Use this real estate vendor list template to provide to clients in order to promote realtor affiliates in exchange for client referrals.
How can a real estate vendor list template help your referral business? Today we are going to talk about how to create a list of preferred or trusted vendors. And, we are going to provide you with a free template to download!
Video: Real Estate Vendor List Template
But first …
You’ll notice at the beginning of this video, I mention a few things that we have “already talked about”:
- Setting up your Google Local Services Ads
- Getting more Google Reviews
- How to set up your Google My Business profile
- How to set up multiple Google My Business locations
If you’re feeling a little lost as we tie all of this in with the use of our Real Estate Vendor List template, please check out our online course. Google Local Services Ads for Realtors will walk you through the entire process. It will help you set up your own Google Local Services Ads, your Google My Business profile, and everything in between. So if you’re starting off this blog scratching your head a bit, start there first.
Business-to-business marketing: share your knowledge of Google with your trusted vendors
Google Local Services Ads are not just for real estate agents! Stock brokers, insurance agents, accountants, lawyers, plumbers, etc. Anyone in the service industry has access to using Google Local Services Ads and Google My Business. This provides you with a giant opportunity. You can provide a huge value to your trusted vendors by teaching them how to do what you have learned!
If you know how to set up your Google Local Services Ads, Google My Business profile, and how to get Google Reviews, you can share your knowledge! Use this for business-to-business marketing. Your trusted vendors are those businesses that you refer business to and get referral business from. Now you can see why we are giving you our Real Estate Vendor List Template. This template will help you as you curate a list of your referral partners in your community.
Every real estate agent should have multiple accountants, lawyers, insurance agents, and financial advisors in their sphere of influence (SOI) database. All of these professions advise people when to buy and sell real estate. This makes these people ideal referral partners!
Give to get
These vendor relationships are valuable for a number of reasons, but if you are on good terms with your lender or your accountant, for example, and you can use their conference room from time to time, or even rent out space in their building. This would allow you to use that address to establish another Google My Business location. You help your local vendor and mentor them by sharing your knowledge of Google services, and they help you by allowing you to use their address and share their space. It’s possible that you may not use this address at all, except as an additional address to expand your reach through Google My Business.
You can do this with vendors of any type. This is very beneficial and doesn’t cost you any money. You have become an expert, and you can now turn around and help others, coming from contribution, and they will return the favor by helping you. You’ll get referral business from these vendors.
“If I refer my clients to you, would you have any problem referring your clients who want to buy and sell real estate to me?” This opens the door for a long term relationship, which could include sharing a business address for Google purposes.
Business-to-business groups using your Real Estate Vendor List Template
You can start a referral group in your area where you do a workshop and teach them all how to set up their Google My Business profile or how to set up a Local Services Ads account, or even strategies on how to grow their reviews. The value you can provide is phenomenal, because you are so far ahead of the curve right now! You would be shocked to see how progressive the real estate industry is in this area. Typically real estate agents are ahead on technology due to the very competitive nature of this industry. So if you were to go speak with a group of insurance agents or mortgage lenders or accountants, for example, very few of them would be aware of these tools.
This is a great opportunity to get in front of people and grow your database at the same time. Business-to-business relationships are huge referral opportunities. These new relationships can be added to your Real Estate Vendor List Template!
Create a Facebook business-to-business group
You can also create a Facebook business-to-business group for your community. This can be very powerful, as you are not only connecting with these local businesses, but you are connecting them with each other as well. You can post helpful content and short videos that will promote your knowledge on these Google services that you’ve learned about in this course. You will become the local expert, while helping your fellow business owners, while growing your referral database.
- Create a Facebook business-to-business group
- Add local business owners and network
- Create short, helpful, educational videos, similar to the ones in this course and upload them to YouTube (or other service)
- Share them in your Facebook group
- Leave 5-star Google Reviews for the local businesses that join your group
Different methods, same result
You could do this kind of community education/outreach as a workshop, seminar, Facebook group, or even meet one-on-one with each of your local vendors. Whichever method you prefer, you will see dramatic results. You have the opportunity to use what you learned in this course and create more business for yourself by sharing it with others!
Benefits of growing your business-to-business database
- Gain trust from your local vendors through use of your Real Estate Vendor List Template
- Become an expert in your community by coming from contribution
- Receive referrals and grow your sphere of influence (SOI) database
Download the Real Estate Vendor List Template – FREE
Now that you’ve learned how valuable these business-to-business relationships can be, time to get moving! You can download our Real Estate Vendor List Template for FREE by clicking on the button below.
Need more help?
Whether it’s growing your sphere of influence (SOI) or it’s finding ways to bring value to your trusted vendors, we can help. Get an ICC coach in your corner for personalized advise and custom one-on-one coaching to take your real estate business to the next level. Reach out for a free coaching call consultation today.
