Summer is the busiest time for real estate agents. So it is the perfect time to work on setting up your goals for the summer and getting all your ducks in a row so you can achieve them. Closed listings are not what create top producing real estate agents. The key to success lies in a large inventory of active listings, and the Listing Inventory Calculator will help you determine how many active listings you need at all times to achieve your objectives.

Why do you need active listings?

Active listings govern the entire real estate business:

  • they generate leads
  • they control a real estate agent’s ability to market him or herself
  • they determine how many transactions he or she will be able to close overall.

If you are working mostly as a buyers’ agent, you will need to put a lot more time and effort into earning your commission. Between long hours showing multiple properties during the evenings and on the weekends, setting up and attending inspections, and dealing with the uncertainties of contingencies, finding time to promote your business and get more listings can be challenging.

With so little time on their hands, real estate agents that get most of their commission from the buyer’s side are limited to how many deals they can close in a month. That’s the reason why most successful real estate agents are often sellers’ agents.

By starting your quest for active listings early in the season, during the slow months of January and February, a real estate agent can hit the ground running when the buying frenzy of spring and summer arrive. However, a listing under contract is no reason to sit back and relax. To reach your goals, you must always have a reserve of other active listings to keep your business going. 

As soon as you get a listing under contract, it is time to find one to replace it and keep the pipeline filled. This constant sense of urgency is what separates top producing real estate agents from low producers. By establishing new relationships with potential clients instead of relying on established clients, you can keep your inventory of active listings growing.

How many active listings do you need at all times to achieve your personal goals? That’s what the Listing Inventory Calculator will help you determine.

How to use the Listing Inventory Calculator?

This video has a detailed explanation, as do the instructions below.

The Listing Inventory Calculator helps determine how many active listings a real estate agent must always have in inventory to reach his or her desired income. The boxes highlighted in yellow on the grid are the ones that can be manipulated to match your situation.

Start by entering your yearly goal for the amount of gross commission income that you would like to earn in the Income I Want to Earn field and the Average Sale Price for a property in your market.

You can calculate the Average Commission Rate based on the total amount of your closings, both as a buyer and as a seller’s agent.

Based on your situation, you should be able to determine a realistic estimate of what percentage of your closings will be listings. Although the average is 50%, your number might be lower if you are just starting in the business for example.

Not all listings sell: some expire, some are withdrawn, some are just priced too high and sit on the market. Assume that 50% of your listings will sell for a conservative estimate.

The number of average days on the market for properties on your market can be found on the MLS.

Based on the numbers you entered, you will be able to calculate the number of listings you must carry at ALL times to make your goal. Don’t hesitate to play with the numbers to figure out what is a realistic objective for you.

 Are you ready to find out how many active listings you must have to achieve your income goals for the new business year? You can find our Listing Inventory Calculator here!

  • Agent AI Advantage (Icenhower Institute)

    $0
    ICT Online Course

    Agent AI Advantage

    Agent AI Advantage course Icon (1)

    Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.

    What you'll gain:

    • Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    • Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media

    • Effective strategies for networking, negotiating, and publishing ebooks using AI

    Add to Cart Agent AI Advantage

    Hands-on mastery

    ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate

    Agent AI Advantage

    Next-level content creation

    Blog posts, ads, videos, listing descriptions, and social media

    Agent AI Advantage

    Effective strategies

    For networking, negotiating, and publishing ebooks using AI

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.  

    Agent AI Advantage

    Click to watch more about this real estate training course

    Program curriculum

    Enrollment includes access to the following course materials for 6 months.

    Welcome to Agent AI Advantage
    • Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
    • Schedule a Coaching Call
    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
    Module 1: Mastering AI Basics: Introduction, Prompts, & Customizations
    • VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
    • WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
    • 5 ChatGPT Prompts Every Agent Must Use
    • Plain text: 5 ChatGPT Prompts Every Agent Must Use
    Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
    • WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
    • SOI by Brian Icenhower
    • Behavior by Brian Icenhower
    Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
    • WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
    • SEO Blogging with AI and ChatGPT
    • Create Videos with AI for Realtors
    • Adding Value with ChatGPT for Realtors
    Module 4: Strategic Networking: Leveraging ChatGPT for Building Connections
    • VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
    • WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
    Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    • VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
    • WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
    Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    • VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
    • WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
    Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    • VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
    • WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
    Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
    • WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
    • NAR Survey Of Home Buyer & Sellers
    • NAR 179 Ways Agent Earn Every Penny
    • Rick’s Market Update

    About this course

    • $750.00
    • 33 lessons; 3 hours of video content
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations. Agent AI Advantage (Icenhower Institute)

    Jake Rockwell

    Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income. Agent AI Advantage (Icenhower Institute)

    Dennis Adelpour

    Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends. Agent AI Advantage (Icenhower Institute)

    Tammi Humphrey

    #1 Market Share & 100 Million in Annual Sales Volume Instructor Rick ​Fuller.

