Use this free PDF download of a Realtor event plan designed to maximize contacts and generate a large real estate agent event turnout.
The Realtor Event Plan is everything. As I say over and over, this is a game of contacts.
We host Realtor events for many different reasons. The top 4 are:
- Contacts
- Referrals
- Reviews
- Testimonials
Let’s dive in! At the end of this blog, you can download our Realtor Contact Plan for free.
VIDEO: Realtor Event Plan – Free PDF Download
Realtor event plans to make the most out of your event
Here are the four reasons for hosting a Realtor event and having a Realtor event plan in place.
1. Add contacts to your SOI through your client event contact plan
We already talked all about the importance of contacts. It really is the most important reason to host a client event.
2. Get referrals at your client event
Once you are at your event, you need to maximize your impact. You can be purposeful about asking for referrals.
Here’s an idea to make asking for referrals easier. Use raffle tickets! This is a great way to incentivize your event attendees to give you a referral. You can have a prize that you are raffling off. At the registration table at your event, you can get their contact info, and while you’re greeting them, you can say, “Hey, we are raffling off this prize, and you can get a ticket for each referral you share with me. Do you know anyone that might be interested in buying or selling this year?”
3. Get reviews at your client event
If you’ve tried to systematically ask for reviews from your past clients, you know that it is not an easy task.
There is no place where it is easier to get a review than at a client event.
One way you can handle it is to bring a laptop to your registration table. As people come in, you give them a name tag, offer them a raffle ticket for any referrals they may give you, and then you can offer them an additional raffle ticket if they give you a 5-star review.
They will need to do it from their own phone. This is important because if they do it from your laptop, it will be marked as suspicious because all of these reviews will be coming from the same source – your laptop. You need to be able to quickly text them a link (while they are standing right there in front of you). Once they are done, they need to show you that they gave you a 5-star review. Then you give them the raffle ticket entry!
Can you imagine getting 100+ more 5-star reviews at your next big client event? I’ve seen many of our clients do this successfully at each of their quarterly events. It’s huge.
4. Get testimonials at your client event
Once your event is going on, you should meander through the event to talk to people. As you are doing so, you can be asking for client testimonials from SOI members who you have worked with in the past.
Uses for testimonial videos:
- Social media post
- Include in a pre-listing video
- Email to SOI or farm database
- Website testimonial
This is the perfect opportunity to ask a past client to say something positive about you. They are here at your free event, enjoying the value you are bringing to them, and they are available. Remember, they obviously like you, or they wouldn’t have come to your event. They are literally standing right in front of you! And, they are going to feel a little obligated, since you are doing all of this for them for free.
Testimonial videos give you local community credibility.
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Realtor Events
ONLINE COURSESYou're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audio Book
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Realtor Event Contact Plan- VIDEO: Realtor Event Contact Plan
- AUDIO: Realtor Event Contact Plan
- WORKBOOK: Realtor Event Contact Plan
- Client Event Contact Plan
- VIDEO: Realtor Event Target Market
- AUDIO: Realtor Event Target Market
- WORKBOOK: Realtor Event Target Market
- Script: During Client Appreciation Event #1
- Script: During Client Appreciation Event #2
- VIDEO: Eliminate Realtor Event Costs
- WORKBOOK: Eliminate Realtor Event Costs
- AUDIO: Eliminate Realtor Event Costs
- VIDEO: Community Events for Realtors
- WORKBOOK: Community Events for Realtors
- Community Event Ideas
- AUDIO: Community Events for Realtors
- VIDEO: Popular Realtor Event Ideas
- WORKBOOK: Popular Realtor Event Ideas
- Client Events Packet
- AUDIO: Popular Realtor Event Ideas
About this course
- $99.00
- 23 lessons
- 1 hour of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
- Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
- Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
- Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
- Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Event Specialist" or CES upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.
This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)
Stop trying to become an event planner. Focus on coming from contribution and giving back.
At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)
Are you "winging it"?
Do you have a client event strategy?If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work. Add to CartRealtor Events
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Who to target with your Realtor event plan
Oftentimes these events are referred to as “client events.” This can be confusing to some who may think that only past and present clients are invited.
Of course, you are welcome to host client exclusive events, but for the purposes of making more contacts to your SOI and getting the full benefit of hosting a real estate event, it is best to broaden your invite list.
Invite:
- Past clients
- Your SOI – this is anyone who knows you by name
If they see your email, they will not mark you as “spam”
Inviting your entire SOI will increase your target market for your Realtor event plan.
Do you call it a client event? Sure. You can say it is for past, present, and future clients. Just because someone hasn’t actually used your services before doesn’t mean they won’t come.
It is highly unlikely that someone will not come if you call it a “client” event and you have never worked with them before. People love receiving invitations to free events. They will feel special.
Inviting your entire SOI will increase your target market for your Realtor event plan.
Brian Icenhower
Take our online course on Realtor Events
Be sure to take our Realtor Events online course for training on your Realtor event marketing and contact plan, and so much more! You’ll also have access to all of our Realtor event resources, like the contact plan we reference in this video/blog.
FREE DOWNLOAD: Realtor event plan PDF
This is the contact plan that we give all of our ICC clients to use as the basis for their Realtor event plan. Subscribe below and get the free download today!
