Use these Realtor open house scripts for real estate agents to use when homes are selling too fast to hold multiple open houses.

Learn the top Realtor open house scripts we give our clients to help them successfully hold multiple open houses in this fast-paced seller’s market. 

A low inventory market lends itself to lead generation. If it gets too low and houses are going too fast, it’s much harder to lead generate in many ways. Especially when it comes to generating business off of listings.

Let’s dive in on some of the best scripts to make the most out of your open houses.

VIDEO: Realtor Open House Scripts - When Homes Sell Too Fast

Use listings to lead generate

Generating business off of listings is one of the easiest ways to lead generate when it comes to people you don’t know. At ICC, we teach that you should primarily be using your sphere of influence (SOI) to generate leads. And your SOI, of course, are people you do know (and who know you on some level).

When you aren’t lead generating from your SOI, you can use your existing listings to generate leads. The best and most successful way to do this is through open houses. They’re easy, they’re cheap, and it’s the best way to meet a bunch of buyers and generate new listings. Think about it — in what other scenario would you have this many potential clients together in one place?

Lead generating for buyers is like trying to catch a bumblebee. You don’t catch a bumblebee by chasing down an individual bee. Talk about a low conversion rate! You’ll look crazy, running all around town, trying to catch this individual bumblebee. If you really want to catch a bumblebee, go to the hive. This is what a listing is: a hive. Your listing will attract your “bumblebees” at higher numbers and draw them to you, no chasing involved.

Not to mention, not only will you attract buyers to yourself through your listing, but you will also attract more listings. Because the neighbors will see you working, and working hard! Looky-lou neighbors are a great opportunity for you to generate listings at an open house. Be ready and have solid Realtor open house scripts ready in your mind to convert these potential clients, or at least start a conversation.

  • Open Houses

    $149
    ICT Online Course

    Open Houses

    Open Houses course Icon (1)

    Transform your open houses into powerful lead-generation events that fill your pipeline with qualified buyers and sellers.

    • Learn how to plan, promote, and host open houses that attract serious prospects

    • Discover follow-up systems to convert visitors into clients after the event

    • Get scripts and dialogues to engage guests and capture contact information

    • Build marketing materials and social media campaigns that maximize traffic

    • Implement systems for sign-in tracking, neighbor outreach, and post-event communication

    • Includes downloadable checklists, templates, and open house marketing tools

    Add to Cart Open Houses course Icon (1)

    Attract More Visitors

    Market your open houses like a pro with proven promotional strategies that drive foot traffic.

    Open Houses course Icon (1)

    Convert Attendees to Clients

    Use powerful scripts and follow-up systems to turn visitors into active buyers and sellers.

    Open Houses course Icon (1)

    Leverage Every Opportunity

    Generate leads from the neighborhood, online exposure, and your open house database.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Course Materials
    • Workbook: Optimizing Open Houses
    • Video: Optimizing Open Houses
    • Resource: Your Next-Level Contact Plan
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Resource: Open House Prospecting Activities
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Open House Guest List
    • Script: Open House Guest List Editable
    • Script: Follow-Up for Neighbors/Leads
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)
    Open Houses

    About this course

    • $149
    • 20 lessons
    • .5 hours of video content
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

    Brian ​Icenhower.

    Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

    Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

    Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

    In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

    Open Houses course Icon (1)

    Turn every open house into a lead-generation machine.

    Enroll in Open Houses (ICT) to learn the systems, scripts, and marketing strategies top agents use to host high-impact open houses that create real business opportunities. Build relationships, grow your database, and close more deals.
    Start mastering the open house system today.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • SOI: Building a Referral-Based Sphere of Influence

    $349
    ICT Online Course

    SOI: Building a Referral-Based Sphere of Influence

    SOI course Icon (1)

    Build a thriving real estate business fueled by relationships, referrals, and repeat clients.

    • Learn how to systematically grow, organize, and communicate with your Sphere of Influence (SOI)

    • Discover contact plans that keep you top of mind with friends, family, and past clients

    • Master scripts, dialogues, and social media strategies to generate consistent referrals

    • Gain tools to track relationships, measure engagement, and increase repeat business

    • Implement simple follow-up systems that turn contacts into loyal clients

    • Includes downloadable SOI trackers, communication templates, and marketing materials

    Add to Cart soi sphere of influence course

    Generate Endless Referrals

    Turn your personal and professional relationships into a steady stream of business.

