Use these real estate broker accountability coaching ideas to help real estate agents lead generate for business and embrace accountability.
Learn the real estate broker accountability coaching ideas that we give our clients. Spoiler alert: it’s all about public accountability. For your agents, and for you.
Today on the blog, you’ll learn why.
VIDEO: Real Estate Broker Accountability Coaching Ideas
Real estate broker accountability coaching
If you talk to any broker manager, they are often the only one at the top. Their ability to recruit and coach their agents and get into those productive ABIs is very hard.
Most broker owners play “deal doctor” all day long. You might be one of them. Maybe you feel like all you do is solve problems and fight fires for your agents.
This kind of focus is purely on results. You need real estate broker accountability coaching to get back in control over the growth of your business.
Of course, this also happens to team leaders. It happens to anyone in a leadership position.
Focusing on results will keep you looking at the status quo to drive your business.
Beat the status quo with real estate broker accountability coaching
The status quo is the stuff you know will happen in your business if you just show up and go to your desk, check emails, check texts, check voicemails, and let agents come to you all day with their issues.
It’s exhausting.
You didn’t do anything in alignment with your big goals. You’re not running your business by design. You are resigning yourself to default … the status quo.
Most broker owners play “deal doctor” all day long. You might be one of them. Maybe you feel like all you do is solve problems and fight fires for your agents.
Brian Icenhower
Why real estate broker accountability coaching is necessary
The 5 Components of Growth
Remember Component #1: Your viral goal. You know you must focus on activities, too, which is Component #2. These are the activities that you know are in direct alignment with your big goal.
But, because you’re so caught up in the status quo, you can’t get anywhere. You aren’t making progress toward your goal. All you are doing is solving other peoples’ problems.
You are not special
Everyone thinks that they have a special problem or a unique circumstance that makes your struggle a little bit harder. Believe me, I’ve seen it all, and you aren’t special.
It’s all the same for everyone. I don’t care about your market, the size of your office, the size of your MLS, the prices in your neighborhood, the prices in your city, the size of your city, how old you are, how experienced you are …
Real estate broker accountability coaching will help you get rid of excuses
Excuses will always creep in to your head to pull you back to focusing on the status quo instead of growth.
Once you turn off this video and continue with your day, you will likely start making excuses again.
If you don’t have someone confronting you on a regular basis, you have no reason to fight the urge for something “easier.” This is why you need real estate broker accountability coaching.
Get rid of your excuses with real estate broker accountability coaching
You will hear your agents complain all the time about being too busy to lead generate.
I’ve coached at every single level and I will tell you right now that a solo agent needs to have 10 pending and 10 buyers looking before they are too busy to lead generate for 3 hours per day.
When it comes to leaders, they often act too busy to call 10 agents per week and set 2 appointments per week because they have too much to handle at their office. Their agents need help. It’s the same deal. These are excuses too.
A leader can hold 10 recruiting appointments per week until they get over 100 agents at their office, and then they might need some help.
Now, I’m not saying that you must have 10 recruiting appointments per week. That’s a lot and not necessary on a regular basis. But my point is … you could handle it. You could make the time for that amount of work. It is possible in a 40-hour work week.
Saying you don’t have time for these super important ABIs is making an excuse to continue along with the status quo.
It could be a time management issue. Or a systems issue. But you have the time. Everyone does.
Saying you don’t have time for these super important ABIs is making an excuse to continue along with the status quo.
It could be a time management issue. Or a systems issue. But you have the time. Everyone does.
Brian Icenhower
Good leaders must make real estate broker accountability coaching a priority
Push forward and find the leaks
This is how you find leaks in your plumbing. You run the water.
As a leader, you must do your essential growth activities. Put them on your schedule. Run the water and see what happens. You will certainly have issues crop up and leaks will make themselves known. This is part of the growth process! Find your leaks, identify them, and fix them.
Where are things breaking down for you? Where do you need more efficient systems in your business? Your business needs to be able to handle the regular performance of the necessary ABIs that you and your agents do on a weekly basis. Real estate broker accountability coaching will keep you focused and accountable for pushing forward.
“Parenting” your agents
Leading is like parenting in a lot of ways, especially in real estate. Team leaders must know this. Broker owners and managers must know this. Even agents must know this.
Everybody is an independent contractor from top to bottom in the real estate industry. That’s why we don’t have management in real estate. We have leadership.
We have to make agents want to follow us and want to be in our office. That’s the big difference between leadership and management. Management is by position. It’s much easier to be a manager. Whereas leaders must make others want to follow. Leaders must provide value to stay attractive.
For leaders in real estate, you explain all of your values. You explain the ABIs and what needs to be done. And, you provide support through training courses, administrative support, and mentorship. There are many other values that you provide to the agents.
After that, if the agent doesn’t show up and do what they need to do, all you can do is be there for them. Much like a parent who raises their children and tries to teach them and guide them through life, the children often stray or resist.
As a leader, you stay steady. You continue to provide value. And when they need help, you jump in. This is your shot to “parent” your agents.
Agents may come and go, just like kids make bad choices. It’s going to happen. As a leader, it’s your job to keep providing value while also continuing to focus on your own ABIs to keep growing your business. Real estate broker accountability coaching will help keep you on track as a leader.
