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  New Agent Blueprint

  $299

  ICT Online Course

  New Agent Blueprint

  

  Lay the foundation for a successful real estate career with proven systems, scripts, and models from top-producing agents.

  • Step-by-step training for building your database, lead generation systems, and referral network

  • Learn how to master time management, follow-up systems, and lead conversion

  • Discover how to run open houses, host client events, and grow your SOI

  • Build confidence with proven buyer and listing presentation frameworks

  • Gain access to downloadable workbooks, scripts, checklists, and tracking tools

  • Ideal for new agents and team leaders onboarding new recruits into production quickly

  Add to Cart

  Start Strong

  Learn the essential systems and habits every new real estate agent needs to succeed.

  

  Build Momentum

  Follow a step-by-step roadmap to generate leads, convert clients, and close deals.

  

  Accelerate Your Growth

  Use proven models, tools, and scripts to establish a thriving real estate business fast.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Designed for all learning types

  Video Training

  In-depth professional video training on every module, presented by the author, Brian Icenhower.

  Written Modules

  Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Updating Your Database & Asking for Referrals

  • VIDEO: How To Create A Real Estate Sphere Of Influence List
  • Workbook: Updating Your Database & Asking for Referrals
  • Daily Contact Form (fillable)
  • SOI Member Contact Form (fillable)
  • SOI Update Database Script
  • SOI Update Database Script & Ask for a Referral
  • VIDEO: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 2: Your SOI Contact Plan

  • VIDEO: Your SOI Contact Plan
  • Workbook: Your SOI Contact Plan
  • My SOI Contact Plan
  • Sample Contact Plans
  • Sample Plan #1: The Basic
  • Sample Plan #2: Giving to Get
  • Sample Plan #3: Social Butterfly
  • Monthly Mailer Topics

  Module 3: How to Grow Your SOI

  • VIDEO: How to Grow Your SOI
  • Workbook: How to Grow Your SOI
  • Script: Update Database & Ask for Referral
  • Script: Asking for Referrals

  Module 4: Your SOI Means Business

  • VIDEO: Your SOI Means Business
  • Workbook: Your SOI Means Business
  • Who Do Know from These Industries?
  • Who Do I Know From These Industries Worksheet
  • Who Do I Know From These Industries Spreadsheet
  • Real Estate Vendor List Template
  • Newsletter Templates by Month
  • SOI Update Database Script
  • Social Media SOI Direct Message Script
  • Script: Referral Business Partnership I
  • Script: Referral Business Partnership II
  • Script: Follow Up After Referring a Client to a Vendor
  • Script: To Contact SOI to Grow Vendor List

  Module 5: Time to Get Social

  • VIDEO: Time to Get Social
  • Workbook: Time to Get Social
  • Personal Facebook Direct Message Script
  • Social Media Calendar STAY Strategy for Content
  • How to Create a Friends List on Facebook

  Module 6: Setting Up Your Facebook Business Page

  • VIDEO: Facebook Business Page
  • Workbook: Social Media Profile
  • BONUS HELP: Creating a Facebook Page for Your Business
  • BONUS HELP: Adding Essential Information to Your Facebook Page
  • Facebook Description Examples
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
  • BONUS HELP: Stock Photo Download
  • Facebook Cover Templates
  • Keyword Research Toolkit
  • Keyword Examples
  • Successful Facebook Ad Examples

  Module 7: Open Houses

  • VIDEO: Open Houses
  • Workbook: Open Houses
  • Resource: Open House Prospecting Activities
  • Resource: Open House Feedback Form (Printable)
  • Resource: Positive Need Affirmation Sandwich (Fillable)
  • Graphic: Open House Timeline
  • Open House System Checklist (fillable)
  • Open House System Checklist (editable)

  Module 8: Listing E-Alert Updates

  • VIDEO: Listing E-Alert Updates
  • Workbook: Listing E-Alert Updates
  • Script: Neighborhood Listing E-Alert Email Drip
  • Script: Geographic Farming Listing E-Alert Email Drip
  • Script: Seller Lead Listing E-Alert Email Drip
  • Script: Buyer Lead Listing E-Alert Email Drip
  • Listing E-Alert Campaign Promotional Ad (fillable)

