DISC behavioral styles can give real estate agents an unfair advantage in communication with prospects and clients.

In fact, DISC behavioral styles have many applications in real estate. For example, these styles might determine which person you want to hire for a real estate team, or how you might train a new team member. In fact, they might even dictate how you should behave with a particular type of client in a listing appointment.

Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower explains the different DISC behavioral styles in this brief video segment from ICC’s online course about the hiring process for real estate agents.

Negotiation Strategies for Realtors Using DISC

The DISC Behavioral Styles

The DISC operates by assessing human characteristics as falling into one or two of four basic types. Here’s a brief summary of each of the 4 DISC profiles:

  • The D profile, the dominant character
  • The I profile is the influencer
  • The S profile exhibits steadiness
  • The C profile is about compliance.

DISC Behavioral Styles Chart

Click on the DISC Behavioral Styles Chart below to learn more about the characteristics of each of the 4 profiles:

DISC Behavioral Styles Chart

 

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