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  • New Agent Blueprint

    $199
    ONLINE COURSES

    A course for newly licensed agents. Kickstart your real estate business!

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Updating Your Database & Asking for Referrals
    • VIDEO: How To Create A Real Estate Sphere Of Influence List
    • Workbook: Updating Your Database & Asking for Referrals
    • Daily Contact Form (fillable)
    • SOI Member Contact Form (fillable)
    • SOI Update Database Script
    • SOI Update Database Script & Ask for a Referral
    • VIDEO: How to Set Up Your CRM
    • SOI Call & Text Contact Cycle
    Module 2: Your SOI Contact Plan
    • VIDEO: Your SOI Contact Plan
    • Workbook: Your SOI Contact Plan
    • My SOI Contact Plan
    • Sample Contact Plans
    • Sample Plan #1: The Basic
    • Sample Plan #2: Giving to Get
    • Sample Plan #3: Social Butterfly
    • Monthly Mailer Topics
    Module 3: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI
    • Workbook: How to Grow Your SOI
    • Script: Update Database & Ask for Referral
    • Script: Asking for Referrals
    Module 4: Your SOI Means Business
    • VIDEO: Your SOI Means Business
    • Workbook: Your SOI Means Business
    • Who Do Know from These Industries?
    • Who Do I Know From These Industries Worksheet
    • Who Do I Know From These Industries Spreadsheet
    • Real Estate Vendor List Template
    • Newsletter Templates by Month
    • SOI Update Database Script
    • Social Media SOI Direct Message Script
    • Script: Referral Business Partnership I
    • Script: Referral Business Partnership II
    • Script: Follow Up After Referring a Client to a Vendor
    • Script: To Contact SOI to Grow Vendor List
    Module 5: Time to Get Social
    • VIDEO: Time to Get Social
    • Workbook: Time to Get Social
    • Personal Facebook Direct Message Script
    • Social Media Calendar STAY Strategy for Content
    • How to Create a Friends List on Facebook
    Module 6: Setting Up Your Facebook Business Page
    • VIDEO: Facebook Business Page
    • Workbook: Social Media Profile
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • Facebook Description Examples
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • BONUS HELP: Stock Photo Download
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Keyword Examples
    • Successful Facebook Ad Examples
    Module 7: Open Houses
    • VIDEO: Open Houses
    • Workbook: Open Houses
    • Resource: Open House Prospecting Activities
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)
    Module 8: Listing E-Alert Updates
    • VIDEO: Listing E-Alert Updates
    • Workbook: Listing E-Alert Updates
    • Script: Neighborhood Listing E-Alert Email Drip
    • Script: Geographic Farming Listing E-Alert Email Drip
    • Script: Seller Lead Listing E-Alert Email Drip
    • Script: Buyer Lead Listing E-Alert Email Drip
    • Listing E-Alert Campaign Promotional Ad (fillable)
    Module 9: Time Management & Tracking
    • VIDEO: Time Management & Tracking
    • Workbook: Time Management & Tracking
    • The Top-Producing Realtor’s Daily Schedule
    • Sample Weekly Calendar
    • The Erase and Replace Rule
    • Graphic: The Eisenhower Decision Matrix
    • Daily SOI Contact Form (fillable)
    • Lead Tracking (fillable)
    • SOI Member Contact Form (fillable)
    Module 10: Setting Up Your Online Lead Ecosystem
    • VIDEO: Google Local Service Ads
    • Workbook: Google Local Services Ads
    • Quick Tip: 3 things that make you appear more frequently for Local Services Ads
    • Online Lead Source Funnel
    • Quick Tip: If you are struggling to get locations verified
    • Asking for a Review
    • Asking for a Google Review Template
    • Leave Us a Review Social Media Template
    • Google Review Request Email Template
    • Example Video: Reviews Request
    • Online Lead Referral Sources
    Module 11: Making Initial Contact with Online Leads
    • VIDEO: 2 Week Assault Plan Explained
    • Workbook: Online Leads & Prospecting
    • Mastering Lead Follow Up – Infographic
    • The Sales Process – Infographic
    • Should I Keep Trying – Infographic
    • They Didn’t Answer – Infographic
    • Converting a Prospect to a Client – Infographic
    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
    • 2-Week Assault Plan Phone Call Scripts
    • 2-Week Assault Plan Text Scripts
    • 2-Week Assault Plan Email Template Scripts
    • 2-Week Assault Plan Video Email Scripts
    • 2-Week Assault Plan Facebook and Social Media Scripts
    Module 12: Online Lead Follow Up Plans
    • VIDEO: Online Lead Follow Up Plans
    • “I’ll Do You One Better”
    Module 13: Buyer Presentation
    • VIDEO: Buyer Presentation
    • Workbook: Buyer Presentation
    • Buyer Questionnaire & Lead Sheet
    • Pre-Buyer Consult Video #1 Script
    • Buyer Consultation Video Script
    • Scripts for Presenting the Exclusive Buyer Agency Agreement
    • Handling Objections to Signing the Buyer Agency Agreement
    Module 14: Listing Presentation
    • VIDEO: Listing Presentation
    • Workbook: Listing Presentation
    • Seller Lead Sheet
    • Price Reduction Graphic
    • Listing Consultation
    • Pre-Listing Consultation Video Scripts
    • Pre-Listing Video #1 Script
    • Pre-Listing Video #2 Script
    • Pre-Listing Video #3 Script
    • Pre-Listing Video #4 Script
    • Pre-Listing Video #5 Script
    • Virtual Listing Presentation – Luxury Theme
    • Virtual Listing Presentation – Classic Theme
    • Listing and Closing Checklists
    new agent blueprint online course

    About this course

    • $199.00
    • 126 lessons
    • 11 hours of video content
    Add to Cart

    Is New Agent Blueprint right for you?

    New Agent Blueprint is more than a simple online course. It is a training program designed to rapidly grow your real estate business. New Agent Blueprint is right for you if:

    • You're new to real estate and aren't sure where to start
    • You're overwhelmed and don't know what activities to prioritize
    • You're a dual career agent and need help balancing
    • You're looking for actionable advice based on proven success strategies
    • You're looking for mastermind sessions
    • You want support from the leading experts in the real estate industry with decades of experience

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Like all Icenhower training courses, I created New Agent Blueprint for new real estate agents wanting to accelerate their career and make the choices that will ultimately propel them toward steady growth and success. 

    If you are here, thinking about signing up for this course, likely you are in the process of building the foundation of your business. Maybe you don't know where to start. Or, maybe you thought you'd have more support at your team or brokerage but feel alone, and you're looking for guidance.

    Regardless of where you're at in figuring out your next steps, we're happy you're here. This course starts with the basics and builds on proven systems that will help you find success. 

    We’ll show you step-by-step how to build your business, and then continue to grow your results year after year.

    Growth starts here.

    Like all ICC coaching programs, New Agent Blueprint incorporates the strategies and tactics used by successful real estate agents and top performers from across North America.

    This online training program offers a proven path to success and includes step-by-step instructions.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Online Lead Conversion: Converting Real Estate Internet Leads

    $199
    ICENHOWER COACHING & CONSULTING

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Sourcing Online Leads & Setting Expectations
    • Sourcing Online Leads & Setting Expectations eBook
    • Video: Online Lead Sources
    • Module 1 Quiz
    Module 2: Making Initial Contact With Online Leads
    • Making Initial Contact With Online Leads eBook
    • Video: Making Initial Contact With Online Leads
    • Video: How to Set Up Your CRM
    • SOI Call & Text Contact Cycle
    Module 3: Online Lead Follow-Up Plans
    • Online Lead Follow-Up Plans eBook
    • Video: Online Lead Follow-Up Plans
    • “I’ll Do You One Better” Script
    Module 4: Online Lead Nurturing Scripts
    • Online Lead Nurturing Scripts eBook
    • Video: Online Lead Nurturing Scripts
    Module 5: Tracking Online Lead Key Performance Indicators
    • Tracking Online Lead Key Performance Indicators eBook
    • Video: Tracking Online Lead Key Performance Indicators
    Module 6: Online Buyer Lead Conversion — Converting to Appointment
    • Online Buyer Lead Conversion — Converting to Appointment eBook
    • Video: Online Buyer Lead Conversion — Converting to Appointment
    Module 7: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment
    • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook
    • Video: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment
    Module 8: Online Seller Lead Conversion — Converting to Listing Appointments
    • Online Seller Lead Conversion — Converting to Listing Appointments eBook
    • Video: Online Seller Lead Conversion — Converting to Listing Appointments
    Module 9: Online Seller Lead Conversion: Conducting the Listing Presentation
    • Online Seller Lead Conversion — Conducting the Listing Presentation eBook
    • Video: Online Seller Lead Conversion: Conducting the Listing Presentation
    Module 10: Your Prospecting Arena
    • Your Prospecting Arena eBook
    • Video: Your Prospecting Arena
    Online Lead Conversion online course

    About this course

    • $199.00
    • 28 lessons
    • 5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more
    • SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more
    • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more
    • ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more
    • YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    PIVOT – How Realtors Should Adjust to a Changing Market

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    PIVOT – How Realtors Should Adjust to a Changing Market

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    PIVOT – How Realtors Should Adjust to a Changing Market

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

    In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

    Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

    Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

    https://www.youtube.com/watch?v=GuKN69orFwk

    Go where the leads are.

    The statistics don’t lie: half of all homes sold were found online, which makes Online Prospecting an absolute necessity to succeed in today’s market.

    The internet has opened up incredible opportunities for realtors and their teams to generate more leads, and convert those leads into clients.

     

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Online Lead Script Booklet

    $20

    This booklet of real estate lead scripts takes the guesswork out of converting online leads and shows you how to nurture online leads via text, email and phone scripts.

