Learn the best Realtor lead sources that top producing real estate agents focus on generating and converting to increase their commission income.
What are the best Realtor lead sources? This is a question we get here at Icenhower Coaching & Consulting on a daily basis. The answer is quite simple, regardless of what some people may think.
Listen in as I present this simple concept to longtime friends and clients of ours, Homes of Idaho, at their annual Success Summit.
VIDEO: What Are The Best Realtor Lead Sources?
Do you know the best Realtor lead sources?
It’s true that 80% of all home sales done by real estate agents in this country came from one single method of lead generation. Can you guess? What are the best Realtor lead sources?
It was someone the agent knew, or was referred to them by someone they knew.
The best Realtor lead sources are the leads from your sphere of influence (SOI).
That’s 80% of ALL sales. And that fluctuates between 78-81% each year. It’s always in this range.
Don’t neglect the best Realtor lead sources
So, all of you real estate agents who are trying so hard to get out there and go and meet new people, that’s cool and everything. But, don’t do it at the expense of not staying in contact with the people you already know.
All top producing agents get the majority of their sales from people they know. Top producers will tell you that the core of their business is their SOI. Their SOI is their best Realtor lead source.
Make it easy on yourself: the best Realtor lead sources are your SOI
Plus, that’s the business you want anyway, right? That’s how you get the “come list me” phone calls. You don’t have to constantly chase business when it comes to you, right? Constantly chasing business causes a lot of burnout in the real estate industry, as you know.
Get referrals from your Sphere of Influence (SOI) using these real estate lead scripts. The Sphere of Influence (SOI) Referral Prospecting Scripts Booklet offers scripts for every occasion you would have to contact your SOI.
Focus on the best real estate lead sources FIRST
Do I believe in all the other lead methods? Of course. There are so many great methods of sourcing real estate leads.
But, that’s not what we are talking about today. Today we are talking about the BEST real estate lead sources.
Do I believe in farming? Yes! Do I believe in expired listings prospecting? Absolutely. Do I believe in FSBOs? Absolutely. I love it all. Do I believe in buying leads? Yep! I believe in anything that works for you. All of that works, sure.
It works … on top of a foundation where you try to cultivate a group of people who you know and build your book of business. Your best Realtor lead sources? Your people.