    SOI sphere of influence course

    Stay Top of Mind

    Follow structured contact plans that strengthen relationships and build trust.

    soi sphere of influence course

    Build Long-Term Success

    Create a business model that thrives on repeat clients and word-of-mouth marketing.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 6 month

    Module 1: How to Create a Real Estate Sphere of Influence List
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
    • AUDIO: How to Create a Sphere of Influence List – PART 1
    • AUDIO: How to Create a Sphere of Influence List – PART 2
    • WORKBOOK: How to Create a Real Estate Sphere of Influence List
    • VIDEO: How to Set Up Your CRM
    • Script: Update Database
    • SOI Member Contact Form (fillable)
    • Daily SOI Contact Form (fillable)
    • Script: Update Database & Direct Message
    Module 2: Who Do You Know?
    • VIDEO: Who Do You Know

    • AUDIO: Who Do You Know?

    • Workbook: Who Do You Know?

    • Who Do I Know From These Industries? (fillable)

    • SOI Call & Text Contact Cycle

    • QUIZ: Module 2 Part 1

    • QUIZ: Module 2 Part 2

    • Module 2 Action Steps

    Module 3: How to Contact Your SOI
    • VIDEO: How to Contact Your SOI

    • AUDIO: How to Contact Your SOI

    • Workbook: How to Contact Your SOI

    Module 4: Create Your SOI Contact Plan
    • VIDEO: Create Your SOI Contact Plan

    • AUDIO: Create Your SOI Contact Plan

    • Workbook: Create Your SOI Contact Plan

    • Sample Contact Plans

    • Sample Plan #1: The Basic

    • Sample Plan #2: Giving to Get

    • Sample Plan #3: Social Butterfly

    • Monthly Mailer Topics

    • QUIZ: Module 4

    • Module 4 Action Steps

    Module 5: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI

    • AUDIO: How to Grow Your SOI

    • Workbook: How to Grow Your SOI

    soi sphere of influence course

    About this course

    • $349
    • 147 lessons
    • 8 hours of video content
    Add to Cart

    Immediate Takeaways and Course Features

    This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

    • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
    • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
    • SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
    • QUIZ at the end of each module to promote retention of information and test your knowledge.
    • ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
    Certified Referral Network Expert CRNE

    Certification & Designation Upon Completion​

    In this ICT online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

    Brian ​ Icenhower.

    Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

    You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.

    Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.

    We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

    SOI sphere of influence course

    Grow your real estate business through relationships that last.

    Enroll in SOI: Building a Referral-Based Sphere of Influence (ICT) to learn how top agents cultivate repeat and referral business through consistent communication, systems, and service. Build a reliable, relationship-driven business that stands the test of time.
    Start building your sphere today. Add to Cart

    Hear what your peers think

    Learn how they benefited from this course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call how to convert real estate leads See all courses
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Realtor open house scripts: when the listing sells too fast

So what happens if you list a home for sale and you get offers immediately? And what if your buyer is keen to accept one of those offers? This happens very often, especially in a low inventory market like we have seen lately.

We coach all of the Realtors we coach to hold at least one, preferable two, open houses regardless of whether an offer has already been accepted. Why? It keeps your clients in the best negotiating position. Offers fall through all the time! There is no reason why you shouldn’t be working hard to get solid backup offers and interest, regardless of offer acceptance. Use this reasoning in your Realtor open house scripts when talking to your client.

And, on your side as a Realtor, holding open houses gives you more opportunities to lead generate. You can attract more bumblebees to your hive.

In the video in this blog, I talk about how important your open house marketing plan is. The more contacts you can make, the better. Even if someone doesn’t attend the open house, they’ve seen your name over, and over, and over. And, you begin to gain name recognition and you will certainly be seen as a hard worker.

  • Agent Management Portal Implementation Group Coaching Program (Gift)

    $149 / month for 2 months

    Introducing the Agent Management Portal Implementation group coaching program with Christina Morales!

    Are you a Agent Management Portal (AMP) owner and you want more guidance on best practices, latest tools and content, ways to engage your agents, recruiting tactics and more? Join our AMP Group Coaching program! This program offers 8 consecutive weekly sessions of group coaching calls to help you elevate your AMP implementation.

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  • ICT Regional Summit in Phoenix, AZ

    $1,995

    Join us at the ICT Regional Summit in Phoenix, AZ

    Dates: October 7-8, 2026

    Be a part of the highest level conversations in the real estate industry!

    Venue:

    TBD

    Stay tuned for venue information & hotel recommendations.

    What to expect

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

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  • ICT Regional Summit in Kansas City, MO

    $1,995

    Join us at the ICT Regional Summit in Kansas City, MO!

    Dates: June 3-4, 2026

    Be a part of the highest level conversations in the real estate industry!

    Venue:

    TBD

    Stay tuned for venue information & hotel recommendations.