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  • ONLINE PROSPECTING: Converting Real Estate Internet Leads

    $9.99

    If you need help with establishing your internet presence for you business, ONLINE PROSPECTING: Converting Internet Real Estate leads is the book for you. Much like normal lead prospecting, finding and converting online leads requires an investment of time and money, but this is an investment that is well worth the effort.

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  • Open House Checklist System

    $0

    Our Open House Checklist System will help you with every aspect of hosting an Open House. Planning an Open House can be incredibly stressful, but by following the steps in this checklist, you will maximize your listing’s potential of finding a buyer quickly!

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  • Open House Prospecting Scripts Booklet

    $7.99

    These scripts will help you turn a single listing in a neighborhood into a neighborhood of listings. The booklet of real estate lead scripts shows you how to use every stage in the real estate process, from just listed to just sold to your prospecting advantage.

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  • Open Houses

    $39.99
    ONLINE COURSES

    Learn how to turn your next open houses into a new listing generator in this quick course.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Course Materials
    • Workbook: Optimizing Open Houses
    • Video: Optimizing Open Houses
    • Resource: Your Next-Level Contact Plan
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Resource: Open House Prospecting Activities
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Open House Guest List
    • Script: Open House Guest List Editable
    • Script: Follow-Up for Neighbors/Leads
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)

    About this course

    • $39.99
    • 20 lessons
    • .5 hours of video content
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    The Seller Lead Conversion Process

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    The Seller Lead Conversion Process

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    The Seller Lead Conversion Process

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

    Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

    Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

    In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

    Turn open houses into open prospecting

    Discover the techniques Top Producing agents use to optimize their open houses and generate new listings by prospecting around Open Houses.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Optimizing Your Facebook Page

    $39.99
    ONLINE COURSES

    If you already have a Facebook Page, that's a great start – but let's take it to the next level. We will teach you how to optimize your Facebook Page in a way that captivates your followers and increases your SEO.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Creating a Facebook Page for Your Business
    • Video: Creating a Facebook Page for Your Business
    • Module 1 Workbook: Creating a Facebook Page for Your Business
    Module 2: Adding Essential Information to Your Facebook Page
    • Video: Adding Essential Information to Your Facebook Page
    • Module 2 Workbook: Adding Essential Information to Your Facebook Page
    Module 3: Creating a Professional Cover Image for Your Facebook Page
    • Video: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • Video: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page
    • Facebook Cover Tempaltes
    Module 4: Free Keyword Research Tools for Facebook
    • Video: Free Keyword Research Tools for Facebook
    • Module 4 Workbook: Free Keyword Research Tools for Facebook
    • Keyword Research Toolkit
    Module 5: Finding the Best Keywords for Your Business Facebook Page
    • Video: Finding the Best Keywords for Your Business Facebook Page
    • Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page
    • Keyword Examples
    Module 6: Creating an Optimized Facebook Page Description
    • Video: Creating an Optimized Facebook Page Description
    • Module 6 Workbook: Creating an Optimized Facebook Page Description
    • Facebook Description Examples
    Module 7: Getting Your Facebook Page Username and URL
    • Video: Getting Your Facebook Page Username and URL
    • Module 7 Workbook: Getting Your Facebook Page Username & URL
    BONUS Module: Your Business Page vs. Your Personal Page
    • Bonus Module Workbook: Your Business Page vs. Your Personal Page
    BONUS Module: The 10-10-5 System and more help
    • Bonus Module Workbook: The 10-10-5 System
    • BONUS HELP: Stock Photo Download
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images

    About this course

    • $39.99
    • 28 lessons
    • .5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Learn how to create a Facebook Page for your business
    • Learn about the essential information you should add to your Facebook page
    • Learn how to create a professional looking cover image for your Facebook page
    • Discover the free keyword research tools available to you
    • Learn how to narrow down the best keywords to use for your Facebook business page
    • Learn how to craft an optimized Facebook page description
    • Discover how to create/edit your Facebook username and URL
    • Understand the difference between your personal Facebook page and your business Facebook page
    • Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. New Agent Blueprint

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. New Agent Blueprint

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. New Agent Blueprint

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Rachel ​Varner.
    Rachel is the Creative & Content Director at Icenhower Coaching & Consulting. Rachel comes to the table with experience in social media, content writing, and customer service. In writing this course, Rachel drew from her time developing ICC's social media strategy to write helpful tips and tricks for real estate agents navigating the world of creating a business Facebook page.
    Rachel Varner

    Learn how to use your Facebook business page to its fullest potential.

