This lead generation conversion rates infographic shows the typical prospecting ratios from the number of contacts, to the expected number of appointments, to the resulting number of contracts written based upon an agent’s relative level of expertise.  Please also visit our Agent Scripts Library to browse through many different types of real estate lead generation scripts and dialogues.  Also note that the lead generation conversion rates shown below may vary depending on the type of prospecting activity being conducted, so check out our Prospecting Conversion Rates Analysis to see how For Sale By Owner (FSBO) contacts differ from calls made to your Center of Influence (COI) or even to Expired Listings.

Lead Generation Conversion Rates Real Estate

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