An effective realtor training system can make or break the success of a real estate agent, team or brokerage. In fact, the success rate for real estate agents is staggeringly low, and statistics published by the National Association of REALTORS® tell the story:

• 33% of newly licensed agents quit real estate after their first year

• 87% of agents leave the business within their first 5 years

• 89% of all transactions are handled by only 11% of agents in the United States

Clearly, these numbers indicate that the vast majority of real estate agents are not generating enough business to stay in the industry. This is due in large part to training being overly focused on client & business servicing tasks, rather than income producing activities. In other words, agents are not being effectively trained on how to generate business, most real estate training programs are geared towards how to handle business they don’t yet have.

Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower interviews Liz McDonald to learn about her production-focused realtor training system that helped her team close 175 transactions in a single year with 8 real estate agents – all with less than a year’s experience in the business.

Video: Realtor Training System

ICC Online Realtor Training System

Icenhower Coaching & Consulting developed the Online Learning Center in 2016. It provided real estate teams and brokerages this online realtor training system to effectively train, monitor and track the skill development of their agents. See our article on Inman about onboarding agents using our free agent onboarding calendar. 

In 2023, ICC launced the Custom Training Suite, which takes the concept of the Online Learning Center to a new level. Learn more about the Custom Training Suite in the video below.


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