    Whether you already have a Facebook business page and need to make some tweaks to optimize it, or even if you're brand new to the world of Facebook, this crash course will help you address the key points that will increase your SEO and engagement with your followers. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • PIVOT – How Realtors Should Adjust to a Changing Market

    $199
    ONLINE COURSES

    Learn how realtors should change their normal business practices to quickly adapt to a real estate market shift.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Your Real Estate Sphere of Influence in a Changing Market
    • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
    • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
    • Sample SOI Contact Plans
    • Building a Sphere of Influence Referral Database for Real Estate Agents
    • Generating Business with a Sphere of Influence (SOI) – Who Should Be in Your SOI_
    • SOI Referral Scripts Booklet
    • Daily Contact Form fillable
    • SOI Member Contact Form fillable
    • Coronavirus COVID-19 email letter template for Sphere of Influence
    Module 2: Social Media for Realtors When the Market Turns
    • PIVOT #2 – Social Media for Realtors When the Market Turns
    • PIVOT #2 – Social Media for Realtors When the Market Turns
    • Realtor Ideas to Help their Communities During the Coronavirus Crisis
    • REALTOR’s Put Community First- Social Media Ideas from a 100-Agent Mastermind
    • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate
    • Virtual Realtor Mediakit
    Module 3: The Best Real Estate Marketing Videos for Agents
    • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
    • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
    • How buyers can view your home WITHOUT coming inside-
    • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic
    • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_
    Module 4: Realtor Video Conferencing Techniques
    • PIVOT #4 – Realtor Video Conferencing Techniques
    • PIVOT #4 – Realtor Video Conferencing Techniques
    • Real Estate Video Conferencing Best Practices
    • How to Conduct Virtual Listing Presentations for Realtors
    • How Realtors Conduct Virtual Showings
    • Virtual Showing Request Form
    • Listing & Closing Checklists
    • ICC Team Dashboard Template
    • Blank Annual Business Plan fillable
    • Team Annual Business Plan
    • ICC Agent-Team Task List
    • Large Team Organizational Structure – Hybrid (fillable)
    • Large Team Organizational Structure – Traditional (fillable)
    • Midsize Team Organizational Structure – Traditional (fillable)
    • Midsize Team Organizational Structure – Hybrid (fillable)
    • Small Team Organizational Structure (fillable)
    • Expansion Team Organizational Structure fillable-2
    Module 5: Get Your Real Estate Systems Automated
    • PIVOT #5 – Get Your Real Estate Systems Automated
    • PIVOT #5 – Get Your Real Estate Systems Automated
    • How Realtors Build a Client Pipeline during the Coronavirus Crisis
    • Real Estate Inventory Pipelines – Your Tracking Spreadsheet
    • Listing Inventory Calculator
    • Inventory Pipelines
    • Open House System Checklist
    • SOI Database Contact Plan Tracker
    • Newsletter Templates by Month
    • SOI Database Contact Plan Tracker Tutorial
    • BONUS VIDEO: SOI Annual Database Contact Plan video
    pivot in a real estate market shift

    About this course

    • $199.00
    • 50 lessons
    • 5.5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • WORKBOOK to take you step by step through each concept of the PIVOT process. Thought questions, activities, action items, and applications throughout!
    • COVID-19 TEMPLATES - Coronavirus COVID-19 Email Letter Template for Sphere of Influence, Virtual Realtor Media Kit, Newsletter Templates by Month, and more
    • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet
    • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, Virtual Showing Request Form, Listing and Closing Checklists, ICC Scoreboard Template and Instructions, Business Plan Templates, Agent-Team Tasklist, Team Org Charts, Listing Inventory Calculator, Open House System Checklist, and more
    • CONTACT PLANS - Sample contact plans and instructions on how to create your own to maximize your interactions with your SOI.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    A note from your instructor.

    I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.

    Pivot your real estate business.

    During "turns" in the market, you will set yourself apart from you competition. This course will help you pivot the way you do things as a Realtor, and adapt to survive and thrive, even when times are tough. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • PPP Loan Forgiveness Calculator

    $0

    Use this free PPP Loan Forgiveness Calculator to track all of the Small Business Association SBA loan funds received through the Paycheck Protection Program to ensure that the funds are used and tracked properly so that the loan will be forgiven. Download now!

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  • Pre-Listing and Buyer Consultation Video Scripts and Examples

    $0

    This free Pre-Listing and Buyer Consultation Video Scripts and Examples Word doc download will help you as you create impactful marketing videos.

    This free Pre-Listing and Buyer Consultation Video Scripts and Examples Word doc download will help you as you create impactful marketing videos.

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  • Prospect: The Real Estate Lead Generation Manual

