Discover why your real estate reels aren't getting views and learn how to fix it fast with expert tips from ICT Coach Nick Baldwin.
Let’s talk about a hard truth: your real estate reels aren’t landing—and it’s not just because of the algorithm.
I know, it’s easy to point fingers at Meta or TikTok and say they’re throttling your content. But the reality? Most real estate agents are creating reels that speak to the wrong people, using weak hooks, and posting content that simply isn’t engaging enough to stop the scroll. If you’re serious about using social media to generate leads and grow your business, then it’s time to start making real estate reels that people actually want to watch.
In this article, I’ll break down exactly why your reels are getting ignored—and what you can do to fix it fast.
VIDEO: Why No One’s Watching Your Real Estate Reels – And How to Fix It
1. You’re Making Real Estate Reels for Other Agents, Not Buyers or Sellers
This is mistake number one. I see it every day.
You’re creating content that impresses your peers instead of serving your potential clients. Look, other realtors might love your new headshot, the number of open houses you’ve hosted, or your latest production stats—but your clients don’t care. Your audience is buyers, sellers, and homeowners, not the agents down the street.
So stop making content for the wrong crowd.
Start asking yourself:
What does a first-time buyer need to know right now?
What common fears do sellers in your market have?
What market tips would be truly helpful to someone considering a move?
Your content should answer questions, solve problems, and add value. That’s how you start creating real estate reels that matter.
2. Your Hook Isn’t Hooking Anyone
In the world of short-form video, the first three seconds are everything. If your reel doesn’t grab attention immediately, viewers will scroll right past it.
Stop opening your videos with:
“Hey guys…”
“Just wanted to hop on real quick…”
“So I was thinking…”
These are all instant scroll-triggers. They do nothing to grab attention or give the viewer a reason to stay.
Instead, lead with impact. Try something like:
“Here’s the #1 mistake buyers make in this market…”
“Before you list your home, you need to hear this…”
“Don’t buy another house until you watch this!”
When you start strong, you give viewers a reason to keep watching. That’s the difference between a reel that dies on the feed and one that gets shared.
3. Your Content Isn’t Offering Value
Value is the currency of attention.
People engage with content that teaches them something, helps them solve a problem, or makes them feel something. If your reel doesn’t do at least one of those things, it’s not going to perform well—no matter how often you post.
To make your real estate reels more valuable, ask:
Am I answering a real question buyers/sellers are asking?
Am I making the process easier for someone watching?
Am I adding insights that position me as the expert?
Content doesn’t have to be groundbreaking. Even simple explainer videos like “How to prep your home for a showing” or “What happens after an offer is accepted?” can deliver big-time value if they’re clear and well-structured.
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Social Media & Digital Marketing: Online Masterclass for Agents
ICT Online CourseSocial Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Grow Your Online Brand
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Create Content That Converts
Use proven posting strategies to turn engagement into real business opportunities.
Master Digital Marketing
Learn how to run ads, track results, and expand your reach with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
4. You’re Not Focused on Quality—But You Should Be
Good content starts with great basics.
I’m not saying you need to hire a production team or buy a DSLR camera. But if your video is dark, hard to hear, or doesn’t have captions—people are going to scroll.
Here’s what you need to focus on:
Lighting: Stand in front of a window or grab an affordable ring light. Natural light is your best friend.
Audio: Use a lav mic or talk directly into your phone in a quiet room. Bad audio kills engagement faster than anything else.
Captions: Add subtitles to every video. Most users watch on mute, especially on Instagram or Facebook. If they can’t understand what you’re saying, they’ll never engage.
Reels that look and sound decent are far more likely to perform well—even if the message is simple.
5. You’re Still Blaming the Algorithm
Let’s stop using the algorithm as a scapegoat.
Yes, platforms like Instagram and Facebook are constantly changing how they distribute content. But that doesn’t mean you’re powerless. The algorithm rewards content that people engage with—likes, comments, shares, and watch time. If your content is valuable, targeted, and well-executed, the algorithm will work in your favor.
Instead of blaming the system, ask:
Am I posting consistently?
Am I testing different hooks?
Am I engaging with comments and messages?
Am I sharing content that resonates with my ideal client?
Shifting your mindset from algorithm-focused to audience-focused is the single most powerful move you can make.
Most real estate agents are creating reels that speak to the wrong people, using weak hooks, and posting content that simply isn’t engaging enough to stop the scroll. If you’re serious about using social media to generate leads and grow your business, then it’s time to start making real estate reels that people actually want to watch.
ICT Coach Nick Baldwin
Pro Tips to Get Your Real Estate Reels Seen
Here are a few quick wins to level up your real estate reels:
✅ Use trending sounds (but only if they match your message)
✅ Keep videos under 30 seconds when possible
✅ Batch content so you can stay consistent without feeling overwhelmed
✅ Use hashtags that your audience is searching, like #HomeBuyingTips or #ListYourHome
✅ Repurpose content across platforms—Instagram Reels, Facebook Reels, and even YouTube Shorts
Remember, your goal isn’t just to go viral. Your goal is to stay visible, build trust, and stay top-of-mind with your audience. That’s what leads to real conversations and real closings.
Final Thoughts from Coach Nick
You don’t have to be a full-time influencer to win at social media.
You just have to know your audience, deliver real value, and show up consistently. Real estate reels are one of the most powerful tools we have to reach today’s buyers and sellers. But you have to use them strategically—not just for vanity metrics, but to build relationships and grow your business.
So the next time you hit record, remember this:
Stop blaming the algorithm. Start creating content your future clients actually want to watch.
