Watch this real estate motivational video about how realtors should embrace failure & discomfort by playing the numbers game to ultimately achieve their goals.
This real estate motivational video will get you out of your comfort zone.
Welcome to a transformative journey in the world of real estate! I’m Brian Icenhower, and today, we’re diving into the realm of real estate motivation, a critical element for success in this dynamic industry. In this comprehensive guide, we’ll explore the essential mindset shifts and strategies for thriving in real estate, focusing on the often-overlooked concept of playing the numbers game.
Whether you’re an agent looking to boost your production or a leader aiming to elevate your team, this piece is designed to empower you with the knowledge and tools needed for exceptional growth.
Be sure to listen to this episode of The Brian Icenhower Podcast and subscribe to the podcast so you never miss an episode!
VIDEO: Real Estate Motivational Video – Play the Numbers Game
The Mindset of Growth in Real Estate
Real estate is a field that commands adaptability, resilience, and most importantly, a growth mindset. It’s a journey that demands commitment, especially when tackling business generation activities.
As real estate professionals, whether as agents or leaders, we often find ourselves choosing between the comfortable path of business servicing and the challenging, yet rewarding, road of business generation. Embracing these business generation activities, despite their discomfort, is vital. It’s not about enjoying every step of the journey; it’s about appreciating the results these efforts bring.
Success in real estate is less about your initial affection for the activities and more about your perseverance in mastering them. Proficiency breeds enjoyment, and with that proficiency comes the ability to make an accurate assessment of your passions and interests. This mindset shift is pivotal for agents and leaders who aspire to move beyond their current levels and achieve new heights.
Navigating the Real Estate Numbers Game
Understanding and mastering the numbers game is at the heart of real estate success. This industry is fraught with challenges and failures, but the key to triumph lies in persistence. Every interaction, each rejection, is a stepping stone towards mastery. The ratio of success to failure might initially seem daunting, but it’s the persistence through these trials that paves the way to success.
Real estate is not just about making sales; it’s about building resilience. It’s about learning from each “no” to get closer to that “yes.” This journey is about playing the long game, where patience, consistency, and a focus on continuous improvement are fundamental. It’s a game of probabilities where the more you play, the better your chances of success. Each failure is an opportunity to refine your approach, understand your clients better, and improve your strategies.
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Success Mindset
Online CoursesLearn how to shift your mindset, go forward sloppy, and fail forward. Brian Icenhower teaches motivation techniques and trains agents of all backgrounds and skill levels to shift their mindset from "scarcity" to "abundance" and live a more positive (and successful) life.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Thoughts Control Actions- VIDEO: Thoughts Control Actions
- AUDIO: Thoughts Control Actions
- Workbook: Thoughts Control Actions
- The Gandhi Circle PDF
- 6 Rules for Controlling Your Words PDF
- Action Steps for Module 1
- VIDEO: Keep Emotions Between the Lines
- AUDIO: Keep Emotions Between the Lines
- Keep Emotions Between the Lines PDF
- Workbook: Keep Emotions Between the Lines
- DISC Behavioral Assessment Image
- Action Steps for Module 2
- VIDEO: Get Uncomfortable
- AUDIO: Get Uncomfortable
- Workbook: Get Uncomfortable
- The Comfort Zone PDF
- Action Steps for Module 3
- VIDEO: Rights vs. Responsibilities
- AUDIO: Rights vs. Responsibilities
- Workbook: Rights vs. Responsibilities
- Rights vs. Responsibilities PDF
- Action Steps for Module 4
- VIDEO: Be Solution Oriented
- Workbook: Be Solution Oriented
- The Solution Triangle PDF
- DISC Profiles Image
- Action Steps for Module 5
- AUDIO: Be Solution Oriented
- VIDEO: Scarcity vs. Abundance
- AUDIO: Scarcity vs. Abundance
- Workbook: Scarcity vs. Abundance
- 5 Steps to Mastery PDF – full page version
- 5 Steps to Mastery PDF
- 5 Steps to Mastery – Social Media Post
- Scarcity Vs. Abundance Chart
- Action Steps for Module 6
- VIDEO: Activities Over Results
- AUDIO: Activities Over Results
- Workbook: Activities Over Results
- Action Steps for Module 7
- VIDEO: Embrace Routines & Rituals
- AUDIO: Embrace Routines & Rituals
- Workbook: Embrace Routines & Rituals
- Action Steps for Module 8
- Listing & Closing Checklists
- VIDEO: Not Calendared, Not Happening!
