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  • Optimizing Your Facebook Page

    $39.99
    ONLINE COURSES

    If you already have a Facebook Page, that's a great start – but let's take it to the next level. We will teach you how to optimize your Facebook Page in a way that captivates your followers and increases your SEO.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Creating a Facebook Page for Your Business
    • Video: Creating a Facebook Page for Your Business
    • Module 1 Workbook: Creating a Facebook Page for Your Business
    Module 2: Adding Essential Information to Your Facebook Page
    • Video: Adding Essential Information to Your Facebook Page
    • Module 2 Workbook: Adding Essential Information to Your Facebook Page
    Module 3: Creating a Professional Cover Image for Your Facebook Page
    • Video: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • Video: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page
    • Facebook Cover Tempaltes
    Module 4: Free Keyword Research Tools for Facebook
    • Video: Free Keyword Research Tools for Facebook
    • Module 4 Workbook: Free Keyword Research Tools for Facebook
    • Keyword Research Toolkit
    Module 5: Finding the Best Keywords for Your Business Facebook Page
    • Video: Finding the Best Keywords for Your Business Facebook Page
    • Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page
    • Keyword Examples
    Module 6: Creating an Optimized Facebook Page Description
    • Video: Creating an Optimized Facebook Page Description
    • Module 6 Workbook: Creating an Optimized Facebook Page Description
    • Facebook Description Examples
    Module 7: Getting Your Facebook Page Username and URL
    • Video: Getting Your Facebook Page Username and URL
    • Module 7 Workbook: Getting Your Facebook Page Username & URL
    BONUS Module: Your Business Page vs. Your Personal Page
    • Bonus Module Workbook: Your Business Page vs. Your Personal Page
    BONUS Module: The 10-10-5 System and more help
    • Bonus Module Workbook: The 10-10-5 System
    • BONUS HELP: Stock Photo Download
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images

    About this course

    • $39.99
    • 28 lessons
    • .5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Learn how to create a Facebook Page for your business
    • Learn about the essential information you should add to your Facebook page
    • Learn how to create a professional looking cover image for your Facebook page
    • Discover the free keyword research tools available to you
    • Learn how to narrow down the best keywords to use for your Facebook business page
    • Learn how to craft an optimized Facebook page description
    • Discover how to create/edit your Facebook username and URL
    • Understand the difference between your personal Facebook page and your business Facebook page
    • Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. New Agent Blueprint

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. New Agent Blueprint

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. New Agent Blueprint

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Rachel ​Varner.
    Rachel is the Creative & Content Director at Icenhower Coaching & Consulting. Rachel comes to the table with experience in social media, content writing, and customer service. In writing this course, Rachel drew from her time developing ICC's social media strategy to write helpful tips and tricks for real estate agents navigating the world of creating a business Facebook page.
    Rachel Varner

    Learn how to use your Facebook business page to its fullest potential.

    Whether you already have a Facebook business page and need to make some tweaks to optimize it, or even if you're brand new to the world of Facebook, this crash course will help you address the key points that will increase your SEO and engagement with your followers. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • PIVOT – How Realtors Should Adjust to a Changing Market

    $199
    ONLINE COURSES

    Learn how realtors should change their normal business practices to quickly adapt to a real estate market shift.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Your Real Estate Sphere of Influence in a Changing Market
    • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
    • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
    • Sample SOI Contact Plans
    • Building a Sphere of Influence Referral Database for Real Estate Agents
    • Generating Business with a Sphere of Influence (SOI) – Who Should Be in Your SOI_
    • SOI Referral Scripts Booklet
    • Daily Contact Form fillable
    • SOI Member Contact Form fillable
    • Coronavirus COVID-19 email letter template for Sphere of Influence
    Module 2: Social Media for Realtors When the Market Turns
    • PIVOT #2 – Social Media for Realtors When the Market Turns
    • PIVOT #2 – Social Media for Realtors When the Market Turns
    • Realtor Ideas to Help their Communities During the Coronavirus Crisis
    • REALTOR’s Put Community First- Social Media Ideas from a 100-Agent Mastermind
    • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate
    • Virtual Realtor Mediakit
    Module 3: The Best Real Estate Marketing Videos for Agents
    • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
    • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
    • How buyers can view your home WITHOUT coming inside-
    • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic
    • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_
    Module 4: Realtor Video Conferencing Techniques
    • PIVOT #4 – Realtor Video Conferencing Techniques
    • PIVOT #4 – Realtor Video Conferencing Techniques
    • Real Estate Video Conferencing Best Practices
    • How to Conduct Virtual Listing Presentations for Realtors
    • How Realtors Conduct Virtual Showings
    • Virtual Showing Request Form
    • Listing & Closing Checklists
    • ICC Team Dashboard Template
    • Blank Annual Business Plan fillable
    • Team Annual Business Plan
    • ICC Agent-Team Task List
    • Large Team Organizational Structure – Hybrid (fillable)
    • Large Team Organizational Structure – Traditional (fillable)
    • Midsize Team Organizational Structure – Traditional (fillable)
    • Midsize Team Organizational Structure – Hybrid (fillable)
    • Small Team Organizational Structure (fillable)
    • Expansion Team Organizational Structure fillable-2
    Module 5: Get Your Real Estate Systems Automated
    • PIVOT #5 – Get Your Real Estate Systems Automated
    • PIVOT #5 – Get Your Real Estate Systems Automated
    • How Realtors Build a Client Pipeline during the Coronavirus Crisis
    • Real Estate Inventory Pipelines – Your Tracking Spreadsheet
    • Listing Inventory Calculator
    • Inventory Pipelines
    • Open House System Checklist
    • SOI Database Contact Plan Tracker
    • Newsletter Templates by Month
    • SOI Database Contact Plan Tracker Tutorial
    • BONUS VIDEO: SOI Annual Database Contact Plan video
    pivot in a real estate market shift

    About this course

    • $199.00
    • 50 lessons
    • 5.5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • WORKBOOK to take you step by step through each concept of the PIVOT process. Thought questions, activities, action items, and applications throughout!
    • COVID-19 TEMPLATES - Coronavirus COVID-19 Email Letter Template for Sphere of Influence, Virtual Realtor Media Kit, Newsletter Templates by Month, and more
    • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet
    • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, Virtual Showing Request Form, Listing and Closing Checklists, ICC Scoreboard Template and Instructions, Business Plan Templates, Agent-Team Tasklist, Team Org Charts, Listing Inventory Calculator, Open House System Checklist, and more
    • CONTACT PLANS - Sample contact plans and instructions on how to create your own to maximize your interactions with your SOI.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    Social Media & Digital Marketing: Online Masterclass for Agents

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    A note from your instructor.

