DISC behavioral styles can give real estate agents an unfair advantage in communication with prospects and clients.
In fact, DISC behavioral styles have many applications in real estate. For example, these styles might determine which person you want to hire for a real estate team, or how you might train a new team member. In fact, they might even dictate how you should behave with a particular type of client in a listing appointment.
Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower explains the different DISC behavioral styles in this brief video segment from ICC’s online course about the hiring process for real estate agents.
Negotiation Strategies for Realtors Using DISC
The DISC Behavioral Styles
The DISC operates by assessing human characteristics as falling into one or two of four basic types. Here’s a brief summary of each of the 4 DISC profiles:
- The D profile, the dominant character
- The I profile is the influencer
- The S profile exhibits steadiness
- The C profile is about compliance.
DISC Behavioral Styles Chart
Click on the DISC Behavioral Styles Chart below to learn more about the characteristics of each of the 4 profiles:

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ICT Regional Summit in Phoenix, AZ
$1,995Join us at the ICT Regional Summit in Phoenix, AZ
Dates: October 7-8, 2026
Be a part of the highest level conversations in the real estate industry!
Venue:
TBD
Stay tuned for venue information & hotel recommendations.
What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
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ICT Regional Summit in Kansas City, MO
$1,995Join us at the ICT Regional Summit in Kansas City, MO!
Dates: June 3-4, 2026
Be a part of the highest level conversations in the real estate industry!
Venue:
TBD
Stay tuned for venue information & hotel recommendations.
What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
-
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ICT Regional Summit in Orlando, FL
$1,995Join us at the ICT Regional Summit in Orlando, FL!
Dates: January 28-29, 2026
Be a part of the highest level conversations in the real estate industry!
Venue:
TBD
Stay tuned for venue information & hotel recommendations.
What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
-
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Real Estate Team Lead Management
$450ICT Online CourseReal Estate Team Lead Management
Add to CartUnlock the systems, strategies, and leadership skills you need to scale your real estate team's lead conversion process. This comprehensive course walks team leaders and broker-owners through every stage of effective online lead management—from sourcing and routing leads to agent onboarding and performance tracking.
Build a Scalable Lead Conversion System
Implement proven processes for routing, tracking, and converting online leads with consistency.
Train Agents to Succeed from Day One
Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.
Lead with Data, Not Guesswork
Use dashboards and key performance indicators (KPIs) to coach your agents and grow your team with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Mergers & Acquisitions
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 90 days.
The Matching StandardHow Real Estate Teams Attract Top Producing Agents
Your Dashboard, Splits, & Introducing The Matching Standard
The Matching Standard
Audio: Your Dashboard, Splits, & Introducing The Matching Standard
Audio: How Real Estate Teams Attract Top Producing Agents
Audio:The Matching Standard
Workbook: The Matching Standard
Instructor’s Manual: The Matching Standard
Presentation Outline: The Matching Standard
Presentation: The Matching Standard
Flowchart: Is it a Team Lead or an Agent Lead?
