Use these real estate lead conversion script for real estate agents to convert more phone and internet leads into appointments.

Confident professionals are not people-pleasers, which is why it’s crucial for agents to take control of these initial conversations with buyers to conduct a proper diagnosis with the confidence of an alert and well-trained doctor. A well practiced lead conversion script with accomplish this. For example, a good doctor would not give a patient pain killers or antibiotics just because the patient wanted them. Instead, he would first ask a series of probing questions to inform himself and determine the patient’s needs. Only then would he prescribe a remedy in the patient’s best interests.

Top agents do this too, through active listening. This is simply asking a question, then validating that you have heard buyer responses correctly by repeating them back to the buyer. It sounds like this:

“I understand that you are looking for a 4-bedroom home in the ____________ area as near as possible to ____________ elementary school. Is that right?”

Agents should carry on by asking follow-up questions to expand the amount of specific information, validating each new statement with a similar question, and further ascertaining more of the buyer’s situation and needs.

Lead Conversion Script Video

The following is a sample lead conversion script & dialogue to help you see how an agent can take control of a conversation with a buyer lead over the phone by coming from curiosity and implementing active listening.

Lead Conversion Script & Dialogue:

BUYER: “Could you tell me the price of the home located at 123 Main Street?”

AGENT: “Yes, 123 Main Street, that’ a great house. Are you’re looking to buy sometime soon?”

BUYER: “Yes we’re thinking of moving to this side of town and that house looks really nice. How much is it?”

AGENT: “It’s beautiful home for sure. Tell me, are you renting right now? Or do you own a home?”

BUYER: “We’re renting until we can find a home to buy near my parent’s house.”

AGENT: “Yes being close to family is important for sure. How soon are you looking to move?”

Notice how the agent gently and politely takes back control of the dialogue and asks the questions to collect the information needed. This is all done before answering the prospect’s main question about ‘the price of 123 Main Street’.

Related Product

Related Links

The Seller Lead Sheet & How Agents Use One

How & When to Hire a Buyer’s Agent

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Real Estate Farming Methods

Buyer’s Agent Job Description

Listing Presentation Scripts & Dialogues

The Best Way to Contact your Sphere of Influence

Lead Follow Up Scripts & Methods

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Ways to Grow a Real Estate SOI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?