This free PDF flyer, 11 Reasons to List During the Holidays, will give you an easy way to talk to your sellers this holiday season. Download and use, or feel free to copy our idea and make your own version!
This free PDF flyer, 11 Reasons to List During the Holidays, will give you an easy way to talk to your sellers this holiday season. Download and use, or feel free to copy our idea and make your own version!
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
This Action Steps PDF fillable form will help you as you devise the action steps that will go along with your 1-3-5 business plan.
Introducing the Admin & Operations Round Table Group Coaching Program with Jamie Rauhut!
Join this versatile group of real estate operations and administrative staff to roundtable best practices, systems, processes and ways to support our real estate teams and brokerages at the highest level.
Weekly calls: Tuesdays at 10am CST
Get the book ADMIN to learn & implement complete real estate administrative assistant training systems for real estate team administrative staff members and even for solo agents looking to systematize the administrative sides of their businesses.
Master the systems and skills every real estate admin needs to support top agents and growing teams.
Training for key roles: Listing Manager, Transaction Coordinator, Office Administrator
Systems, checklists, and dashboards to streamline operations
Listing management from pre-listing through closing
Lead tracking and accountability tools
Strategies to free agents’ time for production
Downloadable forms, templates, and checklists
Learn how to implement checklists, dashboards, and tracking tools that keep your agents and business organized.
Gain step-by-step training for listing management, transaction coordination, and day-to-day operational support.
Understand how to free up agents’ time by streamlining processes, ensuring accountability, and driving efficiency across the office.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income.
This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager.
Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.
See all courses
This Administrative & Operations Real Estate Coaching Program is for Administrative Assistants, Transaction Coordinators, Marketing Directors, Listing Managers, Administrative Managers, Operations Directors and any other administrative staff position on a real estate team or brokerage.
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
Effective strategies for networking, negotiating, and publishing ebooks using AI
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Blog posts, ads, videos, listing descriptions, and social media
For networking, negotiating, and publishing ebooks using AI
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
See all courses
Master the numbers that drive your real estate business.
Learn financial models that top agents use to maximize profit
Track expenses, budgets, and ROI with simple systems
Understand profit margins, income streams, and growth benchmarks
Build financial dashboards to monitor performance at a glance
Strategies to scale while protecting profitability
Downloadable spreadsheets, templates, and tracking tools
Understand your income, expenses, and profit margins so you can make smarter business decisions.
Use simple financial systems and dashboards to track budgets, ROI, and agent performance.
Apply strategies to scale your business while maintaining healthy margins and long-term stability.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Most agents have no idea where they are at financially.
You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.
Now is the time to step up your game.
This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.
You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.
We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.
It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.
Add to Cart
See all courses
Introducing the Agent Management Portal 1-on-1 Onboarding Program with Christina Morales!
Are you an Agent Management Portal (AMP) owner and you want 1-on-1 guidance to give you a jump start and set up your AMP for success? Join our AMP 1-on-1 onboarding program! This program offers 3 consecutive weekly sessions of 1-on-1 Zoom calls to hold your hand and help you create and implement your Agent Management Portal at your organization.
Learn how Christina customized her AMP to improve agent onboarding, how she created an agent resource toolbox, how AMP is increasing agent accountability and education, and much, much MORE!
Introducing the Agent Management Portal Implementation group coaching program with Shawna Bellendir!
Are you a Agent Management Portal (AMP) owner and you want more guidance on best practices, latest tools and content, ways to engage your agents, recruiting tactics and more? Join our AMP Group Coaching program! This program offers 12 consecutive weekly sessions of group coaching calls to help you elevate your AMP implementation.
Dominate your week, dominate your market. Agent Sales Accelerator is the weekly power-up for real estate agents. Master lead generation, boost productivity, and unlock proven strategies for explosive growth. This isn’t just about knowledge, it’s about action and accountability. Get ready to transform your business – join us!
Thursdays at 11:30am EST via Zoom
This B2B Vendor Referral Network Package shows you how to build relationships with other people and companies, and then turn those vendor relationships into a source of referrals. The B2B Vendor Referral Network Package includes the scripts you’ll need, a list of types of businesses that may provide good referral opportunities, and a means of tracking members of your vendor network.
BEHAVIOR: Improve Communications & Sales Performance in Real Estate unlocks the secrets of human nature—what it means and how it impacts you—and how to harness it for successful client communication and increased sales performance.
Introducing the Broker Group Coaching Program with Andrea Sheridan!
These weekly sessions cover topics ranging from goal setting/accountability, brokerage management, recruiting, proper management of staff, technology, marketing and social media to run your brokerage &/or real estate team.
Lead your brokerage with confidence, clarity, and proven systems.
Training on leadership strategies for brokers and owners
How to recruit, retain, and develop top-producing agents
Systems to create accountability and drive team performance
Financial models to increase profitability at the brokerage level
Culture-building techniques that inspire and engage agents
Downloadable tools, dashboards, and recruiting resources
Learn how to set vision, create culture, and guide your brokerage to long-term growth.
Implement systems that hold agents accountable and drive consistent results.
Attract high-performing agents and keep them engaged with proven leadership strategies.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Welcome to Broker Leadership!
Video: Viral Goals are SMART
Workbook: Module 2 – Viral Goals are SMART
SMART Goals Graphic
Module 2 Action Steps
Video: Viral Goals Spread to the Team
Workbook: Module 3 – Viral Goals Spread to the Team
Small Team Organizational Structure (fillable)
Midsize Team Organizational Structure – Traditional (fillable)
Midsize Team Organizational Structure – Hybrid (fillable)
Large Team Organizational Structure – Traditional (fillable)
Large Team Organizational Structure – Hybrid (fillable)
Module 3 Action Steps
Video: Agent Onboarding Calendar
Workbook: Module 4 – Agent Onboarding Calendar
Team Onboarding Calendar Weeks 1-8
Module 4 Action Steps
Workbook: Module 5 – Recruiting Needs Analysis Appointment
Video: Recruiting Needs Analysis Appointment
Needs Analysis Steps Graphic
Module 5 Action Steps
Video: First Quarter Checklist
Workbook: Module 7 – First Quarter Checklist
First Quarter Checklist for Teams
Module 7 Action Steps
Video: Office Training Calendar
Workbook: Module 8 – Office Training Calendar
Real Estate Office Brokerage Training Calendar
Module 8 Action Steps
Video: Focus on Activities to Grow
Workbook: Module 9 – Focus on Activities to Grow
Module 9 Action Steps
Video: Cultivate Personal Responsibility
Workbook: Module 10 – Cultivate Personal Responsibility
Workbook: Module 11 – Public Accountability
Video: Public Accountability
Module 11 Action Steps
Video: The Essential Tool for Coaching Productivity
Workbook: Module 12 – The Essential Tool for Coaching Agent Productivity
ICC Business Tracker
Module 12 Action Steps
Video: How to Motivate Agents
Workbook: Module 13 – How to Motivate Agents
Module 13 Action Steps
Video: Create a ‘Production-Centric’ Environment
Workbook: Module 14 – Create a Production-Centric Environment
Realtor Group Call Session – The Complete Guide
Module 14 Action Steps
Video: Tracking Activities
Workbook: Module 15 – Tracking Activities
Leadership Dashboard
Module 15 Action Steps
Video: The Recruiting & Retention Mindset
Workbook: Module 17 – The Recruiting & Retention Mindset
Module 17 Action Steps
Workbook: Module 18 – Create a Growth-Oriented Business
Video: Create a Growth-Oriented Business
Team Onboarding Calendar Weeks 1-8
Module 18 Action Steps
Video: The Broker-Manager Business Plan
Workbook: Module 19 – The Broker-Manager Business Plan
1-3-5 Single Page Business Plan Broker Owner – sample
1-3-5 Single Page Business Plan Broker Owner – fillable
Module 19 Action Steps
Video: The Future of Teams & Brokerages
Workbook: Module 20 – The Future of Teams & Brokerages
Module 20 Action Steps
Video: Start Your Own Licensing School
Workbook: Module 21 – Start Your Own Licensing School
In this ICT online course, you will receive an official designation of "Certified Brokerage Manager" or CBM upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I designed Broker Leadership to help broker owners and team leaders on a growth path that helps their entire organization succeed.
I'm so excited to introduce this course to you. It's a high-powered course, whether you're running a real estate brokerage or real estate team ... any real estate organization or company, really. Typically, you have a leadership team (or you'd like to have one) and you have agents within your organization as well.
You will learn about business planning and goal setting for your own leadership team, and also strategies and tactics for helping your agents with business planning and goal setting.
Onboarding systems, orientation systems for new agents and staff members, and training systems for your team are all a huge part of this Broker Leadership course.
You'll also learn recruiting and growth stratgies. We have systems and tools for you to use to ensure your company grows the way you want it to with the type of agents in place so that you're succeeding on a high level.
