ICT Online Course

Team Onboarding

Create a seamless onboarding process that helps new agents and staff integrate quickly, perform confidently, and stay long-term.

• Step-by-step training to design and implement a professional onboarding experience

• Learn how to communicate expectations, systems, and culture from day one

• Discover how to structure orientation, training, and mentorship for new hires

• Gain templates for welcome packets, checklists, and performance tracking tools

• Build a replicable onboarding system that saves time and ensures consistency

• Includes customizable onboarding forms, communication templates, and role outlines

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Streamline the Process

Implement a structured onboarding system that saves time and boosts retention.

Set Clear Expectations

Train new team members to understand your systems, culture, and performance standards.

Build for Longevity

Create a welcoming environment that accelerates productivity and strengthens loyalty.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Create Your Sphere of Influence Database

• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
• AUDIO: How to Create a Sphere of Influence List – PART 1
• AUDIO: How to Create a Sphere of Influence List – PART 2
• WORKBOOK: How to Create a Real Estate Sphere of Influence List
• VIDEO: How to Set Up Your CRM
• Script: Update Database
• SOI Member Contact Form (fillable)
• Daily SOI Contact Form (fillable)
• Script: Update Database & Direct Message

Module 2: Who to Put in Your SOI

• VIDEO: Who Do You Know
• AUDIO: Who Do You Know?
• Workbook: Who to Put in Your SOI
• Who Do I Know From These Industries? (fillable)
• SOI Call & Text Contact Cycle
• QUIZ: Module 2 Part 1
• QUIZ: Module 2 Part 2
• Module 2 Action Steps

Module 3: How to Contact Your SOI

• VIDEO: How to Contact Your SOI
• AUDIO: How to Contact Your SOI
• Workbook: How to Contact Your SOI

Module 4: Create Your SOI Contact Plan

• VIDEO: Create Your SOI Contact Plan
• AUDIO: Create Your SOI Contact Plan
• Workbook: Create Your SOI Contact Plan
• Sample Contact Plans
• Sample Plan #1: The Basic
• Sample Plan #2: Giving to Get
• Sample Plan #3: Social Butterfly
• Monthly Mailer Topics
• QUIZ: Module 4
• Module 4 Action Steps

Module 5: Get Uncomfortable

• VIDEO: Get Uncomfortable
• AUDIO: Get Uncomfortable
• Workbook: Get Uncomfortable
• The Comfort Zone PDF
• Action Steps

Module 6: How to Grow Your SOI

• VIDEO: How to Grow Your SOI
• AUDIO: How to Grow Your SOI
• Workbook: How to Grow Your SOI

Module 7: Build Your Vendor Database

• VIDEO: Build Your Vendor Database
• AUDIO: Build Your Vendor Database
• Workbook: Build Your Vendor Database
• Script: Asking for Referrals
• Script: Update Database & Ask for Referral
• QUIZ: Module 6 Part 1
• QUIZ: Module 6 Part 2
• Module 6 Action Steps

Module 8: Develop Referral Networks

• VIDEO: Developing Referral Networks
• AUDIO: Developing Referral Networks
• Workbook: Developing Referral Networks
• Who Do I Know From These Industries Worksheet
• Who Do I Know From These Industries Spreadsheet

Module 9: Growing Vendor Relationships

• VIDEO: Growing Vendor Relationships
• AUDIO: Growing Vendor Relationships
• Workbook: Growing Vendor Relationships
• Script: Referral Business Partnership I
• Script: Referral Business Partnership II
• Script: Follow Up After Referring a Client to a Vendor
• Script: To Contact SOI to Grow Vendor List
• QUIZ: Module 12
• Module 12 Action Steps

Module 10: Rights & Responsibilities

• VIDEO: Rights vs. Responsibilities
• AUDIO: Rights vs. Responsibilities
• Workbook: Rights vs. Responsibilities
• Rights vs. Responsibilities PDF
• Action Steps

Module 11: Social Media Basics

• VIDEO: Social Media Basics
• AUDIO: Social Media Basics
• Workbook: Social Media Basics

Module 12: Social Media Strategy

• VIDEO: Social Media Strategy – PART 1
• VIDEO: Social Media Strategy – PART 2
• AUDIO: Social Media Strategy – PART 1
• AUDIO: Social Media Strategy – PART 2
• Workbook: Social Media Strategy
• Social Media Calendar STAY Strategy for Content
• Script: Personal Facebook Direct Message
• 12-Month SOI Video Touch System
• QUIZ: Module 8
• Module 8 Action Steps

Module 13: Scarcity Vs. Abundance

• VIDEO: Scarcity vs. Abundance
• AUDIO: Scarcity vs. Abundance
• Workbook: Scarcity vs. Abundance
• 5 Steps to Mastery PDF – full page version
• 5 Steps to Mastery PDF
• 5 Steps to Mastery – Social Media Post
• Scarcity Vs. Abundance Chart
• Action Steps

Module 14: Real Estate Video Texting

• VIDEO: Real Estate Video Texting
• AUDIO: Real Estate Video Texting
• Workbook: Real Estate Video Texting
• Video Texting Example #1
• Video Texting Example #2
• Module 9 Action Steps

Module 15: Setting Up Your Facebook Business Page

• VIDEO: Facebook Business Page
• Workbook: Setting Up Your Facebook Business Page
• BONUS HELP: Creating a Facebook Page for Your Business
• BONUS HELP: Adding Essential Information to Your Facebook Page
• Facebook Description Examples
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
• BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
• BONUS HELP: How to Use Canva Tutorial
• BONUS HELP: How to Find Royalty Free Images
• BONUS HELP: Stock Photo Download
• Facebook Cover Templates
• Keyword Research Toolkit
• Successful Facebook Ad Examples

Module 16: Thoughts Control Actions

• VIDEO: Thoughts Control Actions
• AUDIO: Thoughts Control Actions
• Workbook: Thoughts Control Actions
• The Gandhi Circle PDF
• 6 Rules for Controlling Your Words PDF
• Action Steps for Module 16

Module 17: Open Houses

• VIDEO: Open Houses
• Workbook: Open Houses
• Resource: Open House Prospecting Activities
• Resource: Open House Feedback Form (Printable)
• Resource: Positive Need Affirmation Sandwich (Fillable)
• Graphic: Open House Timeline
• Open House System Checklist (fillable)
• Open House System Checklist (editable)

Module 18: Listing E-Alert Updates

• VIDEO: Listing E-Alert Updates – PART 1
• VIDEO: Listing E-Alert Updates – PART 2
• VIDEO: Listing E-Alert Updates – PART 3
• AUDIO: Listing E-Alert Updates – PART 1
• AUDIO: Listing E-Alert Updates – PART 2
• AUDIO: Listing E-Alert Updates – PART 3
• Workbook: Listing E-Alert Updates
• Listing E-Alert Campaign Promotional Ad (fillable)
• Script: Neighborhood Listing E-Alert Email Drip
• Script: Geographic Farming Listing E-Alert Email Drip
• Script: Seller Lead Listing E-Alert Email Drip
• Script: Buyer Lead Listing E-Alert Email Drip
• QUIZ: Module 14
• Module 14 Action Steps

Module 19: Embrace Routines & Rituals

• VIDEO: Embrace Routines & Rituals
• AUDIO: Embrace Routines & Rituals
• Workbook: Embrace Routines & Rituals
• Listing & Closing Checklists
• Action Steps for Module 19

Module 20: Time Management & Tracking

• VIDEO: Time Management & Tracking
• AUDIO: Time Management & Tracking
• Workbook: Time Management & Tracking
• Daily SOI Contact Form (fillable)
• Lead Tracking (fillable)
• SOI Member Contact Form (fillable)
• Eisenhower Decision Matrix

Module 21: Daily Schedule & Time Blocking

• VIDEO: Daily Schedule & Time Blocking
• AUDIO: Daily Schedule & Time Blocking
• Workbook: Daily Schedule & Time Blocking
• Sample Weekly Calendar
• Daily Schedule for Realtors
• The Erase and Replace Rule

Module 22: Activities Over Results

• VIDEO: Activities Over Results
• AUDIO: Activities Over Results
• Workbook: Activities Over Results
• Action Steps for Module 7

Module 23: Tracking with a Dashboard

• VIDEO: Tracking with a Dashboard
• AUDIO: Tracking with a Dashboard
• Workbook: Tracking with a Dashboard
• ICC Team Dashboard – Excel Spreadsheet
• QUIZ: Module 19 Part 1
• QUIZ: Module 19 Part 2
• Module 19 Action Steps

Module 24: Making Initial Contact with Online Leads

• VIDEO: 2 Week Assault Plan Explained
• Workbook: Making Initial Contact with Online Leads
• Mastering Lead Follow Up – Infographic
• The Sales Process – Infographic
• Should I Keep Trying – Infographic
• They Didn’t Answer – Infographic
• Converting a Prospect to a Client – Infographic
• 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
• 2-Week Assault Plan Phone Call Scripts
• 2-Week Assault Plan Text Scripts
• 2-Week Assault Plan Email Template Scripts
• 2-Week Assault Plan Video Email Scripts
• 2-Week Assault Plan Facebook and Social Media Scripts

Module 25: Online Lead Follow Up Plans

• VIDEO: Online Lead Follow Up Plans
• “I’ll Do You One Better”

Module 26: How to Be a Professional

• VIDEO: How to Be a Professional
• AUDIO: How to Be a Professional
• Workbook: How to Be a Professional
• Keep Emotions Between the Lines PDF
• DISC Behavioral Assessment Image
• Action Steps for Module 26

Module 27: Buyer Lead Conversion & Consultation Process

• Part One: Buyers don’t know what they don’t know
• Part Two: From contact to appointment
• Part Three: Buyer and lender consultations
• Part Four: Making things official
• Workbook: Buyer Lead Conversion & Consultation Process
• Buyer Questionnaire & Lead Sheet
• Pre-Buyer Consult Video #1 Script
• Buyer Consultation Video Script
• Scripts: Presenting the Exclusive Buyer Agency Agreement
• Scripts: Handling Objections to Signing the Buyer Agency Agreement
• Script: MLS Auto-Prospecting

