Use these real estate event plan strategies for conducting realtor events that eliminate or minimize event costs for real estate agents.
Part of your real estate event plan is budget. When it comes to launching a client event campaign, many Realtors use the excuse that they can’t afford it.
Cost should never be prohibitive when it comes to hosting your Realtor client events.
Today we are going to talk about how to put on a Realtor event with little or no costs.
VIDEO: The Real Estate Event Plan With Little or No Costs
Real estate event plan: choose a low-cost event
It is very easy to pick events that don’t cost much money.
One example of a popular real estate event plan, “Photos with Santa,” doesn’t cost much at all. You rent a Santa suit, find a willing “Santa,” find a location (usually a coffee shop during their less busy hours), and hire a photographer.
The coffee shop is getting business by hosting your event, so they likely won’t charge you.
The photographer likely won’t charge you, either, because they can offer print options to your guests for their own fee.
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Realtor Events
ONLINE COURSESYou're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audio Book
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Realtor Event Contact Plan- VIDEO: Realtor Event Contact Plan
- AUDIO: Realtor Event Contact Plan
- WORKBOOK: Realtor Event Contact Plan
- Client Event Contact Plan
- VIDEO: Realtor Event Target Market
- AUDIO: Realtor Event Target Market
- WORKBOOK: Realtor Event Target Market
- Script: During Client Appreciation Event #1
- Script: During Client Appreciation Event #2
- VIDEO: Eliminate Realtor Event Costs
- WORKBOOK: Eliminate Realtor Event Costs
- AUDIO: Eliminate Realtor Event Costs
- VIDEO: Community Events for Realtors
- WORKBOOK: Community Events for Realtors
- Community Event Ideas
- AUDIO: Community Events for Realtors
- VIDEO: Popular Realtor Event Ideas
- WORKBOOK: Popular Realtor Event Ideas
- Client Events Packet
- AUDIO: Popular Realtor Event Ideas
About this course
- $99.00
- 23 lessons
- 1 hour of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
- Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
- Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
- Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
- Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Event Specialist" or CES upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.
This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)
Stop trying to become an event planner. Focus on coming from contribution and giving back.
At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)
Are you "winging it"?
Do you have a client event strategy?If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work. Add to CartRealtor Events
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
When your real estate event plan has a higher cost
There will come a time when you need to host an event that isn’t quite so easy or low-cost. And in these cases, you still shouldn’t have to pay much out of your own pocket.
You need a partner for your event. The most common partner is a mortgage lender. Most mortgage lenders make between 1.5% and 2% on every loan they do. If you give them one loan, they make a lot of money. Mortgage lenders market to us. We market to the general public. They rely on real estate agents to bring them business. They don’t have the burden of paying for marketing – we do.
You need to feel comfortable in asking them to share in that burden. Every top agent does this. This is why the more you sell, the more clout you have, because you’re going to give them more business. The more business you give, the more they will help contribute.
Finding an event partner should be a part of your real estate event plan.
Other great client event partners:
- Home warranty companies
- Home owners insurance
- Financial planners
- Title companies
- Lenders
- Pest control companies
- Handyman/general contractors
- Moving companies
- Whoever you refer a lot of business to
An agent who does 20 transactions per year should have no problem raising $2,500 for an event by leveraging vendor partnerships.
Mortgage companies are the most common because they make the most money off of the business you refer to them. They are directly dependent on your referrals.
You need to feel comfortable in asking [mortgage lenders] to share in that burden. Every top agent does this. This is why the more you sell, the more clout you have, because you’re going to give them more business. The more business you give, the more they will help contribute.
Brian Icenhower
Event piggybacking as part of your real estate event plan
I love this. Let’s say the Boys and Girls Club in your area is holding a golf tournament. It’s their event, they pay the money for it, they do everything. All you do is say, “I’m looking for a charitable cause this year. May I promote your event to my database?” Of course they are going to say, “Yes! Of course! That would be great!”
Then, you ask for their logo and if they have any marketing images, etc., and you start marketing it. Everyone will think it is your event. They will think you are a sponsor. Here you are, out there, making it look like it’s your golf tournament, and you’re supporting a good cause – and you’re staying first of mind.
Maybe you do end up sponsoring the event, and maybe you do go to it – but you don’t have to. You are just bringing awareness to this great community event. This is a very powerful real estate event plan.
You begin to establish yourself as a local community expert. People start to trust you and believe in your success. And, you’re making contacts around the event. You seem active, busy, and invested in the community.
One of the great things about “event piggybacking” is that you really have no responsibility in the logistics of the event itself. You are only helping to promote the event. This means you save a ton of money and still get your name out there while making your contacts and marketing the event.
Take our online course on Realtor Events
Be sure to take our Realtor Events online course for training on your Realtor event marketing and contact plan, and so much more! You’ll also have access to all of our Realtor event resources, like the contact plan we reference in this video/blog.
