DISC behavioral styles can give real estate agents an unfair advantage in communication with prospects and clients.

In fact, DISC behavioral styles have many applications in real estate. For example, these styles might determine which person you want to hire for a real estate team, or how you might train a new team member. In fact, they might even dictate how you should behave with a particular type of client in a listing appointment.

Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower explains the different DISC behavioral styles in this brief video segment from ICC’s online course about the hiring process for real estate agents.

Negotiation Strategies for Realtors Using DISC

The DISC Behavioral Styles

The DISC operates by assessing human characteristics as falling into one or two of four basic types. Here’s a brief summary of each of the 4 DISC profiles:

  • The D profile, the dominant character
  • The I profile is the influencer
  • The S profile exhibits steadiness
  • The C profile is about compliance.

DISC Behavioral Styles Chart

Click on the DISC Behavioral Styles Chart below to learn more about the characteristics of each of the 4 profiles:

DISC Behavioral Styles Chart

 

  • Learn Canva for Real Estate Agents: A Beginner’s Guide

    $99
    ICT Online Course

    Learn Canva for Real Estate Agents:
    A Beginner's Guide

    Learn Canva for Real Estate Agents: A Beginner's Guide

    Are you a real estate professional looking to level up your marketing game? Dive into our beginner-friendly course and discover how Canva can revolutionize your visual content creation and save you tons of time. Learn the very basics, from how to create and navigate your Canva account to how to design templates for your print and digital marketing pieces. Join us on this transformative journey and start crafting visuals that sell!

    Add to Cart learn canva for real estate agents

    Create Eye-Catching Marketing Materials

    Learn to design captivating flyers, social media posts, and more to attract potential buyers

    learn canva for real estate agents

    Boost Your Branding Efforts

    Elevate your brand with professional graphics that convey trust and credibility

    learn canva for real estate agents

    Save Time and Money

    Ditch expensive design services and create your visuals in-house with ease

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 90 days.

    Week 1: Facebook for Real Estate
    • Master Facebook’s algorithm and create an optimized business page
    • Develop content beyond listings: market updates, agent life, testimonials
    • Build engagement through strategic posting and community management
    • Learn Facebook Groups creation and management
    • Set up targeted ads that generate real business
    Week 2: Instagram for Real Estate
    • Craft an effective profile with strategic bio, highlights, and stories
    • Create content across Stories, Reels, and posts with platform-specific best practices
    • Implement content pillars and efficient hashtag strategy
    • Develop relationships with local businesses and influencers
    • Manage content creation efficiently with batching and scheduling tools
    Week 3: YouTube for Real Estate
    • Set up and optimize a YouTube channel for real estate
    • Create engaging video content with basic production tips
    • Design effective thumbnails that drive clicks
    • Master YouTube SEO fundamentals
    • Implement YouTube Shorts for quick property showcases
    • Launch targeted YouTube ad campaigns
    Week 4: Expert Panel
    • Learn from successful agents actively using Facebook, Instagram, and YouTube
    • Get platform-specific strategies and tips from real estate professionals
    • Participate in Q&A sessions with experts
    • Understand how to integrate multiple platforms effectively
    Digital Domination Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    About this course

    • $99.00
    • 6 modules; 45 lessons
    • 90 days of access to course materials
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Learn Canva for Real Estate Agents: A Beginner’s Guide

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Learn Canva for Real Estate Agents: A Beginner’s Guide

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Learn Canva for Real Estate Agents: A Beginner’s Guide

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Rachel ​V.

    Let's get you started with Canva. 

    Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.

    I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.

    Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.

    Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!

     

    learn canva for real estate agents

    Create templates in Canva to streamline your marketing workflow.

    In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.

