Like all Icenhower training books, SOI: Building A Real Estate Agent’s Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systemized real estate business with the control and mastery of your results.
Building a Sphere of Influence is the key to a thriving real estate business; in this book, I share the successful tactics and tricks that will transform your real estate company.
Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
In this ICC online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
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Get referrals from your Sphere of Influence (SOI) using these real estate lead scripts. The Sphere of Influence (SOI) Referral Prospecting Scripts Booklet offers scripts for every occasion you would have to contact your SOI.
Learn how to shift your mindset, go forward sloppy, and fail forward. Brian Icenhower teaches motivation techniques and trains agents of all backgrounds and skill levels to shift their mindset from "scarcity" to "abundance" and live a more positive (and successful) life.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
See all courses
Initial onboarding for agents joining teams.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
See all courses
Turn buyer leads into loyal clients with a proven conversion system.
Step-by-step process to convert online and SOI buyer leads
Scripts and dialogues for initial contact, follow-up, and appointments
How to build trust quickly and position yourself as the go-to agent
Follow-up systems that keep you top of mind until buyers are ready
Techniques to handle objections and secure buyer agreements
Downloadable scripts, follow-up plans, and tracking templates
Learn the exact steps to take buyer leads from first contact to signed client.
Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.
Apply systems that boost your conversion, shorten timelines, and grow your pipeline.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
A major part of succeeding in real estate is developing a strong sphere of influence — but you can't stop there.
Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side.
We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.
Don't just work your SOI — make it work for you! This condensed course has everything you need; what are you waiting for?
The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.
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Learn how to use your sphere of influence to turn leads into listings. Packed with tips, tools and techniques, this mini course gives you the skills you need to get seller appointments, field phone calls and in-person meetings, handle objections and close the right way, every time.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
In this ICC online course, you will receive an official designation of "Certified Listing Agent" or CLA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.
Discover the techniques top producing agents use to connect with and convert their seller clients, and take the next step to grow your real estate business.
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There really are enough hours in the day, if you manage them wisely. This course consolidates the systems, schedules, trackers and plans Top Producing agents use to work efficiently.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Take charge of your time.
In this Time Management for Real Estate Agents online course, we’ll give you trackers, calendars, schedules, and, most importantly, techniques and strategies so you can take control and manage your time and your business efficiently.
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This Top 40 Email Subject Lines Packet contains the best email subject lines for real estate marketing emails. Have you experienced low open rates? It could be because your email subject lines don’t motivate your recipients to open them. Even worse, they could be prompting your SOI members to click “spam” without reading any further.We coach our clients here at Icenhower Coaching and Consulting on issues like this all the time. In this packet, you’ll learn a few easy ways to avoid the dreaded spam folder, as well as 40 of the top email subject lines you can use to get more of your emails opened. [embedyt] https://www.youtube.com/watch?v=JS1AIaTpZpM[/embedyt]
You have a hundred things to do everyday and a thousand things to remember. Staying organized and focused on lead generation is hard. That’s why you need our Tracking Forms- The Ultimate Bundle. Purchase these fillable tracking forms and keep your real estate business organized.
Once you hire your Transaction Coordinator, you’ll need a trusty checklist that details every single task that needs to be accomplished from contract to close. Here is our Transaction Coordinator Checklist PDF that you can use to create your own.
This free Virtual Listing Presentation Template – Classic Theme will give you an easy guide for going virtual with your listing presentations. From educating your client on the virtual listing process to showing exactly what you plan to do for them to sell their house, this PowerPoint template will set you apart from other real estate agents.
We coach our clients here at Icenhower Coaching and Consulting on how to move their business to virtual. This PowerPoint template will take your business to the next level as you learn a great structure and flow for your virtual listing presentations. It is fully editable and customizable, which means you can make it completely your own!
This free Virtual Listing Presentation Template – Classic Theme will give you an easy guide for going virtual with your listing presentations. From educating your client on the virtual listing process to showing exactly what you plan to do for them to sell their house, this PowerPoint template will set you apart from other real estate agents.
We coach our clients here at Icenhower Coaching and Consulting on how to move their business to virtual. This PowerPoint template will take your business to the next level as you learn a great structure and flow for your virtual listing presentations. It is fully editable and customizable, which means you can make it completely your own!
This free Virtual Listing Presentation Template – Luxury Theme will give you an easy guide for going virtual with your listing presentations. From educating your client on the virtual listing process to showing exactly what you plan to do for them to sell their house, this PowerPoint template will set you apart from other real estate agents.
We coach our clients here at Icenhower Coaching and Consulting on how to move their business to virtual. This PowerPoint template will take your business to the next level as you learn a great structure and flow for your virtual listing presentations. It is fully editable and customizable, which means you can make it completely your own!
This free Virtual Listing Presentation Template – Luxury Theme will give you an easy guide for going virtual with your listing presentations. From educating your client on the virtual listing process to showing exactly what you plan to do for them to sell their house, this PowerPoint template will set you apart from other real estate agents.
We coach our clients here at Icenhower Coaching and Consulting on how to move their business to virtual. This PowerPoint template will take your business to the next level as you learn a great structure and flow for your virtual listing presentations. It is fully editable and customizable, which means you can make it completely your own!
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