    What to expect

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

    Quick View
  • ICT Regional Summit in Orlando, FL

    $1,995

    Join us at the ICT Regional Summit in Orlando, FL!

    Dates: January 28-29, 2026

    Be a part of the highest level conversations in the real estate industry!

    Venue:

    5445 Forbes Pl, Orlando, FL 32812
    Details:
    7 minutes from airport
    $249

    What to expect

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

    Quick View
  • Real Estate Team Lead Management

    $450
    ICT Online Course

    Real Estate Team Lead Management

    Real Estate Team Lead Management Icon

    Learn how to manage, route, and convert leads effectively to create a consistent pipeline and boost team production.

    • Understand the full lead management process from capture to conversion

    • Learn how to route leads efficiently using systems that match agents with the right opportunities

    • Gain insight into tracking KPIs, monitoring lead sources, and improving conversion rates

    • Discover follow-up systems and accountability models that increase agent performance

    • Build dashboards and tracking tools to visualize lead flow and performance data

    • Includes downloadable scripts, spreadsheets, and customizable lead management templates

    Add to Cart Real Estate Team Lead Management Landing Page 2

    Build a Scalable Lead Conversion System

    Implement proven processes for routing, tracking, and converting online leads with consistency.

    Real Estate Team Lead Management Landing Page 3

    Train Agents to Succeed from Day One

    Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.

    Real Estate Team Lead Management Landing Page 1

    Lead with Data, Not Guesswork

    Use dashboards and key performance indicators (KPIs) to coach your agents and grow your team with confidence.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 6 months.

    The Matching Standard
    • How Real Estate Teams Attract Top Producing Agents

    • Your Dashboard, Splits, & Introducing The Matching Standard

    • The Matching Standard

    • Audio: Your Dashboard, Splits, & Introducing The Matching Standard

    • Audio: How Real Estate Teams Attract Top Producing Agents

    • Audio:The Matching Standard

    • Workbook: The Matching Standard

    • Instructor’s Manual: The Matching Standard

    • Presentation Outline: The Matching Standard

    • Presentation: The Matching Standard

    • Flowchart: Is it a Team Lead or an Agent Lead?

    Sourcing Online Leads & Setting Expectations
    • Online Lead Sources
    • Audio: Sourcing Online Leads & Setting Expectations
    • Workbook: Sourcing Online Leads & Setting Expectations
    • Instructor’s Manual: Sourcing Online Leads & Setting Expectations
    • Presentation Outline: Sourcing Online Leads & Setting Expectations
    • Presentation: Sourcing Online Leads & Setting Expectations
    • Online Lead Referral Services
    • Module 2 Quiz
    Making Initial Contact With Online Leads
    • Making Initial Contact With Online Leads

    • Audio: Making Initial Contact with Online Leads

    • Workbook: Making Initial Contact With Online Leads

    • Instructor’s Manual: Making Initial Contact With Online Leads

    • Presentation Outline: Making Initial Contact With Online Leads

    • Presentation: Making Initial Contact With Online Leads

    • How to Set Up Your CRM

    • SOI Call & Text Contact Cycle

    • Two-Week Assault Plan & Scripts

    Online Lead Follow-Up Plans
    • Online Lead Follow-Up Plans

    • Audio: Online Lead Follow-Up Plans

    • Workbook: Online Lead Follow-Up Plans

    • Instructor’s Manual: Online Lead Follow-Up Plans

    • Presentation Outline: Online Lead Follow-Up Plans

    • Presentation: Online Lead Follow-Up Plans

    • Script: I’ll Do You One Better

    • Lead Follow-Up Campaign Categories

    • Two-Week Assault Plan & Scripts

    Tracking Online Lead Key Performance Indicators
    • Tracking Online Lead Key Performance Indicators
    • Audio: Tracking Online Lead Key Performance Indicators
    • Workbook: Tracking Online Lead Key Performance Indicators
    • Instructor’s Manual: Tracking Online Lead Key Performance Indicators
    • Presentation Outline: Tracking Online Lead Key Performance Indicators
    • Presentation: Tracking Online Lead Key Performance Indicators
    1.  
    Drive Growth with a Dashboard
    • Drive Growth With A Dashboard Video
    • Audio: Drive Growth with a Dashboard

    • Workbook: Drive Growth with a Dashboard

    • Instructor’s Manual: Drive Growth with a Dashboard
    • Presentation Outline: Drive Growth with a Dashboard
    • Presentation: Drive Growth with a Dashboard
    • Sample Dashboard
    • Sample Dashboard Graphic
    • ICT Team Dashboard
    • DISC Profiles
    • DISC Behavioral Assessment
    • DISC Style Identification
    • ICT Broker Scoreboard
    • Quiz: Drive Growth with a Dashboard
    Team Onboarding
    • Agent Onboarding Calendar
    • Audio: Agent Onboarding Calendar
    • Workbook: Team Onboarding
    • Instructor’s Manual: Team Onboarding
    • Presentation Outline: Team Onboarding
    • Presentation: Team Onboarding
    • Team Onboarding Calendar Weeks 1-8
    Real Estate Team Lead Management

    About this course

    • $450.00
    • 7 modules; 66 lessons
    • 90 days of access to course materials
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

    Brian ​Icenhower.

