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Training Library

Luxury Real Estate Marketing Techniques

Learn this luxury real estate marketing system to penetrate new communities and increase sales production in higher priced neighborhoods.  Learn the importance of coming from contribution with your systematized marketing efforts to add value to potential clients over time.  Before utilizing this system and the corresponding script below, first watch as Central California’s top luxury real estate agent Jillian Bos reveals her luxury real estate marketing strategies in this video.

Luxury Real Estate Marketing Video

Luxury Real Estate Marketing Listing Alert Script

Hi it’s [AGENT NAME] with [REAL ESTATE COMPANY], your [NEIGHBORHOOD NAME] expert.

I wanted to give you a heads up that I’ve set you up on our new [NEIGHBORHOOD NAME] Neighborhood Update Tool and would love to hear your feedback on it.   Many of the residents in the neighborhood are using it and really love it.  When one of your neighbors puts their home up for sale, you’ll immediately get an email with all the listing information and photos of the home.  This way, you’ll be able to:

  1. Look through all the photos of your neighbor’s homes;
  2. Compare the amenities, features & size of the listings to your own home;
  3. Know the price of each new listing to get a rough idea of the current value of your own home;
  4. See how quickly each home sells, and the prices that they ultimately sell for;
  5. This will give you a good idea of how the value of your home is increasing from month-to-month;
  6. It will also keep you up to date on the [NEIGHBORHOOD NAME] neighborhood’s market conditions.

I really think you’ll find this customer service tool useful since so many of your neighbors already do. But if for some reason you decide that you’d rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and we’ll discontinue it for you.  However, I’d love to hear what you think about it first.

All that I need from you is to verify that I have the correct home address and email address for you.  Sound good?

real estate luxury marketing

The Seller Lead Sheet & How Agents Use One

How & When to Hire a Buyer’s Agent

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Real Estate Farming Methods

Buyer’s Agent Job Description

Real Estate Transaction Coordinator Job Description

Listing Presentation Scripts & Dialogues

The Best Way to Contact your Sphere of Influence

Lead Follow Up Scripts & Methods

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Ways to Grow a Real Estate SOI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?

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