Use these real estate geo farming coaching strategies to effectively target market to specific neighborhoods to capture hyper-local market share.
Learn the best real estate geo farming coaching strategies to help you grow your business.
In today’s competitive real estate market, mastering geo farming is essential for agents, team leaders, and broker owners aiming to boost their listings and commissions. Today, I will share some proven strategies that can transform your approach to real estate geo farming coaching.
VIDEO: Real Estate Geo Farming Coaching Strategies
The Current Real Estate Landscape
Before diving into the strategies, it’s crucial to understand the current real estate market. Many agents believe that low inventory means fewer opportunities. However, that’s a misconception. While it might feel like there are no listings because they sell so quickly, the reality is that there are plenty of opportunities. The key is to control the inventory by focusing on listings.
Why Real Estate Geo Farming Coaching?
Real estate geo farming involves targeting a specific geographic area to establish yourself as the go-to expert. By doing so, you not only increase your visibility but also build trust within the community. This strategy allows you to target higher price points and create a consistent flow of leads.
Getting Started with Real Estate Geo Farming
To effectively implement real estate geo farming, you need to leverage the right tools and strategies. One of the most powerful tools available is Red X’s GeoLeads Plus, which provides valuable data, including email addresses, for targeted marketing.
1. Leverage GeoLeads Plus
GeoLeads Plus by Red X revolutionizes real estate geo farming by providing both contact information and email addresses. This enables you to reach potential clients through multiple channels, enhancing your marketing efforts. By targeting specific neighborhoods with higher price points, you can maximize your returns with less effort.
2. Implement a Six-Touch Strategy
A key component of successful real estate geo farming is consistent communication. I recommend a six-touch strategy, which includes:
- Just Listed: Announce new listings with an email and a mailer.
- Open House 1: Promote the first open house with emails, social media posts, and targeted calls.
- Open House 2: Continue the momentum with a second open house, ensuring maximum exposure.
- Under Contract: Notify the community when a property goes under contract.
- Sale Pending: Update them when contingencies are removed.
- Just Sold: Celebrate the sale with a final email and mailer.
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FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods
ONLINE COURSESCreate steady and predictable sources of commission income from targeted geographic communities.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Introduction to Farming- Workbook: Introduction to Farming
- Video: How to Select Your Farm
- Workbook: Flyers, Mailers, Seasonals and Updates
- Video: Flyers, Mailers, Seasonals and Updates
- Script: Just Sold
- Script: Just Listed
- Newsletter Templates by Month
- Just Sold Flyer and Postcard Templates
- Just Listed Flyer and Postcard Templates
- Now Offering Virtual Showings Postcard Template
- Direct Mail Marketing Companies
- Check-In: Module 2
- Workbook: Calling the Neighbors & Door-Knocking
- Video: Calling the Neighbors & Door-Knocking
- Script: Follow-Up for Neighbors
- Script: Door-Knocking
- Script: Just Sold
- Script: Just Listed
- Workbook: FSBOs & Expired Listings
- Video: For Sale By Owners & Expired Listings
- Expired Listing Postcard Template
- Script: FSBO Phone Call
- Script: Benefits of Listing with an Agent
- Script: The Watch Analogy
- Script: Expired Listing #1
- Script: Expired Listing #2
- Script: Expired Listing #3
- Workbook: Open Houses & Neighborhood Events
- Video: Open Houses & Neighborhood Events
- Script: Promoting Your Open House
- Script: Scheduling an Open House
- Script: Open House Security
- Script: Open House Buyer Conversion
- Script: When a Neighbor Walks In
- Client Appreciation Events Packet
- Open House System Checklist – fillable
- Open House System Checklist
- Open House Instagram Posts Template
- Open House Flyer Template
- Open House Facebook Posts Template
- Open House Timeline Graphic
- Luxury Open House Ideas
- Workbook: Email databases, campaigns and community websites
- Video: Creating Email Databases, Campaigns & Community Websites
- Email Campaigns
- Community Websites
- Search Updates
- Script: Email Campaigns
- Workbook: Farming with Social Media
- Video: Social Media Farming Methods
- Real Estate Farming Ideas to Farm an Entire City
- Script: Facebook Farming
- Video: Geographic Farming Scripts and Ideas for Real Estate Agents
- Farming Placement Graphic
About this course
- $199.00
- 58 lessons
- 3.5 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
- TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up. We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go. We know this course will be valuable for your real estate business.
