Use this real estate team budget sample template to learn the various options for team organizational structures, compensation models and economics.
Today we are going to talk about a real estate team budget that will propel your growth. One of the most common team-related questions we get here at ICC is, “How can I grow my team? I’ve tried everything, and yet we’re stagnant.” At ICC, we provide teams with a roadmap to success, with the systems, structures, and templates needed to create sustainable growth. Let’s dive in and talk about money — how to allocate it, and why.
Also, this blog gives you access to download our real estate team budget guide, as featured in this video. This download is free for subscribers.
VIDEO: Real Estate Team Budget – Free Sample Template
Real estate team budget: Production Growth Budget Schedule
As a coach, I direct so many of my clients to this chart before I answer any of their budget questions. I use this to help clients better understand the answer I will give them about their real estate team budget.
It’s an important chart, as you try to understand:
If you’re considering starting a team
In my experience, before you start to think about forming a real estate team, you need to be at (or near) the gross commission income (GCI) amount in the chart’s first column. If you’re not there yet, you need to work toward getting there before making your first hire. (NOTE: Of course, there are exceptions to this; for example, if you are independently wealthy.)
It isn’t until you reach that first column GCI number that you start having that overflow business where you get too busy that you can provide enough leads to members of your team.
Team members join because they want more leads, oftentimes. This is usually the primary reason that a real estate agent will join a team.
Team members want 3 things from joining a team
When looking at this chart, find your gross commission income (GCI) and follow that column down. These numbers will help you form your real estate team budget.
I wrote the book on real estate teams
From real estate team budget schedules to organizational structures, job descriptions, team meetings, and more — I wrote the handbook. You can read the guide to growing a successful real estate team within my Amazon bestseller, The High-Performing Real Estate Team.
What my book will teach you:
- Discover how to create a viral goal that spreads throughout your team and drives change
- Learn to focus on core activities that result in the majority of your growth and productivity
- Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success
FREE DOWNLOAD: Production Growth Budget Schedule
By subscribing today, you’ll receive this fillable form for FREE. If you’re working on your real estate team budget, or simply want to understand what needs to happen for you to achieve sustainable growth, use the video within this blog as a guide.
How to use the real estate team budget tool
There are four gray boxes that you need to calculate in this real estate team budget tool: GCI, Total Operating Expenses, Cost of Sales, and Net Income.
First, calculate your GCI and enter it in the second fillable section. This will dictate the column that you follow as your guide.
Total Operating Expenses
Total Operating Expenses are all of your fixed expenses; you pay these every month, regardless of whether or not you sell any real estate. These operating expenses should never exceed 30% of your GCI. The two biggest chunks of that are administrative salaries (which we cap at 12%) and marketing (which we cap at 10%). The remaining 8% should cover all remaining operating expenses.
Cost of Sales
This is your “cost of goods sold.” We call it “cost of sales” because we don’t sell goods in real estate — we provide a service. Cost of sales is defined as any expense that is deducted from the commission check. It’s what you pay your brokerage. If you have buyers agents, you’ll pay your buyers agents based on your split. If you have to pay a referral fee, that comes out of a commission check, too.
You will notice that your cost of sales increases as you sell more real estate and move on to columns further to the right on this chart. You pay more cost of sales as you sell more, and the chunk that gets taken out of your commission check gets bigger and bigger.
At first, you may worry about this. It looks like the more your team grows, the smaller the percentage you take home. That’s true, and here is the reason why. Your own personal production is going to get smaller as you bring on more agents to your team. They are going to be doing more of the work and you will do less of the work, as a result. You will still continue to make more money, and you’ll be working less.
This box is determined by the three other gray boxes: GCI, Total Operating Expenses, and Cost of Sales. As you move to the right with each column, you’ll see that your percentage goes down. The profit margin is always going down as you move to the right. But, the dollar amount is always going up.
The reason for that is that more and more of the production on your team is being done by other agents. This is an important concept to remember, and it is true in all business. The more successful the person, the lower the margin. Most low-producers don’t understand this because they are too split-sensitive.
Real estate team budget wisdom: don’t be so cost-sensitive
The biggest barrier to creating a successful team is that team leaders are too cost-sensitive. They’ll spend money on offensive strategies — for example, marketing — but then shy away from paying for administrative support. They also shy away from growing their team because they are too split-sensitive. Smart team leaders know that you need to pay for that support in order to grow.
Hire a coach
These concepts are a lot for many real estate team leaders to handle. Even if you understand how this real estate team budget tool works, it’s another thing to use it and stick by it. With the help of a coach, you can get the expert guidance and support you need to successfully (and sustainably) grow your real estate team.
Want to learn more?
- Read The High-Performing Real Estate Team. You can buy Brian Icenhower’s best-selling book on Amazon.
- Subscribe to The Real Estate Trainer Podcast. You can find it on Apple Podcasts, Google Podcasts, Spotify, Podbean, and anywhere you listen to your favorite podcasts.
- Join the Real Estate Agent Round Table. We are always posting fresh content — everything from market updates to free templates — and host dynamic discussions with the industry’s top producers.
- Subscribe to our newsletter. In the sidebar of this blog, you’ll see a subscription sign-up form. You’ll be the first to find out about our new resources, free downloads, premium online courses, and the latest promotions.
- Reach out and talk to an ICC coach. Not sure which of our coaching programs is right for you? Let us help you.