Hire the right people with a proven real estate recruiting system.
Step-by-step process for recruiting and hiring agents who fit your culture
Interview scripts and questions to identify talent and avoid mis-hires
How to evaluate candidates with personality profiles and performance indicators
Systems to onboard and train new hires for long-term success
Strategies to retain top talent and reduce turnover
Downloadable interview guides, scorecards, and hiring checklists
Follow a proven system to attract and hire the right agents for your team or brokerage.
Use tools, scripts, and assessments to identify the best candidates.
Implement onboarding systems that ensure long-term productivity and retention.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of “Certified Hiring Specialist” or CHS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Brian Icenhower.
The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.
Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.
Your business depends on it.
Understand people better and close more deals with DISC.
Learn the DISC behavioral model and how it applies to real estate
Identify client personalities to tailor your communication style
Build stronger relationships with buyers, sellers, and teammates
Strategies to resolve conflict and improve negotiations
Use DISC in recruiting, coaching, and team management
Downloadable DISC charts, worksheets, and training tools
Adapt your approach to match client and team personalities for stronger connections.
Use DISC insights to build trust, reduce conflict, and close more deals.
Apply DISC in recruiting, coaching, and managing agents to boost team performance.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.
Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.
This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.
Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.
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Develop the leadership and management skills to build, train, and oversee a high-performing Inside Sales Agent department.
Learn how to recruit, hire, and onboard ISAs who convert leads effectively
Implement systems for tracking call activity, appointments, and conversion ratios
Discover accountability models that keep ISAs focused and motivated
Create performance dashboards and reports to measure growth and success
Gain coaching techniques to improve communication skills and productivity
Includes downloadable tracking sheets, accountability templates, and management scripts
Learn how to train, track, and motivate ISAs to perform at the highest level.
Use dashboards and metrics to identify top performers and pinpoint areas for growth.
Develop repeatable processes that help your ISA department grow with your business.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Video: Tracking Online Lead Key Performance Indicators
Tracking Online Lead Key Performance Indicators eBook file
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent Trainer" or CISAT upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course provides the systems, forms, scripts, benchmarking tools, and training exercises needed to effectively develop and manage Inside Sales Agents.
These very same ISA hiring, onboarding and training systems have been implemented and tested by many of the top real estate teams in North America.
We know this course will be valuable for your real estate business.
Enroll in ISA Manager Training to master the systems, accountability models, and coaching methods that drive consistent results. Learn how to lead ISAs who generate predictable appointments and sustainable growth for your team.
Start building your scalable ISA system today.
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Turn every door into an opportunity for new business.
Step-by-step system for successful door knocking campaigns
Scripts and dialogues to build confidence and spark conversations
How to identify target neighborhoods and maximize coverage
Techniques to create lasting impressions and follow-up opportunities
Strategies to convert door-to-door contacts into clients and referrals
Downloadable scripts, tracking sheets, and neighborhood farming tools
Learn scripts and systems that make door knocking natural and effective.
Use proven strategies to turn casual conversations into appointments and clients.
Establish yourself as the go-to neighborhood agent through consistent outreach.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.
For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.
There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.
Learn how to turn door knocking into a source for new business in this jam-packed crash course.
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Learn the complete system to flip houses profitably and consistently.
Step-by-step process from finding deals to selling the finished property
How to analyze properties, estimate repairs, and calculate ROI
Proven systems for managing contractors and renovation timelines
Financing strategies to fund flips with minimal risk
Marketing techniques to sell flips quickly and maximize profits
Downloadable property analysis forms, budgets, and project checklists
Learn how to spot profitable properties and avoid costly mistakes.
Use systems to manage contractors, budgets, and timelines efficiently.
Apply proven financing and marketing strategies to flip houses with consistency.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.
This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started.
We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
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Lay the foundation for a successful real estate career with proven systems, scripts, and models from top-producing agents.
Step-by-step training for building your database, lead generation systems, and referral network
Learn how to master time management, follow-up systems, and lead conversion
Discover how to run open houses, host client events, and grow your SOI
Build confidence with proven buyer and listing presentation frameworks
Gain access to downloadable workbooks, scripts, checklists, and tracking tools
Ideal for new agents and team leaders onboarding new recruits into production quickly
Learn the essential systems and habits every new real estate agent needs to succeed.
Follow a step-by-step roadmap to generate leads, convert clients, and close deals.
Use proven models, tools, and scripts to establish a thriving real estate business fast.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.
Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success.
We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.
Enroll in New Agent Blueprint to learn the daily routines, scripts, and lead generation strategies top agents use to succeed from day one. Build confidence, structure, and momentum in your first year and beyond.
Start your journey to becoming a top producer today.
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Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
We get specific and walk you through the entire process. You'll learn:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
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Master the proven prospecting systems that top real estate agents use to generate consistent, high-quality leads.
Learn daily prospecting routines and time-blocking strategies to build momentum
Gain scripts and dialogues for calls, texts, and in-person conversations that convert
Discover how to generate listings and buyers through expireds, FSBOs, and circle prospecting
Understand how to track activity, measure results, and hold yourself accountable
Build a long-term lead pipeline that keeps your business growing year after year
Includes downloadable workbooks, tracking sheets, and lead generation templates
Learn daily prospecting systems that generate consistent leads in any market.
Use proven dialogues and conversation techniques that turn contacts into clients.
Track your activity and results with clear metrics and actionable systems.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Prospecting Expert" or CPE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more?
Either way, you're in the right place!
The PROSPECT online course is for real estate agents who want to learn the prospecting skill set. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level.
You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance.
The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?
Enroll in Prospect: The Real Estate Lead Generation Manual to master the daily routines, scripts, and accountability tools that top agents use to consistently grow their business. Stop waiting for leads—start creating them.
Start your lead generation journey today.
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Turn expired listings into fresh opportunities and new clients.
Step-by-step system to prospect expired and withdrawn listings
Scripts and dialogues that win appointments with frustrated sellers
How to handle objections and rebuild seller confidence
Strategies to differentiate yourself from past agents and stand out
Follow-up systems that keep you top of mind until sellers are ready
Downloadable scripts, tracking sheets, and prospecting templates
Learn proven techniques to re-engage sellers who are ready for a new approach.
Gain confidence with scripts that overcome objections and build trust.
Use systems and strategies that set you apart and win more listings.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.
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