- Online Lead Sources
- Audio: Sourcing Online Leads & Setting Expectations
- Workbook: Sourcing Online Leads & Setting Expectations
- Instructor’s Manual: Sourcing Online Leads & Setting Expectations
- Presentation Outline: Sourcing Online Leads & Setting Expectations
- Presentation: Sourcing Online Leads & Setting Expectations
- Online Lead Referral Services
- Module 2 Quiz
Making Initial Contact With Online Leads
Audio: Making Initial Contact with Online Leads
Workbook: Making Initial Contact With Online Leads
Instructor’s Manual: Making Initial Contact With Online Leads
Presentation Outline: Making Initial Contact With Online Leads
Presentation: Making Initial Contact With Online Leads
How to Set Up Your CRM
SOI Call & Text Contact Cycle
Two-Week Assault Plan & Scripts
Online Lead Follow-Up Plans
Audio: Online Lead Follow-Up Plans
Workbook: Online Lead Follow-Up Plans
Instructor’s Manual: Online Lead Follow-Up Plans
Presentation Outline: Online Lead Follow-Up Plans
Presentation: Online Lead Follow-Up Plans
Script: I’ll Do You One Better
Lead Follow-Up Campaign Categories
Two-Week Assault Plan & Scripts
- Tracking Online Lead Key Performance Indicators
- Audio: Tracking Online Lead Key Performance Indicators
- Workbook: Tracking Online Lead Key Performance Indicators
- Instructor’s Manual: Tracking Online Lead Key Performance Indicators
- Presentation Outline: Tracking Online Lead Key Performance Indicators
- Presentation: Tracking Online Lead Key Performance Indicators
- Drive Growth With A Dashboard Video
Audio: Drive Growth with a Dashboard
Workbook: Drive Growth with a Dashboard
- Instructor’s Manual: Drive Growth with a Dashboard
- Presentation Outline: Drive Growth with a Dashboard
- Presentation: Drive Growth with a Dashboard
- Sample Dashboard
- Sample Dashboard Graphic
- ICT Team Dashboard
- DISC Profiles
- DISC Behavioral Assessment
- DISC Style Identification
- ICT Broker Scoreboard
- Quiz: Drive Growth with a Dashboard
- Agent Onboarding Calendar
- Audio: Agent Onboarding Calendar
- Workbook: Team Onboarding
- Instructor’s Manual: Team Onboarding
- Presentation Outline: Team Onboarding
- Presentation: Team Onboarding
- Team Onboarding Calendar Weeks 1-8
About this course
- $450.00
- 7 modules; 66 lessons
- 90 days of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Ready to turn more leads into closings? Enroll now and build a scalable lead management system that fuels your team’s success.
If you’re ready to stop leaving lead conversion to chance and start creating real, predictable growth for your real estate team, this course is for you. I’ll walk you step-by-step through the exact systems and leadership strategies we use with top-producing teams across the country.
Inside this course, you’ll learn how to:
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Set a clear Matching Standard to distribute leads fairly and effectively
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Evaluate your lead sources and manage your cost per lead
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Create contact expectations and follow-up systems that actually work
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Track the KPIs that matter most to your bottom line
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Use dashboards to keep your pipeline healthy and your agents accountable
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Build an onboarding experience that turns new agents into producers—fast
I’ve packed this course with frameworks, downloads, and practical strategies that will help you lead with confidence and scale your results. If you're ready to build a system that drives consistent conversion—and doesn’t depend on chasing agents or micromanaging—then let’s get started.
Sign up now and let’s take your team’s lead management to the next level.
Build a scalable lead management system that fuels your team’s success.
Build a Scalable Lead Conversion System
Implement proven processes for routing, tracking, and converting online leads with consistency.Train Agents to Succeed from Day One
Set new hires up for long-term success with structured onboarding, clear expectations, and self-managed systems.Lead with Data, Not Guesswork
Add to Cart
Use dashboards and key performance indicators (KPIs) to coach your agents and grow your team with confidence.Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
-
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Learn Canva for Real Estate Agents: A Beginner’s Guide
$99ICT Online CourseLearn Canva for Real Estate Agents:
A Beginner's Guide Add to CartMaster the basics of Canva to create high-quality, on-brand marketing materials that make your real estate business stand out.
Step-by-step training to design professional graphics, flyers, and social media posts
Learn how to customize templates for listing presentations, open house materials, and ads
Discover time-saving shortcuts and design best practices used by top marketing directors
Build brand consistency across your team’s digital and print materials
Gain hands-on experience designing within Canva’s intuitive platform
Includes downloadable templates, brand kits, and design checklists
Create Eye-Catching Marketing Materials
Learn to design captivating flyers, social media posts, and more to attract potential buyers
Boost Your Branding Efforts
Elevate your brand with professional graphics that convey trust and credibility
Save Time and Money
Ditch expensive design services and create your visuals in-house with ease
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Mergers & Acquisitions
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Module 1: Introduction to CanvaWelcome to Learn Canva!
