Learn how to put the largest library of real estate training materials for brokers and trainers to work for your organization. Complete with videos, agent workbooks & presentation slides.
Welcome to a new era of real estate training, where blending in-person sessions with advanced online tools helps real estate brokers and trainers elevate their teams’ performance to new heights. In today’s fast-paced real estate market, effective real estate training materials for brokers and trainers are more critical than ever.
While virtual learning has become increasingly popular, there is still immense value in in-person training, especially when supported by structured learning materials like videos, agent workbooks, and presentation slides. In this article, I will guide you through how the tools we provide in our Agent Management Portal (AMP) can transform your training sessions into high-impact learning experiences that drive growth and success for your agents and brokerage.
Listen to this episode on The Brian Icenhower Podcast.
VIDEO: Real Estate Training Materials for Brokers & Trainers – Videos, Agent Workbooks & Presentation Slides
Why In-Person Training Is Still Essential
The growing trend of online education has undoubtedly revolutionized how we train in the real estate industry. While remote learning offers flexibility and accessibility, in-person training remains essential for creating the accountability and community that many agents need to thrive.
I want to dispel the myth that brick-and-mortar real estate offices are obsolete. The truth is, physical offices and in-person interaction still play a pivotal role in fostering success for many agents, particularly for those who seek rapid growth and elevation in their careers.
Agents who physically attend office training sessions tend to elevate faster. The accountability, camaraderie, and peer pressure of an in-person environment can push agents to achieve more. New agents, in particular, benefit significantly from this supportive atmosphere. They crave the community and networking opportunities that come with in-person interactions. Simply put, agents who engage with their team and brokerage in person often experience quicker growth and higher success rates.
Real Estate Training Materials for Brokers and Trainers: The Power of Structured Learning
At the core of any effective training program are well-crafted real estate training materials for brokers and trainers. These materials provide structure and consistency, helping you deliver high-quality training sessions time and time again. The Agent Management Portal (AMP) is an incredible tool that offers these materials in a streamlined, easy-to-access format. Whether you’re delivering training in person or online, the AMP helps you create a production-centric environment that fosters accountability and growth.
Videos: Bringing Expert Knowledge to Your Training Sessions
One of the most powerful training tools available through the AMP is its video library. With over 150 courses, you have a treasure trove of content to use in your training sessions. These videos cover a wide range of topics, from negotiation tactics to building a sphere of influence.
The best part? You can tailor your training sessions to suit your needs. You can choose to show a video in its entirety or break it down into shorter modules that focus on specific skills.
Videos are incredibly effective for several reasons. First, they allow agents to learn directly from experts who have been in their shoes and know the intricacies of the real estate industry. When agents see someone who has achieved the success they aspire to, it boosts their confidence and motivation. Plus, videos can be rewatched, allowing agents to revisit important points they may have missed the first time around.
-
Quick ViewCompare
Agent Management Portal 26 – 75
ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Workbooks: Hands-On Learning and Reinforcement
Pairing videos with workbooks enhances the learning experience by giving agents the opportunity to apply what they’ve learned. These agent workbooks are not just supplemental material; they are integral to reinforcing the knowledge shared in video sessions. Each workbook includes scripts, bullet points, strategies, and exercises designed to help agents internalize and practice new skills.
For example, in our Negotiation Skills Training course, agents receive a workbook that breaks down various negotiation tactics. It includes real-world scenarios, tips for countering offers, and methods for handling difficult client conversations. By working through these exercises, agents build confidence in their negotiation abilities—an essential skill in today’s real estate market, where commissions and contract terms are often points of negotiation.
And these workbooks aren’t just for internal use. They can be printed and handed out during in-person training sessions, offering agents a physical takeaway they can refer to after the session ends. For brokers and trainers, these materials are also ideal for building out structured in-person classes. You can print out the workbooks, distribute them to attendees, and guide them through the content, ensuring that everyone leaves with actionable insights.
Presentation Slides: Visual Learning Made Easy
In addition to videos and workbooks, presentation slides are a key component of real estate training materials for brokers and trainers. Visual aids are incredibly effective in keeping agents engaged and helping them absorb complex information more easily. The AMP provides comprehensive presentation slides that correspond to the course material, allowing you to visually walk agents through each step of the training.
Whether you’re leading a session on growing a sphere of influence or improving inside sales techniques, the slides offer an easy way to present key concepts and strategies. Better yet, these materials are fully customizable, meaning you can adapt the content to match the specific needs of your brokerage or team.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
Boosting Recruiting and Retention Through Training
One of the often-overlooked benefits of in-person training is its powerful impact on recruiting and retention. The environment you create during your training sessions can directly affect how your agents—and potential recruits—view your brokerage or team. When agents attend your sessions and see the energy, accountability, and support provided, they’re more likely to feel like they’re part of something special.
This sense of belonging is crucial for retention. Agents who are actively growing their skills and closing more deals because of your training programs are less likely to leave. When they see new agents joining, it reinforces the idea that they’re in the right place—a brokerage where people want to be. Consistent training creates a production-centric culture that reduces drama and increases productivity.
Recruiting also benefits from a well-executed training program. You can invite prospective agents to attend your in-person or online training sessions, giving them a taste of what it would be like to work under your leadership. When they see the value you provide in terms of training and growth opportunities, they’ll be more likely to join your team.
One of the often-overlooked benefits of in-person training is its powerful impact on recruiting and retention. The environment you create during your training sessions can directly affect how your agents—and potential recruits—view your brokerage or team.
Brian Icenhower
How to Implement In-Person and Remote Training
Now that you know the value of these real estate training materials for brokers and trainers, let’s talk about how to implement them effectively in both in-person and remote settings.
In-Person Training: Use videos from the AMP as a foundation for your sessions. After showing the video, distribute workbooks to your agents and walk them through the key points. Use the presentation slides to highlight key strategies, and encourage discussion among agents to create a collaborative learning environment.
Remote Training: For agents who can’t attend in person, you can easily conduct remote training sessions via Zoom or similar platforms. Share your screen to show the video or presentation slides, and send out PDFs of the workbooks so agents can follow along from home. This flexibility ensures that all agents, regardless of location, have access to the same high-quality training.
Hybrid Training: If you have agents attending both in person and remotely, consider recording your in-person sessions. This way, remote agents can see the energy and interaction of the in-person session while still participating from a distance. They’ll get the best of both worlds—community and flexibility.
Using Training to Build a Culture of Growth
Training is not just about skills; it’s about creating a culture of accountability, growth, and excellence. By offering a consistent schedule of in-person training supported by high-quality real estate training materials, you’re sending a clear message: your brokerage is the place where agents grow, succeed, and achieve their goals.
The results speak for themselves. When your agents start closing more deals, they become your strongest advocates. They’ll tell others about the great training they’ve received and share their success on social media. This creates a magnetic attraction, drawing more agents to your team and ensuring that you’re constantly growing your talent pool.
In conclusion, the combination of in-person training and structured learning materials—videos, agent workbooks, and presentation slides—is a powerful tool for brokers and trainers. It not only elevates your agents’ skills but also strengthens your brokerage’s recruiting and retention efforts. By fostering a production-centric culture, you’ll set yourself apart from the competition and create a thriving, high-energy environment that agents can’t wait to be part of.
Interested in learning more about how the Agent Management Portal (AMP) can help your brokerage or team create this kind of environment for your agents? Click below to learn more.