    Ready to turn more leads into closings? Enroll now and build a scalable lead management system that fuels your team’s success. 

    If you’re ready to stop leaving lead conversion to chance and start creating real, predictable growth for your real estate team, this course is for you. I’ll walk you step-by-step through the exact systems and leadership strategies we use with top-producing teams across the country.

    Inside this course, you’ll learn how to:

    • Set a clear Matching Standard to distribute leads fairly and effectively

    • Evaluate your lead sources and manage your cost per lead

    • Create contact expectations and follow-up systems that actually work

    • Track the KPIs that matter most to your bottom line

    • Use dashboards to keep your pipeline healthy and your agents accountable

    • Build an onboarding experience that turns new agents into producers—fast

    I’ve packed this course with frameworks, downloads, and practical strategies that will help you lead with confidence and scale your results. If you're ready to build a system that drives consistent conversion—and doesn’t depend on chasing agents or micromanaging—then let’s get started.

    Sign up now and let’s take your team’s lead management to the next level.

    Brian Icenhower - ICC Speaker Headshot Real Estate Team Lead Management Landing Page 1

    Build a scalable lead management system that fuels your team’s success.

    Build a Scalable Lead Conversion System
    Implement proven processes for routing, tracking, and converting online leads with consistency.

    Train Agents to Succeed from Day One
    Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.

    Lead with Data, Not Guesswork
    Use dashboards and key performance indicators (KPIs) to coach your agents and grow your team with confidence.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick View
  • Learn Canva for Real Estate Agents: A Beginner’s Guide

    $99
    ICT Online Course

    Learn Canva for Real Estate Agents:
    A Beginner's Guide

    Learn Canva for Real Estate Agents: A Beginner's Guide

    Master the basics of Canva to create high-quality, on-brand marketing materials that make your real estate business stand out.

    • Step-by-step training to design professional graphics, flyers, and social media posts

    • Learn how to customize templates for listing presentations, open house materials, and ads

    • Discover time-saving shortcuts and design best practices used by top marketing directors

    • Build brand consistency across your team’s digital and print materials

    • Gain hands-on experience designing within Canva’s intuitive platform

    • Includes downloadable templates, brand kits, and design checklists

    Add to Cart learn canva for real estate agents

    Create Eye-Catching Marketing Materials

    Learn to design captivating flyers, social media posts, and more to attract potential buyers

    learn canva for real estate agents

    Boost Your Branding Efforts

    Elevate your brand with professional graphics that convey trust and credibility

    learn canva for real estate agents

    Save Time and Money

    Ditch expensive design services and create your visuals in-house with ease

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 6 months.

    Module 1: Introduction to Canva
    • Welcome to Learn Canva!

    • Setting Up Your Canva Account

    • Workbook: Introduction to Canva

    • Instructor’s Manual: Introduction to Canva

    • Presentation Outline: Introduction to Canva

    • Presentation: Introduction to Canva
    Module 2: Mastering Canva Basics
    • Navigating the Canva Interface

    • Working With Templates & Styles

    • Managing Brand Assets

    • Workbook: Mastering Canva Basics

    • (Included in full purchase)

      Instructor’s Manual: Mastering Canva Basics

    • Presentation Outline: Mastering Canva Basics

    • Presentation: Mastering Canva Basics

    • Slides: Mastering Canva Basics

    Module 3: Social Media Graphics
    • Overview of Social Media Platforms for Real Estate

    • Creating Instagram Content

    • Designing for Facebook & LinkedIn

    • Social Media Strategy: Take Our Course

    • Workbook: Designing Engaging Social Media Content

    • Instructor’s Manual: Designing Engaging Social Media Content

    • Presentation Outline: Designing Engaging Social Media Content

    • Presentation: Designing Engaging Social Media Content

    Module 4: Creating Marketing Collateral
    • Creating Effective Print Marketing Collateral

    • Setting Up Additional Print Marketing Templates

    • Exporting Print Marketing Collateral

    • Creating Effective Digital Marketing Collateral

    • Enhancing Designs with QR Codes & Interactive Elements

    • Workbook: Creating Marketing Collateral

    • Instructor’s Manual: Creating Marketing Collateral

    • Presentation Outline: Creating Marketing Collateral

    • Presentation: Creating Marketing Collateral

    Module 5: Enhancing Client Engagement Through Visuals
    • Creating an Email Header in Canva
    • Creating Images for Your Email Marketing
    • Editing Videos in Canva
    • Workbook: Enhancing Client Engagement Through Visuals
    • Instructor’s Manual: Enhancing Client Engagement Through Visuals
    • Presentation Outline: Enhancing Client Engagement Through Visuals
    • Presentation: Enhancing Client Engagement Through Visuals
    Module 6: Advanced Canva Features & Next Steps
    • Create Flipbooks with Canva

    • Easy Design Sharing in Canva

    • Simplifying Social Media Sharing with Canva

    • Workbook: Advanced Canva Features & Next Steps

    • Instructor’s Manual: Advanced Canva Features & Next Steps

    • Presentation Outline: Advanced Canva Features & Next Steps

    • Presentation: Advanced Canva Features & Next Steps

    Learn Canva for Real Estate Agents_ A Beginner’s Guide

    About this course

    • $99.00
    • 6 modules; 45 lessons
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

    Rachel ​V.

    Let's get you started with Canva. 

    Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.

    I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.

    Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.

    Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!

     

    learn canva for real estate agents

    Create templates in Canva to streamline your marketing workflow.

    In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.

    This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Mergers and Acquisitions

    $750
    ICT Online Course

    Mergers & Acquisitions

    Mergers & Acquisitions course Icon

    Learn how to strategically grow your real estate business through mergers, acquisitions, and partnerships.

    • Understand the key financial and operational factors that make a merger or acquisition successful

    • Learn how to identify, evaluate, and negotiate opportunities for business expansion

    • Gain insight into due diligence, valuation, and deal structure strategies

    • Discover how to integrate new teams, agents, and systems seamlessly post-acquisition

    • Explore legal, cultural, and leadership considerations for scaling responsibly

    • Includes checklists, financial models, and integration templates for real-world application

    Add to Cart mergers & acquisitions

    Expand Strategically

    Learn how to identify and evaluate opportunities that align with your growth goals.

    mergers & acquisitions

    Negotiate With Confidence

    Master the financial and operational aspects of mergers and acquisitions.

    mergers & acquisitions

    Integrate for Success

    Build systems that ensure smooth transitions and sustained profitability after the deal.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Welcome to Mergers & Acquisitions
    • Welcome to Mergers & Acquisitions! A message from your Instructor, Brian Icenhower
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mergers & Acquisitions Fundamentals
    • VIDEO: Mergers & Acquisitions Fundamentals
    • AUDIO: Mergers & Acquisitions Fundamentals
    • Workbook: Mergers & Acquisitions Fundamentals
    • Instructor’s Manual: Mergers & Acquisitions Fundamentals
    • Presentation Outline: Mergers & Acquisitions Fundamentals
    • Presentation PDF: Mergers & Acqusitions Fundamentals
    • Presentation Slides: Mergers & Acquisitions Fundamentals
    Module 2: Engaging M&A Candidates
    • VIDEO: Engaging M&A Candidates
    • AUDIO: Mergers & Acquisitions Fundamentals
    • Workbook: Engaging M&A Candidates
    • Instructor’s Manual: Engaging M&A Candidates
    • Presentation Outline: Engaging M&A Candidates
    • Presentation PDF: Engaging M&A Candidates
    • Presentation Slides: Engaging M&A Candidates
    • Securing the NDA Talking Points
    • Initial Approach Call Scripts
    • SWOT Competition Analysis
    • Discovery Questionnaire
    • MLS Company Production Data – Last 12 Months
    Module 3: Recruiting
    • VIDEO: Recruiting

