Summer is the busiest time for real estate agents. So it is the perfect time to work on setting up your goals for the summer and getting all your ducks in a row so you can achieve them. Closed listings are not what create top producing real estate agents. The key to success lies in a large inventory of active listings, and the Listing Inventory Calculator will help you determine how many active listings you need at all times to achieve your objectives.
Why do you need active listings?
Active listings govern the entire real estate business:
- they generate leads
- they control a real estate agent’s ability to market him or herself
- they determine how many transactions he or she will be able to close overall.
If you are working mostly as a buyers’ agent, you will need to put a lot more time and effort into earning your commission. Between long hours showing multiple properties during the evenings and on the weekends, setting up and attending inspections, and dealing with the uncertainties of contingencies, finding time to promote your business and get more listings can be challenging.
With so little time on their hands, real estate agents that get most of their commission from the buyer’s side are limited to how many deals they can close in a month. That’s the reason why most successful real estate agents are often sellers’ agents.
By starting your quest for active listings early in the season, during the slow months of January and February, a real estate agent can hit the ground running when the buying frenzy of spring and summer arrive. However, a listing under contract is no reason to sit back and relax. To reach your goals, you must always have a reserve of other active listings to keep your business going.
As soon as you get a listing under contract, it is time to find one to replace it and keep the pipeline filled. This constant sense of urgency is what separates top producing real estate agents from low producers. By establishing new relationships with potential clients instead of relying on established clients, you can keep your inventory of active listings growing.
How many active listings do you need at all times to achieve your personal goals? That’s what the Listing Inventory Calculator will help you determine.
How to use the Listing Inventory Calculator?
This video has a detailed explanation, as do the instructions below.
The Listing Inventory Calculator helps determine how many active listings a real estate agent must always have in inventory to reach his or her desired income. The boxes highlighted in yellow on the grid are the ones that can be manipulated to match your situation.
Start by entering your yearly goal for the amount of gross commission income that you would like to earn in the Income I Want to Earn field and the Average Sale Price for a property in your market.
You can calculate the Average Commission Rate based on the total amount of your closings, both as a buyer and as a seller’s agent.
Based on your situation, you should be able to determine a realistic estimate of what percentage of your closings will be listings. Although the average is 50%, your number might be lower if you are just starting in the business for example.
Not all listings sell: some expire, some are withdrawn, some are just priced too high and sit on the market. Assume that 50% of your listings will sell for a conservative estimate.
The number of average days on the market for properties on your market can be found on the MLS.
Based on the numbers you entered, you will be able to calculate the number of listings you must carry at ALL times to make your goal. Don’t hesitate to play with the numbers to figure out what is a realistic objective for you.
Are you ready to find out how many active listings you must have to achieve your income goals for the new business year? You can find our Listing Inventory Calculator here!
Related Products
- Real Estate Agent Recruiting – Train Your Manager to Recruit
- Why Small Real Estate Teams Always Fail
- Real Estate Management Training – The Failure Resume
- How to Create Your Own Real Estate Courses Online
- 2025 Real Estate Market Projections – The Icenhower Institute
-
Quick ViewCompare
Learn Canva for Real Estate Agents: A Beginner’s Guide
ICT Online CourseLearn Canva for Real Estate Agents:
A Beginner's Guide
Are you a real estate professional looking to level up your marketing game? Dive into our beginner-friendly course and discover how Canva can revolutionize your visual content creation and save you tons of time. Learn the very basics, from how to create and navigate your Canva account to how to design templates for your print and digital marketing pieces. Join us on this transformative journey and start crafting visuals that sell!
Create Eye-Catching Marketing Materials
Learn to design captivating flyers, social media posts, and more to attract potential buyers
Boost Your Branding Efforts
Elevate your brand with professional graphics that convey trust and credibility
Save Time and Money
Ditch expensive design services and create your visuals in-house with ease
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Mergers & Acquisitions
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 90 days.
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $99.00
- 6 modules; 45 lessons
- 90 days of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRachel V.
Let's get you started with Canva.
Hey there! I'm Rachel, your guide on learning how to use Canva for real estate marketing. As the Director of Marketing at Icenhower Coaching & Training, I use Canva daily for a wide variety of marketing projects.
I've crafted this course, module by module, to teach you the very basics and get your feet wet in the world of graphic design.
Canva is a great (and free!) tool that anyone (yes, ANYONE) can use to create professional marketing graphics, with no graphic design experience required.
Let's work together to unleash your creativity, empower your brand, and take your marketing to new heights. I can't wait to share my expertise with you!
Create templates in Canva to streamline your marketing workflow.
In this course, you will learn how to use Canva and create easy-to-use templates for your print and digital marketing materials at your real estate organization.
This course will walk you through the process, step by step, and you will finish the course feeling confident that you can create your own templates and use them with ease!
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
-
Quick ViewCompare
Digital Domination Specialized Role Coaching Program: Mastering Facebook, Instagram & YouTube to Grow Your Online Presence
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 4 week-long, live course that starts on Wednesday, April 23, 2pm EST
- 6 months of access to course materials after the live course wraps up
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorNick Baldwin.
Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market.
With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table.
Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions.
The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed.
Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads.
Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are.
For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content.
For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this four-week course, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents.
From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively.
Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately.
Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call -
Quick ViewCompare
Mergers and Acquisitions
Online CourseLearn how to expand your organization through mergers and acquisitions (M&A) of real estate brokerages, teams and more. Grasp the various options for structuring M&A transactions, company valuation methods, due diligence considerations, transition plans, and how to identify and engage potential M&A candidate companies. Learners will receive many downloadable scripts, checklists, plans, sample agreements and a variety of other tools to create a step-by-step process for the growth of any real estate organization. 
Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video with Brian Icenhower walking you through the entire merger/acquisition process, and providing tools and talking points for you to use.
Written Workbook
Detailed and downloadable written workbook that provides you with the bullet points, a space for taking notes, as well as activities and key takeaways.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Welcome to Mergers & Acquisitions- Welcome to Mergers & Acquisitions! A message from your Instructor, Brian Icenhower
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mergers & Acquisitions Fundamentals
- AUDIO: Mergers & Acquisitions Fundamentals
- Workbook: Mergers & Acquisitions Fundamentals
- Instructor’s Manual: Mergers & Acquisitions Fundamentals
- Presentation Outline: Mergers & Acquisitions Fundamentals
- Presentation PDF: Mergers & Acqusitions Fundamentals
- Presentation Slides: Mergers & Acquisitions Fundamentals
- VIDEO: Engaging M&A Candidates
- AUDIO: Mergers & Acquisitions Fundamentals
- Workbook: Engaging M&A Candidates
- Instructor’s Manual: Engaging M&A Candidates
- Presentation Outline: Engaging M&A Candidates
- Presentation PDF: Engaging M&A Candidates
- Presentation Slides: Engaging M&A Candidates
- Securing the NDA Talking Points
- Initial Approach Call Scripts
- SWOT Competition Analysis
- Discovery Questionnaire
- MLS Company Production Data – Last 12 Months
VIDEO: Recruiting
AUDIO: Recruiting
Workbook: Recruiting
Instructor’s Manual: Recruiting
Presentation Outline: Recruiting
Presentation PDF: Recruiting
Presentation Slides: Recruiting
Discovery Questionaire
VIDEO: Due Diligence
AUDIO: Due Diligence
Workbook: Due Diligence
Instructor’s Manual: Due Diligence
Presentation Outline: Due Diligence
Presentation PDF: Due Diligence
Presentation Slides: Due Diligence
Company Comparison Matrix
Owner Information Request
NDA Sample Agreement
VIDEO: The Pro Forma
AUDIO: The Pro Forma
Workbook: The Pro Forma
Instructor’s Manual: The Pro Forma
Presentation Outline: The Pro Forma
Presentation PDF: The Pro Forma
Presentation Slides: The Pro Forma
Earnout Formulas
Example Pro Forma
VIDEO: Valuation
AUDIO: Valuation
Workbook: Valuation
Instructor’s Manual: Valuation
Presentation Outline: Valuation
Presentation PDF: Valuation
Presentation Slides: Valuation
EBITDA Approach Example
EBITDA Approach Worksheet
VIDEO: The LOI – Putting the Deal Together
AUDIO: The LOI – Putting the Deal Together
Workbook: The LOI – Putting the Deal Together
Instructor’s Manual: The LOI – Putting the Deal Together
Presentation Outline: The LOI – Putting the Deal Together
Presentation PDF: The LOI – Putting the Deal Together
Presentation Slides: The LOI – Putting the Deal Together
Sample Letter of Intent
VIDEO: Planning the Purchase & Transition
AUDIO: Planning the Purchase & Transition
Instructor’s Manual: Planning the Purchase & Transition
Workbook: Planning the Purchase & Transition
Presentation Outline: Planning the Purchase & Transition
Presentation PDF: Planning the Purchase & Transition
Presentation Slides: Planning the Purchase & Transition
Sample Pre-Closing Checklist
Sample Purchase Agreement
VIDEO: Closing the Transaction & Beyond
AUDIO: Closing the Transaction & Beyond
Workbook: Closing the Transaction & Beyond
Instructor’s Manual: Closing the Transaction & Beyond
Presentation Outline: Closing the Transaction & Beyond
Presentation PDF: Closing the Transaction & Beyond
Presentation Slides: Closing the Transaction & Beyond
Sample Launch Day Agenda
Launch Day Checklist
Sample Press Release
About this course
- $750.00
- 82 lessons
- 4.5 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Welcome to the world of mergers and acquisitions (M&A), where real growth begins.
In this course, we’re going to break down the process of acquiring or merging with real estate businesses. It might seem daunting at first, but by the end, you’ll see just how achievable it is—even for those who never thought they could do it.
Let’s start with one simple truth: mergers and acquisitions are easier than you think. Most people assume M&A is reserved for massive corporations or elite businesspeople with deep pockets. That’s simply not true.
If there’s one thing I want you to take away from this course, it’s this: with the right approach, you can successfully grow your real estate business through M&A without a massive cash outlay.
Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.
Take your business to the next level.
Whether you’re a team leader, a broker, or an advanced agent, M&A can fast-track your growth and set you apart from the competition. By leveraging proven strategies, you can scale your operations, enter new markets, and build a thriving organization.
Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
Related Links
How to Onboard & Training New Agents
SOI Referral Database Contact Plans
Phone Scripts for Contacting Internet Leads
Transaction Coordinator Capacity on Real Estate Teams
Lead Nurturing Scripts & Techniques
FSBO Scripts for Objections to Paying a Commission
The Seller Lead Sheet & How Agents Use One
Real Estate Team Organizational Structure
Pre-Listing Package Contents & Strategies
Listing Presentation Scripts & Dialogues
The Best Way to Contact your Sphere of Influence
Compensating & Training Inside Sales Agents – ISAs
Open House Guest Lists – Scripts to Get Them Filled Out
Realtor Vendor Databases: Scripts & Lists to Build Them
The One Page Real Estate Business Plan
How to Transfer Facebook Friends to your Client Database
A Real Estate Administrative Assistant’s Job Description
Open House Scripts to Generate New Listings
Scripts for Buyers: How to Show Less Homes
Just Listed & Just Sold Real Estate Scripts