    $199
    ONLINE COURSES

    Take your prospecting skills to the next level. This course includes the strategies as well as the tools to help you succeed.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: The Only Prospecting Plan You'll Ever Need
    • Workbook: The only prospecting plan you’ll ever need
    • Video: Prospecting Principles
    • Sample Proposed Work Schedule
    • Proposed Work Schedule (Fillable)
    • Graphic: The Big 3 of Prospecting Success
    • Graphic: Meeting of the Minds
    • Graphic: Organized Sales Process Flowchart
    • Graphic: Ready? Willing? Able?
    • Graphic: 6 Things “No” Means
    • Graphic: 10 Habits to Improve Positive Energy
    • Quiz: Attitudinal Energy Levels
    Module 2: Making Presentations with Scripts
    • Workbook: Making Presentations with Scripts
    • Video: Prospecting Scripts
    • Script: Asking for Referrals
    • Script: Expired Listings – Phone & Voicemail
    • Script: Expired Listings – Objection Handlers
    • Script: FSBOs – 3 Questions
    • Script: Circle Prospecting – Just Listed
    • Script: Circle Prospecting – Just Sold
    • Script: Objection Handlers
    • Notice of Default Prospecting Script
    • Seller Questionnaire & Lead Form (Fillable)
    • Buyer Questionnaire & Lead Sheet (Fillable)
    • Graphic: Organized Sales Process Flowchart
    Module 3: Your Sphere of Influence
    • Workbook: Your Sphere of Influence
    • Video: Prospecting for SOI
    • Who Do You Know?
    • Follow-Up Script Pattern
    • The Rule of 7 Touches
    • SOI Contact Schedule (Fillable)
    • Script: Asking Existing Clients for Referrals
    • Script: We Need Listings in a Hot Market
    • Script: Update Database
    • Script: Update Database & Ask for Referral
    • Script: Past Client Follow-Up
    • Script: Contacting Neglected Past Clients
    • Script: Neighborhood Auto Email Drip
    Module 4: Expired Listings
    • Workbook: Expired Listings
    • Video: Prospecting for Expired & Cancelled Listings
    • Expired Listing Call Log (Fillable)
    • Daily Contact Log (Fillable)
    • Objection Handling & Validation
    • Sample Weekly Calendar
    • Graphic: Organized Sales Process Flowchart
    • Script: Pre-Qualification
    • Script: Expired Listings – Phone & Voicemail
    • Script: Expired Listings 1
    • Script: Expired Listings 2
    • Script: Expired Listings – Objection Handlers
    • Expired Follow-Up Plan
    Module 5: Prospecting Through Open Houses
    • Workbook: Prospecting Through Open Houses
    • Video: Prospecting for Open Houses
    • Next-Level Contact Plan
    • Open House Prospecting Activities
    • Open House Feedback Form (Printable)
    • Positive Need Affirmation Sandwich (Fillable)
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Scheduling an Open House
    • Script: Open House Guest List
    • Script: Follow-Up for Neighbors/Leads
    • Graphic: Open House Timeline
    • Luxury Open House Ideas
    Module 6: Property Previews
    • Workbook: Property Previews
    • Video: Prospecting By Previewing
    • Graphic: 4-Step Property Preview Strategy
    • Sample Property Preview Checklist
    • Door-Knocking Note Log (Fillable)
    • Lead-Tracking Sheet (Fillable)
    • Script: Property Preview – Door-Knocking
    • Script: Turnover Rate
    Module 7: Time Management
    • Workbook: Time Management
    • Video: Prospecting Planning
    • Goal & Milestone Exercise (Fillable)
    • Goal & Milestone Tracker (Fillable)
    • Daily SOI Contact Form (Fillable)
    • 4-Week Schedule (Printable)
    • End-of-Week Debrief (Fillable)
    • One Day, 20 Contacts (Fillable)
    • Ways to Make Habits Stick
    • Lead-Tracking Sheet (Printable)
    • Personalized Schedule (Printable)
    • Prospecting Accountability Chart (Printable)
    • Sample ICC Year-to-Date Check-Up Form
    • Graphic: The Eisenhower Decision Matrix
    • Sample Weekly Calendar
    Module 8: Securing the FSBO Listing
    • Workbook: Securing the FSBO Listing
    • Video: Prospecting for FSBOs
    • FSBO Contact Sheet
    • Script: 3 FSBO Questions
    • Script: FSBO Phone Questions
    • Script: FSBO Prospecting
    • Script: Increased Net Profit
    • Script: The Rolex Analogy
    • FSBO Seller Guide Template
    • FSBO Infographic – For Sale By Owner Social Media Graphic
    • FSBO Infographic – For Sale By Owner Social Media Graphic – JPG version
    Module 9: Circle Prospecting
    • Workbook: Circle Prospecting
    • Video: Prospecting by Radius
    • Daily SOI Contact Form (Fillable)
    • Script: Circle Prospecting – Just Listed
    • Script: Circle Prospecting – Just Sold
    • Script: Circle Prospecting – Hot Real Estate Market
    • Script: Circle Prospecting – Open House
    Module 10: Your Prospecting Arena
    • Workbook: Your Prospecting Arena
    • Video: Prospecting Arena (or Area)
    Module 11: Mindset
    • Workbook: Mindset
    • Video: Prospecting with a Positive Perspective
    • Graphic: SWOT
    • Graphic: The Gandhi Circle
    • SWOT Companion Worksheet (Fillable)
    • SMART Action Plan (Fillable)
    Module 12: The Art of Closing
    • Workbook: The Art of Closing
    • Video: Prospecting & Closing
    • Graphic: Organized Sales Process Flowchart
    • Graphic: Always Be Closing
    • Script: Exclusive Buyer Agency Agreement
    • Script: MLS Conversion
    • Script: Lender Appointment
    • Which closer are you?
    • Closing Scenarios Worksheet (Fillable)
    • Closing Style Gallery
    • Clarify, Qualify, Close
    Module 13: Tracking Truth in Numbers
    • Workbook: Tracking Truth in Numbers
    • Video: Prospecting Tracking Tools
    • Daily SOI Contact Form (Printable)
    • One Day, 20 Contacts (Printable)
    • Lead Tracking Sheet (Printable)
    • Buyer Questionnaire & Lead Form (Printable)
    • Seller Questionnaire & Lead Form (Printable)
    • Sample Buyer Inventory
    • Sample Listing Inventory
    • Sample Pending Inventory Pipeline
    • WIG: Wildly Important Goals (Fillable)
    • Production Ratio Planner (Fillable)
    Module 14: Holding Yourself Accountable
    • Workbook: Holding yourself accountable
    • Video: Prospecting Accountability for Productivity
    • Graphic: 12 Characteristics of Accountability
    Module 15: Next-Level Commitment
    • Workbook: Next-Level Commitment
    • Video: Prospecting at the Next Level
    • Skillset Ranking Assessment (Fillable)
    • Systems Process Procedure (Fillable)
    • Pulled Planning – Goal-Setting (Fillable)

    About this course

    • $199.00
    • 151 lessons
    • 9 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS to reach all kinds of prospects. Complete Prospect Script Book, Asking for Referrals Script, Expired Listings Script, Objection Handling Scripts, FSBO Scripts, Circle Prospecting Scripts, and more
    • FORMS AND LISTS to streamline prospecting processes. Proposed Work Schedule Example and Fillable Form, Seller Questionnaire and Lead Sheet Fillable Form, Buyer Questionnaire and Lead Sheet Fillable Form, Open House Feedback Form, Sample Property Preview Checklistand more
    • TEMPLATES action plans, and logs to set you on the path to success. Expireds Follow Up Plan, Next Level Contact Plan, Lead Tracking Sheets, SWOT Companion Worksheet, SMART Action Plan, and more
    • HELPFUL GRAPHICS to illustrate processes and strategies. 4-Step Property Preview Strategy, Organized Sales Process Flowchart, 10 Habits to Improve Positive Energy, The Rule of 7 Touches, and more
    • TIME MANAGEMENT TOOLS - Goal and Milestone Exercise, Goal and Milestone Tracker, 4-Week Schedule, End of Week Debrief, Lead Tracking Sheet, Personalized Schedule, and more
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Prospecting Expert" or CPE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. New Agent Blueprint

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. New Agent Blueprint

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. New Agent Blueprint

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    Do you have a need for leads?

    Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more? Either way, you're in the right place! The PROSPECT online course is for real estate agents who want to learn the prospecting skill set. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level. You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance. The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?

    Get more leads, more listings, and more sales.

    Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, this course is a must. Here you'll learn the strategies for success and be given the practical tools you need to immediately put your learning into action. Add to Cart

    Prospect: The Real Estate Prospecting & Lead Generation Manual

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • PROSPECT: The Real Estate Lead Generation Manual (ebook)

    $14.99

    PROSPECT is the ultimate real estate prospecting book for real estate agents looking to master all of the major lead generation methods. For starters, you’ll learn about Expired Listings & FSBO prospecting, your Sphere of Influence, Circle Prospecting, Door Knocking, and much more! Develop all the necessary skills & techniques with this 450-page manual. In addition, you’ll receive a full book of scripts and plenty of tracking tools & materials that are yours to keep and use! In summary, this complete real estate prospecting book will teach you everything you need to know to take your prospecting skills to the next level.

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  • Real Estate Job Description Packet

    $9.99

    Hiring can be hard, so take the guesswork out of one aspect by using one of our ready-made job descriptions. The Real Estate Job Description Packet contains 9 job descriptions, everything you need to succeed.

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  • Real Estate Marketing Bundle: Flyers & Postcards

    $12.99

    Creating marketing materials can be time consuming and expensive. That’s why you need our Real Estate Marketing Bundle: Flyers & Postcards. You’ll get a number of templates for various marketing situations (open houses, just listed, just sold) in a variety of formats that you can quickly and easily customize.

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  • Real Estate Office Brokerage Training Monthly Calendar

    $0

    This Real Estate Office Brokerage Training Monthly Calendar PDF will provide you with a guide in creating your own real estate training calendar for your team or brokerage. Demonstrate the value that you add for your agents!

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  • Real Estate Vendor List Template

    $0

    This Real Estate Vendor List Template will help Realtors promote their affliates and leverage their B2B relationships in order to gain referrals.

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  • Real Estate Vendor Program Scripts

    $0

    Use these Real Estate Vendor Program Scripts as you speak with your vendors about starting a business relationship to generate referrals.

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  • Realtor Coronavirus Survival Package

    $0

    Use our free Realtor Coronavirus Survival Package to Sustain and grow your real estate business during the COVID-19 pandemic. This package contains:

    1 – Tips & Recommendations to adapt your business to these unprecedented times.

    2 – Checklists & Templates to get the most out of limited resources and time.