  Module 9: Time Management & Tracking

  • VIDEO: Time Management & Tracking
  • Workbook: Time Management & Tracking
  • The Top-Producing Realtor’s Daily Schedule
  • Sample Weekly Calendar
  • The Erase and Replace Rule
  • Graphic: The Eisenhower Decision Matrix
  • Daily SOI Contact Form (fillable)
  • Lead Tracking (fillable)
  • SOI Member Contact Form (fillable)

  Module 10: Setting Up Your Online Lead Ecosystem

  • VIDEO: Google Local Service Ads
  • Workbook: Google Local Services Ads
  • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
  • Online Lead Source Funnel
  • Quick Tip: If you are struggling to get locations verified
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Online Lead Referral Sources

  Module 11: Making Initial Contact with Online Leads

  • VIDEO: 2 Week Assault Plan Explained
  • Workbook: Online Leads & Prospecting
  • Mastering Lead Follow Up – Infographic
  • The Sales Process – Infographic
  • Should I Keep Trying – Infographic
  • They Didn’t Answer – Infographic
  • Converting a Prospect to a Client – Infographic
  • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
  • 2-Week Assault Plan Phone Call Scripts
  • 2-Week Assault Plan Text Scripts
  • 2-Week Assault Plan Email Template Scripts
  • 2-Week Assault Plan Video Email Scripts
  • 2-Week Assault Plan Facebook and Social Media Scripts

  Module 12: Online Lead Follow Up Plans

  • VIDEO: Online Lead Follow Up Plans
  • “I’ll Do You One Better”

  Module 13: Buyer Presentation

  • VIDEO: Buyer Presentation
  • Workbook: Buyer Presentation
  • Buyer Questionnaire & Lead Sheet
  • Pre-Buyer Consult Video #1 Script
  • Buyer Consultation Video Script
  • Scripts for Presenting the Exclusive Buyer Agency Agreement
  • Handling Objections to Signing the Buyer Agency Agreement

  Module 14: Listing Presentation

  • VIDEO: Listing Presentation
  • Workbook: Listing Presentation
  • Seller Lead Sheet
  • Price Reduction Graphic
  • Listing Consultation
  • Pre-Listing Consultation Video Scripts
  • Pre-Listing Video #1 Script
  • Pre-Listing Video #2 Script
  • Pre-Listing Video #3 Script
  • Pre-Listing Video #4 Script
  • Pre-Listing Video #5 Script
  • Virtual Listing Presentation – Luxury Theme
  • Virtual Listing Presentation – Classic Theme
  • Listing and Closing Checklists

  

  About this course

  • $299
  • 126 lessons
  • 11 hours of video content

  Add to Cart

  Is New Agent Blueprint right for you?

  New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

  • You're new to real estate and aren't sure where to start
  • You're overwhelmed and don't know what activities to prioritize
  • You're a dual career agent and need help balancing
  • You're looking for actionable advice based on proven success strategies
  • You're looking for mastermind sessions
  • You want support from the leading experts in the real estate industry with decades of experience

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

  If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

  Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

  We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

  

  Launch your real estate career with proven systems that work.

  Enroll in New Agent Blueprint to learn the daily routines, scripts, and lead generation strategies top agents use to succeed from day one. Build confidence, structure, and momentum in your first year and beyond.
  Start your journey to becoming a top producer today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  COACH: Coaching for Business Performance

  $399

  ICT Online Course

  COACH:
  Coaching for Business Performance

  

  Unlock the skills to coach agents and teams to higher levels of performance.

  • Proven coaching models designed for real estate leaders

  • How to set clear goals, create accountability, and track progress

  • Coaching strategies to develop agent skills and increase production

  • Tools to lead powerful one-on-one and group coaching sessions

  • Techniques to motivate, challenge, and retain high-performing agents

  • Downloadable coaching templates, tracking forms, and session outlines

  Add to Cart

  Coach with Confidence

  Learn step-by-step systems for leading effective coaching sessions that drive results.

  

  Increase Agent Productivity

  Apply coaching models that build skills, accountability, and consistent growth.