    • AUDIO: Recruiting

    • Workbook: Recruiting

    • Instructor’s Manual: Recruiting

    • Presentation Outline: Recruiting

    • Presentation PDF: Recruiting

    • Presentation Slides: Recruiting

    • Discovery Questionaire

    Module 4: Due Diligence
    • VIDEO: Due Diligence

    • AUDIO: Due Diligence

    • Workbook: Due Diligence

    • Instructor’s Manual: Due Diligence

    • Presentation Outline: Due Diligence

    • Presentation PDF: Due Diligence

    • Presentation Slides: Due Diligence

    • Company Comparison Matrix

    • Owner Information Request

    • NDA Sample Agreement

    Module 5: The Pro Forma
    • VIDEO: The Pro Forma

    • AUDIO: The Pro Forma

    • Workbook: The Pro Forma

    • Instructor’s Manual: The Pro Forma

    • Presentation Outline: The Pro Forma

    • Presentation PDF: The Pro Forma

    • Presentation Slides: The Pro Forma

    • Earnout Formulas

    • Example Pro Forma

    Module 6: Valuation
    • VIDEO: Valuation

    • AUDIO: Valuation

    • Workbook: Valuation

    • Instructor’s Manual: Valuation

    • Presentation Outline: Valuation

    • Presentation PDF: Valuation

    • Presentation Slides: Valuation

    • EBITDA Approach Example

    • EBITDA Approach Worksheet

    Module 7: The LOI - Putting the Deal Together
    • VIDEO: The LOI – Putting the Deal Together

    • AUDIO: The LOI – Putting the Deal Together

    • Workbook: The LOI – Putting the Deal Together

    • Instructor’s Manual: The LOI – Putting the Deal Together

    • Presentation Outline: The LOI – Putting the Deal Together

    • Presentation PDF: The LOI – Putting the Deal Together

    • Presentation Slides: The LOI – Putting the Deal Together

    • Sample Letter of Intent

    Module 8: Planning the Purchase & Transition
    • VIDEO: Planning the Purchase & Transition

    • AUDIO: Planning the Purchase & Transition

    • Instructor’s Manual: Planning the Purchase & Transition

    • Workbook: Planning the Purchase & Transition

    • Presentation Outline: Planning the Purchase & Transition

    • Presentation PDF: Planning the Purchase & Transition

    • Presentation Slides: Planning the Purchase & Transition

    • Sample Pre-Closing Checklist

    • Sample Purchase Agreement

    Module 9: Closing the Transaction & Beyond
    • VIDEO: Closing the Transaction & Beyond

    • AUDIO: Closing the Transaction & Beyond

    • Workbook: Closing the Transaction & Beyond

    • Instructor’s Manual: Closing the Transaction & Beyond

    • Presentation Outline: Closing the Transaction & Beyond

    • Presentation PDF: Closing the Transaction & Beyond

    • Presentation Slides: Closing the Transaction & Beyond

    • Sample Launch Day Agenda

    • Launch Day Checklist

    • Sample Press Release

    Mergers & Acquisitions

    About this course

    • $750.00
    • 82 lessons
    • 4.5 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

    Brian ​Icenhower.

    Welcome to the world of mergers and acquisitions (M&A), where real growth begins. 

    In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.

    Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true. 

    If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay.

    Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

    Brian Icenhower - ICC Speaker Headshot mergers and acquisitions

    Take your business to the next level.

    Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick View
  • ICT Regional Summit in Denver, CO

    $1,995

    Join us at the ICT Regional Summit in Denver, CO!

    Be a part of the highest level conversations in the real estate industry!

    Venue:

    Table Mountain Meetings & Events
    16035 Table Mountain Parkway Golden, CO

    The Golden Hotel
    10 minute drive to venue
    800 Eleventh Street, Golden, CO
    303-279-0100

    Holiday Inn Express & Suites Wheat Ridge-Denver West by IHG
    10101 W 48th Ave
    Wheat Ridge, CO 80033
    Phone: (303) 424-8300

    Table Mountain Inn
    10 minute drive to venue
    310 Washington Ave, Golden, CO
    303-325-3995

    What to expect

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

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  • ICT Regional Summit in Dallas, TX

    $1,995

    ICT Regional Summit in Dallas, TX

    Be a part of the highest level conversations in the real estate industry!

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

    Quick View
  • Agent AI Advantage

    $750
    ICT Online Course

    Agent AI Advantage

    Agent AI Advantage course Icon (1)

    Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.

    What you'll gain:

    • Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    • Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media

    • Effective strategies for networking, negotiating, and publishing ebooks using AI

    Add to Cart Agent AI Advantage

    Hands-on mastery

    ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    Agent AI Advantage

    Next-level content creation

    Blog posts, ads, videos, listing descriptions, and social media

    Agent AI Advantage

    Effective strategies

    For networking, negotiating, and publishing ebooks using AI

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.  

    Agent AI Advantage

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 6 months.

    Welcome to Agent AI Advantage
    • Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mastering AI Basics: Introduction, Prompts, & Customizations
    • VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
    • WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
    • 5 ChatGPT Prompts Every Agent Must Use
    • Plain text: 5 ChatGPT Prompts Every Agent Must Use
    Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
    • WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • SOI by Brian Icenhower
    • Behavior by Brian Icenhower
    Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
    • WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • SEO Blogging with AI and ChatGPT
    • Create Videos with AI for Realtors
    • Adding Value with ChatGPT for Realtors
    Module 4: Strategic Networking: Leveraging ChatGPT for Building Connections
    • VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
    • WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
    Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    • VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
    • WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    • VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
    • WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    • VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
    • WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
    • WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Rick’s Market Update
    Agent AI Advantage

    About this course

    • $750.00
    • 33 lessons; 3 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Agent AI Advantage

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Agent AI Advantage

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Agent AI Advantage

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Rick ​Fuller.

    Learn how to use AI to your advantage as a real estate professional.

    I am so excited about this course, Agent AI Advantage.

    This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.

    I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more.  The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.

    The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
    Agent AI Advantage

    Learn how to use AI to your advantage as a real estate professional.

    This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Agent Management Portal 1-on-1 Onboarding Program

    $250 for 1 month

    Introducing the Agent Management Portal 1-on-1 Onboarding Program with Christina Morales!

    Are you an Agent Management Portal (AMP) owner and you want 1-on-1 guidance to give you a jump start and set up your AMP for success? Join our AMP 1-on-1 onboarding program! This program offers 3 consecutive weekly sessions of 1-on-1 Zoom calls to hold your hand and help you create and implement your Agent Management Portal at your organization.

    Learn how Christina customized her AMP to improve agent onboarding, how she created an agent resource toolbox, how AMP is increasing agent accountability and education, and much, much MORE!

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  • Agent Sales Accelerator

    $97 / month

    Dominate your week, dominate your market. Agent Sales Accelerator is the weekly power-up for real estate agents. Master lead generation, boost productivity, and unlock proven strategies for explosive growth. This isn’t just about knowledge, it’s about action and accountability. Get ready to transform your business – join us!

    Thursdays at 11:30am EST via Zoom

    Quick View
  • Increasing Profitability with Entrepreneurship

    $249
    ICT Online Course

    Increasing Profitability with Entrepreneurship

    Increasing Profitability with Entrepreneurship course Icon

    Transform your real estate business by thinking and operating like an entrepreneur.

    • Learn how to shift from sales-driven thinking to profit-driven decision-making

    • Discover new revenue streams and scalable business models used by top-performing agents and teams

    • Identify and eliminate wasteful expenses to boost your bottom line

    • Leverage people, systems, and technology to increase efficiency and create sustainable growth

    • Understand key financial metrics to track profitability and make data-informed business choices

    • Gain practical tools and templates to build a more profitable, self-sustaining real estate enterprise

    Add to Cart Increasing Profitability with Entrepreneurship

    Think Like a Business Owner

    Adopt an entrepreneurial mindset to make smarter, profit-focused decisions.

    Increasing Profitability with Entrepreneurship

    Maximize Every Dollar

    Streamline expenses and identify new income opportunities to grow your bottom line.

    Increasing Profitability with Entrepreneurship

    Scale Sustainably

    Leverage systems, people, and data to increase profitability without burnout.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Welcome to Increasing Profitability with Entrepreneurship
    • Welcome to Increasing Profitability with Entrepreneurship with Rick Fuller

    • Sign up for the Executive Leadership Round Table Group Coaching Program

    • Join us at the ICC Regional Summit

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    Module 1: Leading Beyond Real Estate Commission
    • VIDEO: Leading Beyond Real Estate Commission
    • WORKBOOK: Leading Beyond Real Estate Commission
    Module 2: From Team Leader to Entrepreneur
    • VIDEO: From Team Leader to Entrepreneur
    • WORKBOOK: From Team Leader to Entrepreneur
    Module 3: Growing Your Profitability Through Ancillary
    • VIDEO: Growing Your Profitability Through Ancillary
    • WORKBOOK: Growing Your Profitability Through Ancillary
      Module 4: Leading Through Change
      • VIDEO: Leading Through Change
      • WORKBOOK: Leading Through Change
      Increasing Profitability with Entrepreneurship

      About this course

      • $249.00
      • 13 lessons
      • 3.5 hours of content
      Add to Cart

      Increasing Profitability with Entrepreneurship

      Click to watch more about this real estate training course

      Reviews

      "I use ICT systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

      I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

      Increasing Profitability with Entrepreneurship

      Jake Rockwell

      Over 500 Units Sold Annually

      I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

      Increasing Profitability with Entrepreneurship

      Dennis Adelpour

      Luxury Agent - West Los Angeles

      When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

      Increasing Profitability with Entrepreneurship

      Tammi Humphrey

      #1 Market Share & 100 Million in Annual Sales Volume

      Instructor

      Rick ​Fuller.

