Summer is the busiest time for real estate agents. So it is the perfect time to work on setting up your goals for the summer and getting all your ducks in a row so you can achieve them. Closed listings are not what create top producing real estate agents. The key to success lies in a large inventory of active listings, and the Listing Inventory Calculator will help you determine how many active listings you need at all times to achieve your objectives.

Why do you need active listings?

Active listings govern the entire real estate business:

  • they generate leads
  • they control a real estate agent’s ability to market him or herself
  • they determine how many transactions he or she will be able to close overall.

If you are working mostly as a buyers’ agent, you will need to put a lot more time and effort into earning your commission. Between long hours showing multiple properties during the evenings and on the weekends, setting up and attending inspections, and dealing with the uncertainties of contingencies, finding time to promote your business and get more listings can be challenging.

With so little time on their hands, real estate agents that get most of their commission from the buyer’s side are limited to how many deals they can close in a month. That’s the reason why most successful real estate agents are often sellers’ agents.

By starting your quest for active listings early in the season, during the slow months of January and February, a real estate agent can hit the ground running when the buying frenzy of spring and summer arrive. However, a listing under contract is no reason to sit back and relax. To reach your goals, you must always have a reserve of other active listings to keep your business going. 

As soon as you get a listing under contract, it is time to find one to replace it and keep the pipeline filled. This constant sense of urgency is what separates top producing real estate agents from low producers. By establishing new relationships with potential clients instead of relying on established clients, you can keep your inventory of active listings growing.

How many active listings do you need at all times to achieve your personal goals? That’s what the Listing Inventory Calculator will help you determine.

How to use the Listing Inventory Calculator?

This video has a detailed explanation, as do the instructions below.

The Listing Inventory Calculator helps determine how many active listings a real estate agent must always have in inventory to reach his or her desired income. The boxes highlighted in yellow on the grid are the ones that can be manipulated to match your situation.

Start by entering your yearly goal for the amount of gross commission income that you would like to earn in the Income I Want to Earn field and the Average Sale Price for a property in your market.

You can calculate the Average Commission Rate based on the total amount of your closings, both as a buyer and as a seller’s agent.

Based on your situation, you should be able to determine a realistic estimate of what percentage of your closings will be listings. Although the average is 50%, your number might be lower if you are just starting in the business for example.

Not all listings sell: some expire, some are withdrawn, some are just priced too high and sit on the market. Assume that 50% of your listings will sell for a conservative estimate.

The number of average days on the market for properties on your market can be found on the MLS.

Based on the numbers you entered, you will be able to calculate the number of listings you must carry at ALL times to make your goal. Don’t hesitate to play with the numbers to figure out what is a realistic objective for you.

 Are you ready to find out how many active listings you must have to achieve your income goals for the new business year? You can find our Listing Inventory Calculator here!

  • Team Coaching Program

    $1,000 / month for 12 months

    The Team Real Estate Coaching Program is for smaller teams looking for internal structure, leverage and leadership.

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  • Leadership Coaching Program

    $1,000 / month for 12 months

    This leadership real estate coaching program is designed for any leadership position within a real estate team or brokerage. Sales managers, productivity coaches, education chair, etc. Build skills on how to lead others, keep an organization motivated and accountable and become an influential person within your organization.

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  • Broker Leadership

    $249
    ICENHOWER COACHING & CONSULTING

    Learn how to lead your brokerage or team in a way that propels your entire organization on a path to continuous growth and success.

     

    Designed for all learning types

    Video Training

    In-depth professional video training on every module, presented by the author, Brian Icenhower.

    Written Modules

    Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

    Audiobook

    Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

    Course curriculum

    Enrollment includes access to the following course materials for 2 years

    Get Started Here : Introduction
    • Join the Real Estate Agent Round Table Facebook Group
    • Welcome to Broker Leadership!

    Module 1: The 5 Components of a High-Producing Team
    • Module 2 Workbook: Understanding Job Roles
    • Video: Job Roles for Admin Staff
    • The Solution Triangle
    Module 2: Viral Goals are SMART
    • Video: Viral Goals are SMART

    • Workbook: Module 2 – Viral Goals are SMART

    • SMART Goals Graphic

    • Module 2 Action Steps

    Module 3: Viral Goals Spread to the Team
    • Video: Viral Goals Spread to the Team

    • Workbook: Module 3 – Viral Goals Spread to the Team

    • Small Team Organizational Structure (fillable)

    • Midsize Team Organizational Structure – Traditional (fillable)

    • Midsize Team Organizational Structure – Hybrid (fillable)

    • Large Team Organizational Structure – Traditional (fillable)

    • Large Team Organizational Structure – Hybrid (fillable)

    • Module 3 Action Steps

    Module 4: Agent Onboarding Calendar
    • Video: Agent Onboarding Calendar

    • Workbook: Module 4 – Agent Onboarding Calendar

    • Team Onboarding Calendar Weeks 1-8

    • Module 4 Action Steps

    Module 5: Recruiting Needs Analysis Appointment
    • Workbook: Module 5 – Recruiting Needs Analysis Appointment

