Facebook Retargeting Ads

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Workbook: How to Find and Use Your Facebook Pixel
  • Video: How to Find Your Facebook Pixel and Your Facebook Pixel
  • How to Add a Facebook Pixel to Your Real Estate Website
  • Install Facebook Pixel Helper
  • Workbook: Advertising Strategies Based on Your Audience
  • Video: Create a Custom Audience Based on Visitors to Your Real Estate Website
  • Workbook: Using Facebook Audiences to Farm Neighborhoods and Target Your SOI on Facebook
  • Video: How To Upload a Contact List to Facebook and Create a Custom Audience Based on Your SOI, Web Leads, or Geographic Farm for Retargeting Ads
  • Advanced Audience Targeting and Special Housing Ads Explained for Real Estate Agents
  • Create Your Audience with the Facebook Pixel
  • Workbook: Creating Your Optimized Ad on Facebook with Retargeting
  • Video: Creating Your First Facebook Ad for Real Estate Agents
  • How To Run Facebook Ads For Real Estate Agents
  • Ways to Use Facebook Retargeting Ads for Real Estate
  • Creating an Ad for Collecting Information with a Facebook Lead Gen Form
  • Creating a Video Ad for Real Estate Agents
  • Easy Ways to Get Video Up On Your Page
  • Sample Facebook Retargeting Ad Text
  • Create Your Optimized Facebook Ad with the Pixel
  • Workbook: Landing Pages for Your Facebook Pixel
  • Video: How to Add Your Facebook Pixel to a Real Estate Lead Capture Page or a Landing Page
  • Create a Landing Page with the Facebook Pixel

About this course

Immediate Takeaways

Here are a few things you can expect to learn in this Facebook Retargeting Ads online course for real estate agents.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Welcome to Facebook Retargeting Ads for Real Estate Agents. This course will help guide you step-by-step as you learn how to use Retargeting ads on Facebook to your advantage.

Have you noticed the way that the internet has been getting “smarter”? Say you were shopping for a new car online. All of the sudden, you see ads for that car EVERYWHERE. This is Retargeting in action. It’s one of the best digital marketing tools available right now, and big corporations like Google, Netflix, and Amazon all use it.

Guess what? You can, too.

We are going to teach you how to use Retargeting within your Facebook marketing plan. We’ll help you learn how to optimize your results and make your dollar go further. We will also help you define your target audience, teaching you tips and tricks (as well as things to avoid) along the way.

You will become savvy at working with your Facebook Pixel, and you will learn how to create attractive and professional landing pages to attract more leads and collect their information. You will be able to craft your target audience so your ad dollars go farther. We will also teach you how to learn more about your customers and what ads they interact with most so you can adapt your marketing tactics.

Your takeaway at the end of this course? The confidence and know-how to create a good Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI. You’ll be able to make the Retargeting ads work for you as they run 24 hours a day. And, we’ll help you learn how to best optimize your Facebook page so you can grow your SOI and increase the likes on your page.

Included in each module are assignments, action items, downloadable resources, video tutorials, and a detailed workbook to enhance your learning.

Master Facebook Retargeting Ads

Gain the confidence and know-how to create an effective Facebook Retargeting campaign that gives you positive results, engages your audience, increases your sales, and grows your SOI.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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