Should real estate brokers offer revenue share to agents and how can brokerages & teams compete with companies that do?
Should real estate brokers offer revenue share to agents? It’s one of the hottest questions in our industry today — especially as revenue-share companies gain visibility on social media, promising agents passive income and financial freedom.
But before you rush to copy those models, let’s take a closer look at what’s really happening beneath the surface. I’m not against revenue share models — far from it. In fact, we coach many brokers and team leaders who have made them work successfully. But I’ve also seen countless others make emotional, reactionary decisions that cut deeply into their profitability.
Let’s break down what revenue share really means, when it makes sense, and when it’s simply a shiny object distracting you from what actually drives growth: value creation.
VIDEO: Should Real Estate Brokers Offer Revenue Share to Agents
What Does “Revenue Share” Actually Mean?
Revenue share is when a brokerage or team leader pays agents a percentage of the gross revenue generated by the agents they recruit — usually from their downline or network.
It differs from profit share, which pays out a percentage of net profits after expenses. That distinction matters. Revenue share comes off the top — before operating costs are covered — while profit share is distributed after you’ve paid your bills and maintained healthy margins.
Because of that, revenue share can erode profitability quickly if it’s not structured carefully. On the flip side, it can also be a powerful incentive for agent attraction and retention when paired with real value.
Why So Many Brokers Are Considering Revenue Share
There’s no denying that revenue share models are attractive — especially when markets slow down and agents start shopping for “better deals.”
Here’s why many brokers and team leaders are tempted:
Recruiting pressure: When revenue-share companies grow fast, other brokerages panic and think, “I need to offer the same thing to compete.”
Agent attraction: Agents see social posts showing others “earning passive income” through downlines and feel like they’re missing out.
Differentiation: Some brokers view revenue share as a way to stand out in a competitive market.
Alignment: Theoretically, it rewards collaboration and creates shared goals.
These reasons sound logical — but the real question isn’t “Is revenue share good?” It’s “Do I need it to compete?”
And the truth is: you don’t.
Don’t Believe Everything You See Online
Social media makes it easy to believe that revenue-share models are producing overnight millionaires. You’ll see agents posting pictures on private jets, laptops by the ocean, or captions about “financial freedom.”
But remember: most of those posts are agent attraction marketing, not client attraction. They’re designed to recruit more agents, not necessarily to sell more homes.
Just because a brokerage is growing its agent count doesn’t mean it’s increasing profitability. Those are two very different numbers.
In fact, the vast majority of agents in revenue-share brokerages earn little to no passive income. The top earners are usually those who already have strong influence — they coach, train, or mentor other agents and actively add value to their network.
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Broker Leadership
ICT Online CourseBroker Leadership
Lead your brokerage with confidence, clarity, and proven systems.
Training on leadership strategies for brokers and owners
How to recruit, retain, and develop top-producing agents
Systems to create accountability and drive team performance
Financial models to increase profitability at the brokerage level
Culture-building techniques that inspire and engage agents
Downloadable tools, dashboards, and recruiting resources
Develop Leadership Skills
Learn how to set vision, create culture, and guide your brokerage to long-term growth.
Build a Productive Environment
Implement systems that hold agents accountable and drive consistent results.
Recruit & Retain Top Talent
Attract high-performing agents and keep them engaged with proven leadership strategies.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Get Started Here : Introduction- Join the Real Estate Agent Round Table Facebook Group
Welcome to Broker Leadership!
