  • AUDIO: Eliminate Realtor Event Costs

  Module 4: Community Events for Realtors

  • VIDEO: Community Events for Realtors
  • WORKBOOK: Community Events for Realtors
  • Community Event Ideas
  • AUDIO: Community Events for Realtors

  Module 5: Popular Realtor Event Ideas

  • VIDEO: Popular Realtor Event Ideas
  • WORKBOOK: Popular Realtor Event Ideas
  • Client Events Packet
  • AUDIO: Popular Realtor Event Ideas

  

  About this course

  • $199
  • 23 lessons
  • 1 hour of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
  • Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
  • Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
  • Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
  • Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.

  This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)

  Stop trying to become an event planner. Focus on coming from contribution and giving back.

  At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)

   

  

  Turn your next Realtor event into a business-building success.

  Enroll in Realtor Events (ICT) to learn how to plan, promote, and execute events that strengthen relationships, attract referrals, and generate consistent leads. Build your reputation as the go-to agent in your community—one event at a time.
  Start planning your next event today. Add to Cart

  Realtor Events

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Door Knocking for Success

  $149

  ICT Online Course

  Door Knocking for Success

  

  Turn every door into an opportunity for new business.

  • Step-by-step system for successful door knocking campaigns

  • Scripts and dialogues to build confidence and spark conversations

  • How to identify target neighborhoods and maximize coverage

  • Techniques to create lasting impressions and follow-up opportunities

  • Strategies to convert door-to-door contacts into clients and referrals

  • Downloadable scripts, tracking sheets, and neighborhood farming tools

  Add to Cart

  Prospect with Confidence

  Learn scripts and systems that make door knocking natural and effective.

  

  Generate Quality Leads

  Use proven strategies to turn casual conversations into appointments and clients.

  

  Build Long-Term Presence

  Establish yourself as the go-to neighborhood agent through consistent outreach.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  • Workbook: Door-knocking for success
  • Video: Door-Knocking for Success
  • Graphic: 4-Step Property Preview Strategy
  • Script: Property Preview - Door-Knocking
  • Script: Turnover Rate
  • Resource: Sample Property Preview Checklist
  • Resource: Door-Knocking Note Log (Fillable)
  • Lead-Tracking Sheet (Fillable)

  

  About this course

  • $149
  • 11 lessons
  • .5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS Helpful scripts to teach you the right things to say when Door Knocking: Property Preview Script, Turnover Rate Script.
  • RESOURCES that you can download to help you start using what you've learned in your business today: Sample Property Preview Checklist, Door-Knocking Note Log (fillable form), Lead Tracking Sheet.
  • FOUR-STEP PROPERTY PREVIEW STRATEGY outlines the steps for prospecting around areas with clusters of active listsings.
  • VIDEO by Brian Icenhower, teaching the content. He details how property previews are a great way to tie lead generation to learning the business and developing the skill sets that will, in turn, make you an even more powerful prospector.
  • OPTIONS for how you learn best. We provide you with a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Are you ready to become an even more powerful prospector?

  In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.

  For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.

  There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.

  

  Door Knocking: When opportunity knocks ...

  Learn how to turn door knocking into a source for new business in this jam-packed crash course.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Social Media & Digital Marketing: Online Masterclass for Agents

  $249

  ICT Online Course

  Social Media & Digital Marketing

  

  Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.

  • Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more

  • Discover how to create posts, videos, and ads that attract engagement and generate leads

  • Learn branding and messaging strategies to stand out in a crowded online space

  • Gain insight into paid advertising, retargeting, and analytics to measure success

  • Develop a digital marketing plan that supports your long-term business goals

  • Includes downloadable content calendars, ad templates, and campaign checklists

  Add to Cart

  Grow Your Online Brand

  Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.

  

  Create Content That Converts

  Use proven posting strategies to turn engagement into real business opportunities.

  

  Master Digital Marketing

  Learn how to run ads, track results, and expand your reach with confidence.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Facebook Personal Page - Generating Organic Business

  • Video: Facebook Personal Page – Generating Organic Business
  • Workbook: Facebook Personal Page – Generating Organic Business
  • How to Create a Friends List on Facebook

  Module 2: Facebook Business Page

  • Video: Facebook Business Page
  • Workbook: Facebook Business Page
  • BONUS HELP: Creating a Facebook Page for Your Business
  • BONUS HELP: Adding Essential Information to Your Facebook Page
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
  • Facebook Description Examples
  • Facebook Cover Templates
  • Keyword Research Toolkit
  • Keyword Examples
  • Successful Facebook Ad Examples

  Module 3: Instagram: Your Homepage & Content

  • Video: Instagram: Your Homepage & Content
  • Workbook: Instagram: Your Homepage & Content
  • STAY Social Media Strategy Calendar – Social Media Images
  • STAY Social Media Strategy Calendar

  Module 4: Websites, Landing Pages & CRMs

  • Video: Websites, Landing Pages & CRMs
  • Workbook: Websites, Landing Pages, & CRMs
  • Keyword Research Toolkit
  • Keyword Examples

  Module 5: Real Estate Blogs

  • Video: Real Estate Blogs
  • Workbook: Real Estate Blogs

  Module 6: Video Marketing

  • Video: Video Marketing
  • Workbook: Video Marketing
  • Pre-Listing Video Examples
  • Pre-Listing Video Scripts
  • 12-Month SOI Video Touch System

  Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos

  • Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
  • Workbook: YouTube – Creating a Channel & Video

  Module 8: Pinterest, LinkedIn, & Twitter

  • Video: Pinterest, LinkedIn, & Twitter
  • Workbook: Pinterest, LinkedIn, & Twitter

  Module 9: Your Google Presence & Advertising

  • Video: Your Google Presence & Advertising
  • Workbook: Your Google Presence & Advertising

  Module 10: Online Reviews

  • Video: Online Reviews
  • Workbook: Online Reviews
  • Best Practices for Generating Google Reviews
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Google Review Script & Instructions for Staff
  • Quick Tip: Reviews for each location
  • Online Review Job Post (Word doc with social post text)
  • Online Review Job Post (PowerPoint design file template)
  • Advanced Techniques for Getting Google Reviews

  

  About this course

  • $249.00
  • 53 lessons
  • 8 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
  • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
  • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
  • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
  • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.

  Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.

  Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

  

  Transform your social media into a lead-generation machine.

  Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
  Start elevating your online presence today. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Agent Financials

  $299

  ICT Online Course

  Agent Financials

  

  Master the numbers that drive your real estate business.

  • Learn financial models that top agents use to maximize profit

  • Track expenses, budgets, and ROI with simple systems

  • Understand profit margins, income streams, and growth benchmarks

  • Build financial dashboards to monitor performance at a glance

  • Strategies to scale while protecting profitability

  • Downloadable spreadsheets, templates, and tracking tools

  Add to Cart

  Gain Financial Clarity

  Understand your income, expenses, and profit margins so you can make smarter business decisions.

  

  Implement Proven Models

  Use simple financial systems and dashboards to track budgets, ROI, and agent performance.

  

  Protect & Grow Profitability

  Apply strategies to scale your business while maintaining healthy margins and long-term stability.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Agent Financials

  More about this real estate training course

  Course curriculum

  Enrollment includes access to the following course materials for 6 months.

  Module 1: Managing Agent Financials

  • VIDEO: Managing Agent Financials
  • AUDIO: Managing Agent Financials
  • Workbook: Managing Agent Financials
  • Agent Financials Banking Accounts

  Module 2: Mastering the Realtor Budget

  • VIDEO: Mastering the Realtor Budget
  • AUDIO: Mastering the Realtor Budget
  • Workbook: Mastering the Realtor Budget
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)

  Module 3: Grasping the Profit & Loss Statement

  • VIDEO: Grasping the Profit & Loss Statement
  • AUDIO: Grasping the Profit & Loss Statement
  • Workbook: Grasping the Profit & Loss Statement
  • Sample Profit & Loss Statement

  Module 4: Analyzing Business Financials

  • VIDEO: Analyzing Business Financials
  • AUDIO: Analyzing Business Financials
  • Workbook: Analyzing Business Financials

  

  About this course

  • $299.00
  • 15 lessons
  • 1.5 hours of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.

  Most agents have no idea where they are at financially.

  You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.

  Now is the time to step up your game.

  This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.

  You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.

  

  "My business is growing, but for some reason, I'm broke."

  We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.

  It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Online Courses

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  ISA Manager Training

  $199

  ICT Online Course

  ISA Manager Training

  

  Develop the leadership and management skills to build, train, and oversee a high-performing Inside Sales Agent department.

  • Learn how to recruit, hire, and onboard ISAs who convert leads effectively

  • Implement systems for tracking call activity, appointments, and conversion ratios

  • Discover accountability models that keep ISAs focused and motivated

  • Create performance dashboards and reports to measure growth and success

  • Gain coaching techniques to improve communication skills and productivity

  • Includes downloadable tracking sheets, accountability templates, and management scripts

  Add to Cart

  Lead with Clarity

  Learn how to train, track, and motivate ISAs to perform at the highest level.

  

  Measure What Matters

  Use dashboards and metrics to identify top performers and pinpoint areas for growth.

  

  Build a Scalable System

  Develop repeatable processes that help your ISA department grow with your business.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Designed for all learning types

  Video Training

  In-depth professional video training on every module, presented by the author, Brian Icenhower.