  

  Build a Coaching Culture

  Create an environment where agents are supported, motivated, and retained long term.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Introduction

  • Workbook: Introduction
  • Part One: Introducing self-discovery and content-based coaching
  • Part Two: Blending self-discovery and content-based coaching
  • Graphic: The Coaching Scope

  Module 2: Developing Your Coaching Abilities

  • Workbook: Developing Your Coaching Abilities
  • Part One: Developing your coaching abilities
  • Part Two: 8 keys to mastering the self-discovery method
  • Part Three: Two different perspectives

  Module 3: The Catalyst Question

  • Workbook: The Catalyst Question
  • Catalyst: Going under the hood
  • The 6 Core Self-Discovery Questions

  Module 4: The Probe Question

  • Workbook: The Probe Question
  • Probe: No denying
  • The 6 Core Self-Discovery Questions

  Module 5: The Pinpoint Question

  • Workbook: The Pinpoint Question

    Pinpoint: Painful, until you realize…

    The 6 Core Self-Discovery Questions

  Module 6: The Finish Line Question

  • Workbook: The Finish Line Question
  • Finish Line: Back to the gym
  • The 6 Core Self-Discovery Questions

  Module 7: The Support Question

  • Workbook: The Support Question
  • Support: It’s not about you…until it is
  • The 6 Core Self-Discovery Questions

  Module 8: The Execution Question

  • Workbook: The Execution Question
  • Execution: Getting laser-focused
  • The 6 Core Self-Discovery Questions

  Module 9: Goal-Setting

  • Module 9: Goal-Setting

  • Goals: Get S.M.A.R.T.

  Module 10: Troubleshooting

  • Workbook: Troubleshooting

  • Resolving client issues

  Module 11: Conclusion

  • Workbook: Conclusion
  • Coachable and uncoachable clients

  

  About this course

  • $399
  • 36 lessons
  • 3 hours of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • DEVELOP YOUR COACHING SKILLS with techniques for probing, leading self-discovery, the pinpoint question, the finish line question, the support question, and the execution question.
  • GRAPHICS to illustrate concepts, guide discussions, and drive home key learning takeaways. The Coaching Scope, The 6 Core Self-Discovery Questions, and more.
  • GOAL SETTING using S.M.A.R.T. (specific, measurable, attainable, relevant, and time-specific) goals.
  • TROUBLESHOOTING to resolve client issues.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICC online course, you will receive an official designation of "Certified Real Estate Coach" or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Instructor

  Brian ​Icenhower.

  What’s the “killer”? It’s coaching clients who don’t follow-through.

  They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?

  Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.

  COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.

  

  Learn a breakthrough approach.

  Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  ADMIN: The Training Process for Real Estate Administrative Assistants

  $299

  ICT Online Course

  ADMIN: The Training Process
  for Real Estate Administrative Assistants

  

  Master the systems and skills every real estate admin needs to support top agents and growing teams.

  • Training for key roles: Listing Manager, Transaction Coordinator, Office Administrator

  • Systems, checklists, and dashboards to streamline operations

  • Listing management from pre-listing through closing

  • Lead tracking and accountability tools

  • Strategies to free agents’ time for production

  • Downloadable forms, templates, and checklists

  Add to Cart

  Create Structure & Systems

  Learn how to implement checklists, dashboards, and tracking tools that keep your agents and business organized.

  

  Master the Admin Role

  Gain step-by-step training for listing management, transaction coordination, and day-to-day operational support.

  

  Boost Team Productivity

  Understand how to free up agents’ time by streamlining processes, ensuring accountability, and driving efficiency across the office.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Mergers & Acquisitions

  Click to watch more about this real estate training course

  Program curriculum

  Enrollment includes access to the following course materials for 6 months.

  Module 1: Introduction

  • Module 1 Workbook: Introduction
  • Video: Communication Foundations
  • Get to know the DISC Profiles

  Module 2: Understanding Job Roles

  • Module 2 Workbook: Understanding Job Roles
  • Video: Job Roles for Admin Staff
  • The Solution Triangle

  Module 3: The Administrative Manager

  • Module 3 Workbook: The Administrative Manager
  • Video: The Administrative Manager: Creating Structure
  • Sample Weekly Calendar
  • Active Listing – blank (fillable)
  • Sample Buyer Inventory
  • Daily Contact Form (fillable)
  • Sample Year-to-Date Check-Up Form 1
  • Sample Year-to-Date Check-Up Form 2
  • Lead Tracking Sheet (fillable)
  • Sample Pending Inventory Pipeline
  • Sample Dashboard 1
  • Sample Dashboard 2
  • Year-to-Date Check-Up Form (fillable)
  • Active & Pending Inventory Lists (fillable)
  • ICC Team Dashboard (fillable)

