Learn these inside sales agent training and management systems to develop, motivate and hold ISA’s accountable to their expectations and goals. ย Below you will find our suggested goals and expectations for inside sales agents, along with weekly tracking categories to hold them accountable to their activities and results on a weekly basis. ย First watch in the following video as Dale Archdekin explains the inside sales agent training systems and techniques that he uses to lead a group of ISA’s on his real estate team that closes 1,000 transactions annually:
Inside Sales Agent Training & Management
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ISA Goals & Expectations
40 Contacts Daily – ย A minimum of 40 conversations with “decision makers” (not kids, wrong numbers or house guests) must be made. ย This may not sound like that much, but dialing through various wrong numbers, answering machines and calls with no answer takes a while. ย Plus, inside sales agents have many other important responsibilities they must perform. ย These tasks include entering notes in a database, setting appointments with outside sales agents, lead follow-up or “nurtures”, interaction with outside sales agents, rescheduling appointments, accountability meetings, training, social events, role-play and staff meetings. ย Understand that all of these tasks are just as essential to an ISA’s success as making contacts.
2-10-40 Appointments – ย The expectation for appointments set by an inside sales agent is 2 per day, 10 per week, and 40 per month. ย An efficient ISA making 40 contacts a day should be able to establish conversion ratios that meet these expectations. ย Imagine how a real estate team’s production will increase with 40 extra listing appointments and buyer consultation appointments each month!
5 Contracts Signed A Month – ย Setting a standard of 5 contracts signed per month helps ensure the quality of the appointments that ISA’s set for outside sales agents. ย Also understand that 5 contracts signed is a minimum standard. ย Often times the appointments set by inside sales agents will result in 10 or 15 contracts signed during busier Spring and Summer months.
Inside Sales Agent Training & Accountability
A lack of inside sales agent training and accountability is the greatest cause of turn over in the ISA position. ย It is advisable to meet with inside sales agents 3 times a week. ย Each meeting focuses on a different topic designed to help them hit their goals:
1. ย Coaching Session – Often done with the entire group of inside sales agents at once to train new methods, scripts, dialogues and objection handlers. ย This is also when ISA’s can ask the coach and the rest of the group for help with issues they’re encountering in the role. ย This meeting could also be done over the telephone or in a group call.
2. ย Group Role-Play – Ideally inside sales agents will role-play with each other. ย This provides them a designated time each week for skill development where they can critique and learn from each other.
3. ย Accountability Meeting – Weekly accountability meetings are typically done one-on-one with each ISA. ย This conversation centers around the various activities that the ISA tracks on a “Daily Tracker” form. ย It is important to guide inside sales agents with a series of questions about the results of the data shown from a week’s worth of the ISA’s Daily Tracker forms. ย The simple questions that should be repeatedly weekly are as follows:
- How did you do with regards to hitting your daily, weekly and/or monthly goals?
- What do you think you can do differently next week to ensure that you hit your goals?
- Can you think of any other people, training, skill development or materials that will help you?
- Is there any way that I can help you?
- What new actions will you take to ensure that you hit your goals next week.
ISA DAILY TRACKER FORM – A Daily Tracker form doesn’t just motivate and hold ISA’s accountable. ย It also helps to diagnose performance problems and identify specific needs for inside sales agent training. ย For example, suppose an ISA regularly makes 40 contacts a day but is not setting 2 appointments per day. ย We can diagnose that this ISA likely needs script & dialogue training, along with more role-play time to develop better skills for setting appointments. ย Similar diagnostics are revealed by examining the other metrics recorded on the form. ย The 13 activities typically recorded on an inside sales agent’s daily tracker form include:
- New Leads Received
- Role Play Sessions Conducted
- Dial Time (Hours on the Phone)
- Contact Attempts
- Contacts Made
- Nurtures Added
- Nurtures Owned (Total Nurtures Accumulated)
- Pre-Qualifcations Set ย (Financing)
- Pre-Qualifications Conducted (Financing)
- Appointments Set
- Appointments Conducted
- Contracts Signed
- Closings
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