    Learn how to use AI to your advantage as a real estate professional.

    I am so excited about this course, Agent AI Advantage.

    This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.

    I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more.  The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.

    The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
    Agent AI Advantage

    Learn how to use AI to your advantage as a real estate professional.

    This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
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  • Train the Trainer (Icenhower Institute)

    $549
    ICT Online Course

    Train the Trainer

    Train the Trainer course Icon
    Learn the complete system for designing, promoting, and delivering high-impact in-person real estate training.
    • How to understand your audience using learning styles and DISC behavioral profiles
    • The Whole-Part-Whole framework for structuring every training session
    • Proven strategies to promote your class and fill the room every time
    • How to design and run activities that drive real learning — not just lecture
    • The KISSR Method for personalizing content with stories that land
    • Tools to manage your room, your timing, and even difficult participants
    Add to Cart train the trainer

    Know Your Audience Before You Walk In

    Learn how to identify learning styles and DISC behavioral profiles so you can connect with every person in the room — before you say a single word. train the trainer

    Structure Every Session for Maximum Impact

    Master the Whole-Part-Whole framework — the same teaching method top trainers use to open strong, deliver with clarity, and close with confidence every time. train the trainer

    Fill the Room. Run the Room.

    From promoting your class to managing nerves, facilitating activities, and handling disruptive behaviors, this course gives you the complete system for delivering training that agents actually show up for — and remember.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Module 1: Training Foundations
    • Module 1 Workbook: Training Foundations
    • Video: Training Foundations
    • Learning Style Survey (Downloadable)
    • DISC Behavioral Profiles Overview
    • Module 1 Application Exercises
    Module 2: Promote Your Class
    • Module 2 Workbook: Promote Your Class
    • Video: Promote Your Class
    • The Six Elements of Every Advertisement
    • Four Corners Marketing Image Template
    • Marketing Channel Guide
    • Module 2 Application Exercises
    Module 3: Master the Content
    • Module 3 Workbook: Master the Content
    • Video: Master the Content
    • The Whole-Part-Whole Framework
    • AMP Agent Curriculum Overview
    • Prep Sequence Checklist
    • Module 3 Application Exercises
    Module 4: Conduct Activities
    • Module 4 Workbook: Conduct Activities
    • Video: Conduct Activities
    • The Learning Pyramid Reference Guide
    • Activity Type Selector
    • Five-Step Activity Introduction Guide
    • Module 4 Application Exercises
    Module 5: Prepare to Present
    • Module 5 Workbook: Prepare to Present
    • Video: Prepare to Present
    • The KISSR Method Guide
    • Blank Lesson Plan Template
    • Time Estimation Worksheet
    • Module 5 Application Exercises
    Module 6: It's Time to Train! Part 1
    • Module 6 Workbook: It’s Time to Train! Part 1
    • Video: It’s Time to Train! Part 1
    • CARP Room-Reading Framework
    • Nonverbal Behavior Reference Chart
    • Icebreaker & Ground Rules Guide
    • Module 6 Application Exercises
    Module 7: It's Time to Train! Part 2
    • Module 7 Workbook: It’s Time to Train! Part 2
    • Video: It’s Time to Train! Part 2
    • Whiteboard & Flip Chart Mastery Guide
    • Questioning Techniques Reference
    • Disruptive Behavior Remedies Chart
    • Training Evaluation Form
    • Module 7 Application Exercises
    train the trainer

    About this course

    • $549.00
    • 7 comprehensive modules
    • 6 months of access to course materials
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower. If you have ever watched a great trainer work a room, you already know the difference between someone who lectures and someone who truly facilitates learning. The gap between those two isn't talent — it's training. In this course, I walk you through the exact system I've used and taught for decades: how to understand your audience, structure your sessions, promote your events, run activities that actually change behavior, and handle whatever the room throws at you. Whether you're a team leader, broker owner, or coach who wants to train agents more effectively, this course gives you the tools to walk in prepared and walk out confident. The content library is already built for you through the Icenhower Institute. This course teaches you how to use it. train the trainer

    Turn your agents into your best students.

    Great training doesn't happen by accident. It happens when the person at the front of the room knows exactly what they're doing — and has a system to back it up. This course gives you that system, from your first session to your most advanced one. Add to Cart

    Team Onboarding

    More about this real estate training course

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick View
  • Agent Productivity Workshop in Kansas City, MO

    $150

    Join us at the Agent Productivity Workshop in Kansas City, MO!

    Dates: June 2, 2026

    Workshop: 1-5pm

    Reception: 5-7pm

    Venue:

    800 Woodswether Rd
    Kansas City, MO 64105

    Hotel recommendations:

    Hotel Savoy Kansas City

    816-443-4200
    219 W 9th Street
    4 minutes from venue

    Kansas City Marriott Downtown

    816-421-6800
    200 W 12th Street
    6 minutes from venue

     

    Seats are limited – register now!

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  • Time Management for Real Estate Agents (Icenhower Institute)

    $149
    ICT Online Course

    Time Management

    Time Management course Icon

    Take control of your schedule, increase productivity, and create more balance with time management systems designed specifically for real estate agents.

    • Learn how to time-block effectively to focus on lead generation, client care, and personal growth

    • Discover the daily habits and routines that top producers use to stay consistent

    • Gain strategies for prioritizing tasks, minimizing distractions, and working efficiently

    • Build a weekly schedule that aligns with your goals and supports sustainable success

    • Understand how to track progress, measure performance, and stay accountable

    • Includes daily planner templates, time-blocking calendars, and productivity checklists

    Add to Cart time management

    Own Your Schedule

    Learn proven time management strategies that maximize focus and minimize burnout.

    time management

    Work Smarter, Not Harder

    Structure your day around high-impact activities that drive business growth.

    time management

    Create Balance

    Build routines that support productivity, profitability, and personal well-being.

    Designed for all learning types

    Video Training

    In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

    Written Workbook

    Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

    Instructor Materials

    Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

    Course curriculum

    Enrollment includes access to the following course materials for 6 months

    Course materials

    • Time Management for Agents
    • Video: Time Management for Agents
    • Resource: Goal & Milestone Exercise (Fillable)
    • Resource: Goal & Milestone Tracker (Fillable)
    • Resource: Daily SOI Contact Form (Fillable)
    • Resource: 4-Week Schedule (Printable)
    • Resource: End-of-Week Debrief (Fillable)
    • Resource: One Day, 20 Contacts (Fillable)
    • Resource: Ways to Make Habits Stick
    • Resource: Lead-Tracking Sheet (Printable)
    • Resource: Personalized Schedule (Printable)
    • Resource: Prospecting Accountability Chart (Printable)
    • Resource: Sample ICC Year-to-Date Check-Up Form
    • Resource: Sample Weekly Calendar
    time management

    About this course

    • $149
    • 17 lessons
    • .5 hours of video content
    Add to Cart

    Reviews

    "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." soi audio workbook Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." recruit audio workbook Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor Brian ​Icenhower.
    Founder & CEO of Icenhower Coaching & Consulting Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
    time management

    Take control of your time and transform your productivity.

    Enroll in Time Management for Real Estate Agents (ICT) to master scheduling, time-blocking, and accountability systems that help you work efficiently and achieve your goals. Build the structure and consistency that top agents rely on for lasting success.
    Start mastering your time today.
    Add to Cart

    Talk to a coach

    If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call Team Onboarding Real Estate Coaching See all courses
    Quick View

How to Onboard & Training New Agents

 ISA Scripts & Systems

SOI Referral Database Contact Plans

Luxury Marketing Techniques

Phone Scripts for Contacting Internet Leads

Transaction Coordinator Capacity on Real Estate Teams

Lead Nurturing Scripts & Techniques

FSBO Scripts for Objections to Paying a Commission

The Seller Lead Sheet & How Agents Use One

Real Estate Team Organizational Structure

Pre-Listing Package Contents & Strategies

Buyer’s Agent Job Description

Listing Presentation Scripts & Dialogues

The Best Way to Contact your Sphere of Influence

Compensating & Training Inside Sales Agents – ISAs

Open House Guest Lists – Scripts to Get Them Filled Out

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections