DISC behavioral styles can give real estate agents an unfair advantage in communication with prospects and clients.
In fact, DISC behavioral styles have many applications in real estate. For example, these styles might determine which person you want to hire for a real estate team, or how you might train a new team member. In fact, they might even dictate how you should behave with a particular type of client in a listing appointment.
Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower explains the different DISC behavioral styles in this brief video segment from ICC’s online course about the hiring process for real estate agents.
Video: DISC Behavioral Styles
The DISC Behavioral Styles
The DISC operates by assessing human characteristics as falling into one or two of four basic types. Here’s a brief summary of each of the 4 DISC profiles:
- The D profile, the dominant character
- The I profile is the influencer
- The S profile exhibits steadiness
- The C profile is about compliance.
DISC Behavioral Styles Chart
Click on the DISC Behavioral Styles Chart below to learn more about the characteristics of each of the 4 profiles:
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BEHAVIOR: Improve Communications & Sales Performance in Real Estate
BEHAVIOR: Improve Communications & Sales Performance in Real Estate unlocks the secrets of human nature—what it means and how it impacts you—and how to harness it for successful client communication and increased sales performance.
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