Setting Up Your Canva Account
Workbook: Introduction to Canva
Instructor’s Manual: Introduction to Canva
Presentation Outline: Introduction to Canva
- Presentation: Introduction to Canva
Navigating the Canva Interface
Working With Templates & Styles
Managing Brand Assets
Workbook: Mastering Canva Basics
- (Included in full purchase)
Instructor’s Manual: Mastering Canva Basics
Presentation Outline: Mastering Canva Basics
Presentation: Mastering Canva Basics
Slides: Mastering Canva Basics
Overview of Social Media Platforms for Real Estate
Creating Instagram Content
Designing for Facebook & LinkedIn
Social Media Strategy: Take Our Course
Workbook: Designing Engaging Social Media Content
Instructor’s Manual: Designing Engaging Social Media Content
Presentation Outline: Designing Engaging Social Media Content
Presentation: Designing Engaging Social Media Content
Creating Effective Print Marketing Collateral
Setting Up Additional Print Marketing Templates
Exporting Print Marketing Collateral
Creating Effective Digital Marketing Collateral
Enhancing Designs with QR Codes & Interactive Elements
Workbook: Creating Marketing Collateral
Instructor’s Manual: Creating Marketing Collateral
Presentation Outline: Creating Marketing Collateral
Presentation: Creating Marketing Collateral
- Creating an Email Header in Canva
- Creating Images for Your Email Marketing
- Editing Videos in Canva
- Workbook: Enhancing Client Engagement Through Visuals
- Instructor’s Manual: Enhancing Client Engagement Through Visuals
- Presentation Outline: Enhancing Client Engagement Through Visuals
- Presentation: Enhancing Client Engagement Through Visuals
Create Flipbooks with Canva
Easy Design Sharing in Canva
Simplifying Social Media Sharing with Canva
Workbook: Advanced Canva Features & Next Steps
Instructor’s Manual: Advanced Canva Features & Next Steps
Presentation Outline: Advanced Canva Features & Next Steps
Presentation: Advanced Canva Features & Next Steps
About this course
- $99.00
- 6 modules; 45 lessons
- 6 months of access to course materials
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Rachel V.
Let's get you started with Canva.
Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.
I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.
Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.
Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!
Create templates in Canva to streamline your marketing workflow.
In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.
This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
-
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Mergers and Acquisitions
$750Online Course Add to CartLearn how to expand your organization through mergers and acquisitions (M&A) of real estate brokerages, teams and more. Grasp the various options for structuring M&A transactions, company valuation methods, due diligence considerations, transition plans, and how to identify and engage potential M&A candidate companies. Learners will receive many downloadable scripts, checklists, plans, sample agreements and a variety of other tools to create a step-by-step process for the growth of any real estate organization. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video with Brian Icenhower walking you through the entire merger/acquisition process, and providing tools and talking points for you to use.Written Workbook
Detailed and downloadable written workbook that provides you with the bullet points, a space for taking notes, as well as activities and key takeaways.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Mergers & Acquisitions- Welcome to Mergers & Acquisitions! A message from your Instructor, Brian Icenhower
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mergers & Acquisitions Fundamentals
- AUDIO: Mergers & Acquisitions Fundamentals
- Workbook: Mergers & Acquisitions Fundamentals
- Instructor’s Manual: Mergers & Acquisitions Fundamentals
- Presentation Outline: Mergers & Acquisitions Fundamentals
- Presentation PDF: Mergers & Acqusitions Fundamentals
- Presentation Slides: Mergers & Acquisitions Fundamentals
- VIDEO: Engaging M&A Candidates
- AUDIO: Mergers & Acquisitions Fundamentals
- Workbook: Engaging M&A Candidates
- Instructor’s Manual: Engaging M&A Candidates
- Presentation Outline: Engaging M&A Candidates
- Presentation PDF: Engaging M&A Candidates
- Presentation Slides: Engaging M&A Candidates
- Securing the NDA Talking Points
- Initial Approach Call Scripts
- SWOT Competition Analysis
- Discovery Questionnaire
- MLS Company Production Data – Last 12 Months
- VIDEO: Recruiting
- AUDIO: Recruiting