    3 – Expert Advice on how to pivot and generate growth opportunities.

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  • Realtor Events

    $99
    ONLINE COURSES

    You're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audio Book

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.​

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Realtor Event Contact Plan
    • VIDEO: Realtor Event Contact Plan
    • AUDIO: Realtor Event Contact Plan
    • WORKBOOK: Realtor Event Contact Plan
    • Client Event Contact Plan
    Module 2: Realtor Event Target Market
    • VIDEO: Realtor Event Target Market
    • AUDIO: Realtor Event Target Market
    • WORKBOOK: Realtor Event Target Market
    • Script: During Client Appreciation Event #1
    • Script: During Client Appreciation Event #2
    Module 3: Eliminate Realtor Event Costs
    • VIDEO: Eliminate Realtor Event Costs
    • WORKBOOK: Eliminate Realtor Event Costs
    • AUDIO: Eliminate Realtor Event Costs
    Module 4: Community Events for Realtors
    • VIDEO: Community Events for Realtors
    • WORKBOOK: Community Events for Realtors
    • Community Event Ideas
    • AUDIO: Community Events for Realtors
    Module 5: Popular Realtor Event Ideas
    • VIDEO: Popular Realtor Event Ideas
    • WORKBOOK: Popular Realtor Event Ideas
    • Client Events Packet
    • AUDIO: Popular Realtor Event Ideas

    About this course

    • $99.00
    • 23 lessons
    • 1 hour of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
    • Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
    • Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
    • Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
    • Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.

    This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!) Stop trying to become an event planner. Focus on coming from contribution and giving back. At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)

    Are you "winging it"?

    Do you have a client event strategy?If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work. Add to Cart

    Realtor Events

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Recruit: Recruiting Real Estate Agents

    $199
    ONLINE COURSES

    Learn to grow your real estate business by targeting, connecting with and ultimately closing on the best recruits around. We'll teach you how to find great candidates, qualify them, and say the right thing at the right time to bring them on board.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Your Unique Value Proposition & Recruiting Targets
    • Workbook: Your Unique Value Proposition & Recruiting Targets
    • Video: Your Unique Value Proposition
    • Graphic: DISC Behavioral Assessment
    • Graphic: DISC Profiles
    • Commission Comparison Chart Template
    Module 2: The Recruiting Scoreboard
    • Workbook: The Recruiting Scoreboard
    • Video: The Recruiting Scoreboard
    • Graphic: The Big 3
    • Resource: Sample Weekly Calendar
    • Resource: Sample Recruiter Dashboard
    • Resource: Recruiting Tools
    Module 3: Recruiting with Technology
    • Workbook: Recruiting with Technology
    • Video: Recruiting with Technology
    • Graphic: 10-10-5 Daily Plan
    Module 4: Recruiting Sources
    • Workbook: Recruiting Sources
    • Video: Recruiting Sources
    • Script: Congratulations & Production Report
    • Script: Congratulations on Production
    • Script: Expanding into Your Area
    • Script: New Listing
    • Script: Thank You for Cooperating on Buyer Side
    • Script: Thank You for Cooperating on Listing Side
    • Script: Real Estate School and New Licensees
    Module 5: Setting Recruiting Appointments
    • Workbook: Setting Recruiting Appointments
    • Video: Setting Appointments
    • Script: Let’s Talk About Your Production
    • Script: Provide a Production Report
    • Script: After Closed Transactions #1
    • Script: After Closed Transactions #2
    • Script: When Recruit is Referred by One of Your Own Agents
    • Script: When Recruit is Referred to the Recruiter
    • Script: For a New Brokerage or New Recruiter
    • Script: Looking to Build Relationships
    • Script: Referred by Agent After Transaction
    • Script: Students from Real Estate Licensing School
    • Script: For Rookie Agents in Their First Year
    • Script: For Up-and-Coming Agents
    • Script: Increased Market Presence
    • Script: Invitation to Class or Training Event
    • Script: Invitation to Participate on Agent Panel
    • Script: Confirming Recruiting Appointments
    • Script: Objection Handler – Not interested in moving companies
    • Script: Objection Handlers – I’m too busy #1
    • Script: Objection Handlers – I’m too busy #2
    • Script: Objection Handlers – Happy with current company
    • Script: Objection Handlers – I need to wait until my transactions close
    • Script: Objection Handlers – Let me think about it
    • Recruiting: Scripts E-book
    Module 6: Conducting Recruiting Appointments
    • Workbook: Conducting Recruiting Appointments
    • Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
    • Video: Conducting Appointments
    • Script: The Recruiting Process
    Module 7: Setting Follow-Up Appointments
    • Workbook: Setting Follow-Up Appointments
    • Video: Setting Follow-Up Appointments
    • Natural DISC Profile Business Generation Tendencies
    • Script: Attend a Class or Training Event
    • Script: Behavioral Assessment
    • Script: Set a Coaching Appointment
    • Script: Create a Business Plan
    Module 8: Closing Recruits
    • Workbook: Closing recruits
    • Video: Closing Recruits
    • Agent Intake Pipeline
    • Scripts: Closing and Objection-Handling
    • Script: When, Not If
    • Script: They Can’t Say No to Their Own Goals
    • Script: Delay Causes Resentment
    • Script: Commission Split
    • Script: You Need Our Systems
    • Script: Start Transitioning Ahead of Time
    • Script: Can Your Broker Help?
    • Script: Prepping the Broker Conversation
    • Script: Transferring Current Business
    Module 9: Creating a Growth Environment for Recruiting
    • Workbook: Creating a Growth Environment for Recruiting
    • Video: Creating a Growth Environment for Recruiting
    • Graphic: Characteristics of a Growth Environment
    • Graphic: DISC style identification
    • Graphic: SWOT
    • Real Estate Office Brokerage Training Monthly Calendar