  Module 4: The Listing Manager

  • Module 4 Workbook: The Listing Manager
  • Video: The Listing Manager: From Listing to Contract
  • Listing and Pre-Listing Checklists
  • Listing to Contract Checklist
  • Pre-Listing Checklist
  • Seller Lead Sheet
  • Assistant’s First Call Checklist
  • Assistant’s First Call Checklist (fillable)
  • Defining Moments in Real Estate Transactions

  Module 5: The Transaction Coordinator

  • Module 5 Workbook: The Transaction Coordinator
  • Video: The Transaction Coordinator: From Contract to Closing
  • Buyer-Seller Checklist
  • Active Listing – blank (fillable)
  • Buyer Closing Checklist
  • Buyer Inventory
  • Buyer Lead Sheet (fillable)
  • Listing Inventory
  • Pending Contracts – blank (fillable)
  • Pending Inventory Pipeline
  • Seller Closing Checklist
  • Buyer and Seller Checklists (fillable)

  Module 6: The Marketing Director

  • Module 6 Workbook: The Marketing Director
  • Video: The Marketing Director: Building your real estate business
  • Buyer Closing Checklist
  • Client Event Contact Plan
  • Listing to Contract Checklist
  • Script: Contacting past and existing clients
  • Pre-Listing Checklist
  • Seller Closing Checklist

  Module 7: Your Sphere of Influence

  • Module 7 Workbook: Your Sphere of Influence
  • Video: Your Sphere of Influence
  • Team Scoreboard
  • Graphic: The SOI Core

  Module 8: Enhancing the Client Experience

  • Video: Enhancing the Client Experience
  • Defining Moments in Real Estate Transactions

  Module 9: Managing Virtual Assistants & Remote Workers

  • Workbook: Managing Virtual Assistants & Remote Workers
  • Video: Managing Virtual Assistants & Remote Workers

  Module 10: Creating the Ultimate Client Experience

  • Workbook: Creating the Ultimate Client Experience
  • Video: Creating the Ultimate User Experience
  • Policies and Procedures Handbook
  • First Day Welcome Orientation Checklist
  • First Quarter Checklist – Admin – alternate
  • Editable First Day Welcome Orientation Checklist

  Module 11: Conclusion

  • Workbook: Conclusion
  • Video: Above and Beyond
  • Leader vs Manager
  • Production Growth Budget Schedule
  • Staff Self-Performance Appraisal
  • Sample Team Annual Business Plan
  • Editable Blank Business Plan
  • Editable Blank Action Steps

  

  About this course

  • $299.00
  • 79 lessons
  • 5 hours of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

  This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

  Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

  

  Make administrative tasks easy.

  Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads. Add to Cart Checkout Course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  HIRE: The Complete Hiring Process for Real Estate Agents

  $299

  ICT Online Course

  HIRE: The Complete Hiring
  Process for Real Estate Agents

  

  Hire the right people with a proven real estate recruiting system.

  • Step-by-step process for recruiting and hiring agents who fit your culture

  • Interview scripts and questions to identify talent and avoid mis-hires

  • How to evaluate candidates with personality profiles and performance indicators

  • Systems to onboard and train new hires for long-term success

  • Strategies to retain top talent and reduce turnover

  • Downloadable interview guides, scorecards, and hiring checklists

  Add to Cart

  Recruit with Confidence

  Follow a proven system to attract and hire the right agents for your team or brokerage.

  

  Avoid Costly Mis-Hires

  Use tools, scripts, and assessments to identify the best candidates.