Module 28: Seller Lead Conversion & Listing Consultation Process

• Part One: Overcoming common objections
• Part Two: Getting answers
• Part Three: The pre-listing packet
• Part Four: The kitchen table consultation
• Workbook: Seller Lead Conversion & Listing Presentation Process
• Seller Lead Sheet
• Price Reduction Graphic
• Listing Consultation
• Pre-Listing Consultation Video Scripts
• Pre-Listing Video #1 Script
• Pre-Listing Video #2 Script
• Pre-Listing Video #3 Script
• Pre-Listing Video #4 Script
• Pre-Listing Video #5 Script
• Virtual Listing Presentation – Luxury Theme
• Virtual Listing Presentation – Classic Theme
• Listing and Closing Checklists
• The Listing Consultation Script
• Objections about Finding a Home to Buy Before Listing
• Scripts for Listing Consultation Objections about Price
• Urgency Objections
• Overcoming Objections about Paying a Commission

Module 29: Fail Forward

• VIDEO: Fail Forward
• AUDIO: Fail Forward
• Workbook: Fail Forward
• Action Steps for Module 29

Module 30: Understanding the Needs Analysis

• VIDEO: Understanding the Needs Analysis
• AUDIO: Understanding the Needs Analysis
• Workbook: Understanding the Needs Analysis
• The Feelings Wheel
• Real Estate Trainer Podcast: Episode 196 – Real Estate Recruiting Scripts: Conducting the Appointment
• Action Steps for Module 30

Module 31: Negotiating with a Needs Analysis

• VIDEO: Negotiating With a Needs Analysis
• AUDIO: Negotiating With a Needs Analysis
• Workbook: Negotiating With a Needs Analysis
• Buyer Lead Sheet (fillable)
• Seller Lead Sheet (fillable)
• Action Steps for Module 31

Module 32: The Mirroring Technique

• VIDEO: The Mirroring Technique
• AUDIO: The Mirroring Technique
• Workbook: The Mirroring Technique
• Real Estate Trainer Podcast: Episode 184 – NLP Real Estate Scripts for Realtors
• Action Step for Module 32

Module 33: Mirroring & Matching

• VIDEO: Mirroring & Matching
• AUDIO: Mirroring & Matching
• Workbook: Mirroring & Matching
• Mirror & Matching – Real Estate Negotiation Strategies
• Action Steps for Module 33

Module 34: The Negotiation Blueprint

• VIDEO: The Negotiation Blueprint
• AUDIO: The Negotiation Blueprint
• Workbook: The Negotiation Blueprint
• Meet in the Middle Negotiation Model Graphic
• The Icenhower Method Negotiation Model Graphic
• Action Steps for Module 34

About this course

• $349.00
• 252 lessons
• 15.5 hours of video content

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Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

I designed Team Onboarding to get new agents joining a team up into production quickly. In this course, we do it two ways.

First, you will learn how to generate and convert leads from potential customers looking to buy or sell a home that you don't know. You'll learn all the top methods with the highest conversion rates so you can generate business right off the bat. Second, you will learn how to generate business from your own personal sphere of influence (SOI). These are the people you already know. You will learn how to build your book of business, and as it grows over time, so you will find more and more business coming to you as you progress year by year. This course, which is over 30 modules long, will help you develop your business in those two healthy ways at the same time, so your own book of business is diversified. Along the way, you'll receive training on other essential topics, like time management, buyer and seller lead conversion, negotiations training, and mindset training. You'll learn all of these skills and tools (and more) that a new agent should learn to get them into production and selling real estate extremely quickly.

Turn onboarding into your team’s competitive advantage.

Enroll in Team Onboarding (ICT) to build a structured, scalable system that brings new hires up to speed fast. Learn how to communicate expectations, instill culture, and increase retention — all while saving valuable time.
Start streamlining your onboarding process today. Add to Cart

Team Onboarding

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Talk to a coach

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ICT Online Course

Success Mindset

Develop the mindset, habits, and focus that drive success in every area of your real estate business and life.

• Learn the daily disciplines and thought patterns used by top-producing agents and leaders

• Discover how to overcome limiting beliefs, self-doubt, and procrastination

• Build consistency through goal setting, accountability, and personal growth strategies

• Gain practical tools for managing stress, time, and emotional resilience in a competitive market

• Understand how to create alignment between your values, vision, and business plan

• Includes mindset exercises, reflection worksheets, and performance-tracking templates

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Think Like a Top Producer

Adopt the mental models and habits that fuel long-term real estate success.

Stay Focused & Driven

Build resilience and discipline to push through challenges and achieve your goals.

Grow Personally & Professionally

Develop the inner confidence and clarity that lead to consistent performance.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Thoughts Control Actions

• VIDEO: Thoughts Control Actions
• AUDIO: Thoughts Control Actions
• Workbook: Thoughts Control Actions
• The Gandhi Circle PDF
• 6 Rules for Controlling Your Words PDF
• Action Steps for Module 1

Module 2: Keep Emotions Between the Lines

• VIDEO: Keep Emotions Between the Lines
• AUDIO: Keep Emotions Between the Lines
• Keep Emotions Between the Lines PDF
• Workbook: Keep Emotions Between the Lines
• DISC Behavioral Assessment Image
• Action Steps for Module 2

Module 3: Get Uncomfortable

• VIDEO: Get Uncomfortable
• AUDIO: Get Uncomfortable
• Workbook: Get Uncomfortable
• The Comfort Zone PDF
• Action Steps for Module 3

Module 4: Rights Vs. Responsibilities

• VIDEO: Rights vs. Responsibilities
• AUDIO: Rights vs. Responsibilities
• Workbook: Rights vs. Responsibilities
• Rights vs. Responsibilities PDF
• Action Steps for Module 4

Module 5: Be Solution Oriented

• VIDEO: Be Solution Oriented
• Workbook: Be Solution Oriented
• The Solution Triangle PDF
• DISC Profiles Image
• Action Steps for Module 5
• AUDIO: Be Solution Oriented

Module 6: Scarcity Vs. Abundance

• VIDEO: Scarcity vs. Abundance
• AUDIO: Scarcity vs. Abundance
• Workbook: Scarcity vs. Abundance
• 5 Steps to Mastery PDF – full page version
• 5 Steps to Mastery PDF
• 5 Steps to Mastery – Social Media Post
• Scarcity Vs. Abundance Chart
• Action Steps for Module 6

Module 7: Activities Over Results

• VIDEO: Activities Over Results
• AUDIO: Activities Over Results
• Workbook: Activities Over Results
• Action Steps for Module 7

Module 8: Embrace Routines & Rituals

• VIDEO: Embrace Routines & Rituals
• AUDIO: Embrace Routines & Rituals
• Workbook: Embrace Routines & Rituals
• Action Steps for Module 8
• Listing & Closing Checklists

Module 9: Not Calendared, Not Happening!

• VIDEO: Not Calendared, Not Happening!
• AUDIO: Not Calendared, Not Happening!
• Workbook: Not Calendared, Not Happening!
• Action Steps for Module 9
• Daily Schedule for Realtors
• Sample Weekly Calendar for Realtors

Module 10: Fail Forward

• VIDEO: Fail Forward
• AUDIO: Fail Forward
• Workbook: Fail Forward
• Action Steps for Module 10

About this course

• $249.00
• 58 lessons
• 3 hours of video content

Add to Cart

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• Use these real estate training ideas for motivation to help train and inspire real estate agents to stay positive, increase production, and succeed!
• Train agents how and why to control their thoughts and actions to increase their level of professionalism and customer service.
• Train and motivate real estate agents to focus their time and energy on income-producing activities.
• Learn the concept of "Rights vs. Responsibilities" and increase the professionalism of both Realtors and administrative staff members in your real estate organization.
• Learn how to use The Solution Triangle to be self-managed and solution-oriented and ultimately solve your own problems by leveraging your network.
• Become empowered and understand the importance of purposely adopting an abundant mindset to prevent scarcity-based thinking.
• Learn how to embrace the uncomfortable activities required to generate desired results.
• Get Top Producer time blocking tips for real estate agents to effectively manage and protect their time allocated for lead generation activities.
• Use our simple Realtor time management system to overcome limiting beliefs about not having enough time to conduct lead generation activities to get more business.
• Learn how to fail forward in order to get into action quickly to grow your business.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

I created Success Mindset because there is simply no other training out their like this specifically for real estate agents.

You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.

With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.

Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength. 

If that's what you're after, this Success Mindset course is exactly what you need.

The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".

This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.

Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.

Unlock the mindset that drives top producers to success.

Enroll in Success Mindset (ICT) to learn how to think, act, and perform like the most successful real estate professionals in the industry. Build confidence, consistency, and clarity to achieve your goals and sustain growth.
Start mastering your success mindset today. Add to Cart

Success Mindset

More about this real estate training course

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Recruit

Recruiting Real Estate Agents

Master the systems and strategies top brokers and team leaders use to consistently attract, recruit, and retain great agents.

• Learn how to build and manage a recruiting pipeline with proven follow-up systems

• Discover how to identify top talent and match agents to your team culture and value proposition

• Gain access to scripts, dialogues, and presentations that turn interest into commitment

• Implement marketing strategies to position your team or brokerage as the place top agents want to work

• Understand how to onboard, train, and retain agents for long-term success

• Includes recruiting dashboards, tracking sheets, and customizable scripts

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Attract Top Talent

Learn how to position your team or brokerage as the clear choice for high-performing agents.

Recruit With Confidence

Use proven scripts and systems to identify, connect with, and convert top prospects.

Retain for Growth

Build a strong culture and onboarding process that keeps agents engaged and productive.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Your Unique Value Proposition & Recruiting Targets

• Workbook: Your Unique Value Proposition & Recruiting Targets
• Video: Your Unique Value Proposition
• Graphic: DISC Behavioral Assessment
• Graphic: DISC Profiles
• Commission Comparison Chart Template

Module 2: The Recruiting Scoreboard

• Workbook: The Recruiting Scoreboard
• Video: The Recruiting Scoreboard
• Graphic: The Big 3
• Resource: Sample Weekly Calendar
• Resource: Sample Recruiter Dashboard
• Resource: Recruiting Tools

Module 3: Recruiting with Technology

• Workbook: Recruiting with Technology
• Video: Recruiting with Technology
• Graphic: 10-10-5 Daily Plan

Module 4: Recruiting Sources

• Workbook: Recruiting Sources
• Video: Recruiting Sources
• Script: Congratulations & Production Report
• Script: Congratulations on Production
• Script: Expanding into Your Area
• Script: New Listing
• Script: Thank You for Cooperating on Buyer Side
• Script: Thank You for Cooperating on Listing Side
• Script: Real Estate School and New Licensees

Module 5: Setting Recruiting Appointments

• Workbook: Setting Recruiting Appointments
• Video: Setting Appointments
• Script: Let’s Talk About Your Production
• Script: Provide a Production Report
• Script: After Closed Transactions #1
• Script: After Closed Transactions #2
• Script: When Recruit is Referred by One of Your Own Agents
• Script: When Recruit is Referred to the Recruiter
• Script: For a New Brokerage or New Recruiter
• Script: Looking to Build Relationships
• Script: Referred by Agent After Transaction
• Script: Students from Real Estate Licensing School
• Script: For Rookie Agents in Their First Year
• Script: For Up-and-Coming Agents
• Script: Increased Market Presence
• Script: Invitation to Class or Training Event
• Script: Invitation to Participate on Agent Panel
• Script: Confirming Recruiting Appointments
• Script: Objection Handler – Not interested in moving companies
• Script: Objection Handlers – I’m too busy #1
• Script: Objection Handlers – I’m too busy #2
• Script: Objection Handlers – Happy with current company
• Script: Objection Handlers – I need to wait until my transactions close
• Script: Objection Handlers – Let me think about it
• Recruiting: Scripts E-book

Module 6: Conducting Recruiting Appointments

• Workbook: Conducting Recruiting Appointments
• Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
• Video: Conducting Appointments
• Script: The Recruiting Process

Module 7: Setting Follow-Up Appointments

• Workbook: Setting Follow-Up Appointments
• Video: Setting Follow-Up Appointments
• Natural DISC Profile Business Generation Tendencies
• Script: Attend a Class or Training Event
• Script: Behavioral Assessment
• Script: Set a Coaching Appointment
• Script: Create a Business Plan

Module 8: Closing Recruits

• Workbook: Closing recruits
• Video: Closing Recruits
• Agent Intake Pipeline
• Scripts: Closing and Objection-Handling
• Script: When, Not If
• Script: They Can’t Say No to Their Own Goals
• Script: Delay Causes Resentment
• Script: Commission Split
• Script: You Need Our Systems
• Script: Start Transitioning Ahead of Time
• Script: Can Your Broker Help?
• Script: Prepping the Broker Conversation
• Script: Transferring Current Business

Module 9: Creating a Growth Environment for Recruiting

• Workbook: Creating a Growth Environment for Recruiting
• Video: Creating a Growth Environment for Recruiting
• Graphic: Characteristics of a Growth Environment
• Graphic: DISC style identification
• Graphic: SWOT
• Real Estate Office Brokerage Training Monthly Calendar

About this course

• $299
• 82 lessons
• 5 hours of video content

Add to Cart

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more
• RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline
• HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of "Certified Recruiting Director" or CRD upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

If your business isn't growing then it's dying.

To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate.

In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States.

Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice.

From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage.

With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.

We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

Build a recruiting system that drives long-term growth for your team or brokerage.

Enroll in Recruit: Recruiting Real Estate Agents (ICT) to master the models, dialogues, and systems top leaders use to attract and retain exceptional talent. Learn how to fill your pipeline with qualified prospects and grow your organization strategically.
Start building your recruiting pipeline today. Add to Cart

Recruiting for Real Estate Agents

More about this real estate training course

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Realtor Events

Learn how to plan, promote, and execute high-impact Realtor events that strengthen relationships, generate leads, and grow your business.

• Step-by-step training to organize client appreciation events, community gatherings, and networking mixers

• Discover how to promote your events through email, social media, and local outreach

• Learn how to turn attendees into repeat clients and referral sources

• Gain insight into event budgeting, vendor partnerships, and sponsorship opportunities

• Build a post-event follow-up system to capture leads and maintain relationships

• Includes event planning templates, promotional materials, and follow-up scripts

Add to Cart

Host Events That Convert

Turn every gathering into a powerful opportunity for connection and lead generation.

Build Lasting Relationships

Create memorable experiences that keep you top of mind with clients and your sphere of influence.

Simplify Your Planning

Use proven templates, checklists, and systems to organize stress-free, high-impact events.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Realtor Event Contact Plan

• VIDEO: Realtor Event Contact Plan
• AUDIO: Realtor Event Contact Plan
• WORKBOOK: Realtor Event Contact Plan
• Client Event Contact Plan

Module 2: Realtor Event Target Market

• VIDEO: Realtor Event Target Market
• AUDIO: Realtor Event Target Market
• WORKBOOK: Realtor Event Target Market
• Script: During Client Appreciation Event #1
• Script: During Client Appreciation Event #2

Module 3: Eliminate Realtor Event Costs

• VIDEO: Eliminate Realtor Event Costs
• WORKBOOK: Eliminate Realtor Event Costs
• AUDIO: Eliminate Realtor Event Costs

Module 4: Community Events for Realtors

• VIDEO: Community Events for Realtors
• WORKBOOK: Community Events for Realtors
• Community Event Ideas
• AUDIO: Community Events for Realtors

Module 5: Popular Realtor Event Ideas

• VIDEO: Popular Realtor Event Ideas
• WORKBOOK: Popular Realtor Event Ideas
• Client Events Packet
• AUDIO: Popular Realtor Event Ideas

About this course

• $199
• 23 lessons
• 1 hour of video content

Add to Cart

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
• Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
• Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
• Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
• Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.

This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)

Stop trying to become an event planner. Focus on coming from contribution and giving back.

At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)

 

Turn your next Realtor event into a business-building success.

Enroll in Realtor Events (ICT) to learn how to plan, promote, and execute events that strengthen relationships, attract referrals, and generate consistent leads. Build your reputation as the go-to agent in your community—one event at a time.
Start planning your next event today. Add to Cart

Realtor Events

More about this real estate training course

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Open Houses

Transform your open houses into powerful lead-generation events that fill your pipeline with qualified buyers and sellers.

• Learn how to plan, promote, and host open houses that attract serious prospects

• Discover follow-up systems to convert visitors into clients after the event

• Get scripts and dialogues to engage guests and capture contact information

• Build marketing materials and social media campaigns that maximize traffic

• Implement systems for sign-in tracking, neighbor outreach, and post-event communication

• Includes downloadable checklists, templates, and open house marketing tools

Add to Cart

Attract More Visitors

Market your open houses like a pro with proven promotional strategies that drive foot traffic.

Convert Attendees to Clients

Use powerful scripts and follow-up systems to turn visitors into active buyers and sellers.

Leverage Every Opportunity

Generate leads from the neighborhood, online exposure, and your open house database.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Course Materials

• Workbook: Optimizing Open Houses
• Video: Optimizing Open Houses
• Resource: Your Next-Level Contact Plan
• Script: Buyer MLS Listing Alert
• Script: Seller Lead Auto Email Drip
• Resource: Open House Prospecting Activities
• Script: Open House Neighbor Invitation
• Script: Open House Pre-Listing Appointment
• Script: Open House Circle Prospecting
• Script: Open House Guest List
• Script: Open House Guest List Editable
• Script: Follow-Up for Neighbors/Leads
• Resource: Open House Feedback Form (Printable)
• Resource: Positive Need Affirmation Sandwich (Fillable)
• Graphic: Open House Timeline
• Open House System Checklist (fillable)
• Open House System Checklist (editable)

About this course

• $149
• 20 lessons
• .5 hours of video content

Add to Cart

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

Turn every open house into a lead-generation machine.

Enroll in Open Houses (ICT) to learn the systems, scripts, and marketing strategies top agents use to host high-impact open houses that create real business opportunities. Build relationships, grow your database, and close more deals.
Start mastering the open house system today.

Add to Cart

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Online Lead Conversion

Turn online leads into loyal clients with proven systems, scripts, and follow-up strategies that drive results.

• Learn how to respond quickly and effectively to internet leads from all major platforms

• Master phone, text, and email scripts designed to increase engagement and appointment rates

• Build automated follow-up plans that nurture leads over time

• Discover how to qualify, prioritize, and convert leads through consistent communication

• Gain insight into response time metrics, lead routing, and accountability systems

• Includes downloadable scripts, follow-up templates, and lead tracking tools

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Convert Faster

Use proven systems and scripts to turn more online leads into real appointments.

Stay Consistent

Implement automated follow-up plans that keep you top of mind with prospects.

Increase ROI

Maximize your lead generation investment with higher conversion rates and better tracking.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Sourcing Online Leads & Setting Expectations

• Sourcing Online Leads & Setting Expectations eBook
• Video: Online Lead Sources
• Module 1 Quiz

Module 2: Making Initial Contact With Online Leads

• Making Initial Contact With Online Leads eBook
• Video: Making Initial Contact With Online Leads
• Video: How to Set Up Your CRM
• SOI Call & Text Contact Cycle

Module 3: Online Lead Follow-Up Plans

• Online Lead Follow-Up Plans eBook
• Video: Online Lead Follow-Up Plans
• “I’ll Do You One Better” Script

Module 4: Online Lead Nurturing Scripts

• Online Lead Nurturing Scripts eBook
• Video: Online Lead Nurturing Scripts

Module 5: Tracking Online Lead Key Performance Indicators

• Tracking Online Lead Key Performance Indicators eBook
• Video: Tracking Online Lead Key Performance Indicators

Module 6: Online Buyer Lead Conversion — Converting to Appointment

• Online Buyer Lead Conversion — Converting to Appointment eBook
• Video: Online Buyer Lead Conversion — Converting to Appointment

Module 7: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

• Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook
• Video: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

Module 8: Online Seller Lead Conversion — Converting to Listing Appointments

• Online Seller Lead Conversion — Converting to Listing Appointments eBook
• Video: Online Seller Lead Conversion — Converting to Listing Appointments

Module 9: Online Seller Lead Conversion: Conducting the Listing Presentation

• Online Seller Lead Conversion — Conducting the Listing Presentation eBook
• Video: Online Seller Lead Conversion: Conducting the Listing Presentation

Module 10: Your Prospecting Arena

• Your Prospecting Arena eBook
• Video: Your Prospecting Arena

About this course

• $249
• 28 lessons
• 5 hours of video content

Add to Cart

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

• TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more
• SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more
• ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more
• ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more
• YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

https://www.youtube.com/watch?v=GuKN69orFwk

Turn your internet leads into real estate clients.

Enroll in Online Lead Conversion: Converting Real Estate Internet Leads to master response strategies, follow-up systems, and scripts that help agents close more deals from online platforms. Build confidence, consistency, and measurable results.
Start converting more leads today.

Add to Cart

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Mergers & Acquisitions

Learn how to strategically grow your real estate business through mergers, acquisitions, and partnerships.

• Understand the key financial and operational factors that make a merger or acquisition successful

• Learn how to identify, evaluate, and negotiate opportunities for business expansion

• Gain insight into due diligence, valuation, and deal structure strategies

• Discover how to integrate new teams, agents, and systems seamlessly post-acquisition

• Explore legal, cultural, and leadership considerations for scaling responsibly

• Includes checklists, financial models, and integration templates for real-world application

Add to Cart

Expand Strategically

Learn how to identify and evaluate opportunities that align with your growth goals.

Negotiate With Confidence

Master the financial and operational aspects of mergers and acquisitions.

Integrate for Success

Build systems that ensure smooth transitions and sustained profitability after the deal.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Mergers & Acquisitions

Click to watch more about this real estate training course

Course curriculum

Enrollment includes access to the following course materials for 6 months

Welcome to Mergers & Acquisitions

• Welcome to Mergers & Acquisitions! A message from your Instructor, Brian Icenhower
• Schedule a Coaching Call
• Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

Module 1: Mergers & Acquisitions Fundamentals

• VIDEO: Mergers & Acquisitions Fundamentals
• AUDIO: Mergers & Acquisitions Fundamentals
• Workbook: Mergers & Acquisitions Fundamentals
• Instructor’s Manual: Mergers & Acquisitions Fundamentals
• Presentation Outline: Mergers & Acquisitions Fundamentals
• Presentation PDF: Mergers & Acqusitions Fundamentals
• Presentation Slides: Mergers & Acquisitions Fundamentals

Module 2: Engaging M&A Candidates

• VIDEO: Engaging M&A Candidates
• AUDIO: Mergers & Acquisitions Fundamentals
• Workbook: Engaging M&A Candidates
• Instructor’s Manual: Engaging M&A Candidates
• Presentation Outline: Engaging M&A Candidates
• Presentation PDF: Engaging M&A Candidates
• Presentation Slides: Engaging M&A Candidates
• Securing the NDA Talking Points
• Initial Approach Call Scripts
• SWOT Competition Analysis
• Discovery Questionnaire
• MLS Company Production Data – Last 12 Months

Module 3: Recruiting

• VIDEO: Recruiting

• AUDIO: Recruiting

• Workbook: Recruiting

• Instructor’s Manual: Recruiting

• Presentation Outline: Recruiting

• Presentation PDF: Recruiting

• Presentation Slides: Recruiting

• Discovery Questionaire

Module 4: Due Diligence

• VIDEO: Due Diligence

• AUDIO: Due Diligence

• Workbook: Due Diligence

• Instructor’s Manual: Due Diligence

• Presentation Outline: Due Diligence

• Presentation PDF: Due Diligence

• Presentation Slides: Due Diligence

• Company Comparison Matrix

• Owner Information Request

• NDA Sample Agreement

Module 5: The Pro Forma

• VIDEO: The Pro Forma

• AUDIO: The Pro Forma

• Workbook: The Pro Forma

• Instructor’s Manual: The Pro Forma

• Presentation Outline: The Pro Forma

• Presentation PDF: The Pro Forma

• Presentation Slides: The Pro Forma

• Earnout Formulas

• Example Pro Forma

Module 6: Valuation

• VIDEO: Valuation

• AUDIO: Valuation

• Workbook: Valuation

• Instructor’s Manual: Valuation

• Presentation Outline: Valuation

• Presentation PDF: Valuation

• Presentation Slides: Valuation

• EBITDA Approach Example

• EBITDA Approach Worksheet

Module 7: The LOI - Putting the Deal Together

• VIDEO: The LOI – Putting the Deal Together

• AUDIO: The LOI – Putting the Deal Together

• Workbook: The LOI – Putting the Deal Together

• Instructor’s Manual: The LOI – Putting the Deal Together

• Presentation Outline: The LOI – Putting the Deal Together

• Presentation PDF: The LOI – Putting the Deal Together

• Presentation Slides: The LOI – Putting the Deal Together

• Sample Letter of Intent

Module 8: Planning the Purchase & Transition

• VIDEO: Planning the Purchase & Transition

• AUDIO: Planning the Purchase & Transition

• Instructor’s Manual: Planning the Purchase & Transition

• Workbook: Planning the Purchase & Transition

• Presentation Outline: Planning the Purchase & Transition

• Presentation PDF: Planning the Purchase & Transition

• Presentation Slides: Planning the Purchase & Transition

• Sample Pre-Closing Checklist

• Sample Purchase Agreement

Module 9: Closing the Transaction & Beyond

• VIDEO: Closing the Transaction & Beyond

• AUDIO: Closing the Transaction & Beyond

• Workbook: Closing the Transaction & Beyond

• Instructor’s Manual: Closing the Transaction & Beyond

• Presentation Outline: Closing the Transaction & Beyond

• Presentation PDF: Closing the Transaction & Beyond

• Presentation Slides: Closing the Transaction & Beyond

• Sample Launch Day Agenda

• Launch Day Checklist

• Sample Press Release

About this course

• $750.00
• 82 lessons
• 4.5 hours of video content
• 6 months of access to course materials

Add to Cart

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​Icenhower.

Welcome to the world of mergers and acquisitions (M&A), where real growth begins. 

In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.

Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true. 

If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay.

Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

Take your business to the next level.

Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

Add to Cart

Talk to a coach

If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

ICT Online Course

Learn Canva for Real Estate Agents:
A Beginner's Guide

Master the basics of Canva to create high-quality, on-brand marketing materials that make your real estate business stand out.

• Step-by-step training to design professional graphics, flyers, and social media posts

• Learn how to customize templates for listing presentations, open house materials, and ads

• Discover time-saving shortcuts and design best practices used by top marketing directors

• Build brand consistency across your team’s digital and print materials

• Gain hands-on experience designing within Canva’s intuitive platform

• Includes downloadable templates, brand kits, and design checklists

Add to Cart

Create Eye-Catching Marketing Materials

Learn to design captivating flyers, social media posts, and more to attract potential buyers

Boost Your Branding Efforts

Elevate your brand with professional graphics that convey trust and credibility

Save Time and Money

Ditch expensive design services and create your visuals in-house with ease

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Mergers & Acquisitions

Click to watch more about this real estate training course

Program curriculum

Enrollment includes access to the following course materials for 6 months.

Module 1: Introduction to Canva

• Welcome to Learn Canva!

• Setting Up Your Canva Account

• Workbook: Introduction to Canva

• Instructor’s Manual: Introduction to Canva

• Presentation Outline: Introduction to Canva

• Presentation: Introduction to Canva

Module 2: Mastering Canva Basics

• Navigating the Canva Interface

• Working With Templates & Styles

• Managing Brand Assets

• Workbook: Mastering Canva Basics

• (Included in full purchase)

  Instructor’s Manual: Mastering Canva Basics

• Presentation Outline: Mastering Canva Basics

• Presentation: Mastering Canva Basics

• Slides: Mastering Canva Basics

Module 3: Social Media Graphics

• Overview of Social Media Platforms for Real Estate

• Creating Instagram Content

• Designing for Facebook & LinkedIn

• Social Media Strategy: Take Our Course

• Workbook: Designing Engaging Social Media Content

• Instructor’s Manual: Designing Engaging Social Media Content

• Presentation Outline: Designing Engaging Social Media Content

• Presentation: Designing Engaging Social Media Content

Module 4: Creating Marketing Collateral

• Creating Effective Print Marketing Collateral

• Setting Up Additional Print Marketing Templates

• Exporting Print Marketing Collateral

• Creating Effective Digital Marketing Collateral

• Enhancing Designs with QR Codes & Interactive Elements

• Workbook: Creating Marketing Collateral

• Instructor’s Manual: Creating Marketing Collateral

• Presentation Outline: Creating Marketing Collateral

• Presentation: Creating Marketing Collateral

Module 5: Enhancing Client Engagement Through Visuals

• Creating an Email Header in Canva
• Creating Images for Your Email Marketing
• Editing Videos in Canva
• Workbook: Enhancing Client Engagement Through Visuals
• Instructor’s Manual: Enhancing Client Engagement Through Visuals
• Presentation Outline: Enhancing Client Engagement Through Visuals
• Presentation: Enhancing Client Engagement Through Visuals

Module 6: Advanced Canva Features & Next Steps

• Create Flipbooks with Canva

• Easy Design Sharing in Canva

• Simplifying Social Media Sharing with Canva

• Workbook: Advanced Canva Features & Next Steps

• Instructor’s Manual: Advanced Canva Features & Next Steps

• Presentation Outline: Advanced Canva Features & Next Steps

• Presentation: Advanced Canva Features & Next Steps

About this course

• $99.00
• 6 modules; 45 lessons
• 6 months of access to course materials

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Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Rachel ​V.

Let's get you started with Canva. 

Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.

I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.

Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.

Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!

 

Create templates in Canva to streamline your marketing workflow.

In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.

This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!

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