- Workbook: Recruiting
- Instructor’s Manual: Recruiting
- Presentation Outline: Recruiting
- Presentation PDF: Recruiting
- Presentation Slides: Recruiting
- Discovery Questionaire
- VIDEO: Due Diligence
- AUDIO: Due Diligence
- Workbook: Due Diligence
- Instructor’s Manual: Due Diligence
- Presentation Outline: Due Diligence
- Presentation PDF: Due Diligence
- Presentation Slides: Due Diligence
- Company Comparison Matrix
- Owner Information Request
- NDA Sample Agreement
- VIDEO: The Pro Forma
- AUDIO: The Pro Forma
- Workbook: The Pro Forma
- Instructor’s Manual: The Pro Forma
- Presentation Outline: The Pro Forma
- Presentation PDF: The Pro Forma
- Presentation Slides: The Pro Forma
- Earnout Formulas
- Example Pro Forma
- VIDEO: Valuation
- AUDIO: Valuation
- Workbook: Valuation
- Instructor’s Manual: Valuation
- Presentation Outline: Valuation
- Presentation PDF: Valuation
- Presentation Slides: Valuation
- EBITDA Approach Example
- EBITDA Approach Worksheet
- VIDEO: The LOI – Putting the Deal Together
- AUDIO: The LOI – Putting the Deal Together
- Workbook: The LOI – Putting the Deal Together
- Instructor’s Manual: The LOI – Putting the Deal Together
- Presentation Outline: The LOI – Putting the Deal Together
- Presentation PDF: The LOI – Putting the Deal Together
- Presentation Slides: The LOI – Putting the Deal Together
- Sample Letter of Intent
- VIDEO: Planning the Purchase & Transition
- AUDIO: Planning the Purchase & Transition
- Instructor’s Manual: Planning the Purchase & Transition
- Workbook: Planning the Purchase & Transition
- Presentation Outline: Planning the Purchase & Transition
- Presentation PDF: Planning the Purchase & Transition
- Presentation Slides: Planning the Purchase & Transition
- Sample Pre-Closing Checklist
- Sample Purchase Agreement
- VIDEO: Closing the Transaction & Beyond
- AUDIO: Closing the Transaction & Beyond
- Workbook: Closing the Transaction & Beyond
- Instructor’s Manual: Closing the Transaction & Beyond
- Presentation Outline: Closing the Transaction & Beyond
- Presentation PDF: Closing the Transaction & Beyond
- Presentation Slides: Closing the Transaction & Beyond
- Sample Launch Day Agenda
- Launch Day Checklist
- Sample Press Release
About this course
- $750.00
- 82 lessons
- 4.5 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian Icenhower.Welcome to the world of mergers and acquisitions (M&A), where real growth begins.
In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.
Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true. If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay. Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.Take your business to the next level.
Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
-
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ICT Regional Summit in Denver, CO
$1,995Join us at the ICT Regional Summit in Denver, CO!
Be a part of the highest level conversations in the real estate industry!
Venue:
Table Mountain Meetings & Events
16035 Table Mountain Parkway Golden, COThe Golden Hotel
10 minute drive to venue
800 Eleventh Street, Golden, CO
303-279-0100Holiday Inn Express & Suites Wheat Ridge-Denver West by IHG
10101 W 48th Ave
Wheat Ridge, CO 80033
Phone: (303) 424-8300Table Mountain Inn
10 minute drive to venue
310 Washington Ave, Golden, CO
303-325-3995What to expect
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
-
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ICT Regional Summit in Dallas, TX
$1,995ICT Regional Summit in Dallas, TX
Be a part of the highest level conversations in the real estate industry!
Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:
- Brokerage & Team Valuations
- Recruiting by Attraction
- Optimizing Your Sales Process
- Mergers & Acquisitions
- Using AI to Recruit, Market & Streamline Operations
- Plus, much more!
Seats are limited to 35 – register now!
-
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Agent AI Advantage
$750ICT Online CourseAgent AI Advantage
Add to CartUnlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
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Agent Management Portal 1-on-1 Onboarding Program
$250 for 1 monthIntroducing the Agent Management Portal 1-on-1 Onboarding Program with Christina Morales!
Are you an Agent Management Portal (AMP) owner and you want 1-on-1 guidance to give you a jump start and set up your AMP for success? Join our AMP 1-on-1 onboarding program! This program offers 3 consecutive weekly sessions of 1-on-1 Zoom calls to hold your hand and help you create and implement your Agent Management Portal at your organization.
