ICENHOWER COACHING & CONSULTING

Facebook Retargeting Ads

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

Module 1: How to Find and Use Your Facebook Pixel

Workbook: How to Find and Use Your Facebook Pixel
Video: How to Find Your Facebook Pixel and Your Facebook Pixel
How to Add a Facebook Pixel to Your Real Estate Website
Install Facebook Pixel Helper

Module 2: Advertising Strategies Based on Your Audience

Workbook: Advertising Strategies Based on Your Audience
Video: Create a Custom Audience Based on Visitors to Your Real Estate Website

Module 3: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook

Workbook: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook
Video: How To Upload a Contact List to Facebook and Create a Custom Audience Based on Your SOI, Web Leads, or Geographic Farm for Retargeting Ads
Advanced Audience Targeting and Special Housing Ads Explained for Real Estate Agents
Create Your Audience with the Facebook Pixel

Module 4: Creating Your Optimized Ad on Facebook with Retargeting

Workbook: Creating Your Optimized Ad on Facebook with Retargeting
Video: Creating Your First Facebook Ad for Real Estate Agents
How To Run Facebook Ads For Real Estate Agents
Ways to Use Facebook Retargeting Ads for Real Estate
Creating an Ad for Collecting Information with a Facebook Lead Gen Form
Creating a Video Ad for Real Estate Agents
Easy Ways to Get Video Up On Your Page
Sample Facebook Retargeting Ad Text
Create Your Optimized Facebook Ad with the Pixel

Module 5: Landing Pages for Your Facebook Pixel

Workbook: Landing Pages for Your Facebook Pixel
Video: How to Add Your Facebook Pixel to a Real Estate Lead Capture Page or a Landing Page
Create a Landing Page with the Facebook Pixel

About this course

Immediate Takeaways

Here are a few things you can expect to learn in this Facebook Retargeting Ads online course for real estate agents.

How Facebook Retargeting works
How to increase conversions, sales and grow your business with the use of Facebook Retargeting
How to figure out what ads aren’t working, why, and how to fix them
How to convert more lost leads
How to manage and optimize your Retargeting campaigns
How to create custom Facebook Audiences
How to use the Pixel Dashboard on Facebook and how to understand the Facebook Pixel statistics and use the data to help your future marketing campaigns
How to maximize your conversions and reach the right people
How to craft effective landing pages
Where to access royalty free images to use in your marketing campaigns ... and more!

Reviews

"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

$199

Instructor

Brian Icenhower.

Welcome to Facebook Retargeting Ads for Real Estate Agents. This course will help guide you step-by-step as you learn how to use Retargeting ads on Facebook to your advantage.

Have you noticed the way that the internet has been getting “smarter”? Say you were shopping for a new car online. All of the sudden, you see ads for that car EVERYWHERE. This is Retargeting in action. It’s one of the best digital marketing tools available right now, and big corporations like Google, Netflix, and Amazon all use it.

Guess what? You can, too.

We are going to teach you how to use Retargeting within your Facebook marketing plan. We’ll help you learn how to optimize your results and make your dollar go further. We will also help you define your target audience, teaching you tips and tricks (as well as things to avoid) along the way.

You will become savvy at working with your Facebook Pixel, and you will learn how to create attractive and professional landing pages to attract more leads and collect their information. You will be able to craft your target audience so your ad dollars go farther. We will also teach you how to learn more about your customers and what ads they interact with most so you can adapt your marketing tactics.

Your takeaway at the end of this course? The confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. You’ll be able to make the Retargeting ads work for you as they run 24 hours a day. And, we’ll help you learn how to best optimize your Facebook page so you can grow your SOI and increase the likes on your page.

Included in each module are assignments, action items, downloadable resources, video tutorials, and a detailed workbook to enhance your learning.

Master Facebook Retargeting Ads

Gain the confidence and know-how to create an effective Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI.