Learn the best Realtor lead sources that top producing real estate agents focus on generating and converting to increase their commission income.
What are the best Realtor lead sources? This is a question we get here at Icenhower Coaching & Consulting on a daily basis. The answer is quite simple, regardless of what some people may think.
Listen in as I present this simple concept to longtime friends and clients of ours, Homes of Idaho, at their annual Success Summit.
VIDEO: What Are The Best Realtor Lead Sources?
Do you know the best Realtor lead sources?
It’s true that 80% of all home sales done by real estate agents in this country came from one single method of lead generation. Can you guess? What are the best Realtor lead sources?
It was someone the agent knew, or was referred to them by someone they knew.
The best Realtor lead sources are the leads from your sphere of influence (SOI).
That’s 80% of ALL sales. And that fluctuates between 78-81% each year. It’s always in this range.
Don’t neglect the best Realtor lead sources
So, all of you real estate agents who are trying so hard to get out there and go and meet new people, that’s cool and everything. But, don’t do it at the expense of not staying in contact with the people you already know.
All top producing agents get the majority of their sales from people they know. Top producers will tell you that the core of their business is their SOI. Their SOI is their best Realtor lead source.
Make it easy on yourself: the best Realtor lead sources are your SOI
Plus, that’s the business you want anyway, right? That’s how you get the “come list me” phone calls. You don’t have to constantly chase business when it comes to you, right? Constantly chasing business causes a lot of burnout in the real estate industry, as you know.
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Designed for all learning types
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Enrollment includes access to the following course materials for 2 yearsModule 1: How to Create a Real Estate Sphere of Influence List
- VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
- VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
- AUDIO: How to Create a Sphere of Influence List – PART 1
- AUDIO: How to Create a Sphere of Influence List – PART 2
- WORKBOOK: How to Create a Real Estate Sphere of Influence List
- VIDEO: How to Set Up Your CRM
- Script: Update Database
- SOI Member Contact Form (fillable)
- Daily SOI Contact Form (fillable)
- Script: Update Database & Direct Message
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
About this course
- 147 lessons
- 8 hours of video content
Immediate Takeaways and Course Features
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
- SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
- FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
- SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
- QUIZ at the end of each module to promote retention of information and test your knowledge.
- ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales VolumeInstructor
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
Grow your SOI, grow your BusinessWhether you are an established real estate agent looking to grow your business, or a new real estate agent seeking to establish a book of business, this course can help you create the foundations that will lead to a prosperous future. Add to Cart
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Get referrals from your Sphere of Influence (SOI) using these real estate lead scripts. The Sphere of Influence (SOI) Referral Prospecting Scripts Booklet offers scripts for every occasion you would have to contact your SOI.
Focus on the best real estate lead sources FIRST
Do I believe in all the other lead methods? Of course. There are so many great methods of sourcing real estate leads.
But, that’s not what we are talking about today. Today we are talking about the BEST real estate lead sources.
Do I believe in farming? Yes! Do I believe in expired listings prospecting? Absolutely. Do I believe in FSBOs? Absolutely. I love it all. Do I believe in buying leads? Yep! I believe in anything that works for you. All of that works, sure.
It works … on top of a foundation where you try to cultivate a group of people who you know and build your book of business. Your best Realtor lead sources? Your people.