- Module 2 Workbook: Understanding Job Roles
- Video: Job Roles for Admin Staff
- The Solution Triangle
Video: Viral Goals are SMART
Workbook: Module 2 – Viral Goals are SMART
SMART Goals Graphic
Module 2 Action Steps
Video: Viral Goals Spread to the Team
Workbook: Module 3 – Viral Goals Spread to the Team
Small Team Organizational Structure (fillable)
Midsize Team Organizational Structure – Traditional (fillable)
Midsize Team Organizational Structure – Hybrid (fillable)
Large Team Organizational Structure – Traditional (fillable)
Large Team Organizational Structure – Hybrid (fillable)
Module 3 Action Steps
Video: Agent Onboarding Calendar
Workbook: Module 4 – Agent Onboarding Calendar
Team Onboarding Calendar Weeks 1-8
Module 4 Action Steps
Workbook: Module 5 – Recruiting Needs Analysis Appointment
Video: Recruiting Needs Analysis Appointment
Needs Analysis Steps Graphic
Module 5 Action Steps
- Video: Training a Recruiter
- Workbook: Module 6 – Training a Recruiter
Video: First Quarter Checklist
Workbook: Module 7 – First Quarter Checklist
First Quarter Checklist for Teams
Module 7 Action Steps
Video: Office Training Calendar
Workbook: Module 8 – Office Training Calendar
Real Estate Office Brokerage Training Calendar
Module 8 Action Steps
Video: Focus on Activities to Grow
Workbook: Module 9 – Focus on Activities to Grow
Module 9 Action Steps
Video: Cultivate Personal Responsibility
Workbook: Module 10 – Cultivate Personal Responsibility
Workbook: Module 11 – Public Accountability
Video: Public Accountability
Module 11 Action Steps
Video: The Essential Tool for Coaching Productivity
Workbook: Module 12 – The Essential Tool for Coaching Agent Productivity
ICC Business Tracker
Module 12 Action Steps
Video: How to Motivate Agents
Workbook: Module 13 – How to Motivate Agents
Module 13 Action Steps
Video: Create a ‘Production-Centric’ Environment
Workbook: Module 14 – Create a Production-Centric Environment
Realtor Group Call Session – The Complete Guide
Module 14 Action Steps
Video: Tracking Activities
Workbook: Module 15 – Tracking Activities
Leadership Dashboard
Module 15 Action Steps
Video: The Recruiting & Retention Mindset
Workbook: Module 17 – The Recruiting & Retention Mindset
Module 17 Action Steps
Workbook: Module 18 – Create a Growth-Oriented Business
Video: Create a Growth-Oriented Business
Team Onboarding Calendar Weeks 1-8
Module 18 Action Steps
Video: The Broker-Manager Business Plan
Workbook: Module 19 – The Broker-Manager Business Plan
1-3-5 Single Page Business Plan Broker Owner – sample
1-3-5 Single Page Business Plan Broker Owner – fillable
Module 19 Action Steps
Video: The Future of Teams & Brokerages
Workbook: Module 20 – The Future of Teams & Brokerages
Module 20 Action Steps
Video: Start Your Own Licensing School
Workbook: Module 21 – Start Your Own Licensing School
About this course
- $349
- 77 lessons
- 6.5 hours of video content
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Brokerage Manager" or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed.
I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well.
You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting.
Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course.
You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level.
Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry.
In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and tools for in-person training at your office.
Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team.
This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.
Start leading like the top brokers do.
Get the tools and strategies to recruit, retain, and lead your agents with confidence — start the course today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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Brokerage / Corporate Coaching Program
With the Brokerage / Corporate Real Estate Coaching Program, ICT will help firms set up the most effective and efficient systems for recruiting, agent onboarding, commission & fee structures, agent engagement & retention systems, recruiting, administrative work-flows, transaction management, staff hiring, agent onboarding, productivity training & accountability, financials & budgeting, marketing and much more!
The Real Problem Isn’t Structure — It’s Value
If you’re a broker or team leader who believes you need a new compensation structure to compete, that’s usually a sign of a deeper issue: a value gap.
When you say, “I need to offer revenue share to keep my agents,” what you might really be saying is, “I’m not adding enough value to keep them.”
Revenue share doesn’t fix that problem — it just masks it temporarily. The brokers who thrive today are those who:
Provide ongoing training and coaching,
Offer accountability systems that help agents produce more,
Create strong, production-centric cultures, and
Demonstrate measurable results.
The brokers who struggle are those chasing quick fixes instead of improving the fundamentals.
Why Revenue Share Often Fails
When brokers implement revenue share too quickly or without structure, they usually encounter the same issues:
Profit margin collapse: Paying agents off the top eats into operational costs and profitability.
Recruitment over production: Agents focus on recruiting others rather than selling real estate.
Unsustainable growth: Growth spikes early, then stalls when payouts become expensive.
Uneven benefit distribution: Only a small percentage of agents earn real income from revenue share.
Emotional decision-making: Brokers adopt it out of fear instead of strategic planning.
Remember, you can’t recruit your way to profitability. Profit comes from production — from helping agents sell more real estate.
When Revenue Share Can Work
There are exceptions. I coach brokerages with successful revenue share programs that are both profitable and sustainable. The key difference is that they treat it as a reward — not a replacement for value.
Revenue share can make sense when:
You’re already highly profitable and want to create a small bonus program for top producers.
You’ve built robust systems for training, accountability, and lead generation.
You apply performance minimums (agents must produce to qualify).
You view it as a retention perk, not a recruiting gimmick.
If your brokerage is already delivering consistent value, revenue share can strengthen your culture. But if you use it to paper over weak leadership or lack of production, it will only magnify those problems.
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Leadership Strategies
ICT Online CourseLeadership Strategies
Learn how to lead your real estate team or brokerage with confidence, clarity, and vision.
