Loading...

Exit

Training Library

Realtor Administrative Assistant – How to Generate Leads for the Team

How and why should a realtor administrative assistant be responsible for generating leads for a real estate agent or team?

There are many ways to generate business, from prospecting to farming to online lead-generation, and etc. Most top-producing teams generate more than 50% of their business from the spheres of influence (SOI) of their team members. Consequently, SOI database management is a chief priority.

Whether you’re a solo agent or a realtor administrative assistant, a successful Sphere of Influence revolves around you. Therefore, no matter how big or small your team, you’re responsible for ensuring that everyone on the team consistently grows and stays in contact with their SOI database.

However, please note that this does not only pertain to developing an agent’s SOI database. In fact, it is very common for a realtor administrative assistant and/or manager to also be responsible for growing, contacting and cultivating his or her own SOI referral databases to generate business for the team as well. Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower further expands on this concept in the following video segment from ICC’s Administrative Assistant Onboarding & Training Course:

Video: Realtor Administrative Assistant Lead Generation

If your real estate office is business-based, your services are about you and the business at hand: helping people buy and sell houses. While there’s nothing wrong with being business-based, you’ll eventually reach a plateau. The business will never reach its true potential. Think of it this way: the business does not exist for the sake of being a business. Your real estate office exists to provide a consumer service, which happens to be selling properties.

Realtor Administrative Assistant Connections

A customer-based service, on the other hand, is a dynamic opportunity to serve others by creating connections among them. Specifically, realtor administrative assistants are a valuable resource for people who need a property question answered or want recommendations for the best landscapers or contractors in town.

For instance, a realtor administrative assistant has many connections with real estate service-providers. Further, the people an assistant associates with and and works with every day will come to the assistant and/or agent when they are ready to sell and buy their homes. A customer-based business is built by helping and solving problems for people, and they’ll remember you when they require professional real estate services.

Moreover, realtor administrative assistants are in communication with a variety of vendors & affiliates while managing the administrative side of an agent’s business. Consequently, this puts realtor administrative assistants in a unique position to connect with people and ask for referral business.

In conclusion, realtor administrative assistants must reach out to these connections, just like the real estate agents they work with.

Related Links

How to Onboard & Training New Agents

 ISA Scripts & Systems

SOI Referral Database Contact Plans

Luxury Marketing Techniques

Phone Scripts for Contacting Internet Leads

Transaction Coordinator Capacity on Real Estate Teams

Lead Nurturing Scripts & Techniques

FSBO Scripts for Objections to Paying a Commission

The Seller Lead Sheet & How Agents Use One

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Buyer’s Agent Job Description

Listing Presentation Scripts & Dialogues

The Best Way to Contact your Sphere of Influence

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections

Affiliates

icc-coaching-affiliate-vulcan7
icc-coaching-affiliate-realgeeks
Progressive training for real estate agents and teams