    This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    $199
    Specialized Role Coaching

    Digital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence

    Digital Specialized Role Coaching Program Landing Page Image - Digital Domination
    Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively.
    Add to Cart

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Program curriculum

    Enrollment includes access to the following course materials for 6 months

    Week 1: Facebook for Real Estate
    • Master Facebook’s algorithm and create an optimized business page
    • Develop content beyond listings: market updates, agent life, testimonials
    • Build engagement through strategic posting and community management
    • Learn Facebook Groups creation and management
    • Set up targeted ads that generate real business
    Week 2: Instagram for Real Estate
    • Craft an effective profile with strategic bio, highlights, and stories
    • Create content across Stories, Reels, and posts with platform-specific best practices
    • Implement content pillars and efficient hashtag strategy
    • Develop relationships with local businesses and influencers
    • Manage content creation efficiently with batching and scheduling tools
    Week 3: YouTube for Real Estate
    • Set up and optimize a YouTube channel for real estate
    • Create engaging video content with basic production tips
    • Design effective thumbnails that drive clicks
    • Master YouTube SEO fundamentals
    • Implement YouTube Shorts for quick property showcases
    • Launch targeted YouTube ad campaigns
    Week 4: Expert Panel
    • Learn from successful agents actively using Facebook, Instagram, and YouTube
    • Get platform-specific strategies and tips from real estate professionals
    • Participate in Q&A sessions with experts
    • Understand how to integrate multiple platforms effectively
    Digital Domination Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    About this course

    • $199.00
    • 8-week-long specialized role coaching program
    • Dates TBA upon registration
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Nick ​Baldwin.

    Welcome to the world of social media. 

    In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market.

    With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table.

    Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions.

    The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed.

    Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads.

    Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are.

    For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content.

    For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.

    Nick Baldwin headshot mergers and acquisitions

    Stop wasting time on social media strategies that don't work.

    In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. 

    From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively.

    Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately.

      Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Mergers and Acquisitions

    $750
    Online Course
    Learn how to expand your organization through mergers and acquisitions (M&A) of real estate brokerages, teams and more.  Grasp the various options for structuring M&A transactions, company valuation methods, due diligence considerations, transition plans, and how to identify and engage potential M&A candidate companies. Learners will receive many downloadable scripts, checklists, plans, sample agreements and a variety of other tools to create a step-by-step process for the growth of any real estate organization.
    Add to Cart Mergers & Acquisitions (1)

    Mergers & Acquisitions

    Click to watch more about this real estate training course

    Designed for all learning types

    Video Training

    In-depth video with Brian Icenhower walking you through the entire merger/acquisition process, and providing tools and talking points for you to use.

    Written Workbook

    Detailed and downloadable written workbook that provides you with the bullet points, a space for taking notes, as well as activities and key takeaways.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Welcome to Mergers & Acquisitions
    • Welcome to Mergers & Acquisitions! A message from your Instructor, Brian Icenhower
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mergers & Acquisitions Fundamentals
    • VIDEO: Mergers & Acquisitions Fundamentals
    • AUDIO: Mergers & Acquisitions Fundamentals
    • Workbook: Mergers & Acquisitions Fundamentals
    • Instructor’s Manual: Mergers & Acquisitions Fundamentals
    • Presentation Outline: Mergers & Acquisitions Fundamentals
    • Presentation PDF: Mergers & Acqusitions Fundamentals
    • Presentation Slides: Mergers & Acquisitions Fundamentals
    Module 2: Engaging M&A Candidates
    • VIDEO: Engaging M&A Candidates
    • AUDIO: Mergers & Acquisitions Fundamentals
    • Workbook: Engaging M&A Candidates
    • Instructor’s Manual: Engaging M&A Candidates
    • Presentation Outline: Engaging M&A Candidates
    • Presentation PDF: Engaging M&A Candidates
    • Presentation Slides: Engaging M&A Candidates
    • Securing the NDA Talking Points
    • Initial Approach Call Scripts
    • SWOT Competition Analysis
    • Discovery Questionnaire
    • MLS Company Production Data – Last 12 Months
    Module 3: Recruiting
    • VIDEO: Recruiting