  Written Modules

  Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  Course curriculum

  Enrollment includes access to the following course materials for 2 years

  Module 1: Online Lead Sources

  • Video: Online Lead Sources
  • Intro & Setting Online Leads and Setting Expectations eBook file

  Module 2: Making Initial Contact with Online Leads

  • Video: Making Initial Contact with Online Leads
  • Making Initial Contact with Online Leads eBook file
  • VIDEO: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 3: Online Lead Follow-Up Plans

  • Video: Online Lead Follow-Up Plans
  • Online Lead Follow-Up Plans eBook file

  Module 4: Online Lead Nurturing Scripts

  • Video: Online Lead Nurturing Scripts
  • Online Lead Nurturing Scripts eBook file

  Module 5: Tracking Online Lead Key Performance Indicators

  • Video: Tracking Online Lead Key Performance Indicators

    Tracking Online Lead Key Performance Indicators eBook file

  Module 6: Recruiting, Interviewing & Hiring ISAs

  • Printable Workbook: Recruiting, Interviewing & Hiring ISAs
  • ISA Manager Guide – Module 6 Appendix
  • Video: Recruiting, Interviewing & Hiring ISAs
  • Hiring – Offer Letter for Inside Sales Agents
  • Check-In: Recruiting, Interviewing & Hiring ISA’s

  Module 7: First Quarter for ISAs

  • Printable Workbook: First Quarter for ISAs
  • Video: First Quarter for ISAs
  • Sample Onboarding Calendar for Agents (editable)
  • ISA Manager Guide – Module 7 Appendix

  Module 8: Scripts For The ISA

  • Learning Objectives
  • Printable Workbook: Scripts For The ISA
  • Video: Scripts For The ISA
  • ISA Manager Guide – Module 8 Appendix

  Module 9: Testing & Benchmarking

  • Learning Objectives
  • Printable Workbook: Testing & Benchmarking
  • Video: Testing & Benchmarking
  • ISA Manager Guide – Module 9 Appendix

  Module 10: ISA Practice

  • Learning Objectives
  • Printable Workbook: ISA Practice
  • Video: ISA Practice
  • ISA Manager Guide – Module 10 Appendix

  

  About this course

  • $199.00
  • 35 lessons
  • 6.5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS to help you train your Inside Sales Agent team.
  • WORKBOOK to guide you as you recruit, hire, and train your Inside Sales Agent team.
  • BENCHMARKS to use as you structure your training and track your KPIs.
  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business.
  • TRAINING EXERCISES for your Inside Sales Agent team to help them learn, practice, and grow.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand.

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent Trainer" or CISAT upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Designed for leaders and managers of real estate sales teams

  This course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents.

  These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.

  We know this course will be valuable for your real estate business.

  

  Turn your Inside Sales department into a high-conversion powerhouse.

  Enroll in ISA Manager Training to master the systems, accountability models, and coaching methods that drive consistent results. Learn how to lead ISAs who generate predictable appointments and sustainable growth for your team.

  Start building your scalable ISA system today.

  Add to Cart

  ISA Manager Training

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Online Courses

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  Compare

  Expired Listings Prospecting

  $149

  ICT Online Course

  Expired Listings Prospecting

  

  Turn expired listings into fresh opportunities and new clients.

  • Step-by-step system to prospect expired and withdrawn listings

  • Scripts and dialogues that win appointments with frustrated sellers

  • How to handle objections and rebuild seller confidence

  • Strategies to differentiate yourself from past agents and stand out

  • Follow-up systems that keep you top of mind until sellers are ready

  • Downloadable scripts, tracking sheets, and prospecting templates

  Add to Cart

  Convert Expireds into Clients

  Learn proven techniques to re-engage sellers who are ready for a new approach.

  

  Handle Tough Conversations

  Gain confidence with scripts that overcome objections and build trust.

  

  Stand Out from the Competition

  Use systems and strategies that set you apart and win more listings.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • Prospecting for Expired Listings
  • Video: Prospecting for Expired Listings
  • Resource: Expired Listing Call Log (Fillable)
  • Resource: Daily Contact Log (Fillable)
  • Graphic: Organized Sales Process Flowchart
  • Resource: Objection Handling & Validation
  • Resource: Sample Weekly Calendar
  • Script: Pre-Qualification
  • Script: Expired Listings - Phone & Voicemail
  • Script: Expired Listings 1
  • Script: Expired Listings 2
  • Script: Expired Listings - Objection Handlers
  • Expired Follow-Up Plan
  • BONUS VIDEO: Expired Listing Strategy in a Low-Inventory Market with Curtis Fenn, President of RedX

  

  About this course

  • $149
  • 18 lessons
  • 1 hour of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Founder & CEO of Icenhower Coaching & Consulting

  Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

  

  Restart the clock on expired listings.

  The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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