- AUDIO: Not Calendared, Not Happening!
- Workbook: Not Calendared, Not Happening!
- Action Steps for Module 9
- Daily Schedule for Realtors
- Sample Weekly Calendar for Realtors
- VIDEO: Fail Forward
- AUDIO: Fail Forward
- Workbook: Fail Forward
- Action Steps for Module 10
About this course
- $249.00
- 58 lessons
- 3 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- Use these real estate training ideas for motivation to help train and inspire real estate agents to stay positive, increase production, and succeed!
- Train agents how and why to control their thoughts and actions to increase their level of professionalism and customer service.
- Train and motivate real estate agents to focus their time and energy on income-producing activities.
- Learn the concept of "Rights vs. Responsibilities" and increase the professionalism of both Realtors and administrative staff members in your real estate organization.
- Learn how to use The Solution Triangle to be self-managed and solution-oriented and ultimately solve your own problems by leveraging your network.
- Become empowered and understand the importance of purposely adopting an abundant mindset to prevent scarcity-based thinking.
- Learn how to embrace the uncomfortable activities required to generate desired results.
- Get Top Producer time blocking tips for real estate agents to effectively manage and protect their time allocated for lead generation activities.
- Use our simple Realtor time management system to overcome limiting beliefs about not having enough time to conduct lead generation activities to get more business.
- Learn how to fail forward in order to get into action quickly to grow your business.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I created Success Mindset because there is simply no other training out their like this specifically for real estate agents.
You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.
With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.
Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength.
If that's what you're after, this Success Mindset course is exactly what you need.
The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".
This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.
Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.
"Why am I in such a negative headspace?"
We hear this all the time. It's easy to get negative — and stay there. Get out of the negative spiral! Learn how to shift your mindset from "scarcity" to "abundance" and change your real estate business (and your life).
It's time to take control. Empower yourself and adopt the mindset of a Top Producer. Add to CartSuccess Mindset
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Balancing Business Generation with Client Servicing
Striking the right balance between generating new business and servicing existing clients is crucial. Often, we naturally gravitate towards client servicing, as it feels safer and more immediate. However, the true growth of a real estate agent or leader lies in venturing into the uncharted territories of business generation. It’s about wisely allocating time and resources not just to satisfy the current client base but also to expand it.
This balance is delicate but essential for sustainable success in the real estate world. It involves understanding the difference between urgent tasks and important ones. Business servicing tasks often feel urgent, but it’s the business generation activities that are truly important for long-term growth. Learning to prioritize and manage time effectively is a skill that every successful real estate professional must develop.
The Role of Leadership in Real Estate Growth
Leadership plays a pivotal role in the growth and development of real estate professionals. A leader in the real estate industry is not just a manager; they are a mentor, a coach, and a visionary. They are responsible for not only setting the vision for the team or brokerage but also for inspiring and motivating their agents to achieve and exceed their goals.
The task of a real estate leader involves recruiting, training, and retaining top talent. It’s about creating an environment where agents are continuously learning, growing, and pushing their boundaries. Leaders must encourage their teams to embrace business generation activities, even when they are uncomfortable, and support them through the inevitable failures and challenges. Effective leadership in real estate means fostering a culture of growth, resilience, and continuous improvement.
Each failure is an opportunity to refine your approach, understand your clients better, and improve your strategies.
Brian Icenhower
Overcoming Challenges and Embracing Failure
Real estate, like any other field, comes with its share of challenges and obstacles. The key to overcoming these challenges is to embrace failure as part of the learning process. Growth-oriented activities in real estate often have low conversion rates, which means a high likelihood of failure. Understanding this and persisting through the challenges is what separates successful real estate professionals from the rest.
Embracing failure is about adopting a mindset where each setback is seen as an opportunity to learn and grow. It’s about not letting fear of failure hinder your efforts, but instead using it as a catalyst to push yourself harder. Successful real estate professionals know that failure is not the opposite of success; it’s a part of it.
Effective Strategies for Real Estate Success
To achieve success in real estate, it’s crucial to employ a variety of strategies. These strategies may include leveraging technology, optimizing marketing efforts, networking, and consistently following up with leads. The key is to remain open-minded and flexible, adapting to the changing market and client needs.
Effective real estate strategies are not one-size-fits-all. What works for one agent or market may not work for another. This is where the importance of being learning-based and humble comes into play. It’s essential to continuously educate yourself, experiment with different approaches, and learn from both successes and failures.