    • AUDIO: Recruiting

    • Workbook: Recruiting

    • Instructor’s Manual: Recruiting

    • Presentation Outline: Recruiting

    • Presentation PDF: Recruiting

    • Presentation Slides: Recruiting

    • Discovery Questionaire

    Module 4: Due Diligence
    • VIDEO: Due Diligence

    • AUDIO: Due Diligence

    • Workbook: Due Diligence

    • Instructor’s Manual: Due Diligence

    • Presentation Outline: Due Diligence

    • Presentation PDF: Due Diligence

    • Presentation Slides: Due Diligence

    • Company Comparison Matrix

    • Owner Information Request

    • NDA Sample Agreement

    Module 5: The Pro Forma
    • VIDEO: The Pro Forma

    • AUDIO: The Pro Forma

    • Workbook: The Pro Forma

    • Instructor’s Manual: The Pro Forma

    • Presentation Outline: The Pro Forma

    • Presentation PDF: The Pro Forma

    • Presentation Slides: The Pro Forma

    • Earnout Formulas

    • Example Pro Forma

    Module 6: Valuation
    • VIDEO: Valuation

    • AUDIO: Valuation

    • Workbook: Valuation

    • Instructor’s Manual: Valuation

    • Presentation Outline: Valuation

    • Presentation PDF: Valuation

    • Presentation Slides: Valuation

    • EBITDA Approach Example

    • EBITDA Approach Worksheet

    Module 7: The LOI - Putting the Deal Together
    • VIDEO: The LOI – Putting the Deal Together

    • AUDIO: The LOI – Putting the Deal Together

    • Workbook: The LOI – Putting the Deal Together

    • Instructor’s Manual: The LOI – Putting the Deal Together

    • Presentation Outline: The LOI – Putting the Deal Together

    • Presentation PDF: The LOI – Putting the Deal Together

    • Presentation Slides: The LOI – Putting the Deal Together

    • Sample Letter of Intent

    Module 8: Planning the Purchase & Transition
    • VIDEO: Planning the Purchase & Transition

    • AUDIO: Planning the Purchase & Transition

    • Instructor’s Manual: Planning the Purchase & Transition

    • Workbook: Planning the Purchase & Transition

    • Presentation Outline: Planning the Purchase & Transition

    • Presentation PDF: Planning the Purchase & Transition

    • Presentation Slides: Planning the Purchase & Transition

    • Sample Pre-Closing Checklist

    • Sample Purchase Agreement

    Module 9: Closing the Transaction & Beyond
    • VIDEO: Closing the Transaction & Beyond

    • AUDIO: Closing the Transaction & Beyond

    • Workbook: Closing the Transaction & Beyond

    • Instructor’s Manual: Closing the Transaction & Beyond

    • Presentation Outline: Closing the Transaction & Beyond

    • Presentation PDF: Closing the Transaction & Beyond

    • Presentation Slides: Closing the Transaction & Beyond

    • Sample Launch Day Agenda

    • Launch Day Checklist

    • Sample Press Release

    mergers and acquisitions

    About this course

    • $750.00
    • 82 lessons
    • 4.5 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Business Planning

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Business Planning

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Business Planning

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Welcome to the world of mergers and acquisitions (M&A), where real growth begins. 

    In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.

    Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true. 

    If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay.

    Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

    Brian Icenhower - ICC Speaker Headshot mergers and acquisitions

    Take your business to the next level.

    Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • ICT Regional Summit in Denver, CO

    $1,995

    ICT Regional Summit in Denver, CO

    Be a part of the highest level conversations in the real estate industry!

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

    Quick ViewCompare
  • ICT Regional Summit in Dallas, TX

    $1,995

    ICT Regional Summit in Dallas, TX

    Be a part of the highest level conversations in the real estate industry!

    Unlock the secrets to scaling your brokerage, team, or organization with expert-led sessions on:

    • Brokerage & Team Valuations
    • Recruiting by Attraction
    • Optimizing Your Sales Process
    • Mergers & Acquisitions
    • Using AI to Recruit, Market & Streamline Operations
    • Plus, much more!

    Seats are limited to 35 – register now!

    Quick ViewCompare
  • Agent AI Advantage

    $750
    Online Course

    A Realtor's guide to AI: this course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.

    Add to Cart

    Agent AI Advantage

    Click to watch more about this real estate training course

    Designed for all learning types

    Video Training

    In-depth video with Brian Icenhower walking you through each Industry Update slide and explaining the meaning, and providing talking points for you to use with your clients.