    About this course

    • $199.00
    • 82 lessons
    • 5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more
    • RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline
    • HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Real Estate Recruiter" or CRER upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. The Seller Lead Conversion Process

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. The Seller Lead Conversion Process

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. The Seller Lead Conversion Process

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    If your business isn't growing then it's dying.

    To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate. In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States. Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company. We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

    Recruiting for real estate agents

    Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, this course will help you build and operate a committed and systematic recruitment practice. Add to Cart

    Recruiting for Real Estate Agents

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • RECRUIT: Recruiting Real Estate Agents

    $14.99

    Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive book provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. Read the book to learn how to to get agents clamoring to join your team.  

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  • Self-Performance Appraisal Form

    $0

    This Self-Performance Appraisal Form PDF will help you provide valuable staff reviews at the end of the year. The structure allows you to give each agent or administrative team member this form to fill out on their own time. They fill it out, hand it back to you, and you review their answers and add your own notes. When the time for the scheduled review comes, you will have a great outline to walk through together!

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  • Social Media & Digital Marketing: Online Masterclass for Agents

    $249
    ONLINE COURSES

    Master proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Facebook Personal Page - Generating Organic Business
    • Video: Facebook Personal Page – Generating Organic Business
    • Workbook: Facebook Personal Page – Generating Organic Business
    • How to Create a Friends List on Facebook
    Module 2: Facebook Business Page
    • Video: Facebook Business Page
    • Workbook: Facebook Business Page
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: Stock Photo Download
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • Facebook Description Examples
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Keyword Examples
    • Successful Facebook Ad Examples
    Module 3: Instagram: Your Homepage & Content
    • Video: Instagram: Your Homepage & Content
    • Workbook: Instagram: Your Homepage & Content
    • STAY Social Media Strategy Calendar – Social Media Images
    • STAY Social Media Strategy Calendar
    Module 4: Websites, Landing Pages & CRMs
    • Video: Websites, Landing Pages & CRMs
    • Workbook: Websites, Landing Pages, & CRMs
    • Keyword Research Toolkit
    • Keyword Examples
    Module 5: Real Estate Blogs
    • Video: Real Estate Blogs
    • Workbook: Real Estate Blogs
    Module 6: Video Marketing
    • Video: Video Marketing
    • Workbook: Video Marketing
    • Pre-Listing Video Examples
    • Pre-Listing Video Scripts
    • 12-Month SOI Video Touch System
    Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos
    • Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
    • Workbook: YouTube – Creating a Channel & Video
    Module 8: Pinterest, LinkedIn, & Twitter
    • Video: Pinterest, LinkedIn, & Twitter
    • Workbook: Pinterest, LinkedIn, & Twitter
    Module 9: Your Google Presence & Advertising
    • Video: Your Google Presence & Advertising
    • Workbook: Your Google Presence & Advertising
    Module 10: Online Reviews
    • Video: Online Reviews
    • Workbook: Online Reviews
    • Best Practices for Generating Google Reviews
    • Asking for a Review
    • Asking for a Google Review Template
    • Leave Us a Review Social Media Template
    • Google Review Request Email Template
    • Example Video: Reviews Request
    • Google Review Script & Instructions for Staff
    • Quick Tip: Reviews for each location
    • Online Review Job Post (Word doc with social post text)
    • Online Review Job Post (PowerPoint design file template)
    • Advanced Techniques for Getting Google Reviews

    About this course

    • $249.00
    • 53 lessons
    • 8 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
    • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
    • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
    • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
    • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Time Management for Real Estate Agents

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Time Management for Real Estate Agents

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Time Management for Real Estate Agents

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower. Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

    Become a social media & digital marketing master.

    Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Social Media Graphics Template Package – Fall 2020

    $0

    Jump into the fall season with this free Social Media Graphics Template Package – Fall 2020. This package includes 12 ready-to-post social media graphics, that are also easily editable. Change out the text, background images, logo, and contact information quickly and easily in this PowerPoint template.

    Jump into the fall season with this free Social Media Graphics Template Package – Fall 2020. This package includes 12 ready-to-post social media graphics, that are also easily editable. Change out the text, background images, logo, and contact information quickly and easily in this PowerPoint template.

    Quick ViewCompare
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