Download this FREE Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!
If you are looking for the best real estate event guide in the industry, you’re in the right place.
When you look at our real estate event guide, you will discover that there are many different types of Realtor events that you can host. Because we have coaching clients across North America at ICC, we get diverse and unique ideas. There really is something for everyone.
The top producing teams we coach here at ICC do 4-6 of these events per year. And, they consistently market these client events with our Client Event Contact Plan.
VIDEO: Real Estate Event Guide – Free PDF Download
Real estate event guide: it’s all about giving
Remember, the goal of these client events is to give back. Whether you are giving back to your clients, giving back to your community, or giving back to those in need, you are always finding ways to come from contribution. You are finding reasons for your sphere of influence (SOI) to think of you in a positive way. You want them to remember you.
The people who tell you that you need to constantly pick up the phone and ask for business are asking you to “take” rather than “give.” Hosting a client event provides you with a different way to go about getting new (or repeat) business.
You want to find ways to “give” and constantly do better. I know a lot of Realtors prefer this method.
Treat others the way you want to be treated. Be a beacon of hope for your community.
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Realtor Events
ONLINE COURSESYou're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audio Book
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Realtor Event Contact Plan- VIDEO: Realtor Event Contact Plan
- AUDIO: Realtor Event Contact Plan
- WORKBOOK: Realtor Event Contact Plan
- Client Event Contact Plan
- VIDEO: Realtor Event Target Market
- AUDIO: Realtor Event Target Market
- WORKBOOK: Realtor Event Target Market
- Script: During Client Appreciation Event #1
- Script: During Client Appreciation Event #2
- VIDEO: Eliminate Realtor Event Costs
- WORKBOOK: Eliminate Realtor Event Costs
- AUDIO: Eliminate Realtor Event Costs
- VIDEO: Community Events for Realtors
- WORKBOOK: Community Events for Realtors
- Community Event Ideas
- AUDIO: Community Events for Realtors
- VIDEO: Popular Realtor Event Ideas
- WORKBOOK: Popular Realtor Event Ideas
- Client Events Packet
- AUDIO: Popular Realtor Event Ideas
About this course
- $99.00
- 23 lessons
- 1 hour of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- Download, customize, and use our comprehensive Realtor event marketing plan to maximize the contacts to an agent database leading up to a successful real estate agent client appreciation event.
- Use our proven Realtor event contact plan designed to maximize contacts and generate a large real estate agent event turnout.
- Learn high-level real estate event plan strategies for conducting Realtor events that eliminate or minimize event costs for real estate agents.
- Use our creative ideas for community events for real estate agents looking to give back to their local communities by coming from contribution.
- Gain access to our Real Estate Event Guide PDF with the most complete list of real estate agent event ideas ever assembled!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Event Specialist" or CES upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
I created this Realtor Events course because there is simply no other training out their like this specifically for real estate agents.
This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)
Stop trying to become an event planner. Focus on coming from contribution and giving back.
At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)
Are you "winging it"?
Do you have a client event strategy?If your answer is "no," or you aren't sure, then you're in the right place. Up your game and learn how to host 4-6 high quality client events each year by learning the scripts, strategies, and systems that have been proven to work. Add to CartRealtor Events
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Hosting events against all odds: more ideas in our real estate event guide
Remember the Covid-19 pandemic? We had coaching clients who took their client events to the next level during that time of panic. Your community needs you in times of chaos and confusion. If you can find a way to be that beacon of hope, you will leave a lasting impression on your community. People will remember you for it. And, ultimately, it will drive more business your way.
Stop with the excuses about why you can’t do a client event. If Realtors were able to create unique, effective events during the pandemic, you can find a way to make an event work for whatever your circumstances are. Virtual events, socially distanced events, etc.
Be solution oriented. There is no reason to not do a client event.
Treat others the way you want to be treated. Be a beacon of hope for your community.
Brian Icenhower
The best real estate event guide
At the end of today’s blog, you’ll have access to our real estate event guide as a free PDF download. In the table of contents, you can get an idea of the different kinds of events you can host. There are so many ideas, and this guide just scratches the surface.
Here are the types of events covered in our real estate event guide:
- Holiday/seasonal events
- Food/drink
- Adults only
- Family friendly
- Charity/community
- Virtual events
- Socially-distanced events
- And more
Easter egg hunt example
This is a very popular event in our real estate event guide. You can do a number of things at this event. It is a fairly inexpensive event to organize, and you can incorporate a “Photo with the Easter Bunny.” All you need are plastic eggs, candy, a bunny costume (and a willing Easter Bunny), someone to take photos, etc. This event will attract so many families because parents love bringing their kids to a free Easter egg hunt. And of course, the photos are priceless.
Something for every season in our real estate event guide
There are many ideas for every season. In the summer, you can rent an ice cream truck or host a block party. A lot of parades happen in the summer, so you can host an event around a local parade. In the fall, you can create a pumpkin patch where everyone can come and pick a pumpkin and take some family photos. You can go big and host a harvest festival or a back to school event. In winter, of course, “Photos with Santa” or a hot chocolate social are super popular.
Come and go events are best
If you can, do a “come and go” event. It is hard to host a party with a specific start and end time because then, if for any reason not many people show up, you will feel (and look like) a loser. If the event allows guests to come and go as they please, no one will know how many people attended. And, it’s less strenuous than having a large crowd all at once (if everyone does show up to your party).
Remember: it’s all about the contacts
There are a ton of different events to choose from in our real estate event guide. I’m sure this got your wheels turning on all the fun ideas you may have to host Realtor events.
Do not lose sight of the goal! It’s all about making contacts. The best event plans mean nothing to you if you haven’t made your contacts. Use our Client Event Contact Plan to ensure that you are getting the most out of your hard work!
Take our online course on Realtor Events
Be sure to take our Realtor Events online course for more great Realtor event ideas! You’ll also have access to all of our Realtor event resources, like the Client Event Contact Plan we reference in this video/blog.
FREE DOWNLOAD: Real Estate Event Guide
For more ideas on events for real estate agents and so much more, get your hands on our Client Events Packet. Subscribe below and get the free download today!