    I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.

    Pivot your real estate business.

    During "turns" in the market, you will set yourself apart from you competition. This course will help you pivot the way you do things as a Realtor, and adapt to survive and thrive, even when times are tough. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Prospect: The Real Estate Lead Generation Manual

    $199
    ONLINE COURSES

    Take your prospecting skills to the next level. This course includes the strategies as well as the tools to help you succeed.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: The Only Prospecting Plan You'll Ever Need
    • Workbook: The only prospecting plan you’ll ever need
    • Video: Prospecting Principles
    • Sample Proposed Work Schedule
    • Proposed Work Schedule (Fillable)
    • Graphic: The Big 3 of Prospecting Success
    • Graphic: Meeting of the Minds
    • Graphic: Organized Sales Process Flowchart
    • Graphic: Ready? Willing? Able?
    • Graphic: 6 Things “No” Means
    • Graphic: 10 Habits to Improve Positive Energy
    • Quiz: Attitudinal Energy Levels
    Module 2: Making Presentations with Scripts
    • Workbook: Making Presentations with Scripts
    • Video: Prospecting Scripts
    • Script: Asking for Referrals
    • Script: Expired Listings – Phone & Voicemail
    • Script: Expired Listings – Objection Handlers
    • Script: FSBOs – 3 Questions
    • Script: Circle Prospecting – Just Listed
    • Script: Circle Prospecting – Just Sold
    • Script: Objection Handlers
    • Notice of Default Prospecting Script
    • Seller Questionnaire & Lead Form (Fillable)
    • Buyer Questionnaire & Lead Sheet (Fillable)
    • Graphic: Organized Sales Process Flowchart
    Module 3: Your Sphere of Influence
    • Workbook: Your Sphere of Influence
    • Video: Prospecting for SOI
    • Who Do You Know?
    • Follow-Up Script Pattern
    • The Rule of 7 Touches
    • SOI Contact Schedule (Fillable)
    • Script: Asking Existing Clients for Referrals
    • Script: We Need Listings in a Hot Market
    • Script: Update Database
    • Script: Update Database & Ask for Referral
    • Script: Past Client Follow-Up
    • Script: Contacting Neglected Past Clients
    • Script: Neighborhood Auto Email Drip
    Module 4: Expired Listings
    • Workbook: Expired Listings
    • Video: Prospecting for Expired & Cancelled Listings
    • Expired Listing Call Log (Fillable)
    • Daily Contact Log (Fillable)
    • Objection Handling & Validation
    • Sample Weekly Calendar
    • Graphic: Organized Sales Process Flowchart
    • Script: Pre-Qualification
    • Script: Expired Listings – Phone & Voicemail
    • Script: Expired Listings 1
    • Script: Expired Listings 2
    • Script: Expired Listings – Objection Handlers
    • Expired Follow-Up Plan
    Module 5: Prospecting Through Open Houses
    • Workbook: Prospecting Through Open Houses
    • Video: Prospecting for Open Houses
    • Next-Level Contact Plan
    • Open House Prospecting Activities
    • Open House Feedback Form (Printable)
    • Positive Need Affirmation Sandwich (Fillable)
    • Script: Buyer MLS Listing Alert
    • Script: Seller Lead Auto Email Drip
    • Script: Open House Neighbor Invitation
    • Script: Open House Pre-Listing Appointment
    • Script: Open House Circle Prospecting
    • Script: Scheduling an Open House
    • Script: Open House Guest List
    • Script: Follow-Up for Neighbors/Leads
    • Graphic: Open House Timeline
    • Luxury Open House Ideas
    Module 6: Property Previews
    • Workbook: Property Previews
    • Video: Prospecting By Previewing
    • Graphic: 4-Step Property Preview Strategy
    • Sample Property Preview Checklist
    • Door-Knocking Note Log (Fillable)
    • Lead-Tracking Sheet (Fillable)
    • Script: Property Preview – Door-Knocking
    • Script: Turnover Rate
    Module 7: Time Management
    • Workbook: Time Management
    • Video: Prospecting Planning
    • Goal & Milestone Exercise (Fillable)
    • Goal & Milestone Tracker (Fillable)
    • Daily SOI Contact Form (Fillable)
    • 4-Week Schedule (Printable)
    • End-of-Week Debrief (Fillable)
    • One Day, 20 Contacts (Fillable)
    • Ways to Make Habits Stick
    • Lead-Tracking Sheet (Printable)
    • Personalized Schedule (Printable)
    • Prospecting Accountability Chart (Printable)
    • Sample ICC Year-to-Date Check-Up Form
    • Graphic: The Eisenhower Decision Matrix
    • Sample Weekly Calendar
    Module 8: Securing the FSBO Listing
    • Workbook: Securing the FSBO Listing
    • Video: Prospecting for FSBOs
    • FSBO Contact Sheet
    • Script: 3 FSBO Questions
    • Script: FSBO Phone Questions
    • Script: FSBO Prospecting
    • Script: Increased Net Profit
    • Script: The Rolex Analogy
    • FSBO Seller Guide Template
    • FSBO Infographic – For Sale By Owner Social Media Graphic
    • FSBO Infographic – For Sale By Owner Social Media Graphic – JPG version
    Module 9: Circle Prospecting
    • Workbook: Circle Prospecting
    • Video: Prospecting by Radius
    • Daily SOI Contact Form (Fillable)
    • Script: Circle Prospecting – Just Listed
    • Script: Circle Prospecting – Just Sold
    • Script: Circle Prospecting – Hot Real Estate Market
    • Script: Circle Prospecting – Open House
    Module 10: Your Prospecting Arena
    • Workbook: Your Prospecting Arena
    • Video: Prospecting Arena (or Area)
    Module 11: Mindset
    • Workbook: Mindset
    • Video: Prospecting with a Positive Perspective
    • Graphic: SWOT
    • Graphic: The Gandhi Circle
    • SWOT Companion Worksheet (Fillable)
    • SMART Action Plan (Fillable)
    Module 12: The Art of Closing
    • Workbook: The Art of Closing
    • Video: Prospecting & Closing
    • Graphic: Organized Sales Process Flowchart
    • Graphic: Always Be Closing
    • Script: Exclusive Buyer Agency Agreement
    • Script: MLS Conversion
    • Script: Lender Appointment
    • Which closer are you?
    • Closing Scenarios Worksheet (Fillable)
    • Closing Style Gallery
    • Clarify, Qualify, Close
    Module 13: Tracking Truth in Numbers
    • Workbook: Tracking Truth in Numbers
    • Video: Prospecting Tracking Tools
    • Daily SOI Contact Form (Printable)
    • One Day, 20 Contacts (Printable)
    • Lead Tracking Sheet (Printable)
    • Buyer Questionnaire & Lead Form (Printable)
    • Seller Questionnaire & Lead Form (Printable)
    • Sample Buyer Inventory
    • Sample Listing Inventory
    • Sample Pending Inventory Pipeline
    • WIG: Wildly Important Goals (Fillable)
    • Production Ratio Planner (Fillable)
    Module 14: Holding Yourself Accountable
    • Workbook: Holding yourself accountable
    • Video: Prospecting Accountability for Productivity
    • Graphic: 12 Characteristics of Accountability
    Module 15: Next-Level Commitment
    • Workbook: Next-Level Commitment
    • Video: Prospecting at the Next Level
    • Skillset Ranking Assessment (Fillable)
    • Systems Process Procedure (Fillable)
    • Pulled Planning – Goal-Setting (Fillable)

    About this course

    • $199.00
    • 151 lessons
    • 9 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS to reach all kinds of prospects. Complete Prospect Script Book, Asking for Referrals Script, Expired Listings Script, Objection Handling Scripts, FSBO Scripts, Circle Prospecting Scripts, and more
    • FORMS AND LISTS to streamline prospecting processes. Proposed Work Schedule Example and Fillable Form, Seller Questionnaire and Lead Sheet Fillable Form, Buyer Questionnaire and Lead Sheet Fillable Form, Open House Feedback Form, Sample Property Preview Checklistand more
    • TEMPLATES action plans, and logs to set you on the path to success. Expireds Follow Up Plan, Next Level Contact Plan, Lead Tracking Sheets, SWOT Companion Worksheet, SMART Action Plan, and more
    • HELPFUL GRAPHICS to illustrate processes and strategies. 4-Step Property Preview Strategy, Organized Sales Process Flowchart, 10 Habits to Improve Positive Energy, The Rule of 7 Touches, and more
    • TIME MANAGEMENT TOOLS - Goal and Milestone Exercise, Goal and Milestone Tracker, 4-Week Schedule, End of Week Debrief, Lead Tracking Sheet, Personalized Schedule, and more
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Prospecting Expert" or CPE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. New Agent Blueprint

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. New Agent Blueprint

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. New Agent Blueprint

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    Do you have a need for leads?

    Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more? Either way, you're in the right place! The PROSPECT online course is for real estate agents who want to learn the prospecting skill set. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level. You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance. The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?

    Get more leads, more listings, and more sales.

    Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, this course is a must. Here you'll learn the strategies for success and be given the practical tools you need to immediately put your learning into action. Add to Cart

    Prospect: The Real Estate Prospecting & Lead Generation Manual

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Realtor Events

    $99
    ONLINE COURSES

    You're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audio Book

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.​

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Realtor Event Contact Plan
    • VIDEO: Realtor Event Contact Plan
    • AUDIO: Realtor Event Contact Plan
    • WORKBOOK: Realtor Event Contact Plan
    • Client Event Contact Plan
    Module 2: Realtor Event Target Market
    • VIDEO: Realtor Event Target Market
    • AUDIO: Realtor Event Target Market
    • WORKBOOK: Realtor Event Target Market
    • Script: During Client Appreciation Event #1
    • Script: During Client Appreciation Event #2
    Module 3: Eliminate Realtor Event Costs
    • VIDEO: Eliminate Realtor Event Costs
    • WORKBOOK: Eliminate Realtor Event Costs
    • AUDIO: Eliminate Realtor Event Costs
    Module 4: Community Events for Realtors
    • VIDEO: Community Events for Realtors
    • WORKBOOK: Community Events for Realtors
    • Community Event Ideas
    • AUDIO: Community Events for Realtors
    Module 5: Popular Realtor Event Ideas
    • VIDEO: Popular Realtor Event Ideas
    • WORKBOOK: Popular Realtor Event Ideas
    • Client Events Packet
    • AUDIO: Popular Realtor Event Ideas

    About this course

    • $99.00
    • 23 lessons
    • 1 hour of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
    • Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
    • Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
    • Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
    • Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Google Local Services Ads for REALTORS® – and Additional Online Lead Sources

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.

    This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!) Stop trying to become an event planner. Focus on coming from contribution and giving back. At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)

    Are you "winging it"?

    Do you have a client event strategy?If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work. Add to Cart

    Realtor Events

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Recruit: Recruiting Real Estate Agents

    $199
    ONLINE COURSES

    Learn to grow your real estate business by targeting, connecting with and ultimately closing on the best recruits around. We'll teach you how to find great candidates, qualify them, and say the right thing at the right time to bring them on board.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Your Unique Value Proposition & Recruiting Targets
    • Workbook: Your Unique Value Proposition & Recruiting Targets
    • Video: Your Unique Value Proposition
    • Graphic: DISC Behavioral Assessment
    • Graphic: DISC Profiles
    • Commission Comparison Chart Template
    Module 2: The Recruiting Scoreboard
    • Workbook: The Recruiting Scoreboard
    • Video: The Recruiting Scoreboard
    • Graphic: The Big 3
    • Resource: Sample Weekly Calendar
    • Resource: Sample Recruiter Dashboard
    • Resource: Recruiting Tools
    Module 3: Recruiting with Technology
    • Workbook: Recruiting with Technology
    • Video: Recruiting with Technology
    • Graphic: 10-10-5 Daily Plan
    Module 4: Recruiting Sources
    • Workbook: Recruiting Sources
    • Video: Recruiting Sources
    • Script: Congratulations & Production Report
    • Script: Congratulations on Production
    • Script: Expanding into Your Area
    • Script: New Listing
    • Script: Thank You for Cooperating on Buyer Side
    • Script: Thank You for Cooperating on Listing Side
    • Script: Real Estate School and New Licensees
    Module 5: Setting Recruiting Appointments
    • Workbook: Setting Recruiting Appointments
    • Video: Setting Appointments
    • Script: Let’s Talk About Your Production
    • Script: Provide a Production Report
    • Script: After Closed Transactions #1
    • Script: After Closed Transactions #2
    • Script: When Recruit is Referred by One of Your Own Agents
    • Script: When Recruit is Referred to the Recruiter
    • Script: For a New Brokerage or New Recruiter
    • Script: Looking to Build Relationships
    • Script: Referred by Agent After Transaction
    • Script: Students from Real Estate Licensing School
    • Script: For Rookie Agents in Their First Year
    • Script: For Up-and-Coming Agents
    • Script: Increased Market Presence
    • Script: Invitation to Class or Training Event
    • Script: Invitation to Participate on Agent Panel
    • Script: Confirming Recruiting Appointments
    • Script: Objection Handler – Not interested in moving companies
    • Script: Objection Handlers – I’m too busy #1
    • Script: Objection Handlers – I’m too busy #2
    • Script: Objection Handlers – Happy with current company
    • Script: Objection Handlers – I need to wait until my transactions close
    • Script: Objection Handlers – Let me think about it
    • Recruiting: Scripts E-book
    Module 6: Conducting Recruiting Appointments
    • Workbook: Conducting Recruiting Appointments
    • Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
    • Video: Conducting Appointments
    • Script: The Recruiting Process
    Module 7: Setting Follow-Up Appointments
    • Workbook: Setting Follow-Up Appointments
    • Video: Setting Follow-Up Appointments
    • Natural DISC Profile Business Generation Tendencies
    • Script: Attend a Class or Training Event
    • Script: Behavioral Assessment
    • Script: Set a Coaching Appointment
    • Script: Create a Business Plan
    Module 8: Closing Recruits
    • Workbook: Closing recruits
    • Video: Closing Recruits
    • Agent Intake Pipeline
    • Scripts: Closing and Objection-Handling
    • Script: When, Not If
    • Script: They Can’t Say No to Their Own Goals
    • Script: Delay Causes Resentment
    • Script: Commission Split
    • Script: You Need Our Systems
    • Script: Start Transitioning Ahead of Time
    • Script: Can Your Broker Help?
    • Script: Prepping the Broker Conversation
    • Script: Transferring Current Business
    Module 9: Creating a Growth Environment for Recruiting
    • Workbook: Creating a Growth Environment for Recruiting
    • Video: Creating a Growth Environment for Recruiting
    • Graphic: Characteristics of a Growth Environment
    • Graphic: DISC style identification
    • Graphic: SWOT
    • Real Estate Office Brokerage Training Monthly Calendar

    About this course

    • $199.00
    • 82 lessons
    • 5 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more
    • RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline
    • HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Real Estate Recruiter" or CRER upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. The Seller Lead Conversion Process

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. The Seller Lead Conversion Process

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. The Seller Lead Conversion Process

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    If your business isn't growing then it's dying.

    To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate. In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States. Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company. We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

    Recruiting for real estate agents

    Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, this course will help you build and operate a committed and systematic recruitment practice. Add to Cart

    Recruiting for Real Estate Agents

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Social Media & Digital Marketing: Online Masterclass for Agents

    $249
    ONLINE COURSES

    Master proven systems and strategies on the most important social media channels for Realtors. Learn how to use digital marketing to increase your brand awareness and grow your real estate business.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Facebook Personal Page - Generating Organic Business
    • Video: Facebook Personal Page – Generating Organic Business
    • Workbook: Facebook Personal Page – Generating Organic Business
    • How to Create a Friends List on Facebook
    Module 2: Facebook Business Page
    • Video: Facebook Business Page
    • Workbook: Facebook Business Page
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: Stock Photo Download
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • Facebook Description Examples
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Keyword Examples
    • Successful Facebook Ad Examples
    Module 3: Instagram: Your Homepage & Content
    • Video: Instagram: Your Homepage & Content
    • Workbook: Instagram: Your Homepage & Content
    • STAY Social Media Strategy Calendar – Social Media Images
    • STAY Social Media Strategy Calendar
    Module 4: Websites, Landing Pages & CRMs
    • Video: Websites, Landing Pages & CRMs
    • Workbook: Websites, Landing Pages, & CRMs
    • Keyword Research Toolkit
    • Keyword Examples
    Module 5: Real Estate Blogs
    • Video: Real Estate Blogs
    • Workbook: Real Estate Blogs
    Module 6: Video Marketing
    • Video: Video Marketing
    • Workbook: Video Marketing
    • Pre-Listing Video Examples
    • Pre-Listing Video Scripts
    • 12-Month SOI Video Touch System
    Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos
    • Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
    • Workbook: YouTube – Creating a Channel & Video
    Module 8: Pinterest, LinkedIn, & Twitter
    • Video: Pinterest, LinkedIn, & Twitter
    • Workbook: Pinterest, LinkedIn, & Twitter
    Module 9: Your Google Presence & Advertising
    • Video: Your Google Presence & Advertising
    • Workbook: Your Google Presence & Advertising
    Module 10: Online Reviews
    • Video: Online Reviews
    • Workbook: Online Reviews
    • Best Practices for Generating Google Reviews
    • Asking for a Review
    • Asking for a Google Review Template
    • Leave Us a Review Social Media Template
    • Google Review Request Email Template
    • Example Video: Reviews Request
    • Google Review Script & Instructions for Staff
    • Quick Tip: Reviews for each location
    • Online Review Job Post (Word doc with social post text)
    • Online Review Job Post (PowerPoint design file template)
    • Advanced Techniques for Getting Google Reviews

    About this course

    • $249.00
    • 53 lessons
    • 8 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
    • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
    • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
    • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
    • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Social Media Associate" or CSMA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Time Management for Real Estate Agents

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Time Management for Real Estate Agents

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Time Management for Real Estate Agents

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower. Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different. Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

    Become a social media & digital marketing master.

