These infographics containing National Association of REALTORS® statistics show the various ways clients find and select a real estate agent to buy or sell a home.  As expected, an overwhelming majority of those surveyed chose a real estate agent they had previously worked with or an agent referred by a friend, acquaintance or family member.  Consequently, the foundation of a real estate agent’s business development plan should always start with staying in contact with past clients and people in the agent’s center of influence (COI).

How Sellers Found A Real Estate Agent –  For the past decade over 60% of homeowners used a real estate agent they previously worked with or one referred by a friend, neighbor or relative.  An astonishingly low number found a real estate agent by more traditional marketing mediums like signs, advertisements and mailers.

seller find real estate agent

Real Estate Agent Repeats & Referrals –  With consistently over 80% of home sellers stating that they would be likely to work with the same real estate agent that sold their last home, it is clear that staying in touch with past clients should be a priority for all REALTORS®.

real estate agent seller referrals

Number of Real Estate Agent Interviews – Surprisingly home sellers aren’t that picky.  Over 65% of homeowners have interviewed only one real estate agent before deciding who to list their home for sale with.   So real estate agents should be more concerned about getting the interview instead of how they compare to other competing agents.

real estate agent seller interviews

How Buyers Found A Real Estate Agent – Despite the fact that home buyers often find the house they want before they actually choose a real estate agent, over 50% of buyers still used a real estate agent they previously worked with or one referred by a friend, neighbor or relative.

buyers find real estate agent

All graphics above provided courtesy of Keller Williams Realty International

For more scripts and techniques for staying in contact with past clients and the people in a real estate agent’s center of influence (COI) database, please visit our real estate agent scripts library.

 

real estate coach

How to Grow a Real Estate COI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Previewing Property to Get More Listings

Lead Generation Scripts for Administrative Assistants

Open House Scripts to Generate New Listings

Real Estate Prospecting: Client Database Scripts

Scripts for Building Referral Networks from Business Relationships

Scripts for Buyers: How to Show Less Homes

Agent Websites that Generate Real Estate Leads

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Managing & Compensating Buyers Agents on Real Estate Teams

Easy Ways to Ask Your Clients for Referrals

The 5 Ways to Mirror & Match Client Behavior

When & How Realtors Should Make their First Administrative Hire

Top Producing Realtor Prospecting Scripts

The 3 Primary Duties of a Top Producing Realtor

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?

How to Conduct Better Real Estate Team Meetings