ICT Online Course

Seller Lead Conversion

Learn how to turn every listing opportunity into a signed agreement with proven seller conversion systems, scripts, and strategies.

Step-by-step training to convert listing leads from online sources, referrals, and open houses
Discover how to prequalify sellers and conduct powerful listing consultations
Master scripts and dialogues to handle pricing objections and commission conversations
Build trust quickly with communication strategies that position you as the expert
Implement follow-up systems to stay top of mind with seller prospects over time
Includes listing presentation templates, pre-listing checklists, and objection-handling scripts

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Convert More Listings

Use proven scripts and systems to turn seller leads into signed listing agreements.

Build Trust & Confidence

Guide homeowners through the listing process with professionalism and clarity.

Stay Top of Mind

Follow up strategically to maintain relationships and win future listings.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Course materials

The Seller Lead Conversion process
Video Part One: Overcoming common objections
Video Part Two: Getting answers
Video Part Three: The pre-listing packet
Video Part Four: The kitchen table consultation
Seller Lead Sheet
Quiz
Action Steps

Seller Lead Conversion role play videos

The Listing Consultation Script
Scripts for Listing Consultation Objections about Price
Objections about Finding a Home to Buy Before Listing
Urgency Objections
Overcoming Objections about Paying a Commission

Listing Presentation bonus

Price Reduction Graphic
Listing Consultation

Pre-Listing Consultation video scripts & examples

Pre-Listing Consultation Video Scripts
Pre-Listing Video #1 Script
Pre-Listing Video #2 Script
Pre-Listing Video #3 Script
Pre-Listing Video #4 Script
Pre-Listing Video #5

About this course

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Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of “Certified Listing Specialist” or CLS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Instructor

Brian Icenhower.

Are you ready to revolutionize how you think about closing, and get more listings than ever?

This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.

Turn every seller lead into a listing opportunity.

Enroll in Seller Lead Conversion Process (ICT) to master the conversations, scripts, and systems that help top agents secure more listings and serve clients with confidence. Build consistency, trust, and long-term success in your listing business.
Start converting seller leads today.

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