    Gain the confidence and know-how to use the social media channels at your disposal for the greatest impact on your real estate business. You'll learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • SOI: Building a Referral-Based Sphere of Influence

    $199
    ONLINE COURSES

    Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: How to Create a Real Estate Sphere of Influence List
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
    • AUDIO: How to Create a Sphere of Influence List – PART 1
    • AUDIO: How to Create a Sphere of Influence List – PART 2
    • WORKBOOK: How to Create a Real Estate Sphere of Influence List
    • VIDEO: How to Set Up Your CRM
    • Script: Update Database
    • SOI Member Contact Form (fillable)
    • Daily SOI Contact Form (fillable)
    • Script: Update Database & Direct Message
    Module 2: Who Do You Know?
    • VIDEO: Who Do You Know
    • AUDIO: Who Do You Know?
    • Workbook: Who Do You Know?
    • Who Do I Know From These Industries? (fillable)
    • SOI Call & Text Contact Cycle
    • QUIZ: Module 2 Part 1
    • QUIZ: Module 2 Part 2
    • Module 2 Action Steps
    Module 3: How to Contact Your SOI
    • VIDEO: How to Contact Your SOI
    • AUDIO: How to Contact Your SOI
    • Workbook: How to Contact Your SOI
    Module 4: Create Your SOI Contact Plan
    • VIDEO: Create Your SOI Contact Plan
    • AUDIO: Create Your SOI Contact Plan
    • Workbook: Create Your SOI Contact Plan
    • Sample Contact Plans
    • Sample Plan #1: The Basic
    • Sample Plan #2: Giving to Get
    • Sample Plan #3: Social Butterfly
    • Monthly Mailer Topics
    • QUIZ: Module 4
    • Module 4 Action Steps
    Module 5: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI
    • AUDIO: How to Grow Your SOI
    • Workbook: How to Grow Your SOI

    About this course

    • $199.00
    • 147 lessons
    • 8 hours of video content
    Add to Cart

    Immediate Takeaways and Course Features

    This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
    • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
    • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
    • SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
    • QUIZ at the end of each module to promote retention of information and test your knowledge.
    • ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

    Certification & Designation Upon Completion​

    In this ICC online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Guaranteed Offer Program

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Guaranteed Offer Program

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Guaranteed Offer Program

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​ Icenhower. Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month. We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

    Grow your SOI, grow your Business

    Whether you are an established real estate agent looking to grow your business, or a new real estate agent seeking to establish a book of business, this course can help you create the foundations that will lead to a prosperous future. Add to Cart

    Hear what your peers think

    Learn how they benefited from this course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call how to convert real estate leads See all courses
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  • Success Mindset

    $249
    Online Courses

    Learn how to shift your mindset, go forward sloppy, and fail forward. Brian Icenhower teaches motivation techniques and trains agents of all backgrounds and skill levels to shift their mindset from "scarcity" to "abundance" and live a more positive (and successful) life.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Thoughts Control Actions
    • VIDEO: Thoughts Control Actions
    • AUDIO: Thoughts Control Actions
    • Workbook: Thoughts Control Actions
    • The Gandhi Circle PDF
    • 6 Rules for Controlling Your Words PDF
    • Action Steps for Module 1
    Module 2: Keep Emotions Between the Lines
    • VIDEO: Keep Emotions Between the Lines
    • AUDIO: Keep Emotions Between the Lines
    • Keep Emotions Between the Lines PDF
    • Workbook: Keep Emotions Between the Lines
    • DISC Behavioral Assessment Image
    • Action Steps for Module 2
    Module 3: Get Uncomfortable
    • VIDEO: Get Uncomfortable
    • AUDIO: Get Uncomfortable
    • Workbook: Get Uncomfortable
    • The Comfort Zone PDF
    • Action Steps for Module 3
    Module 4: Rights Vs. Responsibilities
    • VIDEO: Rights vs. Responsibilities
    • AUDIO: Rights vs. Responsibilities
    • Workbook: Rights vs. Responsibilities
    • Rights vs. Responsibilities PDF
    • Action Steps for Module 4
    Module 5: Be Solution Oriented
    • VIDEO: Be Solution Oriented
    • Workbook: Be Solution Oriented
    • The Solution Triangle PDF
    • DISC Profiles Image
    • Action Steps for Module 5
    • AUDIO: Be Solution Oriented
    Module 6: Scarcity Vs. Abundance
    • VIDEO: Scarcity vs. Abundance
    • AUDIO: Scarcity vs. Abundance
    • Workbook: Scarcity vs. Abundance
    • 5 Steps to Mastery PDF – full page version
    • 5 Steps to Mastery PDF
    • 5 Steps to Mastery – Social Media Post
    • Scarcity Vs. Abundance Chart
    • Action Steps for Module 6
    Module 7: Activities Over Results
    • VIDEO: Activities Over Results
    • AUDIO: Activities Over Results
    • Workbook: Activities Over Results
    • Action Steps for Module 7
    Module 8: Embrace Routines & Rituals
    • VIDEO: Embrace Routines & Rituals
    • AUDIO: Embrace Routines & Rituals
    • Workbook: Embrace Routines & Rituals
    • Action Steps for Module 8
    • Listing & Closing Checklists
    Module 9: Not Calendared, Not Happening!
    • VIDEO: Not Calendared, Not Happening!
    • AUDIO: Not Calendared, Not Happening!
    • Workbook: Not Calendared, Not Happening!
    • Action Steps for Module 9
    • Daily Schedule for Realtors
    • Sample Weekly Calendar for Realtors
    Module 10: Fail Forward
    • VIDEO: Fail Forward
    • AUDIO: Fail Forward
    • Workbook: Fail Forward
    • Action Steps for Module 10
    Success Mindset online course

    About this course

    • $249.00
    • 58 lessons
    • 3 hours of video content
    Add to Cart

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • Use these real estate training ideas for motivation to help train and inspire real estate agents to stay positive, increase production, and succeed!
    • Train agents how and why to control their thoughts and actions to increase their level of professionalism and customer service.
    • Train and motivate real estate agents to focus their time and energy on income-producing activities.
    • Learn the concept of "Rights vs. Responsibilities" and increase the professionalism of both Realtors and administrative staff members in your real estate organization.
    • Learn how to use The Solution Triangle to be self-managed and solution-oriented and ultimately solve your own problems by leveraging your network.
    • Become empowered and understand the importance of purposely adopting an abundant mindset to prevent scarcity-based thinking.
    • Learn how to embrace the uncomfortable activities required to generate desired results.
    • Get Top Producer time blocking tips for real estate agents to effectively manage and protect their time allocated for lead generation activities.
    • Use our simple Realtor time management system to overcome limiting beliefs about not having enough time to conduct lead generation activities to get more business.
    • Learn how to fail forward in order to get into action quickly to grow your business.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    FSBO: Prospecting For Sale By Owners (FSBOs)

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    I created Success Mindset because there is simply no other training out their like this specifically for real estate agents.

    You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.

    With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.

    Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength

    If that's what you're after, this Success Mindset course is exactly what you need.

    The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".

    This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.

    Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.

    "Why am I in such a negative headspace?"

    We hear this all the time. It's easy to get negative — and stay there. Get out of the negative spiral! Learn how to shift your mindset from "scarcity" to "abundance" and change your real estate business (and your life).
    It's time to take control. Empower yourself and adopt the mindset of a Top Producer. Add to Cart

    Success Mindset

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • Team Onboarding

    $349
    Online Courses

    Initial onboarding for agents joining teams.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Module 1: Create Your Sphere of Influence Database
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
    • VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
    • AUDIO: How to Create a Sphere of Influence List – PART 1
    • AUDIO: How to Create a Sphere of Influence List – PART 2
    • WORKBOOK: How to Create a Real Estate Sphere of Influence List
    • VIDEO: How to Set Up Your CRM
    • Script: Update Database
    • SOI Member Contact Form (fillable)
    • Daily SOI Contact Form (fillable)
    • Script: Update Database & Direct Message
    Module 2: Who to Put in Your SOI
    • VIDEO: Who Do You Know
    • AUDIO: Who Do You Know?
    • Workbook: Who to Put in Your SOI
    • Who Do I Know From These Industries? (fillable)
    • SOI Call & Text Contact Cycle
    • QUIZ: Module 2 Part 1
    • QUIZ: Module 2 Part 2
    • Module 2 Action Steps
    Module 3: How to Contact Your SOI
    • VIDEO: How to Contact Your SOI
    • AUDIO: How to Contact Your SOI
    • Workbook: How to Contact Your SOI
    Module 4: Create Your SOI Contact Plan
    • VIDEO: Create Your SOI Contact Plan
    • AUDIO: Create Your SOI Contact Plan
    • Workbook: Create Your SOI Contact Plan
    • Sample Contact Plans
    • Sample Plan #1: The Basic
    • Sample Plan #2: Giving to Get
    • Sample Plan #3: Social Butterfly
    • Monthly Mailer Topics
    • QUIZ: Module 4
    • Module 4 Action Steps
    Module 5: Get Uncomfortable
    • VIDEO: Get Uncomfortable
    • AUDIO: Get Uncomfortable
    • Workbook: Get Uncomfortable
    • The Comfort Zone PDF
    • Action Steps
    Module 6: How to Grow Your SOI
    • VIDEO: How to Grow Your SOI
    • AUDIO: How to Grow Your SOI
    • Workbook: How to Grow Your SOI
    Module 7: Build Your Vendor Database
    • VIDEO: Build Your Vendor Database
    • AUDIO: Build Your Vendor Database
    • Workbook: Build Your Vendor Database
    • Script: Asking for Referrals
    • Script: Update Database & Ask for Referral
    • QUIZ: Module 6 Part 1
    • QUIZ: Module 6 Part 2
    • Module 6 Action Steps
    Module 8: Develop Referral Networks
    • VIDEO: Developing Referral Networks
    • AUDIO: Developing Referral Networks
    • Workbook: Developing Referral Networks
    • Who Do I Know From These Industries Worksheet
    • Who Do I Know From These Industries Spreadsheet
    Module 9: Growing Vendor Relationships
    • VIDEO: Growing Vendor Relationships
    • AUDIO: Growing Vendor Relationships
    • Workbook: Growing Vendor Relationships
    • Script: Referral Business Partnership I
    • Script: Referral Business Partnership II
    • Script: Follow Up After Referring a Client to a Vendor
    • Script: To Contact SOI to Grow Vendor List
    • QUIZ: Module 12
    • Module 12 Action Steps
    Module 10: Rights & Responsibilities
    • VIDEO: Rights vs. Responsibilities
    • AUDIO: Rights vs. Responsibilities
    • Workbook: Rights vs. Responsibilities
    • Rights vs. Responsibilities PDF
    • Action Steps
    Module 11: Social Media Basics
    • VIDEO: Social Media Basics
    • AUDIO: Social Media Basics
    • Workbook: Social Media Basics
    Module 12: Social Media Strategy
    • VIDEO: Social Media Strategy – PART 1
    • VIDEO: Social Media Strategy – PART 2
    • AUDIO: Social Media Strategy – PART 1
    • AUDIO: Social Media Strategy – PART 2
    • Workbook: Social Media Strategy
    • Social Media Calendar STAY Strategy for Content
    • Script: Personal Facebook Direct Message
    • 12-Month SOI Video Touch System
    • QUIZ: Module 8
    • Module 8 Action Steps
    Module 13: Scarcity Vs. Abundance
    • VIDEO: Scarcity vs. Abundance
    • AUDIO: Scarcity vs. Abundance
    • Workbook: Scarcity vs. Abundance
    • 5 Steps to Mastery PDF – full page version
    • 5 Steps to Mastery PDF
    • 5 Steps to Mastery – Social Media Post
    • Scarcity Vs. Abundance Chart
    • Action Steps
    Module 14: Real Estate Video Texting
    • VIDEO: Real Estate Video Texting
    • AUDIO: Real Estate Video Texting
    • Workbook: Real Estate Video Texting
    • Video Texting Example #1
    • Video Texting Example #2
    • Module 9 Action Steps
    Module 15: Setting Up Your Facebook Business Page
    • VIDEO: Facebook Business Page
    • Workbook: Setting Up Your Facebook Business Page
    • BONUS HELP: Creating a Facebook Page for Your Business
    • BONUS HELP: Adding Essential Information to Your Facebook Page
    • Facebook Description Examples
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
    • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
    • BONUS HELP: How to Use Canva Tutorial
    • BONUS HELP: How to Find Royalty Free Images
    • BONUS HELP: Stock Photo Download
    • Facebook Cover Templates
    • Keyword Research Toolkit
    • Successful Facebook Ad Examples
    Module 16: Thoughts Control Actions
    • VIDEO: Thoughts Control Actions
    • AUDIO: Thoughts Control Actions
    • Workbook: Thoughts Control Actions
    • The Gandhi Circle PDF
    • 6 Rules for Controlling Your Words PDF
    • Action Steps for Module 16
    Module 17: Open Houses
    • VIDEO: Open Houses
    • Workbook: Open Houses
    • Resource: Open House Prospecting Activities
    • Resource: Open House Feedback Form (Printable)
    • Resource: Positive Need Affirmation Sandwich (Fillable)
    • Graphic: Open House Timeline
    • Open House System Checklist (fillable)
    • Open House System Checklist (editable)
    Module 18: Listing E-Alert Updates
    • VIDEO: Listing E-Alert Updates – PART 1
    • VIDEO: Listing E-Alert Updates – PART 2
    • VIDEO: Listing E-Alert Updates – PART 3
    • AUDIO: Listing E-Alert Updates – PART 1
    • AUDIO: Listing E-Alert Updates – PART 2
    • AUDIO: Listing E-Alert Updates – PART 3
    • Workbook: Listing E-Alert Updates
    • Listing E-Alert Campaign Promotional Ad (fillable)
    • Script: Neighborhood Listing E-Alert Email Drip
    • Script: Geographic Farming Listing E-Alert Email Drip
    • Script: Seller Lead Listing E-Alert Email Drip
    • Script: Buyer Lead Listing E-Alert Email Drip
    • QUIZ: Module 14
    • Module 14 Action Steps
    Module 19: Embrace Routines & Rituals
    • VIDEO: Embrace Routines & Rituals
    • AUDIO: Embrace Routines & Rituals
    • Workbook: Embrace Routines & Rituals
    • Listing & Closing Checklists
    • Action Steps for Module 19
    Module 20: Time Management & Tracking
    • VIDEO: Time Management & Tracking
    • AUDIO: Time Management & Tracking
    • Workbook: Time Management & Tracking
    • Daily SOI Contact Form (fillable)
    • Lead Tracking (fillable)
    • SOI Member Contact Form (fillable)
    • Eisenhower Decision Matrix
    Module 21: Daily Schedule & Time Blocking
    • VIDEO: Daily Schedule & Time Blocking
    • AUDIO: Daily Schedule & Time Blocking
    • Workbook: Daily Schedule & Time Blocking
    • Sample Weekly Calendar
    • Daily Schedule for Realtors
    • The Erase and Replace Rule
    Module 22: Activities Over Results
    • VIDEO: Activities Over Results
    • AUDIO: Activities Over Results
    • Workbook: Activities Over Results
    • Action Steps for Module 7
    Module 23: Tracking with a Dashboard
    • VIDEO: Tracking with a Dashboard
    • AUDIO: Tracking with a Dashboard
    • Workbook: Tracking with a Dashboard
    • ICC Team Dashboard – Excel Spreadsheet
    • QUIZ: Module 19 Part 1
    • QUIZ: Module 19 Part 2
    • Module 19 Action Steps
    Module 24: Making Initial Contact with Online Leads
    • VIDEO: 2 Week Assault Plan Explained
    • Workbook: Making Initial Contact with Online Leads
    • Mastering Lead Follow Up – Infographic
    • The Sales Process – Infographic
    • Should I Keep Trying – Infographic
    • They Didn’t Answer – Infographic
    • Converting a Prospect to a Client – Infographic
    • 2-WEEK ASSAULT PLAN For Making Initial Contact with Online Leads
    • 2-Week Assault Plan Phone Call Scripts
    • 2-Week Assault Plan Text Scripts
    • 2-Week Assault Plan Email Template Scripts
    • 2-Week Assault Plan Video Email Scripts
    • 2-Week Assault Plan Facebook and Social Media Scripts
    Module 25: Online Lead Follow Up Plans
    • VIDEO: Online Lead Follow Up Plans
    • “I’ll Do You One Better”
    Module 26: How to Be a Professional
    • VIDEO: How to Be a Professional
    • AUDIO: How to Be a Professional
    • Workbook: How to Be a Professional
    • Keep Emotions Between the Lines PDF
    • DISC Behavioral Assessment Image
    • Action Steps for Module 26
    Module 27: Buyer Lead Conversion & Consultation Process
    • Part One: Buyers don’t know what they don’t know
    • Part Two: From contact to appointment
    • Part Three: Buyer and lender consultations
    • Part Four: Making things official
    • Workbook: Buyer Lead Conversion & Consultation Process
    • Buyer Questionnaire & Lead Sheet
    • Pre-Buyer Consult Video #1 Script
    • Buyer Consultation Video Script
    • Scripts: Presenting the Exclusive Buyer Agency Agreement
    • Scripts: Handling Objections to Signing the Buyer Agency Agreement
    • Script: MLS Auto-Prospecting
    Module 28: Seller Lead Conversion & Listing Consultation Process
    • Part One: Overcoming common objections
    • Part Two: Getting answers
    • Part Three: The pre-listing packet
    • Part Four: The kitchen table consultation
    • Workbook: Seller Lead Conversion & Listing Presentation Process
    • Seller Lead Sheet
    • Price Reduction Graphic
    • Listing Consultation
    • Pre-Listing Consultation Video Scripts
    • Pre-Listing Video #1 Script
    • Pre-Listing Video #2 Script
    • Pre-Listing Video #3 Script
    • Pre-Listing Video #4 Script
    • Pre-Listing Video #5 Script
    • Virtual Listing Presentation – Luxury Theme
    • Virtual Listing Presentation – Classic Theme
    • Listing and Closing Checklists
    • The Listing Consultation Script
    • Objections about Finding a Home to Buy Before Listing
    • Scripts for Listing Consultation Objections about Price
    • Urgency Objections
    • Overcoming Objections about Paying a Commission
    Module 29: Fail Forward
    • VIDEO: Fail Forward
    • AUDIO: Fail Forward
    • Workbook: Fail Forward
    • Action Steps for Module 29
    Module 30: Understanding the Needs Analysis
    • VIDEO: Understanding the Needs Analysis
    • AUDIO: Understanding the Needs Analysis
    • Workbook: Understanding the Needs Analysis
    • The Feelings Wheel
    • Real Estate Trainer Podcast: Episode 196 – Real Estate Recruiting Scripts: Conducting the Appointment
    • Action Steps for Module 30
    Module 31: Negotiating with a Needs Analysis
    • VIDEO: Negotiating With a Needs Analysis
    • AUDIO: Negotiating With a Needs Analysis
    • Workbook: Negotiating With a Needs Analysis
    • Buyer Lead Sheet (fillable)
    • Seller Lead Sheet (fillable)
    • Action Steps for Module 31
    Module 32: The Mirroring Technique
    • VIDEO: The Mirroring Technique
    • AUDIO: The Mirroring Technique
    • Workbook: The Mirroring Technique
    • Real Estate Trainer Podcast: Episode 184 – NLP Real Estate Scripts for Realtors
    • Action Step for Module 32
    Module 33: Mirroring & Matching
    • VIDEO: Mirroring & Matching
    • AUDIO: Mirroring & Matching
    • Workbook: Mirroring & Matching
    • Mirror & Matching – Real Estate Negotiation Strategies
    • Action Steps for Module 33
    Module 34: The Negotiation Blueprint
    • VIDEO: The Negotiation Blueprint
    • AUDIO: The Negotiation Blueprint
    • Workbook: The Negotiation Blueprint
    • Meet in the Middle Negotiation Model Graphic
    • The Icenhower Method Negotiation Model Graphic
    • Action Steps for Module 34
    Team Onboarding

    About this course

    • $349.00
    • 252 lessons
    • 15.5 hours of video content
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. HIRE: The Complete Hiring Process for Real Estate Agents

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. HIRE: The Complete Hiring Process for Real Estate Agents

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. HIRE: The Complete Hiring Process for Real Estate Agents

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    I designed Team Onboarding to get new agents joining a team up into production quickly. In this course, we do it two ways.

    First, you will learn how to generate and convert leads from potential customers looking to buy or sell a home that you don't know. You'll learn all the top methods with the highest conversion rates so you can generate business right off the bat. Second, you will learn how to generate business from your own personal sphere of influence (SOI). These are the people you already know. You will learn how to build your book of business, and as it grows over time, so you will find more and more business coming to you as you progress year by year. This course, which is over 30 modules long, will help you develop your business in those two healthy ways at the same time, so your own book of business is diversified. Along the way, you'll receive training on other essential topics, like time management, buyer and seller lead conversion, negotiations training, and mindset training. You'll learn all of these skills and tools (and more) that a new agent should learn to get them into production and selling real estate extremely quickly.

    Get into production quickly.

    One of the biggest challenges about starting out on a real estate team for the first time is the lag between starting on the team and getting into production. This course will accelerate your progress and allow you to get into production much more quickly, which will help you thrive as a new member on your team. Add to Cart

    Team Onboarding

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • The Buyer Lead Conversion Process

    $59.99
    ONLINE COURSES

    Learn how to leverage your networks to get buyers on your side. We'll teach you all the tips, tools and techniques you need to address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and get them on board as your clients.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Course materials
    • The Buyer Lead Conversion Process
    • Part One: Buyers don’t know what they don’t know
    • Part Two: From contact to appointment
    • Part Three: Buyer and lender consultations
    • Part Four: Making things official
    • Script: Presenting the exclusive buyer agency agreement
    • Script: Handling objections to signing the buyer agency agreement
    • Script: MLS Auto-Prospecting
    • Buyer Questionnaire & Lead Sheet
    • Quiz: Buyer Lead Conversion
    • Action Steps
    Seller Lead Conversion role play videos
    • Pre-Buyer Consult Video #1 Script
    • Buyer Consultation Video Script

    About this course

    • $59.99
    • 15 lessons
    • 1 hour of video content
    Add to Cart

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Buyers Agent" or CBA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. FSBO: Prospecting For Sale By Owners (FSBOs)

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. FSBO: Prospecting For Sale By Owners (FSBOs)

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. FSBO: Prospecting For Sale By Owners (FSBOs)

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.
    A major part of succeeding in real estate is developing a strong sphere of influence — but you can't stop there.Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side. We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement. Don't just work your SOI — make it work for you! This condensed course has everything you need; what are you waiting for?

    The buyer lead conversion process.

    The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.
    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
  • The Seller Lead Conversion Process

    $59.99
    ONLINE COURSES

    Learn how to use your sphere of influence to turn leads into listings. Packed with tips, tools and techniques, this mini course gives you the skills you need to get seller appointments, field phone calls and in-person meetings, handle objections and close the right way, every time.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Course materials
    • The Seller Lead Conversion process
    • Video Part One: Overcoming common objections
    • Video Part Two: Getting answers
    • Video Part Three: The pre-listing packet
    • Video Part Four: The kitchen table consultation
    • Seller Lead Sheet
    • Quiz
    • Action Steps
    Seller Lead Conversion role play videos
    • The Listing Consultation Script
    • Scripts for Listing Consultation Objections about Price
    • Objections about Finding a Home to Buy Before Listing
    • Urgency Objections
    • Overcoming Objections about Paying a Commission
    Listing Presentation bonus
    • Price Reduction Graphic
    • Listing Consultation
    Pre-Listing Consultation video scripts & examples
    • Pre-Listing Consultation Video Scripts
    • Pre-Listing Video #1 Script
    • Pre-Listing Video #2 Script
    • Pre-Listing Video #3 Script
    • Pre-Listing Video #4 Script
    • Pre-Listing Video #5

    About this course

    • $59.99
    • 23 lessons
    • 2 hours of video content
    Add to Cart

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Listing Agent" or CLA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. ADMIN: The Training Process for Real Estate Administrative Assistants

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. ADMIN: The Training Process for Real Estate Administrative Assistants

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. ADMIN: The Training Process for Real Estate Administrative Assistants

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.

    Are you ready to revolutionize how you think about closing, and get more listings than ever?

    This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.

    Turn your leads into listings.

    Discover the techniques top producing agents use to connect with and convert their seller clients, and take the next step to grow your real estate business. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Time Management for Real Estate Agents

    $39.99
    ONLINE COURSES

    There really are enough hours in the day, if you manage them wisely. This course consolidates the systems, schedules, trackers and plans Top Producing agents use to work efficiently.

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Course materials

    • Time Management for Agents
    • Video: Time Management for Agents
    • Resource: Goal & Milestone Exercise (Fillable)
    • Resource: Goal & Milestone Tracker (Fillable)
    • Resource: Daily SOI Contact Form (Fillable)
    • Resource: 4-Week Schedule (Printable)
    • Resource: End-of-Week Debrief (Fillable)
    • Resource: One Day, 20 Contacts (Fillable)
    • Resource: Ways to Make Habits Stick
    • Resource: Lead-Tracking Sheet (Printable)
    • Resource: Personalized Schedule (Printable)
    • Resource: Prospecting Accountability Chart (Printable)
    • Resource: Sample ICC Year-to-Date Check-Up Form
    • Resource: Sample Weekly Calendar
    Time Management for Real Estate Agents online course

    About this course

    • $39.99
    • 17 lessons
    • .5 hours of video content
    Add to Cart

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    ISA Agent Training

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    ISA Agent Training

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    ISA Agent Training

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Founder & CEO of Icenhower Coaching & Consulting

    Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

    Be proactive, not reactive.

    Take charge of your time.

    In this Time Management for Real Estate Agents online course, we’ll give you trackers, calendars, schedules, and, most importantly, techniques and strategies so you can take control and manage your time and your business efficiently.

    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick ViewCompare
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