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Leadership Coaching Program
This leadership real estate coaching program is designed for any leadership position within a real estate team or brokerage. Sales managers, productivity coaches, education chair, etc. Build skills on how to lead others, keep an organization motivated and accountable and become an influential person within your organization.
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Growth Operations Systems
ONLINE COURSESIf your organization isn't growing, then it is dying. Discover Brian Icenhower's powerful and proven strategies and practices for implementing organizational growth.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.Course curriculum
Enrollment includes access to the following course materials for 2 years
Component 1: Devise A Viral Goal- Workbook: Component 1: Devise A Viral Goal
- Video: Component 1: Devise a Viral Goal
- SMART Goals Fillable Form
- FIVE (Chapter Summaries)
- FIVE (Spark & Stoke Conversation)
- Component 1 Quiz
- Workbook: Component 2: Focus On Activities First
- Video: Component 2: Focus On Activities First
- Component 2 Quiz
- Workbook: Component 3: Cultivate Personal Responsibility With Public Accountability
- Video: Component 3: Cultivate Personal Responsibility With Public Accountability
- Prospecting Accountability Chart Fillable Form
- Component 3 Quiz
- Workbook: Component 4: Drive Growth With A Dashboard
- Video: Component 4: Drive Growth With A Dashboard
- Sample Scoreboard Dashboard
- FIVE (Organizational Dashboard)
- ICC Dashboard Template
- Understanding DISC Profiles
- DISC Behavioral Assessment
- DISC Style Identification
- Team Scoreboard Graphic – Template
- ICC Broker Scoreboard
- Component 4 Quiz
- Workbook: Component 5: Huddle Up
- Video: Component 5: Huddle Up
- Solo Agent Annual Business Plan Sample
- Team Annual Business Plan Sample
- Blank Annual Business Plan Fillable Form
- Component 5 Quiz
About this course
- $199.00
- 35 lessons
- 3 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- THE FIVE-WEEK BOOK CLUB will guide you chapter by chapter with engaging questions and discussion starters.
- TEMPLATES AND MODELS - DISC Behavioral Assessment, The DISC Behavior Model, DISC Style Identification, Sample Scoreboard Dashboard, Dashboard Template
- TEAM BUILDING - Team Annual Business Plan Template, How to Hold a Huddle
- FORMS AND LISTS - SMART Goals Fillable Form, The Transaction Timeline, Prospecting Accountability Chart Fillable Form, The 4 Key Accountability Questions
- QUIZ at the end of each module to promote retention of information and test your knowledge.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Growth Systems Expert" or CGSE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian Icenhower.I built this course for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
In today’s world, stagnation is equivalent to death. Opportunity is all around but with that comes the opportunity to fail. It may seem discouraging to some, but this idea has driven some of the most successful businesses in the world. If your organization isn't growing, then it is dying. Discover my powerful and proven strategies and practices for implementing organizational growth.
Learn the Growth Operations Systems that work.
If your organization isn't growing, then it is dying. Discover Brian Icenhower's powerful and proven strategies and practices for implementing organizational growth. Add to CartGrowth Operations Systems
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
The Power of Coaching and Customized Approaches
Coaching can play a transformative role in a real estate professional’s career. A good coach provides guidance, accountability, and support, helping you to navigate the complexities of the industry. They can assist in identifying your strengths and areas for improvement, and in developing tailored strategies that align with your goals and market conditions.
Customized coaching approaches are crucial in real estate, as they account for the unique challenges and opportunities faced by each professional. Whether it’s refining lead generation techniques, improving client relations, or enhancing marketing strategies, a personalized approach ensures that you’re receiving the guidance that’s most relevant and effective for you.
Conclusion
In conclusion, thriving in the real estate industry requires a combination of the right mindset, effective strategies, strong leadership, and the willingness to embrace challenges and failures. As we navigate this dynamic field, it’s important to stay motivated, persistent, and open to learning and growth. Remember, real estate is not just a profession; it’s a journey of continuous development and achievement. Stay committed to your goals, keep playing the numbers game, and success will follow.
I hope this guide inspires and equips you to reach new heights in your real estate career. Thank you for joining me on this journey, and I look forward to seeing you excel in your endeavors. Remember, in real estate, the only limit to your success is the one you set for yourself. Let’s break those barriers and achieve greatness together!