Learn how Christina customized her AMP to improve agent onboarding, how she created an agent resource toolbox, how AMP is increasing agent accountability and education, and much, much MORE!
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Agent Sales Accelerator
$97 / monthDominate your week, dominate your market. Agent Sales Accelerator is the weekly power-up for real estate agents. Master lead generation, boost productivity, and unlock proven strategies for explosive growth. This isn’t just about knowledge, it’s about action and accountability. Get ready to transform your business – join us!
Thursdays at 11:30am EST via Zoom
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Increasing Profitability with Entrepreneurship
$249ICT Online CourseIncreasing Profitability with Entrepreneurship
Add to CartTransform your real estate business by thinking and operating like an entrepreneur.
Learn how to shift from sales-driven thinking to profit-driven decision-making
Discover new revenue streams and scalable business models used by top-performing agents and teams
Identify and eliminate wasteful expenses to boost your bottom line
Leverage people, systems, and technology to increase efficiency and create sustainable growth
Understand key financial metrics to track profitability and make data-informed business choices
Gain practical tools and templates to build a more profitable, self-sustaining real estate enterprise
Think Like a Business Owner
Adopt an entrepreneurial mindset to make smarter, profit-focused decisions.
Maximize Every Dollar
Streamline expenses and identify new income opportunities to grow your bottom line.
Scale Sustainably
Leverage systems, people, and data to increase profitability without burnout.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Increasing Profitability with EntrepreneurshipWelcome to Increasing Profitability with Entrepreneurship with Rick Fuller
Sign up for the Executive Leadership Round Table Group Coaching Program
Join us at the ICC Regional Summit
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Leading Beyond Real Estate Commission
- WORKBOOK: Leading Beyond Real Estate Commission
- VIDEO: From Team Leader to Entrepreneur
- WORKBOOK: From Team Leader to Entrepreneur
- VIDEO: Growing Your Profitability Through Ancillary
- WORKBOOK: Growing Your Profitability Through Ancillary
- VIDEO: Leading Through Change
- WORKBOOK: Leading Through Change
About this course
- $249.00
- 13 lessons
- 3.5 hours of content
Increasing Profitability with Entrepreneurship
Click to watch more about this real estate training course
Reviews
"I use ICT systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick Fuller.
I'm very excited about this course, Increasing Profitability with Entrepreneurship.
Here's my prediction: one day, you and I will sell real estate for the benefit of being able to provide ancillary services, like mortgage, insurance, title, construction related services, and others.
This is about you and I not thinking about the real estate transaction. It's about you and I thinking about the transition from one home to the next, and all the services that go along with that. This is about you and I providing greater service to our clients. This is about you and I providing greater opportunities for the people that are around us. And, this is about you increasing your profitability as you grow.
You're going to learn a lot of information in this course. This is not content you're going to find in quick clips on YouTube, or listening to sound bites on social media. This is an in-depth discussion about how you can have the kind of partnerships with other vendors that is synergistic, so that you can achieve growth together.
Start scaling smarter.
Achieve growth faster by partnering with ancillary services and provide your clients with better service at the same time. Master entrepreneurial strategies that drive real estate growth and profit. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
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Leadership Strategies
$249ICT Online CourseLeadership Strategies
Add to CartLearn how to lead your real estate team or brokerage with confidence, clarity, and vision.
Discover proven leadership models used by top-performing real estate organizations
Learn how to inspire, motivate, and retain high-producing agents and staff
Develop effective communication and accountability strategies for your team
Understand how to set clear expectations and create a performance-driven culture
Gain tools to coach through conflict, manage change, and increase team morale
Includes leadership assessments, meeting templates, and actionable implementation tools
Lead with Vision
Develop a clear direction that aligns your people, systems, and goals.
Inspire Peak Performance
Motivate your agents and staff with proven leadership and accountability models.
