Use this real estate broker business plan template for owners and managers of real estate companies to focus the leadership team's activities on growth activities to increase company profitability.
This is the real estate broker business plan template that will take your business plan to the next level.
In general, the business plan template that I like the most is the 1-3-5 template. This holds true whether you are a solo agent, a team leader, or a broker/manager. Yes – the way you fill it out is a little different, depending on your situation, but the principles remain consistent.
VIDEO: Real Estate Broker Business Plan Template
Real estate broker business plan template: The 1-3-5 Plan
Here is the 1-3-5 format for the real estate broker business plan template:
- 1 big goal at the top
- 3 focus areas that will lead to accomplishing the 1 big goal
- 5 objectives to be completed within each of the 3 focus areas that will lead to accomplishing the 1 big goal
The 1-3-5 is a tried and tested model
This is the same business plan we use here at Icenhower Coaching & Consulting. It is a format that is very adaptable and can be used for a variety of business models. But today, we are going to talk about how to apply it to a broker/manager of a real estate organization. This 1-3-5 format is perfect for a real estate broker business plan template.
There are so many different companies and industries that use this 1-3-5 format with great success. I’ve seen it throughout my career over the past several decades.
All of our top performing brokerages and teams use this 1-3-5 business plan template.
Learn how to use the real estate broker business plan template
Are your real estate broker business plan template 1-3-5 items in alignment?
The key is that every individual part of the 1-3-5 should be in alignment. It almost forms a triangle. You have 5 objectives for each of the 3 focus areas at the bottom. Then you move up and you see the three focus areas in the middle. And of course, the 1 big goal is at the very top.
Your real estate broker business plan template: NOT for putting out fires
If you have items listed as objectives that don’t directly correlate with the 1 big goal or the 3 focus areas on the way up – we have a big problem.
When this happens, it means you are picking things that are busy-work activities, and these are harmful to reaching your 1 big goal.
In your real estate broker business plan template, you don’t need to focus on things that don’t directly impact your 1 big goal. Trust me, we are all great firefighters. You can put out fires all day like nobody’s business. You don’t need to be reminded to put out these daily fires around the office.
In a nutshell: everything on your 1-3-5 needs to be directly correlated with growth.
It needs to be about increasing your brokerage’s business and increasing your agents’ production. It also needs to be about systems that help achieve that growth.
Your 1-3-5 items should not be about problem solving. No busy work. No putting out fires. These are items used as excuses to not do the difficult growth activities that should be on your 1-3-5. This is the status quo. You will do it anyway. You must make time for the growth activities, and these are the activities that belong on your 1-3-5.
Thought questions for brokers
What did you do in the last 3 weeks that increased your agents’ production?
Most broker managers feel stuck being the “deal doctor” and don’t dedicate the time to help their agents in a way that will actually allow them to grow and increase their production.
How much time did you spend recruiting new agents to increase your personnel (which in turn brings you more business)?
Most, when asked this question, have all kinds of excuses. They start to tell me about all the fires they’re putting out.
This is why your real estate broker business plan template must focus on growth. If you don’t do it here, it just isn’t going to happen.
Don’t put a bunch of stuff on your 1-3-5 that you are going to get to anyway. It must be things that are hard to make yourself do. That’s the key to a successful business plan.
FREE DOWNLOAD: Real estate broker business plan template
Today, we are giving subscribers a free copy of our Broker/Owner 1-3-5 Business Plan. This PDF is a fillable form, so you will be able to customize your real estate broker business plan template. Be sure to watch the video at the beginning of this blog to learn more about how to effectively create your single page business plan.
Want to learn more?
- Read The High-Performing Real Estate Team. You can buy Brian Icenhower’s best-selling book on Amazon.
- Subscribe to The Real Estate Trainer Podcast. You can find it on Apple Podcasts, Google Podcasts, Spotify, Podbean, and anywhere you listen to your favorite podcasts.
- Join the Real Estate Agent Round Table. We are always posting fresh content — everything from market updates to free templates — and host dynamic discussions with the industry’s top producers.
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