  

  Set New Hires Up for Success

  Implement onboarding systems that ensure long-term productivity and retention.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 2 years

  Module 1: Hiring Foundations

  • Workbook: Hiring Foundations
  • Video: Initial Hiring Considerations & Mindset
  • Graphic: The first-quarter check-mark
  • Graphic: The hiring process overview

  Module 2: The Job Description

  • Workbook: The Job Description
  • Video: Creating a Job Description
  • Job Description: Administrative Assistant
  • Job Description: Buyer’s Agent
  • Job Description: Showing Assistant
  • Graphic: Leverage Training Curve

  Module 3: The DISC Assessment

  • Workbook: The DISC Assessment
  • Video: Identifying DISC Behavioral Profiles
  • Graphic: DISC Profiles
  • Graphic: DISC Behavioral Assessment
  • Script: “Applicant Denied” Email
  • Module 3: Get to know the DISC profiles

  Module 4: Advertising the Job

  • Workbook: Advertising the Job
  • Video: Advertising the Job: Getting into action
  • Online Job Post: Administrative Position
  • Online Job Post: Sales Position
  • Script: Facebook Job Ad
  • Script: Calling Affiliates
  • Script: Calling SOI Contacts
  • Script: “Thank you for your interest” email

  Module 5: Reviewing Applications, Getting Behavioral Assessments

  • Workbook: Reviewing Applications, Getting Behavioral Assessments
  • Video: Reviewing Applications & Getting Behavioral Assessments
  • DISC Email Instructions Template

  Module 6: The Phone Screening Interview

  • Workbook: The Phone Screening Interview
  • Video: Who to Look For: The phone screening interview
  • Phone Screening Worksheet (fillable)
  • Follow-Up Phone Screening Worksheet (fillable)
  • The DISC Profiles
  • The DISC Behavioral Assessment
  • Computer Skills Assessment – Indeed.com

  Module 7: The In-Person Interview

  • Workbook: The In-Person Interview
  • Video: The In-Person Interview
  • In-Person Interview Form (fillable)

  Module 8: Reference Checks

  • Workbook: Reference checks
  • Video: Reference Check Worksheet (fillable)

  Module 9: Compensation Considerations & the Final Offer

  • Workbook: Compensation Considerations & the Final Offer
  • Video: Compensation Considerations & the Final Offer
  • Offer Letter for Administrative Staff
  • Offer Letter for ISA to Sales Agent
  • Offer Letter for Sales Agents
  • New Employee Information Card (fillable)
  • Advanced Hiring Considerations

  

  About this course

  • $299
  • 52 lessons
  • 4 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS Applicant Denied Email, Facebook Job Ad, Calling Affiliates, Calling SOI Contacts, Thank You For Your Interest Email, and more.
  • FORMS AND LISTS to streamline processes. DISC Email Instructions Template, Phone Screening Worksheet, DISC Behavioral Assessment, In-Person Interview Form, Reference Check Worksheet, Offer Letter Templates, New Employee Information Card, and more.
  • GRAPHICS to illustrate key concepts. The First Quarter Checkmark, The Hiring Process Overview, Leverage Training Curve, DISC Profiles, and more.
  • JOB DESCRIPTIONS so you don't have to reinvent the wheel. Job Descriptions for Administrative Assistant, Buyer's Agent, Showing Agent, Online Job Posts, and more.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Hiring Specialist" or CHS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Nine simple but vital steps, this course walks you through the optimal hiring process so that you can get the right person hired the first time around.

  The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.

  Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.

  

  Make a smart & selective hire.

  Your business depends on it.

  This Hiring Process for Real Estate Agents course provides all of the necessary materials to compile a complete "Hiring Operations Manual" for your real estate business. Complete with job descriptions, online job posts templates, interview worksheets, reference check forms, compensation structures, offer letters and so much more, this process will ensure that you attract a large number of quality applicants to ultimately hire the most talented people for your team. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  DISC: Understanding Behavior in Real Estate

  $299

  ICT Online Course

  DISC: Understanding
  Behavior in Real Estate

  

  Understand people better and close more deals with DISC.

  • Learn the DISC behavioral model and how it applies to real estate

  • Identify client personalities to tailor your communication style

  • Build stronger relationships with buyers, sellers, and teammates

  • Strategies to resolve conflict and improve negotiations

  • Use DISC in recruiting, coaching, and team management

  • Downloadable DISC charts, worksheets, and training tools

  Add to Cart

  Communicate Effectively

  Adapt your approach to match client and team personalities for stronger connections.

  

  Improve Sales & Negotiations

  Use DISC insights to build trust, reduce conflict, and close more deals.

  

  Lead with Awareness

  Apply DISC in recruiting, coaching, and managing agents to boost team performance.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: What is DISC?