Build a Winning Culture
Create an environment where productivity, retention, and growth thrive.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Leadership StrategiesWelcome to Leadership Strategies with Rick Fuller
Sign up for the Executive Leadership Round Table Group Coaching Program
Join us at the ICC Regional Summit
Schedule a Coaching Call
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: How to Scale Your Team
- WORKBOOK: How to Scale Your Team
VIDEO: Leadership Training for Real Estate Team Wanting to Grow
WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow
VIDEO: Leading With Opportunities, Not Obstacles
WORKBOOK: Leading With Opportunities, Not Obstacles
VIDEO: Real Estate Agent Attraction Recruiting Strategies
WORKBOOK: Real Estate Agent Attraction Recruiting Strategies
VIDEO: Real Estate Leadership Coaching Strategies
WORKBOOK: Real Estate Leadership Coaching Strategies
VIDEO: Viral Team Goals and Activity Based Indicators
WORKBOOK: Viral Team Goals and Activity Based Indicators
VIDEO: Public Accountability and Personal Responsibility
WORKBOOK: Public Accountability and Personal Responsibility
VIDEO: The Power of Dashboards
WORKBOOK: The Power Of Dashboards
VIDEO: Replacing Yourself as a Real Estate Leader
WORKBOOK: Replacing Yourself as a Real Estate Leader
About this course
- $249.00
- 23 lessons
- 5.5 hours of video content
Leadership Strategies
Click to watch more about this real estate training course
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor
Rick Fuller.
Raise your leadership skills and develop your leadership strategies to grow your business.
I am so excited about this course, Leadership Strategies.
This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people.
You cannot outgrow your personal development.
Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.
Lead your real estate organization with purpose and proven systems.
Enroll in Leadership Strategies to master the frameworks, communication skills, and accountability tools that drive growth and performance. Learn how to lead confidently, coach effectively, and build a culture that lasts.
Start your leadership transformation today.
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses
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Industry Update: Fall & Winter 2025/2026 Real Estate Market Slides & Talking Points
$135ICT Online CourseIndustry Update: Fall & Winter 2025/2026
Real Estate Market Slides & Talking Points
Add to CartStay informed and confident with the latest real estate market insights for Fall & Winter 2025/2026.
Access the newest market slides, charts, and talking points from Brian Icenhower
Learn how to explain market trends to clients with clarity and confidence
Get ready-to-use scripts and dialogue for listing appointments and buyer consultations
Understand what’s driving shifts in prices, inventory, and sales volume right now
Receive downloadable presentation materials and workbooks for your team or brokerage
Stay ahead of your market by knowing what’s next for agents and leaders in 2026
Stay Market-Ready
Use expert analysis to interpret the latest data and guide your clients with confidence.
Lead with Insight
Turn Brian Icenhower’s market slides and talking points into powerful listing conversations.
Train Your Team
Equip agents with up-to-date materials, charts, and scripts that make market updates easy to present.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes 6 months of access to the following course materials
Welcome to Industry Update- VIDEO: Industry Update: Real Estate Market Slides & Talking Points with Brian Icenhower
- Industry Update Talking Points Workbook
Industry Update Presentation
Industry Update: Real Estate Market Slides – downloadable
Industry Update – All Slides as Image Files – downloadable
About this course
- $135.00
- 6 months of access
Industry Update
Click to watch more about this real estate training course
Reviews
"I use ICT systems, Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I created Industry Update to help you educate yourself and your clients on the current real estate market stats.
The point of this course is not to give you a bunch of predictions that either put you at ease or scare you about the real estate market. That’s not the goal.
The point is to give you accurate information. To arm you with material with which to educate your client. More importantly, we are providing you with visual information, and the talking points around those visual assets so that you can clearly articulate what is happening in the market to your clients.
People who want to buy a home, sell a home, or invest … they have a lot of questions based on what they’re hearing in the world today. Now more than ever they need a real estate professional to sift through all the madness and tell them what is really happening so they can make the best informed decisions with regards to the purchase and sale of real estate now and in the future.
It’s super, super important that we use this data in a way that helps us convey a message. We aren’t arguing with our clients. We are simply the conduit of information, and we educate them. Now, more than ever, they will listen to us. Especially when you have these visuals and you can show, not just tell.
Understand today’s market. Lead with tomorrow’s data.
Enroll in the Industry Update: Fall & Winter 2025/2026 course to access the most current real estate market insights, downloadable presentation slides, and coaching resources for agents, team leaders, and broker owners.
Start now and stay ahead of every shift in the market.
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your CallSee all courses