      I'm very excited about this course, Increasing Profitability with Entrepreneurship.

      Here's my prediction: one day, you and I will sell real estate for the benefit of being able to provide ancillary services, like mortgage, insurance, title, construction related services, and others.

      This is about you and I not thinking about the real estate transaction. It's about you and I thinking about the transition from one home to the next, and all the services that go along with that. This is about you and I providing greater service to our clients. This is about you and I providing greater opportunities for the people that are around us. And, this is about you increasing your profitability as you grow.

      You're going to learn a lot of information in this course. This is not content you're going to find in quick clips on YouTube, or listening to sound bites on social media. This is an in-depth discussion about how you can have the kind of partnerships with other vendors that is synergistic, so that you can achieve growth together.

      Increasing Profitability with Entrepreneurship

      Start scaling smarter.

      Achieve growth faster by partnering with ancillary services and provide your clients with better service at the same time. Master entrepreneurial strategies that drive real estate growth and profit. Add to Cart

      Talk to a coach

      If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
      Quick View
    1. Leadership Strategies

      $249
      ICT Online Course

      Leadership Strategies

      Leadership Strategies course Icon

      Learn how to lead your real estate team or brokerage with confidence, clarity, and vision.

      • Discover proven leadership models used by top-performing real estate organizations

      • Learn how to inspire, motivate, and retain high-producing agents and staff

      • Develop effective communication and accountability strategies for your team

      • Understand how to set clear expectations and create a performance-driven culture

      • Gain tools to coach through conflict, manage change, and increase team morale

      • Includes leadership assessments, meeting templates, and actionable implementation tools

      Add to Cart Leadership Strategies course Icon

      Lead with Vision

      Develop a clear direction that aligns your people, systems, and goals.

      Leadership Strategies course Icon

      Inspire Peak Performance

      Motivate your agents and staff with proven leadership and accountability models.

      Leadership Strategies course Icon

      Build a Winning Culture

      Create an environment where productivity, retention, and growth thrive.

      Designed for all learning types

      Video Training

      In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

      Written Workbook

      Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

      Instructor Materials

      Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

      Course curriculum

      Enrollment includes access to the following course materials for 6 months

      Welcome to Leadership Strategies
      • Welcome to Leadership Strategies with Rick Fuller

      • Sign up for the Executive Leadership Round Table Group Coaching Program

      • Join us at the ICC Regional Summit

      • Schedule a Coaching Call

      • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

      Module 1: How to Scale Your Team
      • VIDEO: How to Scale Your Team
      • WORKBOOK: How to Scale Your Team
      1.  
      Module 2: Leadership Training for Real Estate Team Wanting to Grow
      • VIDEO: Leadership Training for Real Estate Team Wanting to Grow

      • WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow

      Module 3: Leading With Opportunities, Not Obstacles
      • VIDEO: Leading With Opportunities, Not Obstacles

      • WORKBOOK: Leading With Opportunities, Not Obstacles

      Module 4: Real Estate Agent Attraction Recruiting Strategies
      • VIDEO: Real Estate Agent Attraction Recruiting Strategies

      • WORKBOOK: Real Estate Agent Attraction Recruiting Strategies

      Module 5: Real Estate Leadership Coaching Strategies
      • VIDEO: Real Estate Leadership Coaching Strategies

      • WORKBOOK: Real Estate Leadership Coaching Strategies

      Module 6: Viral Team Goals and Activity Based Indicators
      • VIDEO: Viral Team Goals and Activity Based Indicators

      • WORKBOOK: Viral Team Goals and Activity Based Indicators

      Module 7: Public Accountability and Personal Responsibility
      • VIDEO: Public Accountability and Personal Responsibility

      • WORKBOOK: Public Accountability and Personal Responsibility

      Module 8: The Power of Dashboards
      • VIDEO: The Power of Dashboards

      • WORKBOOK: The Power Of Dashboards

      Module 9: Replacing Yourself as a Real Estate Leader
      • VIDEO: Replacing Yourself as a Real Estate Leader

      • WORKBOOK: Replacing Yourself as a Real Estate Leader

      Leadership Strategies

      About this course

      • $249.00
      • 23 lessons
      • 5.5 hours of video content
      Add to Cart

      Leadership Strategies

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      Reviews

      "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

      Rick ​Fuller.

      Raise your leadership skills and develop your leadership strategies to grow your business.

      I am so excited about this course, Leadership Strategies

      This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people.

      You cannot outgrow your personal development. 

      Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.

      Leadership Strategies course Icon

      Lead your real estate organization with purpose and proven systems.

      Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.

      Start your leadership transformation today.

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      Talk to a coach

      If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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