Become the neighborhood real estate expert of choice.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up. Add to CartAgent Financials
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
3. Utilize Listing E-Alerts
Listing e-alerts are an excellent way to keep the community informed about new listings, price changes, and sales. By setting up these alerts through your MLS or CRM, you ensure that residents receive timely information, reinforcing your position as the neighborhood expert.
4. Host Engaging Open Houses
Open houses are not just for attracting buyers; they are also an opportunity to connect with potential sellers. Ensure you host at least two open houses for each listing, inviting the community to see your marketing efforts firsthand. Use these events to gather contact information and promote your services.
5. Engage with the Community
Building relationships within the community is essential for long-term success in real estate geo farming. Consider organizing local events, such as neighborhood block parties, holiday celebrations, or charity fundraisers. These events provide opportunities to interact with residents and demonstrate your commitment to the area.
6. Retarget with Facebook Ads
Retargeting is a powerful technique that allows you to stay top-of-mind with potential clients. By uploading email addresses from GeoLeads Plus into Facebook, you can create highly targeted ads that reach the right audience. This strategy ensures that your marketing efforts are seen by those most likely to need your services.
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1×1 Solo Agent Bi-Weekly Coaching Program
This 1×1 Solo Agent Bi-weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
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FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods
Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.
Overcoming Common Challenges
While real estate geo farming is effective, it’s not without challenges. Here are some common obstacles and how to overcome them:
Low Inventory
Although it may seem like there are few listings, remember that properties are selling quickly. Focus on being the first to know about new listings and use that information to your advantage.
Competition
In a competitive market, standing out is crucial. Highlight your unique value proposition, such as your extensive marketing efforts, local expertise, and commitment to client satisfaction.
Time Management
Managing multiple marketing channels can be time-consuming. Consider hiring administrative support to handle routine tasks, allowing you to focus on high-impact activities like client meetings and strategic planning.
The Power of Consistency
Consistency is key in real estate geo farming. Regular communication and persistent marketing efforts will establish you as the go-to expert in your target area. Remember, it takes time to build trust and recognition, but the results are well worth the investment.
Success Stories
Many of our coaching clients have seen remarkable success using these strategies. For instance, one agent was able to dominate a high-end neighborhood by consistently implementing the six-touch strategy and leveraging listing e-alerts. Another agent broke into a competitive market by hosting engaging community events and retargeting with Facebook ads.
Consistency is key in real estate geo farming. Regular communication and persistent marketing efforts will establish you as the go-to expert in your target area.
Brian Icenhower
Conclusion: Real Estate Geo Farming Coaching Strategies
Real estate geo farming coaching is a powerful way to grow your business, increase listings, and boost commissions. By implementing a structured communication strategy, and engaging with the community, you can establish yourself as the neighborhood expert and achieve long-term success.
If you’re ready to take your real estate business to the next level, consider incorporating these strategies into your practice. With dedication and persistence, you’ll see significant improvements in your market presence and overall results.
For more insights and coaching tips, visit our website at Icenhower Coaching and join our Real Estate Agent Round Table on Facebook. Together, we can navigate the challenges of the real estate market and achieve success.
By focusing on these proven real estate geo farming coaching strategies, you can transform your approach and achieve remarkable results. Remember, the key is to stay consistent, leverage the right tools, and always be ready to adapt to the changing market. Happy farming!
