Real estate accountability partners are often difference makers for agents having trouble with consistently performing income producing activities. Most agents know that they should be regularly contacting members of their sphere of influence (SOI), prospecting for expired listings, nurturing online leads, or engaging in whatever business generation method that agents choose to employ. Yet knowing is not the same as doing. Just because these activities may be simple, it doesn’t mean they’re easy. The utilization of real estate accountability partners help agents set the habit until prospecting for business becomes much more comfortable. They develop discipline and a routine by working with another person that is battling through the discomfort alongside them. However, the discomfort gradually fades as the habit begins to form. Watch as real estate coach Brian Icenhower explains the importance of real estate accountability partners, along with some tips for working with them, in the following video.
Real Estate Accountability Partners