Use these real estate marketing strategies for socially reluctant people looking to build their digital marketing and social media presences.
Let’s talk about social media marketing strategies. Specifically, for those who are a little less … social.
Over the years, I’ve seen many agents struggle with this. Let’s dive into some effective strategies that can help you succeed without feeling pushy or arrogant.
Be sure to listen to this episode of The Brian Icenhower Podcast and subscribe to the podcast so you never miss an episode!
VIDEO: Real Estate Marketing Strategies for the Socially Reluctant
Embrace Humility and Contribution
One of the most significant challenges in real estate marketing is finding the balance between promoting yourself and staying humble. You don’t need to constantly boast about your achievements. Instead, focus on being caring and coming from contribution. Congratulate others, promote worthy causes and charities, and highlight the successes of your team. By doing this, you can maintain a humble presence without sacrificing your personable nature.
Leverage Your Existing Relationships
The best business often comes from those who already know and trust you. Building a strong network of repeat clients and referrals should be a top priority. While it’s essential to explore new niches and lead generation methods, never neglect the power of your current relationships. At Icenhower Coaching and Consulting, we emphasize growing this network into a robust book of business.
The Importance of Vulnerability
Being vulnerable is crucial in real estate marketing, especially in the age of social media. It’s about showing your human side and letting people know you want their business. This can be challenging for many, including myself. However, it’s necessary.
Projecting an image that you have it all together and don’t need business can be counterproductive. Letting the public know you’re open for business and eager to help is vital.
Stand Out in a Crowded Market
Real estate is a competitive field, with about 1% of the population holding real estate licenses. Unfortunately, many of these agents are part-time and haven’t completed a transaction in the past year. To stand out, you need to differentiate yourself as a full-time, committed professional. Show potential clients that you are dedicated to getting their offers accepted and their homes sold.
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1×1 Solo Agent Bi-Weekly Coaching Program
This 1×1 Solo Agent Bi-weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
The Role of Social Media
Social media is a powerful tool for real estate marketing. Even if you don’t enjoy it personally, it’s an essential part of the job. Being present on platforms like Facebook and Instagram helps you stay connected with your audience. However, you don’t need to overshare. Keep your posts vanilla, sharing just enough to stay relatable without diving into personal details. Highlight your family, your team, and your business in a positive light.
Be Ubiquitous
To succeed in real estate, you need to be everywhere. This means having a strong online presence, visible signage, and being active in your community. When people think of real estate, your name should come to mind. This ubiquity builds trust and positions you as a successful agent. People want to work with someone they perceive as successful because it makes them feel confident in their choice.
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Social Media & Digital Marketing: Online Masterclass for Agents
ONLINE COURSESMaster proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian Icenhower. Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Become a social media & digital marketing master.
Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Continuous and Consistent Effort
Consistency is key in real estate marketing. Avoid the trap of constantly seeking new lead sources while neglecting the basics. Being in regular contact with your sphere of influence, staying visible, and continuously building relationships will yield the best results. Success in real estate comes from a steady, long-term effort rather than quick fixes or shiny new tools.
Stay Humble and Positive
Maintaining a humble and positive demeanor is essential. Engage with others online in a supportive way—like their posts, leave positive comments, and show genuine interest in their lives. This approach fosters goodwill and keeps you top-of-mind without being overbearing. Remember, marketing in real estate is about people, not just properties. Building these personal connections is crucial.
Marketing in real estate is about people, not just properties. Building these personal connections is crucial.
Brian Icenhower
The Power of Vulnerability
In summary, one of the most powerful real estate marketing strategies is vulnerability. It’s about letting go of arrogance, reaching out, and genuinely wanting to connect with others. This approach not only builds trust but also encourages people to refer you to their friends and family. By staying humble, contributing to your community, and showing your human side, you can attract more business naturally.
Implementing These Strategies
To implement these strategies, start by evaluating your current marketing efforts. Are you staying in touch with your existing clients? Are you present on social media? Are you actively contributing to your community? Identify areas where you can be more vulnerable and more visible. Then, create a plan to consistently engage with your audience, both online and offline.
Final Thoughts
Real estate marketing doesn’t have to be daunting, even for the socially reluctant. By embracing humility, leveraging existing relationships, and being consistent in your efforts, you can build a successful and sustainable business. Remember, it’s about connecting with people and showing them that you genuinely care.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