    Written Workbook

    Detailed and downloadable written workbook that provides you with each industry graph and chart, along with a written explanation of what it means and talking points to use with your clients.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Welcome to Agent AI Advantage
    • Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mastering AI Basics: Introduction, Prompts, & Customizations
    • VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations

    • WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations

    • 5 ChatGPT Prompts Every Agent Must Use

    • Plain text: 5 ChatGPT Prompts Every Agent Must Use

    Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
    • WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • SOI by Brian Icenhower
    • Behavior by Brian Icenhower
    Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
    • WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • SEO Blogging with AI and ChatGPT
    • Create Videos with AI for Realtors

    Adding Value with ChatGPT for Realtors

    Module 4: Strategic Networking: Leveraging ChatGPT for Building Connections
    • VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
    • WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
    Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    • VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
    • WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    • VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI

    • WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI

    Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    • VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
    • WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr

    • WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr

    • NAR Survey Of Home Buyer & Sellers

    • NAR 179 Ways Agent Earn Every Penny

    • Rick’s Market Update

    Agent AI Advantage

    About this course

    • $750.00
    • 33 lessons
    • 3 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Rick ​Fuller.

    Learn how to use AI to your advantage as a real estate professional.

    I am so excited about this course, Agent AI Advantage

    This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. 

    I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.

    I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more.  The course feeds from the expansive ICC library of resources, books, podcasts, etc.

    The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.   

    Learn how to use AI to your advantage as a real estate professional.

    This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Agent Management Portal 1-on-1 Onboarding Program

    $250 for 1 month

    Introducing the Agent Management Portal 1-on-1 Onboarding Program with Christina Morales!

    Are you an Agent Management Portal (AMP) owner and you want 1-on-1 guidance to give you a jump start and set up your AMP for success? Join our AMP 1-on-1 onboarding program! This program offers 3 consecutive weekly sessions of 1-on-1 Zoom calls to hold your hand and help you create and implement your Agent Management Portal at your organization.

    Learn how Christina customized her AMP to improve agent onboarding, how she created an agent resource toolbox, how AMP is increasing agent accountability and education, and much, much MORE!

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  • Agent Sales Accelerator

    $97 / month

    Dominate your week, dominate your market. Agent Sales Accelerator is the weekly power-up for real estate agents. Master lead generation, boost productivity, and unlock proven strategies for explosive growth. This isn’t just about knowledge, it’s about action and accountability. Get ready to transform your business – join us!

    Thursdays at 11:30am EST via Zoom

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  • Increasing Profitability with Entrepreneurship

    $249
    Online Course

    Go beyond real estate and enter the world of ancillary services. Learn how to partner with vendors and take your business to the next level by leveraging synergistic relationships and growing your profitability at the same time.

    Add to Cart Increasing Profitability with Entrepreneurship (1)

    Increasing Profitability with Entrepreneurship

    Click to watch more about this real estate training course

    Designed for all learning types

    Video Training

    In-depth video with Brian Icenhower walking you through each Industry Update slide and explaining the meaning, and providing talking points for you to use with your clients.

    Written Workbook

    Detailed and downloadable written workbook that provides you with each industry graph and chart, along with a written explanation of what it means and talking points to use with your clients.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Welcome to Increasing Profitability with Entrepreneurship
    • Welcome to Increasing Profitability with Entrepreneurship with Rick Fuller

    • Sign up for the Executive Leadership Round Table Group Coaching Program

    • Join us at the ICC Regional Summit

    • Schedule a Coaching Call

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group

    Module 1: Leading Beyond Real Estate Commission
    • VIDEO: Leading Beyond Real Estate Commission
    • WORKBOOK: Leading Beyond Real Estate Commission
    Module 2: From Team Leader to Entrepreneur
    • VIDEO: From Team Leader to Entrepreneur
    • WORKBOOK: From Team Leader to Entrepreneur
    Module 3: Growing Your Profitability Through Ancillary
    • VIDEO: Growing Your Profitability Through Ancillary
    • WORKBOOK: Growing Your Profitability Through Ancillary
      Module 4: Leading Through Change
      • VIDEO: Leading Through Change
      • WORKBOOK: Leading Through Change
      Increasing Profitability with Entrepreneurship

