Use the REALTOR Scripts in the infographic below to professionally respond to harmful statements instead of reacting with emotion. Often due to the nature of the industry, real estate agents frequently find themselves dealing with people under significant amounts of stress. The purchase and sale of a home puts clients under significant financial pressures while having to endure the lifestyle disruption of moving into a new home under contractual time constraints. The resulting anxiety created by these worries can cause clients to lash out with emotion and behave very uncharacteristically.
Similarly, real estate agents themselves depend on transactions closing in a timely fashion to earn their paychecks. So it’s not uncommon for agents to lose their composure and behave unprofessionally when events occur that might impede transactions from successfully closing.
REALTOR Scripts Help Agents Stay Cool
It’s important for successful agents to remain professional when clients and cooperating agents let their emotions get the best of them. Yet this is typically easier said than done. Remember that it won’t come naturally, so it’s a good idea to train your mind to use some quick and easy scripts for real estate agents. We recommend that agents try responding to harmful statements with one of the four REALTOR scripts shown in the graphic below. Interjecting with a quick question helps distance the time between your mind receiving a negative statement and your emotional reaction. It helps you cool down and formulate a professional response.