Together, we will create a production-centric culture in your office, without all the drama and negative mindsets that so often infiltrate organizations in our industry.
In this course you'll have access to ICC's award-winning coaching and training systems, structures and tools to help you implement them, as well as workbooks and tools for in-person training at your office.
Learn how to scale your organization and diversify your business so you can always increase your income along with addingmore personal time for you and your leadership team.
This is one of our most robust, lengthy courses to date, by far the most detailed and thorough course for real estate leaders that has ever been created.
See all courses
With the Brokerage / Corporate Real Estate Coaching Program, ICT will help firms set up the most effective and efficient systems for recruiting, agent onboarding, commission & fee structures, agent engagement & retention systems, recruiting, administrative work-flows, transaction management, staff hiring, agent onboarding, productivity training & accountability, financials & budgeting, marketing and much more!
Turn your goals into a clear roadmap for real estate success.
Step-by-step guidance to create a customized business plan
Proven models for setting goals, tracking metrics, and driving growth
How to align daily activities with long-term objectives
Strategies to budget for lead generation, staffing, and operations
Tools to evaluate performance and adjust your plan throughout the year
Downloadable business plan templates, trackers, and worksheets
Use proven models to track metrics, budgets, and ROI for smarter decision-making.
Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.
Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
We get specific and walk you through the entire process. You'll learn:
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.
Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.
Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.
Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.
See all courses
Turn every listing into a lead-generation machine.
Learn the step-by-step system of circle prospecting around active, pending, and sold listings
Scripts and dialogues that spark conversations and win appointments
How to identify hot neighborhoods and maximize call efficiency
Proven strategies to build name recognition and long-term SOI growth
Tracking tools to measure results and improve conversion
Downloadable call scripts, tracking sheets, and prospecting templates
Use active, pending, and sold listings to start conversations and uncover new opportunities.
Confidently handle prospecting calls with ready-to-use dialogues.
Create lasting neighborhood presence that feeds your pipeline for years to come.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Circle prospecting is one way to generate new leads, and in this course you’ll learn how to become a circle prospecting master.
See all courses
These scripts will help you turn a single listing in a neighborhood into a neighborhood of listings. The booklet of real estate lead scripts shows you how to use every stage in the real estate process, from just listed to just sold to your prospecting advantage.
This Client Appreciation Events Packet & Template Bundle will help you brainstorm, plan, and execute your next client appreciation event. With ideas for all kinds of events, including virtual events and social-distancing friendly events, you’ll be sure to find some idea that fits your needs. Also included in this bundle are Client Appreciation Event social media invitation templates, making it easy for you to start your event campaign.
Client events are a great way to stay top-of-mind with your database and generate real estate lead referrals. However, many real estate agents find event promotion overwhelming and avoid events because they worry about turnout.
Use our Client Event Contact Plan to effectively promote your next client event, ensuring that it is a great success.
Unlock the skills to coach agents and teams to higher levels of performance.
Proven coaching models designed for real estate leaders
How to set clear goals, create accountability, and track progress
Coaching strategies to develop agent skills and increase production
Tools to lead powerful one-on-one and group coaching sessions
Techniques to motivate, challenge, and retain high-performing agents
Downloadable coaching templates, tracking forms, and session outlines
Learn step-by-step systems for leading effective coaching sessions that drive results.
Apply coaching models that build skills, accountability, and consistent growth.
Create an environment where agents are supported, motivated, and retained long term.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Workbook: The Pinpoint Question
Pinpoint: Painful, until you realize…
The 6 Core Self-Discovery Questions
Module 9: Goal-Setting
Goals: Get S.M.A.R.T.
Workbook: Troubleshooting
Resolving client issues
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Here is what you can expect to gain from taking this online course.
In this ICC online course, you will receive an official designation of "Certified Real Estate Coach" or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
InstructorBrian Icenhower.
They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?
Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.
COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.
Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.
Add to Cart
See all courses
The ultimate business coaching ebook COACH: Coaching for Business Performance, is an operation manual for all business coaches and leaders to leverage their relationships with clients or team members that depend on their leadership or guidance.
This Defining Moments Realtor Customer Service Program PDF will provide you with a guide for creating “wow factor” moments to incorporate in your Listing & Closing Checklists within your team or brokerage. Give your clients an experience that will have them singing your praises to friends and family– and use them as your advocate for generating new referral business.
Select at least 2 products
to compare