      About this course

      • $249.00
      • 13 lessons
      • 3.5 hours of content
      Add to Cart

      Reviews

      "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

      I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

      Increasing Profitability with Entrepreneurship

      Jake Rockwell

      Over 500 Units Sold Annually

      I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

      Increasing Profitability with Entrepreneurship

      Dennis Adelpour

      Luxury Agent - West Los Angeles

      When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

      Increasing Profitability with Entrepreneurship

      Tammi Humphrey

      #1 Market Share & 100 Million in Annual Sales Volume

      Instructor

      Rick ​Fuller.

      I'm very excited about this course, Increasing Profitability with Entrepreneurship.

      Here's my prediction: one day, you and I will sell real estate for the benefit of being able to provide ancillary services, like mortgage, insurance, title, construction related services, and others.

      This is about you and I not thinking about the real estate transaction. It's about you and I thinking about the transition from one home to the next, and all the services that go along with that. This is about you and I providing greater service to our clients. This is about you and I providing greater opportunities for the people that are around us. And, this is about you increasing your profitability as you grow.

      You're going to learn a lot of information in this course. This is not content you're going to find in quick clips on YouTube, or listening to sound bites on social media. This is an in-depth discussion about how you can have the kind of partnerships with other vendors that is synergistic, so that you can achieve growth together.

      Go beyond real estate.

      Achieve growth faster by partnering with ancillary services and provide your clients with better service at the same time. Add to Cart

      Talk to a coach

      If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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    1. Leadership Strategies

      $249
      Online Course
      Raise your leadership skills and develop your leadership strategies to grow your business.
      Add to Cart Leadership Strategies (1)

      Leadership Strategies

      Click to watch more about this real estate training course

      Designed for all learning types

      Video Training

      In-depth video with Brian Icenhower walking you through each Industry Update slide and explaining the meaning, and providing talking points for you to use with your clients.

      Written Workbook

      Detailed and downloadable written workbook that provides you with each industry graph and chart, along with a written explanation of what it means and talking points to use with your clients.

      Course curriculum

      Enrollment includes access to the following course materials for 6 months

      Welcome to Leadership Strategies
      • Welcome to Leadership Strategies with Rick Fuller
      • Sign up for the Executive Leadership Round Table Group Coaching Program
      • Join us at the ICC Regional Summit
      • Schedule a Coaching Call
      • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
      Module 1: How to Scale Your Team
      • VIDEO: How to Scale Your Team
      • WORKBOOK: How to Scale Your Team
      Module 2: Leadership Training for Real Estate Team Wanting to Grow
      • VIDEO: Leadership Training for Real Estate Team Wanting to Grow
      • WORKBOOK: Leadership Training for Real Estate Teams Wanting to Grow
      Module 3: Leading With Opportunities, Not Obstacles
      • VIDEO: Leading With Opportunities, Not Obstacles
      • WORKBOOK: Leading With Opportunities, Not Obstacles
      Module 4: Real Estate Agent Attraction Recruiting Strategies
      • VIDEO: Real Estate Agent Attraction Recruiting Strategies
      • WORKBOOK: Real Estate Agent Attraction Recruiting Strategies
      Module 5: Real Estate Leadership Coaching Strategies
      • VIDEO: Real Estate Leadership Coaching Strategies
      • WORKBOOK: Real Estate Leadership Coaching Strategies
      Module 6: Viral Team Goals and Activity Based Indicators
      • VIDEO: Viral Team Goals and Activity Based Indicators
      • WORKBOOK: Viral Team Goals and Activity Based Indicators
      Module 7: Public Accountability and Personal Responsibility
      • VIDEO: Public Accountability and Personal Responsibility
      • WORKBOOK: Public Accountability and Personal Responsibility
      Module 8: The Power of Dashboards
      • VIDEO: The Power of Dashboards
      • WORKBOOK: The Power Of Dashboards
      Module 9: Replacing Yourself as a Real Estate Leader
      • VIDEO: Replacing Yourself as a Real Estate Leader
      • WORKBOOK: Replacing Yourself as a Real Estate Leader
      Leadership Strategies

      About this course

      • $249.00
      • 23 lessons
      • 5.5 hours of video content
      Add to Cart

      Reviews

      "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Leadership Strategies

      Jake Rockwell

      Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Leadership Strategies

      Dennis Adelpour

      Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Leadership Strategies

      Tammi Humphrey

      #1 Market Share & 100 Million in Annual Sales Volume Instructor Rick ​Fuller.

