Like most savvy real estate agents, you’re using social for marketing your business, but are you creating social media posts that actually convert?

Social media is an amazing branding tool and a great way to stay top of mind with your Sphere of Influence. Yet, top social media converters know that it’s not just about posting pretty pictures or viral memes—you need to be strategic and leverage social media to achieve concrete results. Whether you are posting on Facebook, Instagram, or Twitter, uses these tips to up your conversion rate.

What is your goal?

When posting, the actual goal is to drive people to your website.

However, it doesn’t matter if you have thousands of followers on social media or high website traffic. If you’re not obtaining peoples’ contact information, your social platforms are simply allowing leads to browse and pass through rather than convert.

When posting, make sure there are clear links back to your website, so that your brand is continuously reinforced across platforms. Then, provide as many ways for people to contact, sign up and subscribe to you as possible.

Using social media for real estate can go a long way in improving your overall conversion rates.

Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower further describes how hyper-local SEO practices will increase your chances of converting online leads.

Video: Posts That Convert Real Estate Leads

Top Tips for Converting Real Estate Leads on Social

  • Cross-posting on social media sites increases opportunities for your content to be seen and will drive more traffic to your website.
  • Create keyword-driven content for your “ideal prospect.” When you understand the person you’re trying to reach, you can create super specific content that will attract and resonate with home searchers.
  • You have one chance to make a great impression. Worry less about which platforms have the best leads and focus your attention on creating a positive, attractive and helpful online presence.
social media tips real estate

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