  • Video: What is DISC?
  • Workbook: What is the DISC?
  • DISC Profiles
  • DISC Behavioral Assessment

  Module 2: How to Identify DISC Profiles

  • Workbook: How to Identify DISC Profiles
  • Video: How to Identify DISC Profiles
  • DISC Style Identification
  • Graphic: DISC Quiz

  Module 3: Mirror & Matching

  • Workbook: Mirroring & Matching
  • Video: How to Mirror and Match
  • Mirroring and Matching Cheat Sheet

  Module 4: Using DISC with Clients

  • Workbook: Using DISC with Clients
  • Video: Using the DISC with Clients

  Module 5: Using DISC with Lead Generation Methods

  • Workbook: Using DISC with Lead Generation Methods
  • Video: Using DISC with Lead Generation Methods
  • DISC Behavioral Assessment
  • DISC Lead Gen Tendencies

  Module 6: DISC Profiles for Different Real Estate Team Roles

  • Workbook: DISC Profiles for Different Real Estate Team Roles
  • Video: DISC Profiles for Different Real Estate Team Roles

  Module 7: Training Team Members Using DISC

  • Workbook: Training Team Members Using DISC
  • Video: Training Team Members Using DISC

  

  About this course

  • $299
  • 26 lessons
  • 2.5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • CHARTS that demonstrate the differences between the DISC profiles. Learn what makes a D behavior, I behavior, S behavior, and C behavior, and what makes them different from each other.
  • GRAPHICS to illustrate key concepts as they relate to learning about DISC behavioral profiles. You will be able to visualize the differences between the profiles, which will help you identify them as you learn through the course.
  • CHEAT SHEET on mirroring and matching DISC behaviors to help you learn how to better communicate with all behavioral styles.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  DISC: Understanding Behavior in Real Estate

  More about this real estate training course

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Discover the crucial relationship between human behavior and every facet of the real estate business.

  This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

  Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.

  This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.

  

  Harness your strengths.

  Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  The Buyer Lead Conversion Process

  $149

  ICT Online Course

  Buyer Lead Conversion Process

  

  Turn buyer leads into loyal clients with a proven conversion system.

  • Step-by-step process to convert online and SOI buyer leads

  • Scripts and dialogues for initial contact, follow-up, and appointments

  • How to build trust quickly and position yourself as the go-to agent

  • Follow-up systems that keep you top of mind until buyers are ready

  • Techniques to handle objections and secure buyer agreements

  • Downloadable scripts, follow-up plans, and tracking templates

  Add to Cart

  Master the Conversion Process

  Learn the exact steps to take buyer leads from first contact to signed client.

  

  Use Proven Scripts

  Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.

  

  Increase Closing Rates

  Apply systems that boost your conversion, shorten timelines, and grow your pipeline.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • The Buyer Lead Conversion Process
  • Part One: Buyers don’t know what they don’t know
  • Part Two: From contact to appointment
  • Part Three: Buyer and lender consultations
  • Part Four: Making things official
  • Script: Presenting the exclusive buyer agency agreement
  • Script: Handling objections to signing the buyer agency agreement
  • Script: MLS Auto-Prospecting
  • Buyer Questionnaire & Lead Sheet
  • Quiz: Buyer Lead Conversion
  • Action Steps

  Seller Lead Conversion role play videos

  • Pre-Buyer Consult Video #1 Script
  • Buyer Consultation Video Script

  

  About this course

  • $149
  • 15 lessons
  • 1 hour of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  A major part of succeeding in real estate is developing a strong sphere of influence — but you can't stop there.

  Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side.

  We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.

  Don't just work your SOI — make it work for you! This condensed course has everything you need; what are you waiting for?

  

  The buyer lead conversion process.

  The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Business Planning

  $299

  ICT Online Course

  Business Planning

  

  Turn your goals into a clear roadmap for real estate success.

  • Step-by-step guidance to create a customized business plan

  • Proven models for setting goals, tracking metrics, and driving growth

  • How to align daily activities with long-term objectives

  • Strategies to budget for lead generation, staffing, and operations

  • Tools to evaluate performance and adjust your plan throughout the year

  • Downloadable business plan templates, trackers, and worksheets

  Add to Cart

  Measure What Matters

  Use proven models to track metrics, budgets, and ROI for smarter decision-making.

  

  Design a Clear Plan

  Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.

