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Sphere of Influence Referral Database Plan for Agents

sphere of influenceA sphere of influence referral program is a must for top producing agents looking to sustain ever-changing real estate market cycles with a steady and predictable income.   Members of your sphere of influence referral database should be contacted 40 times per year through varied means of communication for you to stay first of mind when it comes to real estate.   This continuous contact with your sphere of influence referral database ensures that your marketing department always stays open by generating a steady flow of leads.

We diversify our methods for contacting sphere of influence referral database members primarily between e-mails, mailers, and telephone calls. However, sphere of influence contact plans might also include face-to-face visits or “drop-bys”, Facebook and other social media messages, client appreciation events or even the delivery of hand-written notes.  Remember that the key here is quantity not quality, so avoid contact methods that involve too much non-calculated time or expense.  Focus on the frequency of your contacts rather than the amount of impact that any individual contacts may make.  Watch in the video below as ICC Client and top producing agent Mercedes Avila explains how building her sphere of influence referral database doubled her production in a single year.

Building a Sphere of Influence Referral Database

Sphere of Influence Referrals                                            Get The book!

Real Estate Coach

Top producing agents adopt a convenience store mentality when marketing to their database. They ensure they are “on every corner” for members of the sphere of influence. They are in constant contact and can always be seen. Not only does this keep them first of mind, but it makes them very convenient to reach.

Keeping this in mind, we diversify the contacts through different channels to ensure that we are always “on every corner”.  Plus, spreading out our means of communication with our sphere of influence members prevents us from appearing overly aggressive or intrusive with any one particular contact method.

For More About Developing Your Sphere of Influence ReferralDatabase Click Here


sphere of influence

The Seller Lead Sheet & How Agents Use One

How & When to Hire a Buyer’s Agent

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Real Estate Farming Methods

Buyer’s Agent Job Description

Listing Presentation Scripts & Dialogues

Lead Follow Up Scripts & Methods

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Ways to Grow a Real Estate SOI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?

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