ONLINE COURSES
Create steady and predictable sources of commission income from targeted geographic communities.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Introduction to Farming
- Workbook: Introduction to Farming
- Video: How to Select Your Farm
Module 2: Flyers, Mailers, Seasonals and Updates
- Workbook: Flyers, Mailers, Seasonals and Updates
- Video: Flyers, Mailers, Seasonals and Updates
- Script: Just Sold
- Script: Just Listed
- Newsletter Templates by Month
- Just Sold Flyer and Postcard Templates
- Just Listed Flyer and Postcard Templates
- Now Offering Virtual Showings Postcard Template
- Direct Mail Marketing Companies
- Check-In: Module 2
Module 3: Calling the Neighbors & Door-Knocking
- Workbook: Calling the Neighbors & Door-Knocking
- Video: Calling the Neighbors & Door-Knocking
- Script: Follow-Up for Neighbors
- Script: Door-Knocking
- Script: Just Sold
- Script: Just Listed
Module 4: FSBOs & Expired Listings
- Workbook: FSBOs & Expired Listings
- Video: For Sale By Owners & Expired Listings
- Expired Listing Postcard Template
- Script: FSBO Phone Call
- Script: Benefits of Listing with an Agent
- Script: The Watch Analogy
- Script: Expired Listing #1
- Script: Expired Listing #2
- Script: Expired Listing #3
Module 5: Open Houses & Neighborhood Events
- Workbook: Open Houses & Neighborhood Events
- Video: Open Houses & Neighborhood Events
- Script: Promoting Your Open House
- Script: Scheduling an Open House
- Script: Open House Security
- Script: Open House Buyer Conversion
- Script: When a Neighbor Walks In
- Client Appreciation Events Packet
- Open House System Checklist – fillable
- Open House System Checklist
- Open House Instagram Posts Template
- Open House Flyer Template
- Open House Facebook Posts Template
- Open House Timeline Graphic
- Luxury Open House Ideas
Module 6: Creating Email Databases, Campaigns, & Community Websites
- Workbook: Email databases, campaigns and community websites
- Video: Creating Email Databases, Campaigns & Community Websites
- Email Campaigns
- Community Websites
- Search Updates
- Script: Email Campaigns
Module 7: Farming with Social Media
- Workbook: Farming with Social Media
- Video: Social Media Farming Methods
- Real Estate Farming Ideas to Farm an Entire City
- Script: Facebook Farming
Bonus Module
- Video: Geographic Farming Scripts and Ideas for Real Estate Agents
- Farming Placement Graphic
About this course
- $199.00
- 58 lessons
- 3.5 hours of video content
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Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
- TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to
create steady and predictable sources of commission income from targeted geographic communities.
Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
Become the neighborhood real estate expert of choice.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.
Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
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