Use these scripts for Realtors and talking points to educate clients who want to wait to buy or sell a home because interest rates are too high right now.
On today’s podcast, we are going to teach you scripts for Realtors. Specifically, tips, techniques, and scripts to help handle the objection, “Interest rates are too high!”
Let’s dive in to helpful talking points to help educate your clients on how to visualize investing in real estate. Give your clients the confidence they need to move, and to buy and sell real estate, in an environment where interest rates are in flux.
Check out The Brian Icenhower Podcast and subscribe so you can access our weekly episodes!
VIDEO: Scripts for Realtors – “Interest Rates Are Too High!”
Scripts for Realtors: know the history of interest rates
Over the past 50 years, the average interest rate has been around 8%. Now, we’ve seen rates that used to be very steadily around 5% creep up slowly over the past 20 years.
It is very hard to predict interest rates. Almost impossible.
If you start trying to make decisions about when to buy and sell — trying to “time the rates” — it really is a fundamentally bad decision.
As real estate professionals who need to advise our clients, we need to get that concept in our head. We are not manipulating our clients. We are not “panic selling.”
I firmly believe that when it comes to buying or selling real estate, sooner rather than later is always a good idea.
Brian Icenhower
Educate your clients using scripts for Realtors
Help your clients get over their objections by knowing the facts
Let’s get away from the idea that you are a used car salesman. You aren’t trying to trick your clients into moving more quickly. You aren’t trying to get the sale as fast as possible. Instead, realize that you are the expert. You have expert advice for your clients, and you know that it is in their financial best interest to not rely on interest rates to determine when they should buy or sell real estate.
I firmly believe that when it comes to buying or selling real estate, sooner rather than later is always a good idea. Especially as it pertains to interest rates!
Home prices have gone up in value steadily over the last 100 years. Even little dips backward are short lived. It doesn’t take long for housing prices to correct.
Waiting in any way shape or form only means that you know prices will continue to climb. Trying to time the tiny dips that happen will drive you crazy.
These talking points are all powerful scripts for Realtors to use when combating this common objection.
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
The best thing you can do within your power as a leader is to focus on having a “production-centric” environment.
Brian Icenhower
Scripts for Realtors: unlocking motivation with a Needs Analysis
Understand that waiting on the interest rate is a knee-jerk reaction for your clients.
Moving is tough. It’s a lot of work to buy or sell your home. There is so much to do.
When there is work to be done — any tough activity — we as humans like to avoid it at all cost. It’s natural.
Naturally, clients will try to push away from the pain associated with stressful activities. Interest rate fluctuation is a convenient excuse for holding off on buying or selling.
It’s important to realize that your client is using this as an excuse. You need to dive deeper with your client and have the tough conversations that unlock their motivation for buying or selling in the first place in order to get them okay with being uncomfortable and doing hard things.
When it comes to scripts for Realtors, make sure that the Needs Analysis conversation happens early and is revisited often, especially when objections arise. Dig deep with your clients so that you can remind them of their motivation for buying or selling in the first place.
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Prospect: The Real Estate Lead Generation Manual
ONLINE COURSESTake your prospecting skills to the next level. This course includes the strategies as well as the tools to help you succeed.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: The Only Prospecting Plan You'll Ever Need- Workbook: The only prospecting plan you’ll ever need
- Video: Prospecting Principles
- Sample Proposed Work Schedule
- Proposed Work Schedule (Fillable)
- Graphic: The Big 3 of Prospecting Success
- Graphic: Meeting of the Minds
- Graphic: Organized Sales Process Flowchart
- Graphic: Ready? Willing? Able?
- Graphic: 6 Things “No” Means
- Graphic: 10 Habits to Improve Positive Energy
- Quiz: Attitudinal Energy Levels
- Workbook: Making Presentations with Scripts
- Video: Prospecting Scripts
- Script: Asking for Referrals
- Script: Expired Listings – Phone & Voicemail
- Script: Expired Listings – Objection Handlers
- Script: FSBOs – 3 Questions
- Script: Circle Prospecting – Just Listed
- Script: Circle Prospecting – Just Sold
- Script: Objection Handlers
- Notice of Default Prospecting Script
- Seller Questionnaire & Lead Form (Fillable)
- Buyer Questionnaire & Lead Sheet (Fillable)
- Graphic: Organized Sales Process Flowchart
- Workbook: Your Sphere of Influence
- Video: Prospecting for SOI
- Who Do You Know?
- Follow-Up Script Pattern
- The Rule of 7 Touches
- SOI Contact Schedule (Fillable)
- Script: Asking Existing Clients for Referrals
- Script: We Need Listings in a Hot Market
- Script: Update Database
- Script: Update Database & Ask for Referral
- Script: Past Client Follow-Up
- Script: Contacting Neglected Past Clients
- Script: Neighborhood Auto Email Drip
- Workbook: Expired Listings
- Video: Prospecting for Expired & Cancelled Listings
- Expired Listing Call Log (Fillable)
- Daily Contact Log (Fillable)
- Objection Handling & Validation
- Sample Weekly Calendar
- Graphic: Organized Sales Process Flowchart
- Script: Pre-Qualification
- Script: Expired Listings – Phone & Voicemail
- Script: Expired Listings 1
- Script: Expired Listings 2
- Script: Expired Listings – Objection Handlers
- Expired Follow-Up Plan
- Workbook: Prospecting Through Open Houses
- Video: Prospecting for Open Houses
- Next-Level Contact Plan
- Open House Prospecting Activities
- Open House Feedback Form (Printable)
- Positive Need Affirmation Sandwich (Fillable)
- Script: Buyer MLS Listing Alert
- Script: Seller Lead Auto Email Drip
- Script: Open House Neighbor Invitation
- Script: Open House Pre-Listing Appointment
- Script: Open House Circle Prospecting
- Script: Scheduling an Open House
- Script: Open House Guest List
- Script: Follow-Up for Neighbors/Leads
- Graphic: Open House Timeline
- Luxury Open House Ideas
- Workbook: Property Previews
- Video: Prospecting By Previewing
- Graphic: 4-Step Property Preview Strategy
- Sample Property Preview Checklist
- Door-Knocking Note Log (Fillable)
- Lead-Tracking Sheet (Fillable)
- Script: Property Preview – Door-Knocking
- Script: Turnover Rate
- Workbook: Time Management
- Video: Prospecting Planning
- Goal & Milestone Exercise (Fillable)
- Goal & Milestone Tracker (Fillable)
- Daily SOI Contact Form (Fillable)
- 4-Week Schedule (Printable)
- End-of-Week Debrief (Fillable)
- One Day, 20 Contacts (Fillable)
- Ways to Make Habits Stick
- Lead-Tracking Sheet (Printable)
- Personalized Schedule (Printable)
- Prospecting Accountability Chart (Printable)
- Sample ICC Year-to-Date Check-Up Form
- Graphic: The Eisenhower Decision Matrix
- Sample Weekly Calendar
- Workbook: Securing the FSBO Listing
- Video: Prospecting for FSBOs
- FSBO Contact Sheet
- Script: 3 FSBO Questions
- Script: FSBO Phone Questions
- Script: FSBO Prospecting
- Script: Increased Net Profit
- Script: The Rolex Analogy
- FSBO Seller Guide Template
- FSBO Infographic – For Sale By Owner Social Media Graphic
- FSBO Infographic – For Sale By Owner Social Media Graphic – JPG version
- Workbook: Circle Prospecting
- Video: Prospecting by Radius
- Daily SOI Contact Form (Fillable)
- Script: Circle Prospecting – Just Listed
- Script: Circle Prospecting – Just Sold
- Script: Circle Prospecting – Hot Real Estate Market
- Script: Circle Prospecting – Open House
- Workbook: Your Prospecting Arena
- Video: Prospecting Arena (or Area)
- Workbook: Mindset
- Video: Prospecting with a Positive Perspective
- Graphic: SWOT
- Graphic: The Gandhi Circle
- SWOT Companion Worksheet (Fillable)
- SMART Action Plan (Fillable)
- Workbook: The Art of Closing
- Video: Prospecting & Closing
- Graphic: Organized Sales Process Flowchart
- Graphic: Always Be Closing
- Script: Exclusive Buyer Agency Agreement
- Script: MLS Conversion
- Script: Lender Appointment
- Which closer are you?
- Closing Scenarios Worksheet (Fillable)
- Closing Style Gallery
- Clarify, Qualify, Close
- Workbook: Tracking Truth in Numbers
- Video: Prospecting Tracking Tools
- Daily SOI Contact Form (Printable)
- One Day, 20 Contacts (Printable)
- Lead Tracking Sheet (Printable)
- Buyer Questionnaire & Lead Form (Printable)
- Seller Questionnaire & Lead Form (Printable)
- Sample Buyer Inventory
- Sample Listing Inventory
- Sample Pending Inventory Pipeline
- WIG: Wildly Important Goals (Fillable)
- Production Ratio Planner (Fillable)
- Workbook: Holding yourself accountable
- Video: Prospecting Accountability for Productivity
- Graphic: 12 Characteristics of Accountability
- Workbook: Next-Level Commitment
- Video: Prospecting at the Next Level
- Skillset Ranking Assessment (Fillable)
- Systems Process Procedure (Fillable)
- Pulled Planning – Goal-Setting (Fillable)
About this course
- $199.00
- 151 lessons
- 9 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to reach all kinds of prospects. Complete Prospect Script Book, Asking for Referrals Script, Expired Listings Script, Objection Handling Scripts, FSBO Scripts, Circle Prospecting Scripts, and more
- FORMS AND LISTS to streamline prospecting processes. Proposed Work Schedule Example and Fillable Form, Seller Questionnaire and Lead Sheet Fillable Form, Buyer Questionnaire and Lead Sheet Fillable Form, Open House Feedback Form, Sample Property Preview Checklistand more
- TEMPLATES action plans, and logs to set you on the path to success. Expireds Follow Up Plan, Next Level Contact Plan, Lead Tracking Sheets, SWOT Companion Worksheet, SMART Action Plan, and more
- HELPFUL GRAPHICS to illustrate processes and strategies. 4-Step Property Preview Strategy, Organized Sales Process Flowchart, 10 Habits to Improve Positive Energy, The Rule of 7 Touches, and more
- TIME MANAGEMENT TOOLS - Goal and Milestone Exercise, Goal and Milestone Tracker, 4-Week Schedule, End of Week Debrief, Lead Tracking Sheet, Personalized Schedule, and more
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Prospecting Expert" or CPE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Do you have a need for leads?
Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more?
Either way, you're in the right place!
The PROSPECT online course is for real estate agents who want to learn the prospecting skill set. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level.
You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance.
The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?
Get more leads, more listings, and more sales.
Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, this course is a must. Here you'll learn the strategies for success and be given the practical tools you need to immediately put your learning into action.
Add to CartProspect: The Real Estate Prospecting & Lead Generation Manual
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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SOI: Building a Referral-Based Sphere of Influence
ONLINE COURSESGenerate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: How to Create a Real Estate Sphere of Influence List- VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
- VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
- AUDIO: How to Create a Sphere of Influence List – PART 1
- AUDIO: How to Create a Sphere of Influence List – PART 2
- WORKBOOK: How to Create a Real Estate Sphere of Influence List
- VIDEO: How to Set Up Your CRM
- Script: Update Database
- SOI Member Contact Form (fillable)
- Daily SOI Contact Form (fillable)
- Script: Update Database & Direct Message
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
About this course
- $199.00
- 147 lessons
- 8 hours of video content
Immediate Takeaways and Course Features
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
- SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
- FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
- SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
- QUIZ at the end of each module to promote retention of information and test your knowledge.
- ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
Grow your SOI, grow your Business
Whether you are an established real estate agent looking to grow your business, or a new real estate agent seeking to establish a book of business, this course can help you create the foundations that will lead to a prosperous future. Add to CartHear what your peers think
Learn how they benefited from this course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
Scripts for Realtors: 4 common objections to handle
So, what’s the worst that could happen?
When I start to hear an objection from my client about interest rates, I dive into this question.
If you did buy right now, before prices continue to go up, what’s the worst thing that could happen? What are you worried about?
There are usually four things that they could be worried about. Once you hear their objection, which is usually one of the four listed below, use these scripts for Realtors to knock them out immediately.
1. What if rates go down?
It’s very simple. We can refinance. By buying now, you have locked in this lower price. You are getting in before the prices continue to go up. You can always refinance when rates go back down. “Marry the house, date the rate.” This is prudent business advice.
2. What if rates go up?
If rates go up, that’s great! You’ve locked in at a lower rate. And if they ever go down in the future, you can always refinance.
3. What if prices go up?
This is what has always happened. Home prices have always gone up, consistently. This is great for your equity. It’s important to get your money invested now, in your new home, for this very reason.
4. What if prices go down?
It has only happened twice in our history, where housing prices have gone down for more than a year. The home prices always catch back up within three to four years. If you intend to live in the house for more than a few years, then there is no risk. Housing prices going down is your worst-case scenario, and even still, there is always a bounce back.
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Social Media & Digital Marketing: Online Masterclass for Agents
ONLINE COURSESMaster proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Become a social media & digital marketing master.
Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Scripts for Realtors: make it clear
So, there really is no scenario in which a buyer should wait to buy a house based on interest rates.
Make this super clear to your clients!
Be sure to leave no doubt in their mind. That’s why using these scripts for Realtors is helpful in constructing your response to your client.
If you want to wait on buying for some other personal reason, fine. But don’t let the reason you hold back on buying be because of interest rate uncertainty.
The only exception
I tell my clients this, too. The only time when interest rates could matter to you is if you plan to flip the house and want to sell it in 6-12 months. This is the only time it might matter. And, it doesn’t even have that big of an effect on your flip, either.