Discover proven leadership models used by top-performing real estate organizations
Learn how to inspire, motivate, and retain high-producing agents and staff
Develop effective communication and accountability strategies for your team
Understand how to set clear expectations and create a performance-driven culture
Gain tools to coach through conflict, manage change, and increase team morale
Includes leadership assessments, meeting templates, and actionable implementation tools
Lead with Vision
Develop a clear direction that aligns your people, systems, and goals.
Inspire Peak Performance
Motivate your agents and staff with proven leadership and accountability models.
Build a Winning Culture
Create an environment where productivity, retention, and growth thrive.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Leadership StrategiesWelcome to Leadership Strategies with Rick Fuller
Sign up for the Executive Leadership Round Table Group Coaching Program
Join us at the ICC Regional Summit
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: How to Scale Your Team
- WORKBOOK: How to Scale Your Team
VIDEO: Leadership Training for Real Estate Team Wanting to Grow
WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow
VIDEO: Leading With Opportunities, Not Obstacles
WORKBOOK: Leading With Opportunities, Not Obstacles
VIDEO: Real Estate Agent Attraction Recruiting Strategies
WORKBOOK: Real Estate Agent Attraction Recruiting Strategies
VIDEO: Real Estate Leadership Coaching Strategies
WORKBOOK: Real Estate Leadership Coaching Strategies
VIDEO: Viral Team Goals and Activity Based Indicators
WORKBOOK: Viral Team Goals and Activity Based Indicators
VIDEO: Public Accountability and Personal Responsibility
WORKBOOK: Public Accountability and Personal Responsibility
VIDEO: The Power of Dashboards
WORKBOOK: The Power Of Dashboards
VIDEO: Replacing Yourself as a Real Estate Leader
WORKBOOK: Replacing Yourself as a Real Estate Leader
About this course
- $249.00
- 23 lessons
- 5.5 hours of video content
Leadership Strategies
Click to watch more about this real estate training course
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick Fuller.
Raise your leadership skills and develop your leadership strategies to grow your business.
I am so excited about this course, Leadership Strategies.
This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people.
You cannot outgrow your personal development.
Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.
Lead your real estate organization with purpose and proven systems.
Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.
Start your leadership transformation today.
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
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Recruit: Recruiting Real Estate Agents
ICT Online CourseRecruit
Recruiting Real Estate Agents
Master the systems and strategies top brokers and team leaders use to consistently attract, recruit, and retain great agents.
Learn how to build and manage a recruiting pipeline with proven follow-up systems
Discover how to identify top talent and match agents to your team culture and value proposition
Gain access to scripts, dialogues, and presentations that turn interest into commitment
Implement marketing strategies to position your team or brokerage as the place top agents want to work
Understand how to onboard, train, and retain agents for long-term success
Includes recruiting dashboards, tracking sheets, and customizable scripts
Attract Top Talent
Learn how to position your team or brokerage as the clear choice for high-performing agents.
Recruit With Confidence
Use proven scripts and systems to identify, connect with, and convert top prospects.
Retain for Growth
Build a strong culture and onboarding process that keeps agents engaged and productive.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Your Unique Value Proposition & Recruiting Targets- Workbook: Your Unique Value Proposition & Recruiting Targets
- Video: Your Unique Value Proposition
- Graphic: DISC Behavioral Assessment
- Graphic: DISC Profiles
- Commission Comparison Chart Template
- Workbook: The Recruiting Scoreboard
- Video: The Recruiting Scoreboard
- Graphic: The Big 3
- Resource: Sample Weekly Calendar
- Resource: Sample Recruiter Dashboard
- Resource: Recruiting Tools
- Workbook: Recruiting with Technology
- Video: Recruiting with Technology
- Graphic: 10-10-5 Daily Plan
- Workbook: Recruiting Sources
- Video: Recruiting Sources
- Script: Congratulations & Production Report
- Script: Congratulations on Production
- Script: Expanding into Your Area
- Script: New Listing
- Script: Thank You for Cooperating on Buyer Side
- Script: Thank You for Cooperating on Listing Side
- Script: Real Estate School and New Licensees
- Workbook: Setting Recruiting Appointments
- Video: Setting Appointments
- Script: Let’s Talk About Your Production
- Script: Provide a Production Report
- Script: After Closed Transactions #1
- Script: After Closed Transactions #2
- Script: When Recruit is Referred by One of Your Own Agents
- Script: When Recruit is Referred to the Recruiter
- Script: For a New Brokerage or New Recruiter
- Script: Looking to Build Relationships
- Script: Referred by Agent After Transaction
- Script: Students from Real Estate Licensing School
- Script: For Rookie Agents in Their First Year
- Script: For Up-and-Coming Agents
- Script: Increased Market Presence
- Script: Invitation to Class or Training Event
- Script: Invitation to Participate on Agent Panel
- Script: Confirming Recruiting Appointments
- Script: Objection Handler – Not interested in moving companies
- Script: Objection Handlers – I’m too busy #1
- Script: Objection Handlers – I’m too busy #2
- Script: Objection Handlers – Happy with current company
- Script: Objection Handlers – I need to wait until my transactions close
- Script: Objection Handlers – Let me think about it
- Recruiting: Scripts E-book
- Workbook: Conducting Recruiting Appointments
- Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
- Video: Conducting Appointments
- Script: The Recruiting Process
- Workbook: Setting Follow-Up Appointments
- Video: Setting Follow-Up Appointments
- Natural DISC Profile Business Generation Tendencies
- Script: Attend a Class or Training Event
- Script: Behavioral Assessment
- Script: Set a Coaching Appointment
- Script: Create a Business Plan
- Workbook: Closing recruits
- Video: Closing Recruits
- Agent Intake Pipeline
- Scripts: Closing and Objection-Handling
- Script: When, Not If
- Script: They Can’t Say No to Their Own Goals
- Script: Delay Causes Resentment
- Script: Commission Split
- Script: You Need Our Systems
- Script: Start Transitioning Ahead of Time
- Script: Can Your Broker Help?
- Script: Prepping the Broker Conversation
- Script: Transferring Current Business
- Workbook: Creating a Growth Environment for Recruiting
- Video: Creating a Growth Environment for Recruiting
- Graphic: Characteristics of a Growth Environment
- Graphic: DISC style identification
- Graphic: SWOT
- Real Estate Office Brokerage Training Monthly Calendar
About this course
- $299
- 82 lessons
- 5 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more
- RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline
- HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Recruiting Director" or CRD upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
If your business isn't growing then it's dying.
To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate.
In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States.
Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice.
From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage.
With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.
We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.
Build a recruiting system that drives long-term growth for your team or brokerage.
Enroll in Recruit: Recruiting Real Estate Agents (ICT) to master the models, dialogues, and systems top leaders use to attract and retain exceptional talent. Learn how to fill your pipeline with qualified prospects and grow your organization strategically.
Start building your recruiting pipeline today. Add to CartRecruiting for Real Estate Agents
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
A Word of Caution: The “Fake Teams” Phenomenon
In today’s market, some agents are forming “teams” that are really just downlines under a revenue share model. They promote themselves as large, successful groups — but in reality, they’re earning small percentages from inactive agents.
They’re not adding training, leads, or systems — just collecting a trickle of passive income. These setups might look impressive on social media, but they rarely produce profitable results.
A true team adds tangible value, drives production, and shares in both effort and reward. Simply calling it a “team” doesn’t make it profitable.
Avoid the Lateral Move Trap
Whenever sales volume drops, agents migrate. They switch brokerages, join new “opportunities,” or chase different comp structures — all in search of a quick fix.
But as I often tell my coaching clients: you take your problems with you.
If an agent struggles to generate business, moving to a revenue-share company won’t solve that. It’s not the brokerage — it’s the behavior.
Instead of reacting to agent movement, focus on what you can control:
Create a production-centric environment.
Hold agents accountable.
Help agents make more money — and you will too.
The Numbers Don’t Lie
Revenue-share companies represent less than 12% of all agents in North America, even after nearly two decades in business. They’re not a new phenomenon — they’ve just expanded into new regions recently.
They’re not a tidal wave; they’re a market segment. If they’re growing in your area, it may simply mean you have agents who aren’t receiving enough value where they are.
Focus on fixing that — not copying someone else’s structure.
What to Do Instead
If you feel pressure to compete with revenue share brokerages, here’s where to focus your energy instead:
Double down on value.
Create coaching, training, and accountability programs that help your agents sell more homes.Track profitability.
Know your numbers — your profit margin, agent productivity, and expenses.Build a strong culture.
Agents stay where they feel supported, challenged, and part of something bigger.Reward production, not just recruitment.
Consider bonuses tied to team performance or transaction growth.Lead with leadership.
Be visible, engaged, and intentional with your people. That’s what earns loyalty.
Final Thoughts
You don’t need to offer revenue share to compete. You need to add more value.
Revenue share can be an effective strategy in the right hands, but for most brokerages, it’s a distraction from what truly drives success: systems, accountability, and leadership.
Focus on building a production-centric culture where agents thrive — because when your agents sell more homes, everyone wins.