      Raise your leadership skills and develop your leadership strategies to grow your business.

      I am so excited about this course, Leadership Strategies.

      This is about you raising the lid on your leadership so you can raise the lid on all of your organizations, raise the lid on your ancillaries, raise the lid on your people. You cannot outgrow your personal development. Your outward growth starts with your inward development in terms of leadership. This is what this course is all about: raise your leadership skills so that you can grow your business.

      Raise the lid on your leadership.

      Raise your leadership skills and develop your leadership strategies to grow your business. Add to Cart

      Talk to a coach

      If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
      Quick ViewCompare
    2. Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points

      $135
      Online Course

      In this Industry Update online course, you'll gain access to spring/summer 2025 real estate market slides and talking points to learn and use with your clients.

      Add to Cart Industry Update Icon

      Industry Update

      Click to watch more about this real estate training course

      Designed for all learning types

      Video Training

      In-depth video with Brian Icenhower walking you through each Industry Update slide and explaining the meaning, and providing talking points for you to use with your clients.

      Written Workbook

      Detailed and downloadable written workbook that provides you with each industry graph and chart, along with a written explanation of what it means and talking points to use with your clients.

      Course curriculum

      Enrollment includes 6 months of access to the following course materials for spring/summer 2025

      Welcome to Industry Update
      • VIDEO: Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points with Brian Icenhower
      • Industry Update Talking Points Workbook
      Industry Update Presentation Slides
      • Industry Update Presentation

      • Industry Update: Spring/Summer 2025 Real Estate Market Slides – downloadable

      • Industry Update – All Slides as Image Files – downloadable

      Industry Update SpringSummer 2025 Real Estate Market Slides & Talking Points (1)

      About this course

      • $135.00
      • 6 months of access
      Add to Cart

      Reviews

      "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

      I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

      Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points

      Jake Rockwell

      Over 500 Units Sold Annually

      I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

      Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points

      Dennis Adelpour

      Luxury Agent - West Los Angeles

      When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

      Industry Update: Spring/Summer 2025 Real Estate Market Slides & Talking Points

      Tammi Humphrey

      #1 Market Share & 100 Million in Annual Sales Volume

      Instructor

      Brian ​Icenhower.

      I created Industry Update to help you educate yourself and your clients on the current real estate market stats.

      The point of this course is not to give you a bunch of predictions that either put you at ease or scare you about the real estate market. That’s not the goal.

      The point is to give you accurate information. To arm you with material with which to educate your client. More importantly, we are providing you with visual information, and the talking points around those visual assets so that you can clearly articulate what is happening in the market to your clients.

      People who want to buy a home, sell a home, or invest … they have a lot of questions based on what they’re hearing in the world today. Now more than ever they need a real estate professional to sift through all the madness and tell them what is really happening so they can make the best informed decisions with regards to the purchase and sale of real estate now and in the future.

      It’s super, super important that we use this data in a way that helps us convey a message. We aren’t arguing with our clients. We are simply the conduit of information, and we educate them. Now, more than ever, they will listen to us. Especially when you have these visuals and you can show, not just tell.

      SHOW, not just tell.

      Access our spring/summer 2025 real estate market slides and talking points to learn and use with your clients! Add to Cart

      Talk to a coach

      If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
      Quick ViewCompare
    3. Custom Training Suite 76 – 150 (Jake Rockwell)

      $450 / month and a $250 sign-up fee

      ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!

      Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.

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    4. Custom Training Suite 26 – 75 (Jake Rockwell)

      $300 / month and a $250 sign-up fee

      ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!

      Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.

      Quick ViewCompare