  

  Stay on Track Year-Round

  Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Business Planning 2023 Webinar Replay Intro to Business Planning

  • Introduction and Course overview
  • ICC-Business-Planning-Guide

  Module 1: The Dashboard

  • The Dashboard
  • ICC Team Dashboard Template
  • ICC Production Tracker
  • ICC Business Tracker

  Module 2: The Organizational Structure

  • Video: The Organizational Structure Chart
  • Expansion Team Organizational Structure
  • Large Team Organizational Structure – Hybrid
  • Large Team Organizational Structure – Traditional
  • Midsize Team Organizational Structure – Hybrid
  • Midsize Team Organizational Structure – Traditional
  • Small Team Organizational Structure

  Module 3: The Budget

  • Video: Production Growth Budget Schedule
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)
  • Sample Profit & Loss Statement

  Module 4: The Single Page 1-3-5 Business Plan

  • Video: 1-3-5 Single Page Business Plan
  • ICC-Business-Planning-Guide
  • 1-3-5 Word Doc Editable
  • Solo Agent Single Page 1-3-5 Business Plan – Sample
  • Solo Agent Single Page 1-3-5 Business Plan – Fillable
  • Team Single Page 1-3-5 Business Plan – Sample
  • Team Single Page 1-3-5 Business Plan – Fillable
  • Broker/Owner Single Page 1-3-5 Business Plan – Sample
  • Broker/Owner Single Page 1-3-5 Business Plan – Fillable

  Module 5: Going Virtual

  • Virtual Listing Presentation Templates
  • Virtual Real Estate Listings – How REALTORS Conduct Virtual Consultations
  • Promoting Virtual Broker Open Houses Using Social Media
  • Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now
  • Example of a Real Estate Buyer Presentation: The Virtual Consultation Process
  • Virtual Showing Request Form

  Module 6: The Schedule & Conclusion

  • Video: The Schedule and Conclusion
  • Daily Schedule for Realtors
  • Personalized Schedule Fillable
  • Quarterly & Mid-Year Review Form

  BONUS Module: The 10-10-5 System and more help

  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images

  

  About this course

  • $299
  • 41 lessons
  • 2.5 hours of video content

  Add to Cart

  What Makes Our Business Plan Different?

  We get specific and walk you through the entire process. You'll learn:

  • How to build a single page business plan
  • How to define your “Number One Goal”
  • What 3 Strategies you need to Focus on to get to the One Goal
  • How to prioritize and implement
  • Steps for success for Solo Agents as well as Teams and Brokerages

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

  Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.

  Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.

  Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

  

  Real estate business planning made easy.

  This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  FSBO: Prospecting For Sale By Owners (FSBOs)

  $149

  ICT Online Course

  FSBO: Prospecting
  For Sale By Owners

  

  Turn FSBOs into listings with proven prospecting strategies.

  • Step-by-step system for approaching For Sale By Owners with confidence

  • Scripts and dialogues that overcome resistance and build trust

  • How to show value and win listings from sellers trying to go solo

  • Follow-up systems to stay top of mind until sellers are ready

  • Strategies to convert FSBOs into long-term clients and referrals

  • Downloadable scripts, call sheets, and follow-up templates

  Add to Cart

  Win Over FSBO Sellers

  Learn how to provide value and convert DIY sellers into loyal clients.

  

  Use Proven Scripts

  Confidently handle objections and earn trust with ready-to-use dialogues.

  

  Turn FSBOs into Long-Term Business

  Build relationships that lead to listings, referrals, and repeat clients.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • Workbook: Prospecting FSBOs
  • Video: Prospecting FSBOs
  • Resource: FSBO Contact Sheet (Fillable)
  • Script: 3 FSBO Questions
  • Script: FSBO Phone Questions
  • Script: FSBO Prospecting
  • Script: Increased Net Profit
  • Script: The Rolex Analogy
  • FSBO Seller Guide Template
  • FSBO Infographic - For Sale By Owner Social Media Graphic
  • FSBO Infographic - For Sale By Owner Social Media Graphic - JPG version

  

  About this course

  • $149
  • 15 lessons
  • .5 hours of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICC online course, you will receive an official designation of "Certified FSBO Consultant" or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Founder & CEO of Icenhower Coaching & Consulting

  Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

  

  Turn FSBOs into For Sale By YOU.

  Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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