    • Video: Recruiting Needs Analysis Appointment

    • Needs Analysis Steps Graphic

    • Module 5 Action Steps

    Module 6: First Quarter Checklist
    • Video: First Quarter Checklist

    • Workbook: Module 6 – First Quarter Checklist

    • First Quarter Checklist for Teams

    • Module 6 Action Steps

    Module 7: Office Training Calendar
    • Video: Office Training Calendar

    • Workbook: Module 7 – Office Training Calendar

    • Real Estate Office Brokerage Training Calendar

    • Module 7 Action Steps

    Module 8: Focus on Activities to Grow
    • Video: Focus on Activities to Grow

    • Workbook: Module 8 – Focus on Activities to Grow

    • Module 8 Action Steps

    Module 9: Cultivate Personal Responsibility
    • Video: Cultivate Personal Responsibility

    • Workbook: Module 9 – Cultivate Personal Responsibility

    Module 10: Public Accountability
    • Workbook: Module 10 – Public Accountability

    • Video: Public Accountability

    • Module 10 Action Steps

    Module 11: The Essential Tool for Coaching Productivity
    • Video: The Essential Tool for Coaching Productivity

    • Workbook: Module 11 – The Essential Tool for Coaching Agent Productivity

    • ICC Business Tracker

    • Module 11 Action Steps

    Module 12: How to Motivate Agents
    • Video: How to Motivate Agents

    • Workbook: Module 12 – How to Motivate Agents

    • Module 12 Action Steps

    Module 13: Create a Production-Centric Environment
    • Video: Create a ‘Production-Centric’ Environment

    • Workbook: Module 13 – Create a Production-Centric Environment

    • Realtor Group Call Session – The Complete Guide

    • Module 13 Action Steps

    Module 14: Tracking Activities
    • Video: Tracking Activities

    • Workbook: Module 14 – Tracking Activities

    • Leadership Dashboard

    • Module 14 Action Steps

    Module 16: The Recruiting & Retention Mindset
    • Video: The Recruiting & Retention Mindset

    • Workbook: Module 16 – The Recruiting & Retention Mindset

    • Module 16 Action Steps

    Module 17: Create a Growth-Oriented Business
    • Workbook: Module 17 – Create a Growth-Oriented Business

    • Video: Create a Growth-Oriented Business

    • Team Onboarding Calendar Weeks 1-8

    • Module 17 Action Steps

    Module 18: The Broker-Manager Business Plan
    • Video: The Broker-Manager Business Plan

    • Workbook: Module 18 – The Broker-Manager Business Plan

    • 1-3-5 Single Page Business Plan Broker Owner – sample

    • 1-3-5 Single Page Business Plan Broker Owner – fillable

    • Module 18 Action Steps

       

    Module 19: The Future of Teams & Brokerages
    • Video: The Future of Teams & Brokerages

    • Workbook: Module 19 – The Future of Teams & Brokerages

    • Module 19 Action Steps

    About this course

    • $249.00
    • 77 lessons
    • 6.5 hours of video content
    Add to Cart Checkout Course

    Immediate Takeaways

    Here is what you can expect to gain from taking this online course.

    • CHECKLISTS for listings, open houses, closings etc. Active Listing Checklist, Sample Buyer Inventory, Daily Contact Form, Lead Tracking Sheet, Listing and Pre-Listing Checklists, Listing to Contract Checklist, Assistant's First Call Checklist, First Day Welcome and Orientation Checklist, First Quarter Checklist, and more.
    • SCOREBOARDS to track success and editable forms to document everything. Sample Scoreboards and fillable ICC Team Scoreboard.
    • RESOURCES for new hires, including orientation templates and policy and procedure handbook templates. Sample Weekly Calendar, Sample Year-to-Date Check-Up Form, Sample Pending Inventory Pipeline, Active and Pending Inventory Lists, Seller Lead Sheet, Client Event Contact Plan, Policies and Procedures Handbook, Staff Self-Performance Appraisal, Blank Editable Business Plan, and more.
    • SCRIPTS for the administrative assistant. Contacting Past and Existing Clients Script, and more.
    • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
    Admin: Administrative Systems for real estate administrative assistants CAA

    Certification & Designation Upon Completion

    In this ICC online course, you will receive an official designation of "Certified Administrative Associate" or CAA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

    Reviews

    "I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

    I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

    FLIPPING: The Complete System to Flip Houses for Profit

    Jake Rockwell

    Over 500 Units Sold Annually

    I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

    FLIPPING: The Complete System to Flip Houses for Profit

    Dennis Adelpour

    Luxury Agent - West Los Angeles

    When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

    FLIPPING: The Complete System to Flip Houses for Profit

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume

    Instructor

    Brian ​Icenhower.

    Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income. 

    This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager. 

    Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.

    Make administrative tasks easy.

    Whether you’re an assistant or a solo agent, systematizing adminstrative processes will increase your efficiency. This course gives you the strategies, tools, and techniques to master administrative processes so your agents are free to focus on generating, nurturing, and converting leads. Add to Cart Checkout Course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Custom Training Suite 251 – 350

    $1,500 / month for 12 months and a $250 sign-up fee

    ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!

    Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.

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How to Onboard & Training New Agents

 ISA Scripts & Systems

SOI Referral Database Contact Plans

Luxury Marketing Techniques

Phone Scripts for Contacting Internet Leads

Transaction Coordinator Capacity on Real Estate Teams

Lead Nurturing Scripts & Techniques

FSBO Scripts for Objections to Paying a Commission

The Seller Lead Sheet & How Agents Use One

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Buyer’s Agent Job Description

Listing Presentation Scripts & Dialogues

The Best Way to Contact your Sphere of Influence

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections