Paying for real estate marketing costs is an increasingly problematic issue for real estate agents. The emergence of online searches has become a significant factor in the distribution of real estate agent leads. As a result, agents have been forced to increase their budgets to cover these higher real estate marketing costs. However, many agents have discovered that they are not alone. Real estate agents refer a significant amount of business to a wide number of vendors, and as a result, many agents have created partnership programs to allow affiliate businesses to help contribute to their real estate marketing costs. Watch as ICC founder & coach Brian Icenhower explains how many of his clients are getting help to pay for their real estate marketing costs in this video.